ActiveCampaign is the marketing automation leader for small and mid sized businesses (SMB’s) around the globe. Through a sophisticated yet easy-to-use platform and tools, we allow our customers to make meaningful connections to their customers. We empower business owners with the ability to attract, nurture, and engage leads in a highly-personalized way using Behavior-Based Automation. With our software, it’s easy to deliver targeted messaging each step of the way through email marketing automation, marketing automation campaigns, and sales/CRM automation.
Marketing Automation
The ActiveCampaign automation workflow builder works with drag-and-drop blocks. You can easily create advanced follow up sequences and triggered emails.
These smart follow ups has proven to be more effective, and will keep your customer engagement high because you’re sending relevant, personalized messages.
Sales Automation and CRM
With a sales automation and CRM integrated with your marketing automation, you can bring leads back and forth between your marketing and sales.
Having your sales CRM and marketing automation under the same roof means that sales can use the same automation features as the marketers.
Email Marketing
ActiveCampaign is not only email but combined with email and marketing automation software for creating, managing, and extending your email marketing & autoresponder campaigns.
ActiveCampaign designed templates are fully mobile responsive. You can use tools like content blocks to save and reuse piece of content across campaigns.
Conditional content allows you to change the content of an email based on who a contact is and what they’ve done.
With message variables you can change content once, and it will update across all your campaigns.
Measurement and cross channel activation
With ActiveCampaign you’ll collect more insight about the customer at each stage of the buying process.
With Attribution, you’ll know the source of a visitor and what marketing and advertising they’ve interacted with.
With Goals, you’ll be able to define important events and then response to conversions.
With Site Messaging, email marketing, and SMS you’ll be able to reach your contacts on their preferred channel.
Key features
- Marketing automation
- Email marketing
- Smart auto responders
- A/B Testing
- Mobile CRM App
- SMS Marketing
- Site Messages
- ActiveCampaign Landing Pages
- Facebook custom audiences
- Automation Goals
- Automation Map
- Lead Scoring
- Sales CRM
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Mailing List Management
- Reporting/Analytics
- Subscriber Management
- Template Management
- Drag and Drop Email Editor
- Sales Intelligence
- Segmentation
- Website Visitor Tracking
Conclusion
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