Hello, everyone! I’m the Social Media Marketing Tools Blog.
I’m here to give you a quick rundown of some of the most popular social media tools on the market today. From scheduling to posting, we’ve got it all covered. Whether you’re a beginner or an expert in social marketing, there’s something for everyone here at Social Media Marketing Tools Blog!
We know there are so many different types of social media marketing tools out there—and that’s why we do what we do: to help you find exactly what you need to succeed.
New Social Media Marketing Tools
Social media plays a vital role in the promotion of your brand online. You can direct thousands of visitors to your website by leveraging social media effectively.
A study found that 70% of the population in the US is active on at least one social media platform. It also found that 71% of shoppers who had a positive experience on social media are likely to recommend the brand to others.
When done right, social media marketing can bring remarkable success to your brand. You can create and share a variety of valuable content on social media platforms to attract new audiences and drive engagement.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any ex
Are you ready to explore the top features of these tools?
Let’s dig in.
- Inflact
Ingramer
Inflact is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.
Using this tool, you can grow your followers, curate content, and analyze your competitors.
Key Features
Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
Inflact’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
Their hashtag generator contains over 12 million hashtags that are regularly updated.
Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.
Note: Want to try Inflact? Use the coupon code “SHANEBARKER” to get a 10% discount on all their paid tools.
- ContentCal
ContentCal
ContentCal is a great team collaboration social media marketing tool that can help you and your team with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.
Key Features
Visual content calendar
Integrations with 2000+ apps
Approval workflows
Team collaboration for the content
Category tags to manage content
Detailed analytics
Content hub to store and share content ideas
Pros
Low cost
Great for small and large teams
Dedicated customer support
Easy to use
Cons
Doesn’t support publishing on YouTube yet
Difficulty Level
Suitable for everyone
Pricing
Pro: $17/month
Company: $47/month
Premium: Custom pricing
Enterprise: Custom pricing
Their Pro and Company plan offers a 14-day free trial. You can check out its features for free.
Case Study
Jeremy Ryan from Metamorphosis Agency says that ContentCal is a great tool for those who want to manage multiple social media accounts.
Pro Tip: Leverage the planning features to customize your setup and save time while using ContentCal.
- Liinks
Liinks helps creators design and build pages in minutes and it offers more customization options than other link-in-bio tools. It helps ensure that no two pages are the same. It’s great for brands, creatives, and personalities who want full control over the look and feel of their page.
Key Features
Unlimited basic links
Profile picture and bio at the top of your page
Social icons for quick reference
Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
Customize the colors, fonts, background, and more to match your brand.
Add Media embeds (Youtube, Spotify, etc.)
Connect to Instagram to automatically update your Liinks page with links from your post captions
Collect emails in Mailchimp with a Mailing List block
Animate your links to draw attention or schedule them to show and hide at a specific time
Pros
Easy to use
Lots of customization options
Great for individuals and teams
Low cost
Cons
Doesn’t support custom domains yet
Difficulty Level
Suitable for everyone
Pricing
Basic: Free
Premium: $3.99 per month
Team: $14.99 per month
Premium and Team plans offer a 14-day free trial.
Case Study
Ally Love (775k followers on Instagram) uses Liinks in her bio link.
Pro Tip: Upgrade to Liinks’ Team plan to easily manage multiple pages under one account.
- SocialOomph
SocialOomph Social Media Marketing Tool
The social media marketing tool comes with a plethora of features that can help businesses automate a number of tasks across social media platforms and even their blog.
Many business owners and marketers leverage this social media marketing tool to boost their productivity, engagement, and to drive the best results.
Top Features:
SocialOomph helps you to manage your Twitter, Facebook, LinkedIn, and blog activities in one place.
This tool allows you to automate your posting process. You can schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
You can enhance your Twitter follower lists via helpful recommendations from SocialOomph. This tool allows you to identify influential Twitter accounts via keyword search.
Their Personal Suite plan is free.
- NapoleonCat
NapoleonCat
NapoleonCat is a full-service platform to manage all aspects of social media marketing, from publishing to tracking conversations and analyzing the performance of your social media efforts. It allows you to drive pre-sales conversations, answer typical inquiries automatically, and reduce response time on social media.
By automating your campaigns, NapoleonCat allows you to increase efficiency and cost savings by up to 70%. Being an official Facebook Marketing Partner, NapoleonCat can be trusted to offer reliable marketing solutions.
Want to know the best part?
They offer a 14-day free trial, no credit card information is required. Sign up today!
Key Features
Social Inbox to manage all social media interactions in one place, in real-time.
Numerous collaboration features to help establish a clear workflow, even when your team works remotely.
Scheduler to queue and auto-publish content across multiple platforms and profiles.
