Adobe Campaign is one of the best email marketing tools for small business. You can build emails with HTML and CSS code or hand-write them in a WYSIWYG editor. The tracks the delivery, performance and engagement of your emailed content using Adobe Analytics. You can analyze open rates and click-through rates to see which subject lines work best — and which don’t.\

Adobe Campaign email marketing enables businesses to deliver highly personalized, on-message customer communications.

At Celerity, we help enterprises maximize their use of Adobe Campaign to enhance engagement, loyalty and, ultimately, profitability. Contact our experts today to discuss your Adobe Campaign Email Marketing requirements. 

So, what exactly can you achieve with the Adobe Campaign email marketing solution?

Create beautiful emails

Adobe Campaign helps you create personalized, and responsive emails that look great. You can quickly save, manage and reuse email assets by importing HTML files through a URL, using Adobe Experience Cloud Assets Service, or integrating Adobe Campaign directly with Adobe Experience Manager (AEM).

Thanks to inbox rendering, you can send emails with greater confidence. You and your marketing team can see exactly what an email is going to look like across hundreds of email clients, browsers and devices – before pressing the send button.

Adobe Campaign enables you to prefill the HTML content, audience and delivery parameters in the email template of your choice. This customization helps you prepare for future email marketing activities and save time. You can also edit your Adobe Campaign emails in Dreamweaver CC and synchronize content seamlessly, no matter where you make changes.

Want to find out more?

Download our whitepaper: Why Adobe Campaign?

Manage dynamic content

Adobe Campaign enables you to set up rules to match offers and images to recipients based on custom criteria. This helps you scale the offer-matching process and quickly link personalization rules to specific content types.

Different target audiences need to receive different messages. You can define the rules that decide who gets what and create campaigns with dynamic content built within each type of message. You can also prioritize when these messages are delivered. The expression editor feature helps create an order of priority for dynamic content, ensuring that the most important content reaches the right customers at the right time.

Another important feature of the software is that it allows for navigation between the dynamic content of an image block or a block of text, making it easy to track changes from one place, and see what each message will look like for each recipient. It also allows for powerful integration possibilities with Adobe Target or any other product that offers capabilities to personalize content based on location or open time.

Automate emails

With Adobe Campaign, you can automate transactional emails like password resets or order confirmations. Or, you can integrate Adobe Campaign with Adobe Analytics to trigger real-time remarketing emails based on individual user actions (and non-actions) on your emails, apps, or websites.

By integrating triggered emails with your information systems through the Adobe Campaign Message Center, you can turn customer actions into personalized emails delivered in real-time. This is a powerful method of reengagement.

Add Adobe Analytics to the mix and you can gain a deeper understanding of your customers’ intentions through an analysis of web or mobile-based triggers. This leads to a better customer experience that reinforces just how in tune your brand is with individual preferences.

Why choose Celerity as your Adobe email marketing partner?

As accredited, award winning Adobe Campaign specialists, we know how to successfully install and implement the platform, train staff in its use, and optimize its performance over time. We can also customize it to meet your specific business requirements.

In other words, we’re ideally placed to help you solve your marketing automation challenges – whether they involve Adobe Campaign or any other products in the Adobe Marketing Cloud suite.

Get in touch with us to meet experts if you want to find out more about Adobe Campaign email marketing and the Adobe Marketing Cloud.

Adobe Campaign pricing guide

Adobe Campaign (formerly Neolane) is available as part of three different products: Standard, Premium and Ultimate. Depending on which product level you select, Adobe Campaign pricing is worked out based on the number of channels specified, as well as the various hosting options. All Adobe solutions work to a no cost-per-message (CPM) system.

As Adobe Campaign specialists, Celerity’s award winning team can help you understand the pricing differences between each Adobe Campaign level, and establish which product level is best suited to meet your business’ needs. Together we can help you dramatically improve the speed, profitability and relevance of your marketing campaigns.

Adobe Campaign Standard

Adobe introduced the Adobe Standard in 2015 as a new email marketing solution that is natively integrated into Adobe Marketing Cloud. Similar to Adobe Analytics, Target and Experience Manager in appearance, Standard features a simplified user interface (UI), but is only available in the cloud.

Adobe Campaign Standard is currently limited to email and SMS channels, and features no interaction capability (Campaign’s rules based decisioning engine uses both explicit data such as preference centers, and implicit data from interaction with individual pieces of content).

Nonetheless, Standard offers a powerful marketing solution at a more affordable Adobe Campaign pricing point. A number of add-ons are available, including marketing analytics, campaign optimization (simulates campaigns to view volumes after typology rules and exclusions), distributed marketing, survey manager, CRM connectors (Oracle/MSFT/SFDC) and email rendering (units of 1000).

