Best Shopify Seo Tools

In the past few years, some Shopify apps have been designed and developed to help users optimize their stores. These Shopify apps focus on different elements and aspects of an online store.

If you’re looking for the best Shopify SEO tools to improve your store, this article will help you. We will show you:

The best Shopify SEO tools that can help your products pages rank higher on Google Search results.

Best Shopify Seo Tools

Without a doubt, Shopify is one of the most popular choices when it comes to choosing an eCommerce platform. Its market share hit 20% last year and it is carrying on growing. While building an online store on Shopify is so easy, driving traffic to that store is not that much. The statement “If you build it, they will come” is not true anymore. That being said, one of the most important strategies to increase organic traffic is SEO. As a Shopify store owner, you may take interest in third-party apps to solve all the SEO issues. In this article, LitExtension – #1 Shopping Cart Migration Expert would recommend the best Shopify SEO apps.

In case you have no idea about setting up a Shopify store, check it out:

If you’re in a rush, take a glance at our overview of the most crucial things you should know about the best Shopify SEO Apps:

What are the Best Shopify SEO Apps?
The best Shopify SEO apps

1 SEO Suite ‑ SEO Image Optimize

SEO Suite SEO Image Optimize app by Avada helps you to build parts of on-page SEO effortlessly. It optimizes website images and structure to be most matching to the Google Search algorithm.

SEO Suite is one of the best Shopify SEO apps for store owners looking for an on-page SEO solution, especially image optimization. As SEO Suite is free and very easy to use, any store owner can use this app. Whether your store is big or small, its on-page SEO features are still valuable and applicable.

Price:
This is the best part about SEO Suite because this app is absolutely free. You can get access to all of its amazing features with unlimited usage without being charged. There are no setup fees or any other hidden costs. As a result, it makes SEO Suite one of the best Shopify SEO apps.

Top features:
Optimize Image ALT tag
Image size and quality optimization through Automatic optimization and Custom optimization
HTML sitemap for almost all of your website elements such as Products, Collections, Blog list, etc
Auto-add Google structured data such as Important page structured data, Business structured data, Review structured data, Item list structured data
SEO Analysis for product page
Preview how meta title, URL, meta description look like on Google search result page.
Prevent duplicate content by adding canonical tags
Verify your store ownership with Google Search Console, Bing Webmaster Tools, Pinterest, and more.
404 fixes
Improve instant page loading speed considerably by preloading function.
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2 SEO Doctor

SEO Doctor is one of the best Shopify SEO apps with tons of advanced features to automate your SEO audit. With this app, you can “set and forget”, which means you only have to set it up once and it will solve almost every SEO issue automatically since then.

SEO doctors can scan your website and automatically fix all the problems with your SEO. Therefore, this add-on is super beginner-friendly and saves you a lot of time. If you are a newbie in SEO or you cannot spend too much time running your site SEO audit, you should take this app into your best Shopify SEO apps list.

Price:

SEO Doctor has both free and paid plans for merchants to choose from. The key difference here is automation. With the free plan, you have to run your site SEO audit on your website manually. For the paid plan, you can automatically fix both current and future SEO issues that might come up when you add new products to your store.

Top features
Meta Titles Fixing: automatically generate a meta title for your page based on the rule you set up (which is called a title template).
Meta Titles Fixing of Seo Doctor – The best Shopify SEO apps
Meta Description Fixing: It is almost the same as the autopilot meta title feature, but you can also add another template variable, which is #description#.
SEO Doctor Pricing plan – Best Shopify SEO apps

3 SEO Booster

SEO Booster – SEO Marketing is a one-size-fits-all SEO solution made by Seocomapp, a company that concentrates on developing Shopify apps for increasing sales. The app is one of the most high-rated apps of the company with 1494 reviews on the Shopify App Store. With 1235 five-star reviews, it is undoubtedly one of the best Shopify SEO apps.

SEO Booster really focuses on SEO for your products. If you are having thousands of products in your store, SEO Booster which is a strong contender for the best Shopify SEO apps is absolutely suitable for you.

Price:
You can get access to and experience some basic features of the app in 7 days then stick to Free plan if you find it suits your demands. If you want to make full use of the app and level up your store to compete with other online brands, you can opt for Pro plan and Unlimited Plan which cost you $39/month and $79/month respectively.

