Social media is a powerful tool for marketing, and it’s important for businesses to understand how to use it effectively. However, social media management can be time-consuming and inefficient, especially when you factor in the personal time involved with maintaining your own accounts.
The good news is that there are third party social media tools that can help you save time and get more out of your social media presence. Here are a few of our favorites:
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3rd Party Social Media Tools
“Does posting with 3rd party social media tools have a negative influence on your engagement?”
This has become one of the most popular questions social media managers have been trying to figure out ever since social media management software has appeared on the market.
Because so many social networks have appeared over the years, social media management tools have become necessary for helping marketers share their content faster and easier than ever and keeping track of their social media strategy. However, there was always a constant fear that 3rd party social media tools might affect social media engagement.
That is why today, we’re going to find out what influence 3rd party social media tools have on user engagement and set things straight once and for all.
Are you ready to find out more? Let’s hop right in!
What Are 3rd Party Social Media Tools?
Before digging in, we’ll give a short explanation of what these tools are and how they’re used. Simply put, 3rd party social media tools allow users to create, schedule, and post content across multiple accounts from one place.
As a result, they improve the general social media workflow by automating simple and time-consuming tasks.
Moreover, in most cases, management tools also have features such as social media analytics that make it easier for users to also monitor their performance.
However, the features are different for each social media tool. So, make sure to do your research before investing in such tools. Try to go for functionalities that can help you overcome your most noteworthy social media challenges.
Improve Your Social Media Engagement with SocialBee!
Create, edit, and schedule content for all your social media platforms from one place. Customize your content strategy for each social media platform for the best results.
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The Benefits of Using Social Media Marketing Tools
There are quite a few advantages that come with using a social media tool, and we’ll quickly go through them:
It eases your workload.
It saves you valuable time.
It helps you post content at a suitable time.
It makes it easier for you to maintain a consistent posting schedule.
It allows you to evaluate your social media strategy.
Planning your content strategy and scheduling posts ahead of time will make sure you never forget about posting on social media. In fact, you actually get to make the most out of your content by taking time once a few weeks to brainstorm new post ideas and save them within your social media management tool.
Moreover, you also get to schedule content at the best posting times for each social network, in this way increasing your reach and engagement levels.
Customize your posting schedule for all your social media platforms from SocialBee.
SocialBee Schedule Setup
Connect your social media accounts to SocialBee and start scheduling your content at the best posting time on each platform for maximum engagement.
Start your free 14-day trial today to test all the scheduling features SocialBee has to offer!
What Do Studies Say?
Unfortunately, there aren’t so many studies on the topic of social media management tools. There is one study carried by Sendible that focuses mainly on Facebook posts. They analyzed five thousand posts from 58 different Facebook pages during a timeframe of a few months.
Depending on the type of post, there was either an increase or a slight decrease in user engagement. But these changes were linked to the quality of the posts.
Study conclusion: 3rd party social media tools don’t have any negative impact on user engagement.
Another study revolved around conducting a one-month-long experiment and had similar results.
The study revealed that factors such as posting frequency and timing, links, images, and videos all improve the performance of social media posts.
Study conclusion: 3rd party social media tools don’t affect user engagement negatively.
Many things go into the success of a social media post. So, it’s quite difficult to determine what is the most important aspect that determines the success of a post, especially when considering that each social network has different requirements that improve or negatively impact reach and engagement.
Bottom line: There is no evidence that 3rd party social media management apps hurt user engagement.
This means that businesses can continue using social tools to create and distribute content and make their job easier.
What Should You Look at When Posting?
No matter if you’ve chosen native-posting or posting through a 3rd party social media tool, there are a few things you need to consider if you want to improve the performance of your social media content.
After all, the quality of your posts is the most important aspect that increases your reach and engagement levels.
