All In One SEO is a comprehensive SEO software that helps you to maximize your search engine ranking. The tool is highly intuitive and easy-to-use, and it comes with a number of features that can help you improve your search engine rankings on all major search engines, including Google, Bing, Yandex and Baidu.
You can use the software to identify keyword opportunities, generate optimized content from scratch using a variety of templates, monitor competitor backlinks, analyze traffic sources and much more.
In this article, we will cover some of the key features offered by All In One SEO:
Best All In One Seo Software
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10 Best All-In-One SEO Software With Powerful Features
September 28, 2021 by Ryan Sobbe
Updated on May 12th, 2022
Best All-In-One SEO Tools
Looking for the best software to support your SEO efforts under one roof? Here’s a list of the best all-in-one SEO software tools to manage and improve your search presence.
What to Look For in All-In-One SEO Software
Consider these factors when choosing the best all-in-one SEO software:
Keyword research features for finding key phrases to create content around.
Rank tracking features for tracking keyword positions on major search engines.
Site auditing features for uncovering on-site issues and on-page opportunities.
Competitor analysis features for analyzing links, rankings, and traffic data.
Reporting features for regular updates on SEO performance over time.
The extensive SEO tools below include functionality that covers many of the primary SEO tasks related to researching, tracking, analyzing, optimizing, and reporting.
Top All-In-One SEO Software Overview
Here is an overview of the top all-in-one SEO software (described in detail below):
Semrush – Best complete all-in-one SEO platform.
SE Ranking – Best low-cost all-in-one SEO software.
SEO PowerSuite – Best desktop all-in-one SEO software suite.
Mangools – Best beginner SEO tools with all-in-one features.
Ahrefs – Best SEO tools for extensive competitor analysis.
Serpstat – Versatile all-in-one SEO toolkit.
SpyFu – Competitive SEO keyword research tools.
BrightLocal – Local SEO all-in-one tools and services.
Rank Math – Best WordPress all-in-one SEO plugin.
Surfer SEO – Best on-page content optimization tool.
Find out more about these top all-in-one SEO tools and their features below.
What Are the Best All-In-One SEO Tools?
Based on using and trying these all-in-one SEO tools for managing SEO campaigns over the years, here are 10 of the best all-in-one SEO tools for 2022:
- Semrush
Semrush
Image Source: Semrush
Semrush is an all-in-one SEO software that covers every major aspect of SEO alongside tools for content marketing, pay-per-click (PPC) advertising, and social media marketing. Perform keyword research, backlink analysis, competitor analysis, site auditing, keyword rank tracking, and more.
Semrush All-In-One Features
One of the largest databases of accurate fresh Google keyword data including estimated monthly search traffic, insight into how difficult keywords are to rank for, and Google Ads related cost-per-click (CPC) data.
Visually appealing rank tracker tool with daily position updates, features for tracking and comparing your website search rankings side-by-side with competitor rankings, and tracking desktop and mobile SEO rankings.
Detailed site audits to detect on-site technical SEO issues, on-page optimization issues, SEO opportunities, and monitor the health of your site’s backlink profile.
Perform deep competitor analysis and find link-building opportunities with one of the largest databases of website and backlink data, including link anchor text used, new and lost links, estimated organic search traffic, competitor search rankings, and related historic trends.
Create and schedule customized SEO reports for over 50 metrics.
Pros
A complete set of SEO tools.
User-friendly interface and helpful suggestions.
In-depth site audits and progress tracking.
Organic search data and PPC data included.
Comprehensive keyword and backlink data.
Unique link-building tool for managing outreach.
All plans include daily ranking updates for tracked keywords.
The free account provides limited access to some tools.
Free trial available.
Cons
Tracking keywords across many locations or clients can get costly.
Data and rank tracking for Google only.
Semrush Plans & Pricing
Semrush Plans & Pricing
You can try the Pro or Guru Semrush pricing plans free for 7 days. Get a full refund if you decide to cancel or downgrade your subscription within the first 7 days. After the trial period you get to keep a free account, however, you are limited to a small number of searches, requests, keywords, report features, and site page crawls each day.
