3 Social Media Tools

Today we’re going to talk about 3 tools that you can use to improve your social media presence.

First, you’ll want to make sure that your blog is up-to-date and relevant. This means that you should update it frequently, keep it interesting, and make sure it’s clear who you are and why people should follow you.

Second, you need to make sure that your blog has links back to your other social media platforms. You should also include a link in each blog post back to your website.

Finally, you should be using analytics software on each of these platforms so that you can see how many people are reading and engaging with the content on them.

3 Social Media Tools

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.

This week on The Science of Social Media, we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.

Let’s dive in!

The 10 top social media tools to try in 2019
Here are some of the most-used social media tools used by some of the world’s top brands:

1: BuzzSumo

2: Google Trends

3: Buffer Publish

4: Canva

5: Unsplash

6: Animoto

7: Feedly

8: Buffer Reply

9: Native Analytics

10: Todoist

Honorable Mentions

  1. BuzzSumo
    Social Media Tools: BuzzSumo
    Website: https://buzzsumo.com/

Pricing: Plans start at $79/month


BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.

Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.

This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.

Similar tools: Ahrefs, Meltwater, Mention

  1. Google Trends
    Social Media Tools: Google Trends
    Website: https://trends.google.com/trends/

Pricing: Free


Google Trends is a completely free tool that Google created to help anyone search for trending topics online.

Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

Similar tools: Ubersuggest, Ahrefs, WordStream

  1. Buffer Publish
    Social Media Tools: Buffer
    Website: https://buffer.com/

Pricing: Free (paid plans start at $15/month)


Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.

For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.

In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.

Similar tools: Hootsuite, Falcon.io, Sprout Social

  1. Canva
    Social Media Tools: Canva
    Website: https://www.canva.com/

Pricing: Free (Canva for Work starts at $12.95/month)


Another fantastic tool that absolutely every brand or business online should know about is Canva.

Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.

Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.

Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.

Similar tools: Crello, Buffer Stories Creator, Bannersnack

  1. Unsplash
    Social Media Tools: Unsplash
    Website: https://unsplash.com/

Pricing: Free


One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!

Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.

And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.

Similar tools: Pexels, Storyblocks, Videvo

  1. Animoto
    Social Media Tools: Animoto
    Website: https://animoto.com/

Pricing: Plans start at $5/month

Animoto is one of our go-to social media tools for quickly creating stunning marketing videos.

Their video maker turns your photos and video clips into professional content in just a few minutes. They describe it as “fast and shockingly simple,” – and we would agree with that.

There are so many benefits to being able to quickly create engaging marketing videos. Video is a content format that we know a lot of people struggle with, but Animoto helps to bridge that gap.

We’ve used it to create quick recaps of recent blog posts for social media, videos promoting a big announcement, and videos around product launches.

Using Animoto, there are plenty of opportunities for you to add value to your audiences’ lives.

Similar tools: PowToon, Adobe Spark, Crello

  1. Feedly
    Social Media Tools: Feedly
    Website: https://feedly.com/

Pricing: Free (paid plans start at $5.41/month)


Our next tool is Feedly. Feedly is great for so many things. Maybe you work with influencers and want to follow their blogs, or you need to keep up on industry news, or any other reasons that you might visit several websites. Instead, you can add all those RSS feeds to Feedly and see them there. A huge time saver.

Feedly is also great for content ideation. You can add several of the blogs, writers, and publishers whose content you like to one feed and see them in one glimpse.

It even has a Buffer Publish integration so you can schedule your content to go out right from the Feedly dashboard.

We also want to give Flipboard a quick shoutout here, too. While it’s not an RSS aggregator like Feedly, you can follow topics on Flipboard and it curates the world’s news stories to help you stay informed.

We’ve used Feedly to follow specific influencers and industry news, and Flipboard to keep up to date with bigger stories.

Similar tools: Flipboard, Quora, Pocket

  1. Buffer Reply
    Social Media Tools: Reply
    Website: https://buffer.com/reply/

Pricing: Plans start at $50/month


This next tool is one of our very own at Buffer: Reply. I think we’ve mentioned it a few times on the show but we’ve never gone too deep.

Buffer Reply makes social media engagement easy for marketing and support teams who need to respond to social conversations. It’s all in one inbox.

What’s great is that through Reply you can see social conversations across social networks:

On Twitter, you can see public tweets that @ mention your handle, direct messages, and any searches you have set up for keywords or hashtags.
On Facebook, you can see comments on your Facebook Page posts and ads, visitor posts, private messages, and reviews.
And for Instagram business profiles, you can see comments on your posts and ads as well.
It’s a single inbox where you can see all of these conversations happening. It’s a huge time saver. In our case, our customer support team and social media manager, Bonnie, spend a lot of time in Reply every day, and we know that when someone reaches out, they would be getting an answer from us.