Here’s a short version list of the elements that matter when creating and sharing a social media post:
Post quality
Content customization
Best social media posting times
Posting frequency
Interactive content
Now, for the longer explanation:
Focus on Quality, Not Quantity
Posting many times a day is not always the answer for better social media results. In fact, posting too much can look spammy and determine your customers to quit following your page, especially when the content itself doesn’t provide enough value.
So, instead of focusing on increasing the amount of content you publish, you should actually spend more time on making it more interesting for your audience. After all quality content can help your business increase its organic reach easily.
Why is that?
Because content that your audience can relate to will bring you more likes, comments, and shares. If a post is well-written and eye-grabbing, more people will interact with it, and as a result, the social media platform will recognize it as a valuable post and push it in front of many other users.
Quality content requires a plan and a good knowledge of your audience. These two elements are the keys to opening the door to a new world of engagement. By defining your brand and putting your mission and values in line, you’re making the first step towards on-brand quality content that resonates with your audience.
Customize Your Strategy for Each Platform
If you want to make to most out of your content, you have to adjust it for each social media platform.
Aspects such as content topic, character count, hashtag use, and image sizes are different for each social network and they also influence post-performance.
For instance, posting a meme on LinkedIn will not help you generate more engagement because it’s mostly used for business-related content. On the other side, posting a meme on Facebook or Instagram would be a whole other story, as these platforms are mostly used for entertainment and recreational purposes.
Another example is the use of hashtags. While using hashtags on Instagram and LinkedIn can help you improve the visibility of your posts, on Google My Business it won’t enhance your content performance — it will just end up looking like you don’t understand the platform.
So, make sure to research each social media network and see how you can make your posts more successful.
To help you boost your content performance, SocialBee has developed features that can help you customize your posts for each social media platform.
SocialBee Post Editor
Adjust your word count, ad hashtags, change image sizes and customize your content completely for each social media platform to improve your post performance.
Start your free 14-day trial today to enhance your social media strategy!
Post at the Best Time
One of the most influential elements that lead to a higher reach and engagement is timing. More specifically the day and hour you schedule posts to be shared on each network.
Depending on each social media platform, there might be a better day or time to post your content. And this usually depends on the time during which most users are online.
Here is a list of the best posting times for the most popular social platforms:
best times to post on social media
There is one more aspect you should consider when scheduling your content: your audience. So, make sure you look at your analytics and identify when they spend the most time on social media.
When tasks start to pile up, remembering to post at a specific time gets more and more challenging.
Let’s say you wanted to share a post at 3 pm and you got caught up in other responsibilities. Now it’s 6 pm, and posting at this time will not ensure you will reach your audience.
This is why 3rd party social media tools are a must — you can simply set your posts and forget about them. Only in this case, they will actually be posted with the help of your social management tool.
Scheduling a post through such a tool will leave you room for handling other tasks.
Not having to worry about the clock ticking is one more thing you don’t have to worry about. Be it 8 am or 6 pm, you won’t have to build your day around posting content.
Take into Consideration the Ideal Posting Frequency
Now you know the best times to post on social media, but do you know how many times?
The key to social media success is to find a balance between too little and too much. After all, you don’t want your audience to forget you, or on the contrary, get annoyed with your posting schedule.
As we said before, each platform is different — some of them are high maintenance, and other ones are low maintenance.
Check out the ideal posting frequency for each social platform below:
ideal posting frequency on social media
Make Interactive Content for Your Audience
Your posts are not only a way to promote your business, but also to build a meaningful relationship with your customers.
So, how do you get to interact and connect with your audience? Well, by putting the social element back in social media.
Ask Questions
One of the most straightforward ways to interact with your audience is to ask them a question. A simple poll or asking for an opinion can work wonders for your social media engagement. Thus, you give your audience the chance to have their voice heard, and who knows, maybe you gather valuable feedback that can help you improve customer experience.
Go Live
Live streaming on your social media platforms is another simple, yet effective way to interact with your audience. Giving them the chance to see the people behind a project or to talk to them builds trust and boosts engagement.