Semrush for All-In-One SEO
Semrush is an industry-leading multi-purpose SEO platform that I recommend and use daily for rank tracking with daily updates, complete site auditing, complete reporting features, and valuable keyword and backlink research data.
Recommendation
I recommend Semrush for all-in-one SEO software if you have the budget. Semrush provides the most in-depth combination of data related to keywords, competitors, content, and link research, alongside daily rank tracking and detailed reporting options.
Semrush recently upgraded its backlink analysis tool making it faster with more link data. The backlink tool is also free to use until 2022 when you sign up for a free account.
Check out my Semrush review to learn more about its key features in 2022.
Semrush Offer: 7-Day Free Trial
Try Semrush Free
- SE Ranking
SE Ranking
Image Source: SE Ranking
SE Ranking is an affordable all-in-one SEO software with flexible plan options and an impressive set of features including site auditing, rank tracking, keyword research, competitor SEO analysis, a strong backlink checker, and link monitoring.
SE Ranking All-In-One Features
A quickly growing database of updated keyword data including estimated monthly organic searches, keyword difficulty scores, and estimated CPC data.
Reliable rank tracker with daily, 3 days, or weekly update frequency depending on the plan with features such as historical ranking data, SERP features, the share of impressions your website is getting in organic search results for a search query, and shareable guest links.
Built-in site auditing tools to check for SEO issues and opportunities including content analysis, link analysis, meta tags like meta descriptions, keyword density, page load optimization, and more.
Analyze competitor backlinks including new and lost links, the anchor text used in links, competitor site rankings, organic search traffic estimates, and monitor the activity of your website’s backlinks over time.
Powerful drag & drop report builder to create and schedule customized SEO reports for your sites or client sites.
Pros
Very affordable for an all-in-one SEO toolset.
A unique feature to track changes on any web page.
Reliable rank tracking for local keywords and locations.
Marketing plan feature for planning SEO efforts.
Plan options for daily ranking position updates.
Impressive report builder to create progress reports.
In-depth backlink and keyword data.
Free trial available.
Cons
Can take some time to get used to the interface and all the features.
The backlink checker could provide a bit more data.
Granular local data can be limited.
SE Ranking Plans & Pricing
SE Ranking Plans & Pricing
As shown above, SE Ranking pricing is really affordable with its flexible plan options. Plans start as low as $23/mo with access to all features plus 250 keywords tracked and weekly ranking updates, and even lower at around $18/mo with an annual subscription.
SE Ranking for All-In-One SEO
SE Ranking has been growing in popularity due to its affordability for its feature set. I plan to use SE Ranking for additional keyword and backlink data for the price.
Recommendation
I highly recommend SE Ranking if you’re on a budget or just starting out with SEO to gain access to keyword monitoring, site auditing, keyword research, backlink research, and reporting features almost on par with the amount of data Semrush or Ahrefs provides.
Check out my SE Ranking review to learn more about SE Ranking’s features.
SE Ranking Offer: 14-Day Free Trial
Try SE Ranking Free
- SEO PowerSuite
SEO PowerSuite
Image Source: SEO PowerSuite
SEO PowerSuite is a desktop all-in-one SEO software suite that can be purchased as a bundle or each tool separately.
The powerful toolkit includes a comprehensive rank tracker, detailed website auditor, and in-depth backlink research and link management tools.
SEO PowerSuite All-In-One Features
Perform keyword research based on 19 different keyword suggestion tools, get metrics on keyword competition, search traffic, PPC stats, and other word quality factors.
The rank tracker lets you track ranking positions for an unlimited number of keywords across major search engines, check your website’s SEO rankings in Google Image search, video search results, and other potential rankings, position history graphs, schedule automatic rank checks, compare rankings alongside competitor sites, see SERP features, and see organic traffic data.
Complete on-page health audits based on dozens of search-related issues such as detecting broken links, HTML code errors, duplicate content issues, page indexing, page crawlability, and content optimization advice such as ideal keyword usage based on top ranking sites.