Auto-moderation to remove spam from post and ad comments on Facebook and Instagram.
Advanced analytics module for gathering competitive intelligence.
Automated social media reporting to keep you in the loop at all times.
Help Center with stats, articles, and video tutorials for new users.
Pros
Unified inbox.
Advanced options for collaboration and community management.
Proactive customer service via chat, email, and phone.
Frequent updates.
2-week free trial.
Pay only for social profiles you use.
Cons
Limited competitor stats.
Minor delays in synching new accounts.
Difficulty Level: Intermediate
Usability: It can be used with ease by solopreneurs, SMBs, enterprises, agencies, ecommerce stores, and content creators.
Pricing
Standard: Starts at $21/month.
Pro: Starts at $42/month.
Custom
Case Study
CCC, a European footwear retailer, was facing a challenge with maintaining their 496 Google My Business listings. Their customer service team was spending hours accessing and answering the 1000+ client reviews gathered in their scattered listings on a daily basis.
After using NapoleonCat, the CCC team is able to respond to reviews from a single inbox. In addition, they can analyze customer sentiment and tag reviews as positive, neutral, or negative. By reducing response times, they are able to get higher customer satisfaction and eventually repeat sales.
Pro Tip: To save time and effort, set up automatic replies to routine questions/comments about delivery times, store location, and hours of operation. For complex inquiries, set up automated redirects to designated team members.
- Tailwind
Tailwind-Social-Media-Marketing-Tool
Tailwind is a social media marketing tool for visual marketers and businesses who use Instagram and Pinterest. You can discover content, schedule posts, monitor conversations, amplify your reach, and analyze results using Tailwind.
Key Features:
How can this tool save your time? It offers hashtag lists and many more shortcuts that are helpful.
You can measure what’s working and what’s not.
It helps you reach more of the right people by using best Instagram hashtags.
And it is suitable for enterprises and affordable for small businesses.
- Buffer
Buffer Social Media Marketing Tool
Buffer is a social media marketing tool that can help you post your content easily on social networking platforms.
What’s more, you ask?
It has got amazing automation features as well.
It can publish all your posts automatically, according to your posting schedule. You can even post content while browsing the web using the Buffer browser extension.
Key Features
It can save you a lot of time by allowing you to schedule your posts on social networking platforms such as Facebook, Twitter, LinkedIn, and Pinterest.
You can review your posts on social media platforms and you can learn what changes can help your posts perform better.
You can add up to 25 members from your team and work together.
You can get a free trial for Buffer.
- Khoros
Khoros
Khoros is an effective social media marketing tool that helps businesses connect with their customers effectively.
It helps you automate content publishing across multiple social media platforms and monitor conversations about your brand.
And the best part?
You can join these conversations and interact with your potential customers more effectively. This can help you drive engagement.
Key Features
It helps you manage your campaigns, content, and responses from one place.
Their online communities can help you interact with your customers better and provide the information they might be looking for when they want it. Overall, this can boost your engagement.
It also helps brands manage their engagement across their social channels, websites, communities, and mobile apps.
- Sprout Social
Sprout-Social-Media-Marketing-Tool
Sprout Social is a social media marketing tool that enables you to find, form, and deepen real connections with people. It is a collaborative platform that ensures faster, smarter, and efficient social communications.
Key Features
It builds your community by helping you easily start, join, and maintain your social conversations.
You can manage multiple social media profiles across multiple platforms.
Want to give it a try? Sprout Social offers a 30-day free trial period.
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- Socialbakers
Socialbakers-Social-Media-Marketing-Tool
Socialbakers is a social media marketing tool that enables businesses to work smart on social media through artificial intelligence (AI) to understand audience behavior.
This tool helps you to engage and grow your customer base through content personalization.
Key Features
Want more details about your target audience? This tool can help you get the insights you need.
It will save your time by managing all your social media publishing from one place.
You can also get a report on your social media performance in seconds.
You can try this tool for free.
- Tagboard
tagboard Social Media Marketing Tool
Tagboard is a social media marketing tool that allows users to aggregate data from major social media websites into impactful displays. They can then be embedded and re-displayed on various channels.
Their Tagboard Live tool allows you to see your posts live on a screen and provides layouts and tools to customize the display. It’s one of the best social media management tools out there.
Key Features
Tagboard uses hashtags to search and collect public social media within seconds of being posted.
Social advertising.
Real-time notifications.
Social media integrations and metrics.
- Talkwalker
Talkwalker-Social-Media-Marketing-Tool
Talkwalker is a comprehensive social media marketing tool that enables you to stay on top of your marketing game. Using this tool, you can leverage social data to make smarter business decisions.