Share User-Generated Content
Sharing user-generated content can also be used to develop a bond with your audience.
As more and more people start posting about your business, the chances for your social media profiles to be more visible also increase. So, make sure to reward this behavior by resharing your customers’ posts. As a result, you will gain more credibility in your niche.
In case you don’t have user-generated content at your disposal, there are some practices that will encourage your audience to help you, such as contests and giveaways. Challenge your audience to send you stories and images in exchange for a prize (e.g., vouchers, gift basket, free consultation).
Another idea would be for you to screenshot good reviews, testimonials and comments from your posts and share them. Use this opportunity to thank your customers for their support and show that you are more than just a business looking for profit.
testimonial
The Only Social Media Management Tool You Need: SocialBee
SocialBee is an all-in-one social media management tool that allows you to create, schedule, and post content to all your social media accounts from one place.
So, if you are looking to move your entire content creation process to one platform, SocialBee is your best choice.
SocialBee dashboard
Connect all your social media accounts to SocialBee and start managing your entire social media presence from one user-friendly dashboard.
Start your free 14-day trial today to discover all the helpful features SocialBee has to offer!
Here are some of the main features you can benefit from by using this social media management platform:
Canva integration – Design your visuals with Canva directly from SocialBee’s content editor. You can also use this functionality to import your images from Canva and add them to your post.
Content categories – Organize your posts in different content categories based on different topics and schedule them to post alternatively. As a result, you will have a diversified flow of content that will keep your audience engaged.
Content curation – Use our Pocket integration to save any valuable resource you want to share with your audience later on and organize them by content topics in SocialBee. Also, you can use the Quuu integration that will automatically import content suggestions into your content categories.
Post customization – Adjust your posts to fit the requirements of each social network from one content editor. Create different variations of your evergreen posts and keep your content fresh even after multiple shares.
Hashtag collections – Save your hashtags in different collections and add them easily with the press of a button every time you create a new post.
Scheduling options – Create separate posting schedules for each network to increase your reach and engagement.
Team collaboration – Create different workspaces for each one of your businesses and invite your team to SocialBee. In this way, you will be able to assign them roles, monitor their work, and provide feedback under each post.
Social media analytics – Monitor your social media performance by accessing information about your reach and engagement, audience growth, and activity status from SocialBee.
URL integrations – Rebrandly, Bitly, RocketLink, JotURL, Replug, PixelMe, BL.INK are SocialBee integrations that will allow you to shorten the links you share on social media. Moreover, you can also set UTM and Ref parameters for each content category to track the links you share in your posts.
RSS Import – Import RSS feeds from any blog with this functionality. In this way, every time a new article is published, a new social media post is instantly created in SocialBee.
3rd party social media tools
Best Social Media Management Tools
Are you looking for the best social media management software to grow your online presence?
Maybe you need a better way of managing multiple social media profiles without wasting time, or perhaps you need a solution built with teams in mind.
Whatever the situation – you’re going to need the right tools and software to help you.
In this post, we’re breaking down the best social media management tools to level-up your social media strategy.
Ready? Let’s get started:
The best social media management tools & software – summary
We’ll start off with a quick summary of each tool. Then, I’ll talk you through each one in more detail.
And remember: all of these social media management platforms either offer free trials or limited free plans. Click the links below and sign up for an account if you want to try them for yourself.
Agorapulse – Best all-in-one social media management tool overall. Ideal for agencies. Includes social inbox, scheduling, reporting, and social listening. Free plan available.
Sendible – Another great all-in-one social media management platform. Ideal for solopreneurs and freelancers. Strong scheduling functionality and social inbox included.
NapoleonCat – Best all-in-one social media management tool for customer service teams. Includes scheduling, reporting, and a powerful social inbox with built-in automation rules to save you time.
SocialBee – Best dedicated social media scheduling tool. Ideal for busy teams.
