Blog Introduction
With the right email marketing software, you can build an engaged audience and drive more sales. In this blog post, we’ll discuss:
-Why you need email marketing software
-What features to look for in a tool
-How to evaluate the market of available options
Active Campaign Email Marketing Software
Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it’s brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That’s why we’ve put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.
Before we dive into our list, we’re going to take a little time to answer some questions you may have about email marketing, why it matters, what an email marketing platform actually is, and the features you should look for.
Compare Email Marketing Software
Best for
Features
Pricing
Rating
EmailOctopus
EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance.
WEBSITE
Small to large businesses.
Auto-Responders, Campaign Analytics, Drip Campaigns, Dynamic Content
$24.00 /month (free starter package)
Convertkit
Convertkit gives you the fluidity and flexibility desired in email campaign creation and execution.
WEBSITE
Creators, bloggers and podcasters.
Landing Pages/Web Forms, Marketing Automation, Mobile Optimized Emails, AB Testing
$29.00 /month (free trial)
Sendinblue
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing.
Companies of all sizes.
Content Management, Customizable CTAs, Analytics/ROI Tracking, Campaign Analytics, Drip Campaigns
$25.00/month (free trial)
Omnisend
Easy-to-use omnichannel platform: email, sms, push notifications and automation
Small and medium ecommerce businesses that want to generate sales on autopilot
Email marketing, marketing automation, SMS, push notifications, pop ups & forms
Free – reach up to 250 contacts & 500 emails/mo; Paid plans start at $16/mo
EngageBay Inc
EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other.
Small to medium size businesses.
AB Testing, Audience Targeting, Account Management, Automated Scheduling, Activity Tracking
$10.79/month (free starter package)
Visit our in-depth comparisons and reviews for all solutions on offer in this category
Read Reviews
Email Marketing Software Overview:
Top 23 Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you’ll need to find the best email marketing software platform for your business. Here’s a look at the best 23 email marketing software platforms and what makes each a good pick.
- Sendinblue
Sendinblue
Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.
Key Features:
A shared inbox so you never lose track of your customer email history.
60+ responsive email templates.
Built-in CRM.
Built-in SMS and Chat.
Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
Facebook Ads for lead generation.
Pricing:
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.
- Omnisend
Omnisend
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.
Key Features:
A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
An Automations Library with pre-built workflows for every step of your customer journey.
Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
Pop-ups and forms aid lead generations.
Reports and analytics track sales and identify winning campaigns.
Pricing:
Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month. There are additional costs for SMS, although higher plans offer SMS credits.
- EmailOctopus
EmailOctopus
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
Key Features:
Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
Start with a pre-designed template and customize it or build your own designs from scratch.
Leverage email automation to deliver campaigns.
Use insights and data to segment your subscribers into target audiences.
Pricing:
EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
- EngageBay
EngageBay
Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:
Marketing Bay
CRM & Sales Bay
All-in-One Suite
Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
Marketing automation
Email marketing
Email sequences
Landing pages
Web forms
SMS marketing
Inbound marketing
Site messaging
Push notifications
Contact segmentation
Email templates
Bulk SMS marketing
Pricing:
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.
- Convertkit
Convertkit
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
Key Features:
Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
Sell digital products with a tool built for creators.
Change a URL after the email is already sent with Creator Pro.
Create personalized email marketing campaigns.
Building professional landing pages and sign-up forms.
Pricing:
ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.
Related Content:
11 of the Best Email Marketing Templates for 2022
15 Email Marketing Campaign Examples to Inspire Your Next Campaign
Top 40 Free Email Marketing Tools for 2022
- GetResponse
GetResponse
GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.
Key Features:
Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
One-click integration to run powerful retargeting campaigns using Facebook Pixel.
Website visitor tracking lets you send relevant communication based on page visits.
Build landing pages for lead and sales generation.
Create paid ads for Facebook, Instagram, and Google.
Pricing:
GetResponse offers a 30-day free trial. Pricing starts at $15/month.
- AWeber
AWeber
AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.
Key Features:
AI-powered email template designer so you can create stunning branded emails quickly.
Automate email content creation by broadcasting the latest posts from your blogs.
Direct campaigns to the right people using tagging and dynamic content.
Drag and drop landing page builder.
Pricing:
AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.
- ActiveCampaign
ActiveCampaign
ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).
Key Features:
Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
Personalize your emails based on any contact information you have.
A/B testing to find the best-converting emails.
Use simple split testing to make your emails get more opens, clicks, and buys.
Built-in landing page builder.
Pricing:
Pricing starts at $9/month.
- Drip
Drip
Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.
Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.
Key Features:
Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
Communicate with your customers no matter where they are, from email to SMS to social and beyond.
Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
SMS automation to drive engagement with buyers.
Segmentation and reporting on email campaigns.
Pricing:
Drip offers a free trial. Pricing starts at $19/month.
- MailerLite
MailerLite
MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.
At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.
Key Features:
A website builder and landing page builder for quick web asset builds.
Pop-ups and embedded forms help you bring in more leads.