Top features:
Automatically fix SEO issues in one click
Structure your data with Full JSON-LD
Update product image Alt texts daily
Detect broken links and redirect invalid links
Update trending keywords from certain geographical areas
Diagnose competitors’ websites through the SEO score, SEO checklist, and page rank of competitor’s websites

4 Smart SEO

Smart SEO is built by Sherpas Design, an agency creating seamless eCommerce experiences on Shopify. They are currently having 3 apps on Shopify App Store which are Translation Lab AI Translate, Smart SEO, and WhatShare. Smart SEO is the one with the highest rating and reviews of the company.

Its pricing is much lower than SEO Doctor or SEO Booster because it offers fewer features. Thus, this app would be a great choice if you just need basic SEO features with a small budget. Moreover, if you are running a store in multiple languages, you definitely should choose this one of the best Shopify SEO apps.

Price:
Smart SEO still offers a 7-day free trial for you to get access to all of its features. After the trial period ends, you have to pay from $0 to $29.99 per month to use the app.

Top features:
On-Site SEO: By entering a rule, Smart SEO can automatically generate product meta tags and alt tags for every product in your store.
On-Site SEO of Smart SEO – best Shopify SEO apps
Structured Data: In order to add the JSON-LD data to the pages of your Shopify store by yourself, you should be familiar with Liquid and Javascript. By using Smart SEO, you can provide structured data to Google and other search engines automatically.
Structured Data of Smart SEO – Best Shopify SEO apps
Sitemap Support: Natively, Shopify does not allow you to manage your store sitemap. However, with Smart SEO, you can easily do this and choose which pages to include or exclude from your sitemap.
Sitemap of smart SEO – best Shopify SEO apps
Broken backlinks Management: Smart SEO will scan your website to identify all broken backlinks. Once the scan is complete, you can quickly fix the dead links by redirecting them to live ones.
Multi-language SEO: Rarely any SEO app can support multi-language. However, with Smart SEO, store owners can create meta tags for each language in their store.

5 Plug in SEO

Plug-In SEO by SureSwift Capital is one of the most widely used SEO apps on Shopify. Over 30,000 store owners have installed the app to optimize SEO and drive traffic. Without a doubt, it is one of the best Shopify SEO apps.

If you are looking for a comprehensive solution for SEO, Plug-In SEO is suitable for you. It also provides good and detailed documentation on SEO for beginners. Therefore, you do not have to worry about your inexperience in this field.

Price:

Fortunately, the Plug In SEO app still has a free plan for you to check SEO issues on your website with instructions, email alerts, and support from the team. If you pay for their Plus plan which is $29.99 per month and Pro plan with $39.99/month, you can fully access all of its advanced features.

Top features:
JSON-LD Structured Data: provide the most comprehensive and up-to-date schema markup for rich snippets
SEO Bulk Editor: help you bulk edit SEO data in just minutes.
Check and Fix SEO Issues by integrating Plugin SEO with Google Search Console, you can check SEO issues.
Monitor Organic Traffic: Track rankings, organic traffic analytics with built-in Google Search Console
404 Broken Link Redirects: Set up 301 permanent redirects for broken links.
Automatic SEO Audits: you will receive a report of your On-page SEO audit via email or you can check all the SEO issues in the app.
Target Focus Keywords: With the keyword research feature, you can create and optimize both blog posts and product descriptions for organic search terms.

6 SEO Manager

SEO Manager – “a super-charged SEO tool” helps you understand and implement SEO measures seamlessly so that your store can get a higher search engine ranking. Also, thanks to its real-time feedback on the success or failure of your search engine optimization efforts, you may look back on your SEO issues whenever you want.

It’s perfectly fit for individuals who are new to website optimization and want to learn about SEO and how to enhance their search engine rankings and increase organic traffic.

Price:
You can begin with a 7-day free trial to see if you want to continue using it. After the trial period, it will cost you $20 per month.

Top features:
One of the best features of the SEO Manager is that it provides SEO nuances with a thorough step-by-step tutorial for enhancing their sites. In other words, even if you have no prior knowledge of SEO, coding, or marketing, you can create a fully search-optimized Shopify store.