Pallyy – Best social media marketing tool for Instagram and incredibly affordable. Includes scheduling, analytics, comment management, and IG bio link tool.
Iconosquare – Best for social media analytics. Includes publishing/scheduling for Facebook, Twitter, and Instagram. Basic social inbox is available for Instagram only.
PromoRepublic – Excellent social media calendar & scheduling tool with integrated template library. Social inbox also included on most plans.
Crowdfire – Best all-in-one social media management app for affordability.
ContentCal – Social media scheduling & planning platform designed for content marketers. Analytics and social inbox available as optional add-ons.
Sprout Social – Powerful all-in-one social media management tool that is priced for larger businesses.
TweetDeck – Best free social media management tool. Only supports Twitter.
Hootsuite – Another solid social media management tool. A lot more expensive than it used to be though.
- Agorapulse
Agorapulse is one of the best social media management tools overall. It provides all the key functionality you need in one user-friendly interface. It works great for individuals and teams alike. And if you’re not ready to invest straight away, it even offers a limited free plan.
AgoraPulse New Homepage
If you’re looking for a full-featured social media management tool to replace your entire stack, there’s no better choice.
Aside from giving you access to powerful publishing tools (including bulk scheduling, post categories, labeled content, automated rescheduling, and more), Agorapulse also offers:
Powerful unified social inbox. Track all your communications with social media users across platforms in one unified inbox. Automatically apply labels and assign conversations to specific team member roles and make use of saved replies to save time.
Social listening. Unlimited social listening searches enable social media managers to monitor key conversations and uncover insights about their brand.
Collaboration tools. Agorapulse is one of the best tools for agencies and teams as it’s jam-packed with useful collaboration tools. You can assign team member roles, delegate tasks, share internal notes, and more.
Plus full analytics and reporting capabilities, fast support, and much more!
Supported social media networks: Facebook, Twitter, Instagram, Google My Business (on Pro plans and above), LinkedIn, and YouTube.
Key features:
Social inbox with automation rules
Scheduling + publishing
Analytics + reporting
Social listening
Team management + workflows
Mobile app
Pricing: Agorapulse offers a Free plan that includes basic features, up to 3 social profiles, and 1 user. If you want to unlock premium features and additional profiles or users, you’ll need to upgrade to a paid plan, which starts from $79/month.
You can also try out everything included in the paid plans for free with a 30-day free trial.
Try Agorapulse Free
- Sendible
Sendible is a great all-around social media management platform that includes strong scheduling functionality, a social inbox, and more.
Sendible New Homepage
If you want the same features as Agorapulse, but at a more attractive price point, Sendible is one of the best social media management tools available.
Unlike Agorapulse, Sendible offers a Creator plan specifically built for creators and solopreneurs. It’s more affordable than Agorapulse’s entry-level paid plan, which is built for small businesses.
As such, Sendible is one of our top recommendations for freelancers, bloggers, coaches, influencers, and other independent creators. In particular, we really like Sendible’s built-in social media scheduler, one-click reports, and Content Suggestions feature.
Because the various all-in-one social media management platforms on the market tend to be very similar, we also used Sendible’s live chat support feature to ask their sales reps if there was anything in particular that made Sendible stand out from the competition.
Here’s what they said made Sendible different:
“Our reporting suite is the major selling point with it being so comprehensive!
Also, the ability to customize posts depending on which social network you are posting them to [is something other platforms don’t offer]”
They also get bonus points for rapid support – they responded to our query within 10 minutes!
Supported social media networks: Facebook, Twitter, Instagram, LinkedIn, and Google My Business.
Key features:
Social inbox with automation rules
Scheduling + publishing
Analytics + reporting
Social listening
Content curation
Team management + workflows.
Mobile app
Pricing: Unfortunately, Sendible doesn’t offer a free plan. However, you try Sendible for free for 14 days.
