List of Social Media Tools Used by Business Professionals

Blogging tools were once used exclusively by amateurs, but now there are applications designed specifically for business professionals. Five of the most popular tools include a blog post authoring service, a Twitter application that allows users to lookup company information and employees (without violating any privacy laws) and an IM tool that allows users to chat with other professionals in real-time.

Are you looking for the best social media platforms for business so you can work on your social strategy and see a larger ROI?

Social media can be one of your company’s most profitable marketing channels. It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill your funnel.

But with over 65 social media platforms in existence, which one will give you the most bang for your buck?

Today, we’re going to answer that exact question. We’re going to share the top 8 social media platforms for business. Then, we’re going to teach you how to use those platforms to help your company reach its growth goals.

First, though, let’s get clear on what social media marketing is and why it’s such a valuable tool.

Why Use Social Media for Business?

There are many reasons why you’d want to use social media for business. Here are a few of the top 5 advantages:

1) Build Brand Awareness: Being active on social media helps you stand out and keeps your name on peoples’ minds throughout the day. After enough exposure, you’re bound to get more interested people checking out your brand’s content.

2) Connect With Customers: It’s a rookie mistake to think that your business just needs to “close the sale.” Instead, social media opens the lines of communications between you and your customer base. This reduces your churn rate and leads to repeat customers in the future.

3) Boost Your SEO: By promoting your content on social media, you can get more likes, views, shares, and engagement with your content. Then, you’ll drive more traffic to your site which boosts pageviews. These are all positive signs to search engines like Google, and these factors help improve your SEO.

4) Grow Your Mailing List: Once people get to your website from your social media content, you’ll have more opportunities to turn traffic into leads. Over time, you can use this traffic to grow your email list and generate even more revenue from your email campaigns.

5) Drive More Revenue: Each of the advantages listed above leads to one thing: leading customers down your sales funnel and generating more profit for your business.

Now, you may be wondering, “With all those benefits, why aren’t more people successfully using social media for business? Why do so many brands seem to get it wrong?”

The problem most businesses face isn’t whether or not to use social media: that’s kind of a given these days.

The real question is which platform is best and how can that platform specifically encourage growth.

So, today, we’re going to focus on the top 8 best social media platforms for business, cover their advantages, disadvantages, and give our final verdict on whether or not they’re good for your business.

Then we’ll talk about how to use each platform to grow your company with OptinMonster. The platforms we’re looking at are:

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. YouTube
  6. Reddit
  7. Pinterest
  8. Quora

Let’s get started.

Best Social Media Platforms for Business

Before we get started, let’s get clear on the goal of this post. It’s NOT to list off a few social media platforms. And it’s NOT to give your “the silver bullet” platform that will solve all your troubles.

Instead, the goal of this post is to teach you how you can use each social media platform for growth. That way, you can choose the right one for you.

We’ll show how you can use each platform to work with OptinMonster to have even more success:

optinmonster homepage

OptinMonster is your best tool for working with social media to reach your marketing and sales goals. That’s because OptinMonster allows you to create custom “optin campaigns” that gets more customers to engage with your calls to action (CTAs).

“Optin campaigns” are small messages in the form of a popup, floating bar, fullscreen campaign, and more. These messages are most effective when they have an engaging headline, offer a lead magnet, and end with a powerful CTA.

That would look something like this:

With OptinMonster, you can build professional-grade optin campaigns in a matter of minutes, even if you have no coding experience or “tech skills.” Then you can target those campaigns to make sure they’re seen by the right people at just the right time in their customer journey.

That last part is particularly important. Because with OptinMonster, you get powerful triggers and targeting rules, like:

  • Exit-Intent® Technology: Display popups as your visitors are actively trying to leave your website.
  • OnSite Retargeting®: Show new campaigns to returning users to keep your lead generation strategy fresh.
  • AdBlock Detection: Bypass AdBlock technologies to show your campaigns to even more of your site’s visitors.
  • MonsterLinks™: Turn any campaign into a clickable link or button.

These are just a few examples of OptinMonster’s display rules, though there are many others. Not sure if all these features will work for you?

Since Social Media Examiner started using OptinMonster, they added over 250,000 subscribers to their email list.

And the best part is that OptinMonster can be the perfect tool to work with YOUR social media strategy. And, now, we’re going to show you how.

Want to see it in action for yourself? Click below to start using OptinMonster and social media to grow your business today:Build High-Converting Social Campaigns Today!BONUS: Done-For-You Campaign Setup ($297 value): Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Let’s dive into our list of the best social media platforms for business.


Though Mark Zuckerberg has gotten a lot of bad press over the last couple of years, there’s no denying that he built the (overall) best social media platform for business currently available.

In its third quarter of 2020, Facebook was reported to have earned $21.4 billion and a total of $78.9 billion from 12 months prior.

How is this platform generating so much income? Facebook ads.

Facebook has over 1 billion active users every day. So it’s no surprise that it’s become one of the best ways to find your target audience, build an email list, and get new customers. But that’s not all it’s good for.