Ready to find out something really cool about Talkwalker?
With AI-powered technology, this tool can monitor online conversations in real-time and analyze them. It covers news websites, blogs, social networks, and other forums in more than 180 languages.
Key Features
Using their Image Recognition technology, you can track more than 30,000 images online.
It allows you to analyze text and visuals together.
With their Virality Map, you can learn how to replicate viral campaigns.
You can uncover collaboration opportunities through their Smart Theme analytics feature.
With their 30+ pre-built use cases, you can easily create your social media reports.
You can build customized dashboards to communicate with your team more effectively.
You can schedule automated alerts and reports
It allows you to add your own data sets into the platform, which enables you to create your own data intelligence solution.
You can request a free demo.
- Statusbrew
statusbrew Social Media Marketing Tool
Statusbrew is a social media marketing tool that can help you manage and monitor all of your social media accounts from a single platform.
Key Features
Publishing: This feature helps you to mote and schedule posts for different social media platforms such as Facebook, Instagram, LinkedIn & Google Plus.
Engage: The Engage section of this software solution lets you monitor conversations for all social profiles from a single inbox. You can listen to all the important conversations and respond directly to customers or fans who asked you a question.
Reports: The report section of this software solution evaluates how your posts are performing on different social platforms. With the help of reports, you can measure whether your efforts are paying off on social media.
Want to try this tool for free? It offers a free trial as well.
- Post Planner
Post Planner Social Media Marketing Tool
Post Planner makes it easy for businesses to find and share content consistently to get predictable, considerable, and remarkable results on social media. It’s a social media marketing tool that will be very helpful to your content and social media teams.
Key Features
Using this social media management tool, you can curate and share relevant content with the click of a button.
Post Planner provides you with ratings about your post. You can check if you have a 5-star rating before you post.
You get to organize your social feeds into collections.
- Hootsuite
Hootsuite-Social-Media-Marketing-Tool
Most companies have accounts on multiple social media platforms. Managing content publishing on multiple accounts can be very time-consuming.
What can you do about it?
You can use Hootsuite is one of the best social media marketing tool that can help you manage all of your social media accounts from a single dashboard.
It has some automation features that can help you be more productive. Using this social media tool, you can easily find, schedule, and manage your social media content easily.
Key Features
You can maintain a strong social media presence by scheduling hundreds of posts at once.
Hootsuite secures all of your passwords, profiles, and login information.
It can help you organize all of your content with ease. And it saves your content in the cloud, and it ensures that the approved content goes live at the scheduled dates and times. Which is great for improving your social media management.
This social media tool comes with a 30-day free trial period.
- Sprinklr
Sprinklr Social Media Marketing Tool
Sprinklr is a four-in-one social media marketing tool that can help you with social engagement, social advocacy, customer care, and social advertising.
Key Features
You can use Sprinklr Insights to monitor your competition, track audience engagement, market trends, and measure sentiments.
This software solution gathers reporting metrics from multiple channels to help you find out the effectiveness of your content and the ROI.
You can also respond to the conversations happening around your brand across multiple social media platforms. It’s a great feature that can help you boost your engagement rate.
- Followerwonk
Followerwonk-Social-Media-Marketing-Tool
Followerwonk is a useful social media marketing tool of the list that businesses can exclusively use with Twitter.
If you have a strong presence on Twitter and run campaigns on it, then this tool is a must-have for you to boost your engagement and visibility.
Why, you may ask?
Let’s take a look at its features to help you understand why.
Key Features
You can search and connect with the right people to grow your brand.
Then you can compare Twitter accounts to find similarities and identify new influencers.
Don’t know whom to follow? This social media management tool also helps you analyze your Twitter audience and based on such analysis, it suggests people you should follow. This helps you grow your followers.
- Sendible
Sendible-Social-Media-Marketing-Tool
Are you an agency handling social media marketing for multiple clients?
Then Sendible is one of the best social media marketing tool for agencies who want to manage social media for multiple clients.
Key Features
It allows businesses to manage social media marketing more effectively and to better understand their ROI.
Their social media management and marketing tool can easily measure the productivity of your social media accounts and email campaigns.
And you can create social media reports in minutes for your clients with pre-designed templates.
Their social media listening tool helps you to prioritize your replies to your audience.
This software solution comes with a free trial period.
- Tweepi
Tweepi Social Media Marketing Tool
Tweepi is an AI-powered social media marketing tool that helps you grow your brand’s presence on Twitter. You can use this tool to increase your Twitter following by as much as 100 new followers a day.
If you’re looking for a tool to make it easy for you to manage Twitter for your business, Tweepi is one of the best tools out there.
Key Features
Tweepi helps you identify the best tweets for your audience using relevant hashtags and users.