Personalize your campaigns using advanced targeting features.
Test, experiment, and streamline your emails to improve your email marketing benchmarks.
Pricing:
MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.
- Keap
Keap
Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.
Key Features:
Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
Automatically capture new leads, assign tasks, and trigger personalized messages.
Manage your contacts and leads in Keap and sync your Outlook and Gmail.
Revenue reports and analytics help drive smarter brand decisions.
Pricing:
Keap offers a free trial. Pricing starts at $79/month.
- Constant Contact
Constant Contact
Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. IOther features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.
Key Features:
A smart email editor to design professional and aesthetically pleasing emails.
Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
Smart eCommerce tools-and results, including segmented and automated emails.
Website and landing page builder.
Social marketing for posting ads, scheduling content and tracking performance.
Pricing:
Constant Contact offers a one-month free trial. Pricing starts at $20/month.
- Mailchimp
Mailchimp
Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.
While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.
Key Features:
Get predictive insights about your contacts so you can personalize your marketing.
Personalize individual content blocks within your emails with dynamic content.
Design personalized customer journeys using conditional logic and branching points.
A/B testing to identify high-converting messages.
Website and landing page builder.
Pricing:
Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.
- SendX
SendX
SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
Key Features:
Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
Create landing pages for lead generation.
Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
Click heatmap for email campaigns shows where subscribers are based.
Pricing:
SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.
- SendPulse
SendPulse
SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.
SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users’ contact information, create responsive templates, and set up automated flows.
Key Features:
A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
SMS and web push notifications for lead generation.
Built-in landing page creator.
Built-in CRM.
Pricing:
SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $5.28 per month when paid annually. There are additional costs for extra marketing channels.
best email marketing campaigns
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.
Uber
Litmus
BuzzFeed
Taylor Stitch
Flock
Headspace
Starbucks
Airbnb
Sweetgreen
Aesop
- Uber
uber email marketing campaign example
Uber’s email campaign is very simple, yet tasteful. We love how Uber gets straight to the point in their newsletters. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. For those who want to learn more, there is always a link you can follow. Uber always send different promotions and provides an amazing map of your rides, with a detailed map of your journey.
FREE HIGH-QUALITY HTML Email Template by MailBakery Store
- Litmus
litmus email marketing campaign examples
Their email marketing design is very interesting. GIFs are very popular these days and the animation that Litmus uses is eye-catching and its encourage you to continue reading the content. Litmus’s headlines do a good job while clearly saying what this email is about. - BuzzFeed
buzzfeed email marketing campaign examples
Newsletter became one of BuzzFeed’s top sources of traffic. They are the best at writing awesome content. Their subject lines and preview make you immediately open that email! Our favorite and the most important newsletter you can get is ‘This Week In Cats’.
Yes, it is exactly as cool as it sounds. Every Friday you can get the best and the cutest stories about cats. Those newsletters include a bunch of links and meow-worthy pictures of cats. Also, you can always ask Dumb Cat for an advice and maybe he will give you an answer in the next email. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? We are sure that he would recommend you to get some snacks and go for it!
- Taylor Stitch
Taylor Stitch email marketing campaign examples
They always think about their customers’ preferences and interests. The design is very simple, all white with really inspiring photos. They write how many pieces of each product they have, so you need to act fast as those pieces will not last long. - Flock
flock email marketing campaign examples
Here is another clever example of effective email marketing. Flock does a great job of sending well-designed emails. They always know when it is a good time to boost your productivity. Reminder emails are here to help you! - Headspace
headspace email marketing campaign examples
Headspace is a guided meditation app. Have you seen the pictures they send to their subscribers? Recently, we got a cute cake that makes you want to do anything they ask!
The structure of their newsletters is good for those who don’t have time to scroll down long emails. So, it is brief and simple.
- Starbucks
Starbucks email marketing campaign examples
Give people a good reason to engage with your emails! Well, like Starbucks does. They know how to make you buy that half-off frappuccino! Mm, it is sweet and chill, just like you! - Airbnb
airbnb email marketing campaign examples
Their email campaign looks really good. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. They are doing a great job of keeping their emails very pointed with a clear CTA. In every letter, you will get guides to different cities. Like recently it was about Barcelona with its secret beaches and local places. - Sweetgreen
sweetgreen email marketing campaign examples
This salad company has a fresh and absolutely stunning design. They say that ‘green looks good on you!’, so go and make an order with just a few steps! When you unlock The Green Status, you get an email that you just unlocked some perks. One of these perks is a free salad on your birthday! So, if you wanted a big quinoa bowl, then it is time to treat yourself! - Aesop
aesop email marketing campaign examples
Do you have an email marketing crush? We do. And it is Aesop! Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. In their emails, you can discover what to listen to, what to see, where to go. It has a very brief description, but if you want to continue reading, there is always a button for it.
We hope these email marketing campaign examples will give you new ideas to improve your own email campaign.
MailBakery – designing and coding beautiful emails since 2010
There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design.
Conclusion
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