The Creator plan starts from $29/month (limited to 1 user and 6 social profiles). If you want to add more users and social profiles, higher-priced plans suitable for larger teams and agencies are available from $89/month.
Try Sendible Free
- NapoleonCat
NapoleonCat is a complete set of social media management tools for independent, agency-based, and in-house social media professionals. Thanks to its built-in automation rules, it is especially useful for customer service teams.
NapoleonCat Homepage
NapoleonCat’s social inbox makes it easy to manage interactions across all of your social media accounts. That includes comments, messages, reviews, etc.
The auto-moderation feature will help you save time managing repetitive questions, spam, or inappropriate content. And it will help you drive engagement when you’re not working on your profiles.
You also get access to a robust scheduler that supports most popular social media platforms. And your posts can be tailored to each social network allowing you to tag a location on Instagram, for example. Then, all of these posts are displayed on a cross-platform calendar.
NapoleonCat also includes social media analytics and reporting. This allows you to create custom reports that highlight key metrics. Report scheduling is also available.
Supported social media networks: Facebook, Instagram, Messenger, Twitter, LinkedIn, YouTube, and GoogleMyBusiness.
Key features:
Social inbox with automation rules
Scheduling + publishing
Analytics
Team management + workflows
Pricing:
Plans start at $27 per user/month or $21 per user/month when paid annually. Plans can be tailored to the number of social profiles and team members you need. You can sign up for a 14-day free trial.
Try NapoleonCat Free
- SocialBee
SocialBee is the best dedicated social media scheduling platform that we have tested so far.
SocialBee Homepage Image
It isn’t a true all-in-one platform like Agorapulse or Sendible as it doesn’t have quite as broad a feature set and is missing some key features like social listening, but its scheduling tools are as good as it gets. It works like this:
First, you create your content in SocialBee’s advanced post editor. Here, you can select all the social profiles you want to post your content to. You can also customize the content for each profile using post variations. For example, you might want to change the hashtags in your caption for different platforms.
You can also set your posts to expire at a certain date (useful for time-sensitive content) or after a certain number of shares (for giveaways and contests). If you want to recycle your content, you can set it to re-queue after posting.
Social content can be organized into different categories, which can help you to make sure you’re posting a good mix of different types of content. You can also import content through the bulk import feature, Zapier, or RSS feeds.
Once you’ve set up your content, you can schedule it. You can use a pre-set schedule setup based on best practices or alternatively, set your own posting times from scratch. The calendar view gives you a clear picture of what you’ll be posting and when.
On the Analytics page, you can measure your SMM campaign performance and keep track of important metrics like profile growth, top-performing posts, engagement figures (likes, comments, shares, etc.), and more.
You can also use SocialBee to create custom short URLs and track link performance through customizable UTM settings.
Supported social media networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, and TikTok.
Key features:
Social scheduling based on content libraries
Social media analytics
Integrations with external content curation platforms (Quuu, Pocket, etc.)
Dedicated workspaces for each brand
Users, roles, and content approval workflows
Done-for-you social media management
Pricing: SocialBee offers various paid plans for agencies, businesses, and individual creators. Their most affordable plan starts from $13.30/month. Agency plans start from $79/month.
You can try SocialBee out with a 14-day free trial.
Try SocialBee Free
- Pallyy
Pallyy is one of the most affordable social media management tools you’ll find. And it’s particularly well suited to those focused on Instagram marketing.
Pallyy New Homepage April 2022
There’s a generous free plan and a reasonably-priced premium plan. But despite the low price point, it comes with plenty of powerful features.
You can use it to schedule posts to popular social networks from your desktop, mobile, or iPad, curate or create stunning content in the integrated Canva editor, reply directly to Instagram comments inside the app, create a custom landing page, generate bio links to add to your Insta profile, keep track of analytics, and more.