It can help you get rid of irrelevant and inactive users and clean up your Twitter account.
What else can this tool help you achieve? It can improve your overall productivity by simplifying the process of finding and engaging with the right people for your brand.
This software solution comes with a free trial package.
- Meet Edgar
Meet Edgar Social Media Marketing Tool
Meet Edgar is basically a scheduling social media marketing tool with the help of which you can recycle your old posts.
Key Features
You can organize and schedule all of your posts by category
Edgar will automatically go through your scheduled posts and content from each category and start recycling the older updates.
You can save your time by adding the content to Edgar’s handy browser extension.
And you can create a library of edits and updates. Edgar will update it in bulk.
Can you use it for free? Yes, it offers a one-month free trial.
21 . Cool Tabs
Cool-Tabs-Social-Media-Marketing-Tool
Cool Tabs is a social media marketing tool that manages your marketing campaigns on social networks and in your website. It can help you get the best out of your marketing efforts.
Key Features
You can easily generate new leads for your business through website quizzes, promotions, and competitions.
Users can monitor their social networks and curate content in real-time.
What’s more, you ask? You can get segmented data from your audience and integrate it with your CRM.
The best part is that this software solution comes with a 7-day free trial period.
- SocialFlow
SocialFlow Social Media Marketing Tool
SocialFlow is an effective social media marketing tool that allows you to schedule your posts when your target audience is active. This way you can boost your engagement.
Key Features
You just need to upload your content in the queue and this software solution will post the content automatically at the right times. This automation feature can save you a lot of time.
It provides you with new advertising opportunities that extend your reach beyond existing audiences.
But how does it help you drive traffic and engagement? It helps you understand the constant changes in consumers’ interests so that you can optimize your social content to drive maximum traffic and engagement.
- Oktopost
Oktopost-Social-Media-Marketing-Tool
Oktopost is a social media marketing tool that enables B2B enterprises to manage, monitor, and measure their social media activities. It’s the best software solution for enterprises that are looking for something that is easy to use.
Key Features
What makes this platform unique? It is the only social media marketing tool that is uniquely designed for B2B enterprises.
Oktopost provides you with detailed analytics and reports and helps you track conversations about you on social media.
This software solution helps you post better content and boost your engagement with the content curation feature.
- Falcon.io
Falcon.io-Social-Media-Marketing-Tool
Falcon.io is a social media marketing tool with rich functionality. It offers you a SaaS-based platform for social media listening, engaging, publishing, measuring, and community management.
Key Features
This software solution helps you create paid and organic posts for all your social networks in one content calendar.
Falcon.io helps you build strong connections with your audience.
You can merge your social data with CRM for a unique 360-degree view using it.
And you can manage all your channels and moments.
- Social Metrics Pro
Social-Metrics-Pro-Social-Media-Marketing-Tool
Social Metrics Pro is one of the best social media marketing tool that tracks pins, likes, and more, right from your WordPress dashboard. You can also access your social metrics from the WordPress admin bar.
Top Features:
With this software solution, you can choose how many posts you want to see at a time.
You can track how your content is shared on Twitter, Facebook, Linkedin, and other social sites.
What else does it do? It helps you find out how many times your posts have been shared across social networks
- Brand24
Brand24 Social Media Marketing Tool
Brand24 is one of the best social media marketing tool to keep a tab on your brand’s reputation. It gives you insights into what people are saying online about your brand. This tool helps you track your competitors too.
Top Features:
This software solution helps you identify sudden changes in the discussion volume chart to protect your business’ image.
You can customize your alerts the way you want.
What else can this tool do? It can export your data into PDF files, .xls files, and infographics.
You can also filter your data by source, number of visits, and many other parameters.
This social media tool comes with a 14-day free trial period.
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- DrumUp
DrumUp-Social-Media-Marketing-Tool
This social media marketing tool helps businesses share great content with their social media followers so they can start a conversation with their target audience.
It is the best tool for those looking to reduce the time and effort that they invest in social media management.
Top Features:
This software solution can cut down your Twitter, Facebook, and LinkedIn management time by 90%.
You can schedule your posts conveniently using web browser extensions.
And you can measure social media engagement with DrumUp analytics.
You can get started with DrumpUp for free. You can log in via your Twitter or Facebook profile.
social media marketing automation tools
These days, mere posting isn’t enough. Social media statistics have proved that you need to monitor your audiences’ moves online constantly.
But there are umpteen tools that can bat for you on the social media forefront. These social media automation tools come with heaps of features to capture your online presence and gauge its performance.
So rather than stressing about what and when to post, you can focus on what matters the most – your business. Choose the right set of social media tools available to make your marketing efforts seamless.