Besides, there are a few excellent features to check out:

Bulk edit meta tags, offer pre-made templates for easier optimization.
Detect and make recommendations for SEO improvements.
Suggest the best-performed keywords
Identify and fix 404 broken links in real-time
Automatically submit and manage Google sitemap.
Provide structured JSON-LD and local business data
Integrate with Google Search Console, Google PageSpeed, Google SERP Simulator,…

7 SEO Product Optimizer

SEO Product Optimizer is developed by SillyCube Technology Ltd. to relieve your workload with excellent SEO tools and increase traffic from SEO and social media.

If you’re a novice who doesn’t know how to identify keywords for your websites, SEO Product Optimizer can be in your best Shopify SEO apps list. This program offers keyword suggestions and page positioning ideas, as well as the ability to follow the performance of the primary keywords you’re interested in. It also aids in the optimization of posts for sharing on major social media platforms.

Price:
In Free Lite Version,

you can get 10 suggested keyword analyses and 10 link preview edits per month
the custom link preview is limited to social channels such as Facebook and Twitter
the support is only active for products and the Shopify store
In Basic Version,

you can avail of 100 suggested keyword analyses per month
the link preview edits are unlimited
bulk link preview edits can be up to a thousand products
it supports all types of business
Top features:
Custom link Social Media previews such as Facebook, Twitter, etc
Stand out with niche keywords suggestion by Google search data
Support structured JSON-LD for product media
Bulk edit product link previews
Get in-depth information from effective SEO advice
Focus keyword insertion

SPO’s 4-Step Process
Image From: seo-product-optimizer.com

8 ReloadSEO

ReloadSEO is a toolkit for SEO with backlink checking, competitor analysis, keyword research, content optimization, and more. While other tools may appear to be lacking in competitive intelligence, Reload SEO has a tenacious surveillance capability that may help you outrank your competitors, which undoubtedly makes it one of the best Shopify SEO apps.

ReloadSEO is for all Shopify store owners, whether you’re new to SEO or a seasoned professional. It guarantees that your stores will be ranked higher, regardless of how much you know about SEO, text conversion, or keyword research.

Price:
You can go for the Starter plan. It offers a 14-day free trial and 1000 SKU synchronization, SEO dashboard for one user with $14.95/month after the trial is over.

Top features:
Research up-to-date keywords in Shopify
Get real-time feedback on your SEO writing with a thorough content analysis algorithm
Check your ranking across 170 countries via mobile and desktop devices
Identify and resolve issues with your website quickly.
Discover your top-performing pages, keywords, and areas of your website that need optimizing for the search engines with an SEO performance dashboard
Analyze competitors’ content

9 SEO King

SEO King by Engage Apps is definitely one of the best Shopify apps on the Shopify App Marketplace with 672 five-star reviews out of 838 reviews. The software employs artificial intelligence to help you improve your online store’s Google rankings by covering all of the necessary SEO ground with up-to-date keywords.

If you’re seeking a Shopify SEO tool that can help you with not only image optimization but also alt text, product meta titles, and JSON LD optimization, SEO King is right for you.

Price:
The app is available in four different editions, so choose the one that best suits your company’s demands.

Free plan Small shops Medium shops Large shops
Free $7.99/month $12.99/month $18.99/month
Up to 10k product photos Up to 50k product photos Up to 100k product photos
Unlimited product photo edits, resize, watermark & compression Unlimited image edits, backups & restore Unlimited image edits, backups & restore Unlimited image edits, backups & restore
Free bulk alt-texts Unlimited feature usage Unlimited feature usage Unlimited feature usage
Free JSON-LD Bulk & auto optimizer Bulk & auto optimizer Bulk & auto optimizer
No extra code added No extra code added No extra code added No extra code added
Top features:
As SEO King offers a big library of features in one spot, it’s considered one of the best Shopify SEO apps with all-in-one features.

