The Total SEO for beginners course is designed to give you a solid basic understanding of search engine optimization, and show you how to use these tools in your own blog/website.
Table of Contents
How Much Which Are The Best Seo Tools For A Beginner Course
1. Free SEO Course (Reliablesoft)
If you’re looking for an SEO course to learn the basics of SEO, then this is the course to enroll in first. The material is easy to follow and the language is suitable for non-technical users.
It starts by explaining how the SEO process can influence the decision of search engine algorithms and then introduces the three major SEO sub-processes: Technical SEO, On-Page SEO, and Off-Page SEO.
Why enroll in this course?
It’s a great course for beginners. It will teach you the basics of SEO and set the foundation so that you can learn more advanced topics.
In addition to the course, with your registration, you can also download the Complete SEO Checklist which explains in detail all checks you need to perform to ensure that your website is SEO Friendly.
2. Free SEO training: SEO for beginners (Yoast)
It’s an SEO crash course for beginners to SEO. It is more suitable for students that have no prior SEO knowledge. It starts by explaining the SEO fundamentals, including how search engines work.
The course is split into three main sections: Introduction to SEO, Content SEO, and technical SEO.
Why enroll in this course?
You should enroll in the Yoast free SEO course if you know nothing about SEO, and you want to get a general understanding of how all components work together.
What is nice is that they try to explain the technical aspect of SEO by using easy-to-understand language and avoiding technical jargon as much as possible.
3. SEO Training Course by Moz (Udemy)
This is one of the most popular SEO courses on Udemy. So far, more than 200K students have enrolled, and the course has an overall rating of 4.3/5 stars.
The Moz Team created the course and it is presented by Rand Fiskin (one of the MOZ founders).
The course format is video, and the duration is 3.5 hours.
While this is a good course covering all aspects of SEO, it hasn’t been updated since its initial release, and this is an issue. Most of the information is still valid but some videos (like the one talking about featured snippets), are not entirely accurate and out of date.
Why enroll in this course?
Rank Fishkin is a great presenter. He knows what he is talking about, and he does it in a way that is enjoyable and fun.
So, if you are just getting started with SEO, spend a couple of hours watching the videos to get a general idea of what is SEO and how it works.
4. Free SEO Course (ClickMinded)
SEO veteran Tommy Griffith is the instructor of this course. Before starting ClickMinded, Tommy was managing SEO for companies like Paypal and Airbnb.
In this course, Tommy explains the SEO framework used at Paypal and Airbnb and gives general advice on how to approach the whole SEO process.
Why enroll in this course?
If you are curious about how big companies approach SEO, then this is a free course you should enroll in.
Once you enroll in the course, you will also get access to several SEO resources that are worth reading.
5. SEO Training Course: Building Sustainable Traffic for Business Growth (Hubspot)
This is a free SEO course by HubSpot that is worth considering. The course includes four lessons covering the following topics:
- Developing an SEO strategy
- Scaling your link building campaigns
- How they do SEO at HubSpot blog
- How to create and execute a guest blogging campaign
It’s not a beginner’s course. To understand the different concepts explained in the videos, you need to have a basic understanding of SEO.
Why enroll in this course?
What I like about this course is lesson 3, where Matthew Howells-Barby explains how HubSpot is using SEO and blogs to increase their organic traffic. He talks about the importance of building topical relevance and gives examples of how this process works.
6. On-Page and Technical SEO Course (SEMRUSH)
On-Page SEO and Technical SEO are two SEO processes you can control 100%. Unlike off-page SEO which has to do with website promotion methods, on-page and technical SEO is something you can improve by following some simple SEO rules.
This is what this SEO course is all about. It includes 2 modules that cover the following topics:
- SEO Auditing your website
- Troubleshooting HTTPS Issues
- Identifying and Fixing Crawlability Issues
- Performing a Log File Analysis
- Tips on how to create SEO-friendly Content
- Tips on how to improve your on-page SEO
Why enroll in this course?
Registration for this course is free and easy. While working with the course you also get a chance to get to know how to use SEMRUSH, one of the best SEO tools in the market, and upon completing this course, you can take an exam and achieve a SEMRush SEO Certification.
7. Search Engine Optimization (SEO) Specialization (Coursera)
Coursera is a popular online training platform offering a range of digital marketing courses.
Their SEO specialization path includes six individual courses:
- Introduction to Search Engine Optimization
- Search Engine Optimization Fundamentals
- Optimizing a website for Search
- Advanced Content and Social Tactics to Optimize SEO
- Advanced Search Engine Optimization Strategies
- Website Optimization
The courses are taught by experienced SEO instructors. You can take all the courses in the SEO specialization or individual courses. The approx. time to complete all courses and lessons is four months.
Why enroll in this course?
It’s a comprehensive course covering all aspects of SEO. It starts with the very basics and covers advanced strategies and techniques.
You can enroll in this course and get a 7-Day free trial.
8. Free SEO 6-Part Video Series (Moz)
This is another SEO course by Moz, similar to the SEO course offered by Udemy (number 1 above).
The course is made up of 6 videos (1 hour each) covering the following topics:
- SEO Strategy
- Keyword Research
- Searcher Satisfaction
- On-page Optimization
- Technical SEO
- Link Building
The course instructor is Rand Fishkin, which is very good in making explaining complicated topics in a simple way.
Why enroll in this course?
From all the courses in this guide, this is the easiest to access. Users don’t have to register, just click the link below, and you will be redirected to the course page and start watching the videos.
If you don’t want to watch all the videos, I suggest you spend some time watching the third video where Rand talks about ‘searcher satisfaction,’ a concept that is very important for modern SEO.
9. SEO Training and Tutorials (LinkedIn Learning)
LinkedIn Learning is the new name of what was previously known as Lynda. All courses offered by Lynda are now under LinkedIn Learning.
When it comes to SEO training, LinkedIn learning has a lot of courses, but one that is worth considering is “SEO Foundations.”
The course starts with explaining what search engine optimization is and how it works but also covers topics like:
- Content marketing planning
- Understanding your website’s audience
- Internal linking best practices
- Measuring SEO effectiveness
- Local SEO
Why enroll in this course?
Enroll in this course if you want to get a more comprehensive understanding of how content marketing and SEO can work together.
One thing to know about LinkedIn Learning is that it offers courses for free for one month only. After that, there is a monthly charge for accessing the course material.
10. SEO Today: Strategies to Earn Trust, Rank High, and Stand Out (SkillShare)
Skillshare is another online learning platform that offers courses on various subjects. Some courses are available for Free while to access premium courses, you have to register for a paid plan (the first month is free).
One of the popular SEO courses that you can access without paying is SEO Today by Rand Fishkin. This is the third course by Rand which makes him the most popular SEO instructor on our list 🙂
This video course includes 11 lessons, and it takes about 1 hour to complete. It covers the following topics:
- Link building strategies to get higher rankings for your content
- On-Page SEO Best Practices
- Optimizing your content for rich snippets using structured data markup
- Tips for optimizing your website for mobile SEO
Why enroll in this course?
You don’t have to enroll in this course to watch the videos. You can click the button below and start viewing. This class is not for beginners, but it’s an intermediate level.
free seo tools
1. Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
This brings us to the 2nd tool on our list…
2. Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
And now it’s time for our next free SEO tool…
3. Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
4. CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
5. Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
6. Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
- Enter a seed keyword into the tool.
- Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
7. Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
Nice.
8. Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
- Slow loading pages
- Blocked pages
- Sitemap problems
- Technical SEO issues
- Lots more
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
9. Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
10. BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
Conclusion
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