We shall talk about 13 such social media automation tools in this post to enhance your marketing and upgrade your branding to the next level.
Top 13 Social Media Automation Tools You Should Know About
SocialPilot
ContentStudio
ShareIt
HootSuite
Buzzsumo
Sprout Social
Buffer
CoSchedule
Scoop.it
Sendible
Meet Edgar
Zoho Social
Agorapulse
1 SocialPilot
SocialPilot
SocialPilot is a social media automation and analytics tool for businesses – from small to medium and even large companies. With this social media automation tool, you can expect to enjoy a ton of features such as social media scheduling, calendar management, client management, and more.
Additionally, it doesn’t matter what social media channel you are using because SocialPilot has your needs covered. That said, you can integrate SocialPilot with social media platforms such as LinkedIn, Facebook, Pinterest, Twitter, Instagram (Direct Publishing), and TikTok simultaneously.
The best of all is that SocialPilot offers users a social media calendar feature, which will help you monitor your social media campaigns. You can incorporate filters into your calendars and monitor your social media campaigns by groups and accounts.
The calendar functionality also allows users to drag and drop their social media posts and reschedule them, depending on what has changed.
Finally, SocialPilot users can analyze their social media post-performance basis how engaged their audience, influencers, demographics, and competitors are.
Core Features of SocialPilot
Now that you know what SocialPilot can do for you, let’s discuss the core features of SocialPilot below:
SocialPilot gives you the freedom to schedule your posts as you want with advanced social media publishing capabilities and audience targeting.
You will get helpful analytics of your automated social posts and know where to adjust with downloadable PDF social media reports.
Set access levels to your team to maintain the content flow in your company. With its team collaboration feature, you can add your team members and assign accounts and access levels.
You can use your Social Inbox to moderate conversations on Facebook pages.
You have control of your Facebook ad campaigns by using Lead Ads or Boost Post.
Excellent customer service available 24×5 to help you whenever you need assistance via chat / email / call.
Pros
Enhanced team & client collaboration for hassle-free social media management.
You can bulk upload up to 500 posts in one go.
Facebook and LinkedIn audience targeting available.
Top-notch browser extension.
Publish native videos, add GIFS, create carousel or album posts for interactive social media posts.
Google Drive, Dropbox, and Box integration for easy access to your media.
Create marvelous social media images on the spot with the Canva integration.
They offer 5 ways to automate your social media posts – immediately, schedule according to the said time-slots, schedule at a specific time, repeat posts in time intervals, and share it after the first post in your queue.
Create Post
Brian W.
I had been using another company to facilitate all of my social media posts, however, the number of accounts I needed took me out of the search for the free products and jumped up pretty quickly to some prohibitive pricing. SocialPilot fit a perfect price point and got me connected to all of my social media accounts very quickly. I can make my posts and schedule them as I like. Thank you!
Palak J.
Software is very easy to use and user friendly. I can easily post creatives and videos over all social media platforms and I can get the analytics respectively. It also connects to the Facebook ads, which helps me manage my ads and posting on a single platform. It also connects with remote storage platforms like Dropbox and Google Drive, which reduces my pain of downloading and uploading. Overall It’s a very useful and handy software.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and a walkthrough as you sign up (no credit card required). Here are all SocialPilot plans.
Professional: $35/month
Studio: $75/month
Agency: $150/month
Enterprise: Custom
SocialPilot Free Trial
2 ContentStudio
ContentStudio
ContentStudio is a well-known all-in-one social media management tool that offers content automation, content planning, social media scheduling, a social inbox, analytics, and content discovery.
In addition, it enables you to plan, brainstorm, and manage when and where content is shared or published; this occurs in the Content Planner section of ContentStudio.
ContentStudio provides a social media content calendar that allows you to view, accept, reject, and edit posts easily. This reduces the likelihood of sending out incorrect or error-filled content. Furthermore, all team members can easily collaborate. For example, your social manager can contribute ideas, your designer can add images, and your copywriter can create captions right away.
To reduce clutter, you can also see your content as part of an organized list. To make things easier, you can sort posts by type, status, member, and even label them in the content calendar.
Pros
You can use ContentStudio as your editorial calendar for a trial period to see how simple it is to manage social media with ContentStudio.
It boosts productivity by utilizing a single interface.
Its built-in approval workflow facilitates collaboration and workflow.
It provides a variety of views (list and calendar) for your convenience.
It has powerful filters that allow users to easily manage their calendars.
Content management across multiple channels is available.
Alex M
I have used ContentStudio for several years now. I’m a big fan of using something that can simplify my content creation and posting. ContentStudio’s automation features keep me consistent with my social media management. The composer is easy to use and gives a great preview of what your post will look like on your different social channels.