Bulk update alt text and meta tags
Scan both your store and your competitors’ sites to find the most popular keywords
Run an AI-based auto-optimizer in the background to update keywords for your products and photos
Sitemap and JSON-LD manager
Optimize your store in One-click, compressing every data for your shop, from products, photos to blog posts and collections
Improve your Product Photos for Search
Disable Right-Click to Prevent Photo Theft

10 JSON-LD for SEO

JSON-LD for SEO is championed by Google as an “install and forget” app. It means regardless of the size or number of pages on your eCommerce site, this app will put hundreds of code snippets at specific spots without your personal direction or instructions.

JSON-LD for SEO is well-suited for store owners who want to ensure that search engines have all of the information they need about their items and services. That’s why it’s considered one of the best Shopify SEO apps.

Price:
At $299 for a one-time purchase, JSON-LD for SEO may appear to be a little exorbitant. However, when you consider how much a standard SEO app costs over time with regular payments, it may not be so pricey in the end.

Top features:
Boost organic Google search traffic
Offer excellent Rich Snippets and Rich Results features
Increase conversion rates by providing product information directly on search results
Automatically update Shopify SEO data
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Why Shopify?
That you’re here researching the best Shopify SEO apps means you’ve already built up your online store on Shopify and now want to know how to improve SEO Shopify. Anyway, let’s take a closer look at the most impressive features of Shopify to reassure you that you will never have to say “What a pity!” when choosing Shopify as your companion.

If you find it tedious to keep your eyes glued to these walls of text, why not watch our honest Shopify review video?

1 What is Shopify?

Shopify is a hosted eCommerce platform that provides everything you need to build a potentially successful online store. It is a versatile shopping cart that’s geared towards businesses of all sizes.

In case you’re in trouble with technical issues, this detailed Shopify tutorial will show you how to swiftly and easily create a Shopify store. Shopify has excelled in this area, where many eCommerce builders still struggle to blend power and ease of use.

However, if you have a large company that requires enterprise-level capabilities, you can upgrade to Shopify Plus.

2 Shopify features

Shopify has three pricing tiers that are tailored to different market segments and business sizes. You can consider additional features you’ll need to manage your online store smoothly depending on your budget.

Shopify Pricing
Shopify offers a 14-day free trial that gives you access to all of its features. This way, you can properly try the platform without making any commitments and determine whether it is a good fit for you. Also, check out our Shopify CRM review for more information on how to choose the best Shopify CRM after you’ve built your store.

Additionally, Shopify is mostly about outstanding design, and you’ll quickly discover that there are a plethora of free and paid themes available to make your site look both aesthetical and professional.

Shopify Story’s Theme
Shopify’s templates are trendy and appealing. Each one is also available in a range of styles and color schemes, ensuring that you can always find the ideal tone for your business.

Moreover, the key to creating a successful Shopify storefront is to utilize apps, add-on programs that provide additional functionalities to Shopify sites. Currently, Shopify has over 6000 apps with 9 different categories: Sourcing and selling products, store design, merchandising, marketing, conversion, fulfillment, shipping and delivery, customer service, and store management.

Unlike WordPress and similar CMSs, Shopify handles upgrades and security in the background, saving you precious time. Besides, Shopify customer support is top-notch as you can contact them 24/7 via live chat, phone, email, help center, and their community forum. On their website, you can also find useful webinars and video tutorials.

Why You Should Invest in SEO for Your Shopify Store?

1 Reach more target audiences

Until April 2020, there are currently 4.57 billion people that are using the Spectrum internet cable. When it comes to searching for information about products or services, search engines like Google, Bing, or Yandex always come to people’s minds first. This means that if you want your business to come to users’ minds in their online research process, your website has to rank as high as possible in search results for keywords related to the products or services you offer.

2 Build your brand

In fact, appearing on the first page with your specific keywords not only allows people to associate your brand with such keywords but also instills trust since businesses on the first page are usually considered to be more trustworthy. The higher places your pages and ads rank in the search engines, the greater the chance your brand is positively instilled into your potential customers’ minds.

3 Reduce expenses on advertising

Compared to paid advertising, it is also reasonable to say that SEO is cheaper in the long term. SEO helps you to target the exact potential customers who are actively looking for your products and services online to solve their problems. Its inbound nature helps businesses save more money in comparison with outbound strategies like cold emailing, cold-calling, trade shows, and content syndication.