Similar tools: Hootsuite, Mention, Sprout Social

  1. Native Analytics
    We would be remiss if we didn’t mention native analytics for each social platform, which is completely free.

(If you prefer something more advanced, we would love for you to try Buffer Analyze, our social media analytics and reporting tool!)

Let’s quickly go over the top three, Facebook, Instagram, and Twitter.

Facebooks Analytics
Facebook Analytics
Under the Insigh

social media tools 2022


6 Best Social Media Tools for Your 2022 Strategy
Benchmark Team writes on January 5, 2022

Will 2022 be the year that you level up your social media strategy?

Marketing trends come and go, but social media serving as a major determining factor of success definitely isn’t going anywhere any time soon. There are 4.55 billion active social media users around the globe, representing 57.6% of all people on the planet. And of that number, 44.8% are using social media to search for and engage with brands. That’s a pretty captive audience — and one that any business should be seeking to connect with as part of their larger marketing strategy.

Social media marketing is far from a one-size-fits-all endeavor. However, there are certain tools that any business can be using to boost their social presence and improve their performance outcomes, and we’re sharing six of our favorites.

The Connection Between Social Media and Site Visits
If you’re working with a limited marketing budget, it makes sense that you’d want to put your dollars toward the areas most likely to make an impact on overall sales. And if that’s the case, we get why it might seem a bit backward to focus your resources so heavily on platforms where users aren’t actively shopping for your products and services.

So why is it worth it? Aside from the rise of social eCommerce (poised to be one of the top social media trends of 2022), it’s important to consider the strong link between your social pages and your sales pages. Social media actively drives traffic to your website, and that traffic can be extremely high quality. Recent stats show that when it comes to people who make their way to your site from social media, 71% are more likely to make a purchase once they arrive.

Think of social media as an enhancement tool for all the work you’re doing on your website. Not only is it a place to build buzz around your brand and share your content with an engaged audience, but you can also use it to source qualified leads and direct them in a more profitable direction.

Once potential customers end up on your page, use pop-ups and embedded forms to turn those visitors into email subscribers. This way, you boost your chances of building better relationships with your leads — even those who don’t convert right away.

6 Social Media Tools to Help You Make the Most of Your Social Presence
Acing your social media game isn’t easy, but there are plenty of tools that can help. Here are six that we recommend.

  1. BuzzSumo: For Tracking and Measuring Success

BuzzSumo lets you see at a glance how your content is performing. You can also use it to compare your outcomes against those of your competitors, as well as stay on top of trending topics that are worth chiming in on.

Price: Free to $299 per month.

  1. Falcon: For Scheduling Posts

Use Falcon to schedule and monitor posts across multiple platforms, with an easy-to-use interface that brings all of your social pages onto a single dashboard. We like how user-friendly it is, as well as the helpful built-in social listening tools.

Price: $108+ per month, if billed annually.

  1. RiteKit: For Optimizing Your Social Media Strategy

RiteKit is a strategy tool composed of four separate but equally advantageous features: RiteForge (for creating posts,) Rite.ly (for crafting and tracking CTAs), RiteBoost (for enhancing posts), and RiteTag (for instant hashtag generation). Together, they can help you improve on various fronts all at once, with tips and suggestions that are targeted to your industry.

Price: $54 per month, if billed annually.

  1. Mention: For Tracking Mentions

It’s all right there in the name. Mention is a premier social listening tool that can keep an ear on the ground for your brand across more than a billion content sources in 42 languages. If that sounds a bit overwhelming, know that you can narrow down the sources the platform listens to so that you only hear what you need to hear.

Price: Free to $199+ per month.

  1. Shortstack: For Running Social Contests

Social contests are a great way to get brand recognition and exposure and to garner some user engagement and interaction. Use Shortstack to run contests on Facebook, Instagram, Twitter, and more. They have a huge variety of templates to choose from to make it easy to get your contests up and running, and they’ll even do all the hard work for you of verifying and organizing entries.

Price: $99 to $499 per month.

  1. HypeAuditor: For Finding Influencers to Hype Your Brand

When it comes to finding influencers, few tools do it better than HypeAuditor. The AI-powered platform takes the guesswork out of connecting with influencers with a network of more than 23 million potential promoters for your products or services. And because it does the vetting for you, you won’t have to worry about wasting money on the wrong fit.

Price: Free to $399+ per month.

If money is tight, consider investing in one tool that’s closely aligned with your social objectives, then seek out free tools to fill in the gaps. There are social media tools out there for every brand objective and budget, including tons of options for making social into an integral part of your marketing and sales strategy.


Let us know your thoughts in the comment section below.

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