Cons
It lacks social inbox for IOS.
Brad Ford P
The content approval flow is a little wonky for the client or collaborator. The discovery area is nice, but there’s a lot of clicking to filter what you want, and there’s no way to save that filtering.
3 ShareIt by SocialPilot
ShareIt
Ever stuck in a thought loop as to what to post next? Is the designer on leave, or does your team need a break? Well, now ShareIt has your back. It is a free content curation tool by SocialPilot that will continue to replenish your content queue with best-curated pieces.
The process is straightforward. All you need to do is enter a keyword of your choice that pertains to your niche. And voila! You get a curated list of articles and profiles of notable influencers.
You can directly share these across Facebook, Twitter, and LinkedIn. In addition, if you have a SocialPilot account already, you can post to all linked accounts from the “Share with SocialPilot” button.
Pros
Get access to trending articles for free.
Access to relevant influencer handles and their popular content posts.
Sorting of results as per relevance and time.
Unlimited searches when logged in with Twitter.
Francis Josiah O.
I like the ease of use and the platforms supported by SocialPilot. The content discovery tool also helps us post great stuff regularly!
4 Hootsuite
HootSuite
Hootsuite is a popular social media automation tool for marketers. Its robust features make it compatible with a variety of social media platforms. It mainly focuses on large enterprise and big-sized agencies because of the complex features and pricing range.
Additionally, Hootsuite enables you to monitor multiple social media platforms at once with its social media streams. And yes, you can also use it to keep an eye on all your brands with its real-time updates.
Pros
You can view social media streams in one place with automated social media posting.
Hootsuite makes you understand how your social media strategy is performing by availing reports whenever you need them.
Aacini H.
Hootsuite’s great feature is the streams, you can get any important activity from any and all platforms on all accounts with a quick glance, if somebody retweets or mentions you, you will know ASAP and be able to respond accordingly.
Cons
The interface isn’t very user-friendly. It comes with a learning curve.
Cost-heavy for small businesses and agencies.
They aren’t very responsive to the emails/posts if someone is facing issues.
You need to pay extra to get the social media reports.
Verified Hootsuite User
Its interface is not so appealing and you have to spend a lot of time figuring out the features. It is necessary to get to it through learning videos, only then you can create effective plans. Adding team members is more expensive and training expensive as well.
5 BuzzSumo
BuzzSumo
BuzzSumo is an essential social media search tool if you want to have a greater understanding of your content marketing strategies. So instead of wasting time on guessing the content topics, use BuzzSumo to help you discover some of the popular keywords in your industry.
Over the years, BuzzSumo has grown into a popular social media marketing tool because of its ability to provide in-depth insights into what your competition is doing.
If you want to become a savvy content marketer and stay ahead of your competition, BuzzSumo will help you discover the most popular content by entering either a keyword or a domain name on the search bar.
You have the option to filter your results, depending on what you want – from duration to location. BuzzSumo can also collect analytics from popular social media platforms such as Facebook, Pinterest, LinkedIn, and Twitter, among others.
Pros
It’s a great tool to identify the most popular or widely shared content in your niche.
You can identify influencers within your niche and build stellar relationships with them using BuzzSumo.
It helps with link-building strategies by identifying the most suitable content topics.
Sujata S.
BuzzSumo helped me a lot to find the content which was most shared on social media channels. Using this, we can find influencers related to particular topics. By entering, we can find what is shared socially.
Cons
It is limited to specific mediums.
It does not have enough backlink data to help content marketers build links.
Paul K.
Some of the team members have had trouble using it. Mainly on the resource for brand names that include near ties to the title of our business. Maybe it’s because Buzzsumo lacks good data for some domains, which makes it inadequate for new sites.
6 Sprout Social
SproutSocial
Sprout Social is yet another social media engagement tool that you can use to ace social media marketing. Sprout Social allows users to organize and assign tasks to members. This tool also helps run ads on limited social platforms.
With the tool you can schedule your posts or campaigns and it also provides analytics and social listening features. What’s more? Sprout Social serves all tiers of businesses – small or large enterprises.
Pros
The analytics features by Sprout Social helps you track followers, link clicks, the number of posts, change in your social media engagement, etc.
Sprout Social has a smart inbox where you can monitor and reply to all your brand mentions.
You can monitor campaigns across social media and search for posts mentioning you or your brand.
Rachel P.
The Smart Inbox in Sprout is my favorite feature. It allows us to see what’s happening on all of our platforms at once and is so convenient to react and reply to customer messages.
Cons
Sprout Social is not at its best yet when it comes to scheduling campaigns on Instagram.