4 Enhance user experience

Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages. es (SERPs). Various metrics among which relates to user engagement such as site speed, time on site, time on page, bounce rate, exit rate,… Once you optimize your Shopify website for those metrics, you are essentially trying to improve the user experience.

In case you’re still in doubt about Shopify SEO capabilities, this write-up can help to reassure you that Shopify is good for SEO and you can take a look at the best Shopify apps list above. Or if you have already made up your mind, here is the A-to-Z Shopify SEO guide you may need.

FAQs
Is Shopify better for SEO?
Definitely yes! It’s considered ideal for those who are non-tech savvy with a tight budget and tend to use basic SEO features.

What’s the best SEO app for Shopify?
There are several solutions available to assist you to build your business’s presence on Google and other search engines, including SEO Suite, SEO Doctor, SEO Manager, etc.

Is Yoast SEO available on Shopify?
Yes, Yoast SEO has been available for Shopify site owners since January 18th, 2022. So you can enjoy the benefits of Yoast SEO on your Shopify store from now on.

Conclusion
In order to choose the most suitable from the best Shopify SEO apps list, you should consider your current problem with your Shopify store. Besides, you also need to take your current knowledge of SEO into account to make the best decision. Although each app has its own selling point, all of them are useful to solve your current SEO issues.

Besides SEO, Shopify provides thousands of apps on its app store so that you can handle all problems and boost sales with your online business. However, if sales tax bothers you in some ways, we will come to rescue with the most effective way to manage your Shopify sales tax.

If you are running your eCommerce site on another platform and now you want to re-platform to Shopify, LitExtension could help you with our automated data migration tool. You can easily upload selling items to Shopify to launch your store in just minutes and then use LitExtension to transfer all your eCommerce data from more than 120 other platforms to Shopify.

Is shopify seo good

There is no reason not to embark on SEO for your digital store. SEO is a super cost-effective marketing channel compared to ads and Influencer marketing. Is Shopify good for SEO? This article will review the strengths and weaknesses of Shopify SEO.

After reading this article, we hope that you will have enough insights to choose your perfect eCommerce platform.

Is Shopify good for SEO?
For most parts, yes. Shopify has nailed all basic SEO features. It has lots of built-in features & apps that effectively get your page indexed and ranked in search engines. Furthermore, it’s probably the most easy-to-SEO eCommerce platform ever.

Yet, as SEO experts dive deeper into optimizing their eCommerce store, Shopify shows some limitations. Since Shopify is a closed platform, it allows less flexibility and customizations than other open platforms.

Thus, Is Shopify good for SEO? It depends on your business’s marketing strategy. Will SEO play an important role in your business? Will you need advanced SEO optimizations? To help you define the need for your business, we will get down to what Shopify SEO can and can not do.

What Shopify can do: Shopify features that drive SEO success
Generate XML sitemap
The XML sitemap gives search engines a better understanding of your digital store’s structure. As a result, the search engines bot will crawl more easily and index your site better.

In Shopify, an XML sitemap is automatically generated for your site at yoursitedomain/sitemap.xml. Then, after verifying your domain and submitting your sitemap to Google Search Console, you are good to go.

Enable 301 redirects
When your URL has earned a good ranking on search engines, you will not want to change it. Since making adjustments to a link will remove its name on search engines’ ranking. However, if you have some broken links, you need to change them while retaining the old URL ranking. So, you should create new URLs with attractive content, then redirect the broken URLs to the new ones. That’s why 301 redirection is a useful SEO feature.

Shopify users can relaxedly make use of this feature.

Shopify 301 redirection
Auto-generate the Robots.txt file
The Robots.txt file tells search engines which page to crawl and which page not to. To be ranked well on search engines, you must make sure every indexed link is unique and valuable. If not, search engines should not index them.

For example, it is not necessary to crawl, internal search pages, admin pages, or checkout pages.

In Shopify, a default robots.txt file is automatically generated so that novice users do not need to care about its existence. The default robots.txt is claimed by Shopify to work nicely for most stores.

You can check the robots.txt file at domain.com/robots.txt

Mobile-friendly
Mobile Commerce is on the rise to be the most dominating shopping channel. You can see it. More and more people now make their purchases on smartphones. Going along the currents, search engines now highly prefer sites with great users mobile experience. To put it in another way, the more mobile-friendly your store is, the higher chance it has to rank well on search engines.