It also has one of the best user interfaces we’ve seen. It’s super user-friendly and intuitive and the scheduling calendar looks great. It lays out all your content for the next month (or week, depending on your settings) for you, with thumbnail previews.
The drag and drop editor is set up so that you can visually plan your whole Instagram feed at once, then bulk sync it to your calendar ready for publishing.
This is really useful for Instagram, as brands and creators often aim to make sure their Insta-feed works together holistically, with the same themes and color palette used throughout.
When scheduling your posts, you can also schedule the first comment in order to keep hashtags separate from your caption.
Supported social media networks: Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, and TikTok.
Key features:
Social scheduling that is optimized for sharing visual content
Link in bio tool (grid + links/buttons)
Comment management (IG only)
Analytics and reporting (IG & LinkedIn only)
Content curation (IG only)
Pricing: There’s a free plan that offers limited access to scheduling and analytics functionality.
The premium plan starts from $15/month and includes access to all features. Price increases based on the number of social profiles you need. A discount is applied beyond 5 social groups and that discount scales.
The premium plan includes unlimited team member accounts, which makes the platform very affordable for freelancers and agencies.
Try Pallyy Free
Read our Pallyy review.
- Iconosquare
Iconosquare is an all-in-one social media platform best known for its leading analytics and reporting capabilities.
Iconosquare Homepage
It includes common social media management software features including publishing/scheduling tools for all the major platforms, a social listening tool, and a social inbox (for Instagram only).
However, where it really stands out is in its analytics and reporting features. It gives you access to a ton of data about your campaigns and visualizes the metrics that are most important to you in graphs on your customized dashboard.
It also provides you with industry benchmarks for over 100 industries so you can see whether you’re performing under, at, or above the expected standard in your niche.
And the automatic reporting feature means all of these insights can be delivered straight to your inbox or your clients at regular intervals.
Whenever a user on Instagram mentions your brand (or your competitors), you can find out about it using the Conversations feature. Conversations give you an idea of brand sentiment and enables you to better manage your brand reputation by quickly responding to important comments.
The Iconosquare scheduling tool also includes some powerful features like geolocations, best time to post recommendations, a first comment scheduler, user tagging, an Instagram feed preview, and more.
If you’re working as part of a team, you can also now submit posts created on Iconosquare for approvals to other team members or to your clients for easy collaboration.
Supported social media networks: Instagram, Facebook, Twitter, LinkedIn, and TikTok. Not all features are available for all networks. For example, only analytics is supported for TikTok and LinkedIn.
Key features:
Conversations feature for social listening
In-depth analytics
Automated reporting
Custom dashboards
Industry benchmarks
Post approval and collaborations
Powerful scheduler
Pricing: Iconosquare plans start at $49 per month. A free 14-day trial (no credit card required) is also available.
Try Iconosquare Free
Read our Iconosquare review.
- PromoRepublic
PromoRepublic is a social media calendar and scheduling tool that comes with an integrated template library, plus a social inbox for enterprise customers.
PromoRepublic Homepage
The integrated template library is a fantastic time-saving feature. It includes over 50,000 social media post templates, all of which look great and are easily customizable.
Another time-saving feature we liked is the content suggestion library, which acts as a repository of media files like images and gifs suited to your industry. You can also customize the graphics you plan on using in your posts within the PromoRepublic dashboard. No need to use external graphic design tools.
The social calendar tool is similar to most other platforms on this list. It features an intuitive interface that you can use to schedule posts ahead of time across platforms.
PromoRepublic also includes analytics and reporting to help you analyze your campaign performance and visualize important metrics. There’s also a social inbox that makes it easy to reply to your followers.
Supported social media networks: Facebook, Instagram, LinkedIn, and Twitter. Pinterest and Google My Business only on Pro plans and above.