Want to find out more?

Download our whitepaper: Why Adobe Campaign?

Adobe Campaign Premium

Premium bears a closer resemblance the old Neolane product, delivering the complete package for marketing automation. Adobe Campaign pricing for Premium covers a maximum of four channels, with three already included (email, direct mail, and one of your choosing). An additional channel can be purchased as an add-on.

Interaction is limited to only outbound channels (email, SMS and direct mail) and available add-ons include survey manager, marketing analytics, distributed marketing, email rendering (units of 1000) and campaign optimization.

Adobe Campaign Ultimate

Adobe Campaign Ultimate is the most comprehensive product level, covering all channels including email, SMS, direct mail, push notifications, social, web, and call center. Additionally, inbound interaction capability (web, in-app, and call center) is available.

Ultimate also includes unlimited email rendering, campaign optimization, survey manager, marketing analytics and predictive marketing connector, while distributed marketing is available as an add-on.

To ascertain which Adobe Campaign product level is right for you there are four key variables to consider:

Number of active recipients: The number of prospects or customers contacted in the last 12 months that are currently within your database, and predicted growth.

Email volumes per annum: The number of email sent last year, and predicted growth.

Required channels: Assess which channels you will require at launch stage.

Required hosting: Assess your Adobe Campaign hosting requirements.

Adobe Campaign Hosting

To simplify hosting, Adobe have essentially split the Adobe Campaign product into two parts: application (the database layer within Campaign and the user interface), and MTA (the email deployment environment).

Adobe Campaign Standard is currently only available in the Adobe Cloud. However, across Premium and Ultimate, Adobe Campaign can be hosted in three ways:

Adobe Cloud: Both the Application and MTA are hosted by Adobe.

On-premise: Both the Application and MTA are hosted by either the client or partner (such as Celerity).

Hybrid: The Application is hosted by either the client or a partner, but the MTA is hosted by Adobe.

Accredited Adobe Campaign Specialists

We are certified Adobe partners and are proud to have achieved specialization accreditation for Adobe Campaign in EMEA. We have a proven track record in helping brands improve efficiency, increase sales, and build more personalized, and profitable customer experiences. Contact us today to discuss Adobe Campaign pricing.

Adobe Campaign Integration

As one of Adobe Campaign’s top performing partners, we are experienced in helping our clients get the best out of their marketing technology. Our extensive experience working with Adobe Marketing Cloud, and the Adobe Campaign platform, means that brands who choose to partner with us can rest easy knowing that their Adobe Campaign integration is in safe hands. Contact our experts today to discuss your Adobe Campaign Integration requirements.

We have successfully implemented a record number of integrations and our bespoke training enables brands to become self-sufficient. Ongoing campaign support ensures every integration is carried out smoothly, helping team members maximize their use of the platform. It’s not unusual for our training team to achieve a full user enablement in just three months, providing our clients with a quicker return on investment from the moment the technology goes live.

Our team of systems integration experts is skilled in custom Adobe Campaign integrations, product innovation and optimization. Many clients have existing systems that can’t be simply replaced with a new technology. This is where our expertise comes in, enabling a successful Adobe Campaign integration that allows clients to fully benefit from marketing automation, and ultimately build more profitable customer relationships.

We have integrated Adobe Campaign with a number of enterprise technologies, including DAM, EPOS and ecommerce systems. In addition, we have also developed bespoke client customizations to meet their specific needs. We can help you integrate Adobe Campaign with a range of marketing technologies within different areas, including:

Ecommerce – Hybris, Demandware

Personalization – Adobe Target, Monetate

Content Management / DAM – Adobe Experience Manager, Sitecore

Web Analytics – Adobe Analytics, Google Analytics Premium

Service Desk – Service Cloud, ZenDesk

CRM – Salesforce, MS Dynamics

Customer Analytics – SAS, FastStats

Reporting & Visualisation – Clickview, Tableau

Adobe Campaign integration holds individual benefits for each marketing technology tool. For example, ecommerce tools traditionally have a very product-centric view on marketing, whereas Adobe Campaign is very customer-centric. Adobe Campaign can enhance ecommerce tools by using customer data to produce improved product recommendations.

Essentially, Adobe Campaign is able to orchestrate and manage the outbound and inbound interactions with customers across every touchpoint, whether online or offline. Integrating Adobe Campaign with existing systems enables clients to provide their customers with a consistent and unified experience, no matter what stage they are at in the customer journey.

We have developed and implemented successful Adobe Campaign integrations for a range of clients within sectors ranging from retail, telecoms, and finance to mail order, travel and publishing.

Conclusion

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