Luckily for all Shopify users, the platform provides plenty of mobile-friendly themes with responsive design. Your store will look gorgeous and run smoothly on all devices while improving SEO at the same time.

Shopify theme
(Photo/Shopify.com)
A good deal of SEO apps
From image optimization, AMP integration to Google snippets’ management, meta tags checkers,… lots of SEO plugins in the Shopify app store will make your life easier. Let’s skim through some common SEO features to utilize with Shopify apps:

Image Optimization
Creating rich Google Snippets
Writing Image alt tag automatically
Fixing broken links
Creating SEO-friendly blogs
Control your indexing
Keyword checker
Meta tags checker
Creating an HTML sitemap
Speed up your store
In the time we are living, people have no patience for a slow website. Speed indeed becomes a decisive factor in the search rankings race. And Shopify, luckily, claimed that they are working hard to make it fast by default.

Shopify’s effort is made by using a faster global network and CDN, as well as automatically converting all images to Webp. For your information, Webp is 30% smaller than JPEG with seemingly alike quality making the site less heavy.

But really, is Shopify fast?

The answer is Yes. Shopify is famous for its racing speed. While other platforms require users to have their own server, Shopify does not. And since website speed also relies on the site’s servers, with Shopify, business owners do not have to invest in qualified servers for an amazing speed.

On top of that, there are many simple practices to make your Shopify store even faster. For instance, compressing photos, choosing a lightweight theme or avoiding too many extensions.

Google Analytics integration
Google Analytics is probably the most powerful tool for traffic, conversion tracking, analysis and more. It’s free, and it provides every data & insight you need to make a better SEO judgement.

You can easily add Google Analytics to your Shopify store to start tracking and analyzing with no fractions.

Canonical tags
For an eCommerce store, it’s super common to have duplicate links with the same page contents. For example, a product page can be accessed by both:

https://www.adogfoodbrand/others/showergel/vanillapumpkin.html
https://www.adogfoodbrand/showergel/fragantshampoo?gclid=ABCD
If search engines index both links, you will have two links compete with each other for the same ranking. By using the canonical tags, this problem is solved.

The canonical tags tell search engines to only index one out of many duplicate things. And in Shopify, they are set automatically.

SSL security
Online shopping requires users’ credit cards and phone numbers to make transactions. Thus, privacy is the top concern for users. Search engines also prefer SSL as it contributes to the site’s authority and trustworthiness. Google has made a statement about it in its 2014 article.

The SSL security provides a safe and private cyber experience. It is recognized by the “HTTPS” protocol and easily activated on your Shopify store.

Basic Structured Data
Structured data is another way to tell search engines about your products. To be more detailed, their name, price, colours, sizes, etc. Having understood clearly what your product has to offer, search engines like Google can display them better on search results

product structured data
Ratings and products information are shown thanks to the help of Structure data (rich snippets)
With Shopify’s structured data, Google can find names, prices, descriptions of your products. For search engines to show more info such as colours, sizes, etc. you may need coding or help from Shopify apps.

On-page SEO made easy
Search engines recognize your page content with keyword & topic relevancy analysis, then, deliver the most relevant results to users. On-page SEO is a set of practices to optimize copywriting content for this purpose. Basically, it includes:

Writing title & description
Writing alt-tag for images
Writing URLs
Insert headings to your page’s contents for a cleaner look and easy navigation
The whole process of On-page SEO is easy on Shopify. Shopify already asks you to fulfil this information when you add a new product. Scroll down to the last section of the add product page and you will find the search engines listing preview as following:

on-page optimization
Shopify SEO: Problems to expect
Most of the problems with Shopify SEO comes from the fact that it is a closed platform. Thus, Shopify does not support full customizations. Consequently, Shopify does not give the good flexibility as Magento or WooCommerce. Many technical SEO experts regard it as a huge drawback.

Shopify users can fix some problems by buying Shopify apps or asking a developer’s help.

Yet some problems require further customizations that Shopify does not allow. Then, all we can do is wait for Shopify to address them in their future release.

Here are some problems that might occur:

Can’t edit the sitemap
Although the sitemap generated by Shopify is lovely enough for most common uses, as your site grows bigger and gets more complicated, you may need to customize it.