Key features:
Powerful publishing and scheduling tools
Post recycling
Mobile app
Customizable post templates
Content curation
Visual editor
Analytics and reporting
Social inbox (Pro plans and above only)
Team and client collaboration tools
Pricing: The Solo plan is available for $9/month, but it’s very limited. For most users, we’d recommend the Pro plan, which starts from $39/month. Plans suitable for agencies start from $75/month. A free 14-day trial is available.
Try PromoRepublic Free
Read our PromoRepublic review.
- Crowdfire
Crowdfire is one of the most popular and affordable social media management tools around. It’s used by over 19 million creators and businesses and has one of the most generous free plans on the market.
Crowdfire Homepage
It comes with all the usual features you’d expect from an SMM solution, including scheduling/publishing tools, analytics, and brand mention monitoring.
Probably the coolest thing about Crowdfire, though, is its content curation features. For example, the innovative Article Recommendation tool will automatically curate the best content on the internet based on the topics you’re interested in.
Then, it’ll give you a pool of relevant articles that you can share on your social accounts in a few clicks. This helps make it easier to create fresh content every day. The content you share is even automatically tailored for each social platform.
You can also curate images for Instagram and Pinterest, content from your own blog or website, and even get hashtag recommendations.
You can pre-schedule all your posts in advance and publish them at recommended times, or at any other time you choose. Plus, you can customize your posts for all your social profiles easily without having to craft separate posts for each network from scratch.
Supported social media networks: Twitter, Facebook, LinkedIn, and Instagram. Pinterest is supported on all plans except the Free plan.
Key features:
Scheduling and publishing
Content curation
Autotailored posts
Track brand mentions
Social analytics
Pricing: Crowdfire offers a Free plan for up to 3 accounts. You can schedule 10 posts per account and only get access to basic features.
To unlock more features or schedule more posts, you’ll need to upgrade. Paid plans start from $7.48 per month.
Try Crowdfire Free
- ContentCal
ContentCal, is one of the best social media management tools, that at its core is a purpose-built tool for content marketing teams.
ContentCal Homepage
You can use the calendar tool to schedule social media posts across all the platforms you’re active on, plus blog content, press releases, and more.
It has a suite of cutting-edge features designed to help you to build better campaigns in less time. For example, they’ve implemented an artificial intelligence-powered content generator that can automatically create content for you based on keywords and personas, thus saving you a ton of time.
The Engage feature enables you to build better customer relationships, manage conversations, and collaborate with your team, while the optional analytics add-on allows you to dive into the data behind your content and use it to inform your strategy.
Supported social media networks: Facebook, Twitter, Instagram, LinkedIn, and Google My Business.
Key features:
Publishing tools
Cross-platform content management
AI-powered content generator
Direct scheduling
Category tags
User permissions
Analytics and Social Inbox (option addons)
Pricing: The Essentials plan is suitable for individuals and costs $30/month. Teams and agencies that need more advanced features and extra users/profiles can contact ContentCal for a quote.
Try ContentCal Free
- Sprout Social
Sprout Social is a powerful all-in-one social media management platform that is best suited to large businesses and enterprise customers.
Sprout Social Homepage
As an enterprise-level tool, it doesn’t come cheap, but it includes some of the most advanced social media features on the market.
The visual content calendar is great, especially for image-based platforms like Pinterest and Instagram. The built-in multimedia library helps you to find inspiration and images to use in your posts from within the app to save time.
Powerful engagement tools bring together messages you’ve received across all your social accounts in one place. The unified inbox is great for larger teams and makes it easy to assign conversations and respond to your followers at scale.
You can also visualize key metrics through the analytics feature and create reports for your clients with ease, listen in on brand mentions, and do everything else you need to do to manage your social campaigns.
Supported social media networks: Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
Key features:
Unified social inbox
Publishing and scheduling tools
Content calendar
Review management
Keyword monitoring
CRM tools
Advanced reporting
Paid promotion tools for Facebook posts
Pricing: Plans start from $89/month per user. You can start by trying out their free trial for 30 days.
Conclusion
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