Some users also encounter issues with LinkedIn posting. They say that when they schedule a post on LinkedIn, the image often looks smaller than what they thought had been scheduled.
Kendall D.
Its pricing is very high. It has limited social media platforms to be integrated with. You can only have four social media accounts at a time. If you need more apps, it will cost more fees. It is very expensive for teams because the more people you need to interact with, the more you have to pay.
Sprout Social is a bit more expensive as compared to SocialPilot. Its cheapest plan costs $99 a month and is limited to only one user. Here’s the detailed comparison of SocialPilot as a cost-effective Sprout Social alternative.
7 Buffer
Buffer
Buffer is one of the popular social media marketing automation tools that offer users scheduling functionality. This tool comes in handy for LinkedIn, Twitter, Instagram, and Facebook users. Customers on the pro package can enjoy the Pinterest feature, too. However, those on a lower package will have a limited number of social media accounts connected.
As a new user, you can choose to go with the default scheduling functionality offered by Buffer or use your automation to match your needs. This social media automation tool provides users four slots per day by default. You have the freedom to either delete or add slots depending on the number of campaigns you have to post daily.
Buffer browser extension is available for Firefox, Safari, and Chrome. With these extensions, you can schedule your posts by clicking on the Buffer icon to add to your queue. Additionally, there are mobile applications – both for Android and iOS.
Pros
Buffer gives users the ability to customize every post, depending on which social media account you will be scheduling.
This automation tool gives you insights into the best times to send out your campaigns.
They have a great engaged community you can interact with.
Jose Luis A.
Buffer is a social network monitoring and management program, it is a tool that allows you to keep constant track of your social networks, as well as keeping your contact space completely up-to-date.
Cons
To get the analytics, you will have to pay way more. You can get the same functionality at a fair price with other tools like SocialPilot.
The downside with Buffer is that they don’t have the media library feature, which most social media automation tools have.
They have different pricing plans if you need to have Analytics and Social Inbox. You need to buy subscriptions to all of these plans to have a complete social media automation tool that can be way more expensive.
Verified Buffer User
Team collaboration features are lacking some functionality that would help the team be more productive in suggesting, curating, editing, and approving content for distribution. Costs prohibit us from increasing to larger team packages
8 CoSchedule
CoSchedule
The primary goal of CoSchedule is to achieve efficiency for both solopreneurs and marketing companies. This social media automation tool integrates with WordPress and helps with pushing content to your preferred social media account whenever you hit “publish” for every post.
The best of all is that CoSchedule offers users a “Top Content Report,” which gives users insights into the social engagement of the campaigns you send out on social media. This feature is useful for content marketers who are curious to know how their marketing campaigns are fairing to help them adjust whenever necessary.
Unlike other social media tools, CoSchedule focuses on content and social performance. It offers features such as “ReQueue,” which allows users to reschedule their best content. This will help your audience see more fresh content in their feeds.
Pros
The tool allows users to visualize their content in one place. You can create a read-only calendar using CoSchedule, and your team members can view what is coming up next.
You can easily tweak your calendar settings to match your preferences.
CoSchedule will enable you to implement approval procedures.
Karen C.
I love being able to plan all my social media in one place. Even if one of my children gets strep throat, my social media strategy keeps going without missing a beat. Having it connected to my blog makes it indispensable.
Cons
The tool has become sluggish suddenly, probably because of the massive amount of data users are entering.
The tool offers scheduling functionalities, but people experience publishing errors regularly.
You will have to change your templates manually if you change your mind about scheduling posts.
Carissa W.
Dislike the pricing and not enough integrations with other applications or workflows. Dislike the photo upload feature and no short link feature for websites being shared in content posts.
9 Scoop.it
Scoop.it
Scoop.it is a social network and content curation tool for content marketers. It is also one of the best free social media automation tools, offering users a free plan. With Scoop.it, you can create specific topics, share your ideas, and connect with like-minded individuals.
Using the Scoop.it content director, users can curate content from any other source. You can also share your idea across your most preferred social media platforms with just a click of a button.
This social media automation tool also enables users to generate ideas using specific terms called keywords. So, if you are a content marketer, Scoop.it will help you stay updated and know what to always share with your audience.
Pros
Scoop.it regularly updates its users on trending topics, depending on the keywords you choose.
You can share your content to various social media channels with just a click.
Your front page provides you with all the relevant information you need – from curator profiles to topics.
Mark A.
I can publish a page from my blog to ScoopIt, and then share it to other social media platforms very quickly and easily.
Cons
Social media marketers haven’t leveraged this tool because they are muddled about whether or not it is worth an investment.
It’s pretty expensive, $79/month, which most beginner writers can’t afford to “lose” every month.