Unfortunately, Shopify does not enable users to edit their sitemap at the moment.

Limited structured data function
As mentioned above, the structured data service given by Shopify is really simple. With it, Google can only recognize the product’s name, price tag, and description. A fashion seller, for example, of which products range in size, colours and many other attributes will dislike this.

Fortunately, the app is here to save the day. But again, more apps mean more budget and the risk of slowing down your store.

Limited blog posts feature
When it comes to organic traffic, one can not simply leave out blog posts. In fact, the majority of SERP (search engines results page) is blog posts. Consumers love blogs for good reasons. They need a useful, informational guide to help them decide the most suitable products for their needs.

However, Shopify’s blogging interface is really simple. It does not offer good features for blogging such as:

Gallery uploading
Add a no follow tag for outbound links
Map & CTA button inserting.
Comment
Share to Social Media
Thus, to create an engaging blog post, you have to rely on your theme’s blog feature or additional blogging apps.

Shopify SEO blog
The blog of some Shopify themes looks really simple. (Photo/Shopify.com)
Some problems with duplicate contents & canonical tags
Shopify uses robots.txt and canonical tags to prevent unnecessary links from being indexed by search engines. Of course, these methods have proven to be effective. Yet they are not the best when addressing the issues.

In actual work, you may find these troubles with duplicate links

Non-canonical links in a page’s internal structures giving search engines’ mixed signals
Duplicate paginated collection pages
Breadcrumbs URLs are not indexed in a proper way
Non-canonical links indexed ( because Google only use the canonical tags as a hint for duplicate contents)
So how to solve these?

You need to rely on external apps giving you full control to not index, not follow every link. Otherwise, please turn to a coding expert or wait for Shopify’s future update.

Further troubles with subcategories, URL & site’s hierarchical structures
Shopify provides us with a fixed hierarchical structure without the ability to add subcategories. While this works perfectly fine for small businesses, as your inventory grows bigger, it turns out to be inconvenient. The lack of subcategories makes it difficult to organize your products effectively.

However, any efforts to add subcategories out of the Shopify structure may create a messy hierarchy for your store. As Google inevitably rely on the structure to understand your site better, you may need to overcome this when you optimize SEO further.

Regarding this problem, we had better wait for Shopify’s further improvement.

International SEO limitation
Shopify has just paid attention to international SEO recently in 2020. The latest effort is to enable the international subdomain, ccTLDS with multiple XML sitemaps and JSON.file support.

However, global SEO is far from Shopify’s strength. And if you are a multinational store owner, there are more things to do:

Learn to set up a multinational Shopify store
Create contents in local language (mechanical translations are not welcomed)
Use local resources to build backlinks and outbound links
Make sure canonicalisation is done properly
Set Google Search Console to target internationally
FAQ & Conclusions
These FAQs help you even better decide whether Shopify is the right platform for you.

Which is better for SEO: Shopify vs Magento vs WooCommerce?
Each platform is good for each special need.

If you are non-tech savvy, on a tight budget and interested in basic features, go for Shopify. Despite Shopify’s SEO limitations, your store can still thrive beautifully. Make sure to make the most out of its features and learn to fix lots of limitations with online instructions.

If you aspire for more optimization and are willing to pay more, Magento and WooCommerce are the ideal matches. Having full control over SEO features, your store will claim a good ranking in no time. Although customization always goes with high costs, let’s think about it. It’s not just about SEO. It’s also about scalability, powerful inventory functions, and more.

Do I need to spend more money on Shopify SEO?
Theoretically, no. But in general, yes. With the default SEO function and a smart SEO strategy, your store can still go somewhere. However, plenty of SEO apps are there for good reasons. They save time, fix considerable issues, drive traffic amazingly, and so on. Therefore, it’s just hard to ignore all those benefits.

Does SEO really matter?
Again, yes, it is. Depending on your business needs, SEO effort can go from really fundamental to ultimate optimizations. But at the end of the day, it’s something every business should do.

Now you know if Shopify is good for SEO and what platform is right for your business. We hope that you can make a well-informed decision. Stay tuned to Simicart for more eCommerce blogs that help your selling journey easier.

Conclusion

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