It’s also a great place to interact with your clients once you’ve caught their attention. Many companies opt to create private groups on the platform where paying customers can join, interact, pose questions, and have a personalized experience with the brand.

And while Facebook’s user base has drastically slowed down over the last few years, there’s no question that it will remain one of the best social media platforms for your small business in 2020.

Bottom Line: Facebook is a tool that is right for just about any business. Though paid ads can become cumbersome and expensive, they’re totally optional. Your best bet is to have an active account to keep in touch and connect with users.

If you have the budget and time (not to mention the patience) you can look into exploring Facebook ads.

Use Facebook Pixels to Grow Your List

If you really want to take things to the next level, you can use Facebook’s tracking pixels to optimize your optin campaigns for super-fast growth.

Facebook’s ads work with an algorithm that constantly builds a more targeted audience for you. There are many factors involved, but one way you can help Facebook understand your audience is with a Facebook pixel.

These tracking pixels are put on your site. When a customer visits, the pixel will run in the background and determine if this user should see your Facebook ads at a later time.

But you can also add this feature to your optin campaigns, like popups.

Just imagine this scenario: A customer comes to your site and is looking through your content. At some point, you show them this campaign:

Your customer loves the lead magnet and decides to opt into your offer. But you’ve added a Facebook tracking pixel to this specific campaign, which means two things will now happen:

  • You get a new contact on your mailing list
  • Facebook knows to show this user your ads because they have a heightened interest in your business

Now each of your campaigns is working with Facebook to get you even more leads and sales.

Not only can you increase revenue through your email marketing efforts, but you’ll also see a larger ROI from your Facebook ads.

For more information, check out this helpful resource: Facebook Retargeting Ads Made Simple (& How to Install and Create a Facebook Pixel).


Instagram is about as close to an “overnight success” story as it gets. Within two months of Instagram’s launch in 2010, it had over a million users.

Now, that number has grown to over 1 billion users each and every day, making it one of the top social media platforms for business.

Instagram started out as a platform for sharing photos and still keeps that as its core use. However, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an excellent way for brands to literally show (rather than tell) their products, values, and voice.

As you can imagine, that means Instagram is an excellent tool for lead generation.

Bottom Line: Instagram is great if your audience is younger and typically shopping from mobile. Plus, Instagram created a “Checkout” feature which means it’s fully set up for eCommerce. Now, your clients can look at product images and purchase what they like directly from their Instagram account.

Grow Your Instagram Following

The big advantages of Instagram come as you gain more followers. But getting those followers isn’t always easy.

With a lead generation tool like OptinMonster, you can create campaigns that encourage users to follow you on Instagram.

In fact, you can use our pre-built template to encourage users to head over to your Instagram account:

All you need to do is make a few modifications to the text, add a picture, and insert links to your Instagram profile.

Then, in less than 3 minutes, you’ll have a campaign that redirects users to your Instagram and helps grow your following.

For more information, check out this helpful resource: Instagram Lead Generation: 12 Tips to Boost Your ROI.

Here’s another Pro-Tip for growing your email list: If you’re using WordPress, consider installing Smash Balloon:

Smash Balloon is the world’s #1 social media plugin. It will take your recent Instagram feed and display it beautifully across your site.

This gives your site’s traffic a glimpse of what your Instagram content looks like. With this added exposure, combined with a popup that redirects users to your account, you’re looking at massive jumps in your follower count.

Want to see for yourself? Try out Smash Balloon risk-free today!


Twitter had a brilliant marketing strategy from the get-go with their character limit: give everyone a voice but limit the “noise.” Businesses, journalists, celebrities and, for better or worse, even Presidents use Twitter to share stories, news articles, or humorous anecdotes every day.

When it comes to using Twitter for business, you can definitely find ways to monetize the platform. Part of doing that is standing out from your competition, consistently engaging with your audience, and adding valuable content with all of your posts.

Bottom Line: Depending on your commitment to social media marketing, Twitter can be a powerful tool for building brand awareness and connecting directly with other customers (not to mention other influencers). Keep in mind that Twitter needs its own marketing strategy, and you’ll need to plan for multiple tweets per day.

Boost Engagement With a “Click-to-Tweet” Button

Combining OptinMonster with Twitter is easier than you might think. And at the end of this section, we’ll give you the perfect resource for mastering the combination to see more ROI from your Twitter strategy.

But one of the best ways to use these tools together is to create a “Click to Tweet” campaign:

create a click to tweet button

“Click-to-Tweet” buttons are a popular part of many blogging strategies. You find a great quote from your content and encourage users to tweet it from their account with the click of a button.

Or, instead of a small quote, you can let them share the entire article by embedding the link to the post in the tweet.

Either way, it’s a great way to boost engagement on Twitter and get more social shares. How do you do it?

That’s the easy part.

Simply go to the website Click to Tweet and generate an HTML element for the tweet you want users to share:


Let us know your thoughts in the comment section below.

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