Verified Scoop.it User
When compared to other curation services that we’ve tested Scoop.it was more difficult to manage, and the suggestions overall included less reputable sources. Pricing is too expensive with the feature of posting on wordpress.
10 Sendible
Sendible
Sendible is another great social media automation tool, helping you manage and automate social media channels. Sendible, not only lets you do one-by-one campaign scheduling on different social media accounts but also manage how your campaigns go out right from your dashboard.
The best feature is that you can create content and schedule it for a week, month, or as long as you need. Moreover, you can tailor your content according to different social platforms by leveraging features such as emoji, attachments, and more.
Pros
Sendible has excellent and dedicated customer support whenever you counter issues.
Sendible has a unified social inbox that helps you manage all your conversations in one place.
You can create custom reports as you want with Sendible.
Luke F.
The three things that I like the best about Sendible are the content calendar and its functionality, analytics and customizability with great data charts, and the monitoring aspect.
Cons
Sendible does not feature a clickable calendar, which is on-demand right now.
The pricing is way too high for a small business and agency for the features it offers.
It has a learning curve, not very user-friendly.
Verified Sendible User
Sometimes the integrations don’t work 100%. Instagram often doesn’t pull featured images even when fetched. Hashtags sometimes run together after they’re added to various services. The mobile app seems to have a lot of bugs and the Services concept takes a little bit to get used to.
11 Meetedgar
Meetedgar
Meetedgar is different from other social media automation tools existing in the market. It offers better service and helps in uniquely scheduling content with its posting feature.
After your post is scheduled in Meetedgar, it also provides the feature of saving the same in the library for later use. This tool supports and assists you on social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Pros
Meetedgar has a posting queue that allows you to never run out of scheduling your posts, that is, evergreen posting.
It also has category-based detail scheduling, which enables you to categorize your content and schedule them differently.
Sandra G.
My favorite part of Meet Edgar is how they handle the recurring sharing of content. All the benefits of automation with really granular control over what goes out, when it goes out, and where it goes.
Cons
With its limited features, it hardly supports 4 networks which might not be sufficient for the marketers.
Meetedgar doesn’t allow you to shuffle your posts in the queue for rescheduling.
Features are as stagnant as they could be with only one pricing plan available.
It doesn’t have features for creating a social team or in-depth analytics.
Mark G.
You could only set the frequency to daily rather than bi-weekly or on X day every month. Made it difficult to automate our process as we don’t post daily
12 Zoho Social
Zoho Social
With businesses growing at breakneck speed, Zoho Social is built to match their needs efficiently. This social media automation tool will help you work with your team and monitor brand mentions and social conversations.
It offers an unlimited social media scheduling feature and creates a custom report to analyze your social media. Zoho Social lets you manage social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
Pros
Its SmartQ feature comes up with the best time slots to schedule your posts for maximum audience engagement.
With its CRM integrations, you can interact with prospects and generate potential leads from social media.
Automated report creation at Zoho Social enables report sharing with clients at any time complemented with a personalized message.
John K.
Post scheduling and smart scheduling feature, which aims to publish your posts at times when your audience is most active.
Cons
Zoho Social lacks a combined analytics feature that takes it on a low for marketers, especially when some Zoho Social alternatives offer this.
The most common feature in social media scheduling tools is missing in Zoho Social, i.e., RSS feed integration.
It is an expensive tool for the features it offers.
Verified Zoho Social User
I do wish they had content generation options, such as RSS feeds or suggested posts for the field. The user interface unexpectedly becomes a little bit messy and difficult to navigate when uploading a large number of pictures and videos.
13 Agorapulse
Agorapulse
Agorapulse is an all-in-one social media automation tool that encourages teams to work collaboratively. Whether you are looking to schedule, reschedule, queue, or bulk upload your posts, they have plenty of options to fill your content calendar.
With a social inbox to catch every conversation, it also provides one-click reports to its users. Agorapulse supports social media platforms like Facebook, Twitter, LinkedIn, Youtube, and Instagram.
Pros
Their social inbox offers you to send reports to your clients within a few clicks directly.
You can easily label your content for smooth retrievals and analysis.
With their inbuilt CRM feature, Agorapulse helps you understand your audience better.
Sarah F.
Definitely the all-inclusive inbox that helps me to stay caught up on all of my messages!
Cons
Their reporting feature is too basic for the ever-growing industry of marketers.
It’s difficult for users to navigate through the tool.
This social media automation tool doesn’t integrate with any external applications or tools except for bit.ly.
It is also expensive for all the features it offers.
Emily M.
The reports are not as complete as they should be. I do not like the app very much. It’s not intuitive and it’s extremely basic.
Conclusion
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