In-depth competition analysis features include one of the largest backlink databases as part of the SEO spyglass tool, domain age and authority metrics, traffic stats, uncover backlinks with insights based on 50+ link quality factors, and detect potentially harmful or spammy backlink sources.
Create customized SEO reports on links, ranks, traffic, and on-page data.
Pros
Affordable all-in-one SEO software suite.
Perform a complete SEO analysis with lots of data.
Advanced site auditing tool provides deep insights.
Track keyword rankings across many search engines.
Can use some features and see saved data while offline.
The free version is available to try with limited features.
Cons
Complex interface and features with a learning curve.
Additional costs for ongoing search algorithm updates.
Requires downloading to use.
SEO PowerSuite Plans & Pricing
SEO PowerSuite Plans & Pricing
SEO PowerSuite is currently $299 a year for full access to the all-in-one SEO toolkit. SEO PowerSuite is free to download and try with limited features. If you don’t need to run an all-around SEO campaign, you can also purchase the 4 tools separately.
SEO Powersuite for All-In-One SEO
While SEO PowerSuite costs an annual fee and requires downloading to your computer to use, you can use it offline unlike web tools, and the software suite is one of the more affordable SEO toolkits on the market for the number of features provided when breaking down the price monthly.
Recommendation
SEO PowerSuite is recommended if you want to gain a lot of detailed insight into on-page site audit issues, keywords, backlinks, and ranking data across many search engines.
I like to use SEO PowerSuite for complete site audits and additional competitor data. The amount of data and features offered for search optimization is comparable to Semrush.
Try SEO PowerSuite Free
- Mangools
Mangools
Image Source: Mangools
Mangools offers a beginner-friendly all-in-one SEO toolkit that includes tools for keyword research, search engine results page (SERP) analysis, backlink analysis, rank tracking, and simple SEO reporting.
Mangools All-In-One Features
While not the biggest database, Mangools provides a keyword research tool that is intuitive and useful for quickly finding low-difficulty long-tail keyword opportunities and related metrics like search volume estimates, a unique metric for keyword difficulty calls LPS (link profile strength), and CPC numbers.
Basic rank position tracking tool with daily ranking updates, a clean user interface for quickly checking ranking increases and decreases, filtering options, and simple reporting, link sharing, and alert capabilities.
A SERP analysis tool for analyzing competitor sites in the search results, their domain and backlink strength for a specific search query result, and the SERP features such as rich snippets being displayed for the chosen keyword and search location.
Backlink analysis and site profiler tools you can use to scan your site and competitor sites for discovering backlinks, basic related metrics like citation flow and trust flow, and top traffic generating content.
Pros
A beginner-friendly suite of affordable SEO tools.
Simple and straightforward interface design.
Quickly find low-difficulty keywords to target.
Keyword search volumes with historical data.
Feature for saving keyword lists during research.
Insight into domain authority metrics of websites.
Free trial available.
Cons
Lacks features to track many competitors.
The keyword database is not as large as leading tools.
Mangools Plans & Pricing
Mangools Plans & Pricing
Mangools offers a 10-day free trial and plans start at $49/mo with options to save up to 40% with annual subscriptions. 48-hour money-back guarantee included.
Mangools for All-In-One SEO
Mangools provides a budget-friendly set of easy-to-use and visually appealing SEO tools that are useful for finding low-difficulty keywords and checking out competitor backlinks. I like using the keyword research tool side-by-side with other tools to get a better sense of ranking difficulty for keywords.
While not as extensive in data as other SEO software tools and lacks on-page site audits and reporting, the bundle of tools offers a lot of value related to keyword research and competitor analysis for the price.
Recommendation
Mangools is recommended if you’re looking for a beginner-friendly, affordable, and visually appealing set of SEO tools for keyword research, competitor analysis, and rank tracking.
Mangools Offer: 10-Day Free Trial
Try Mangools Free
- Ahrefs
Ahrefs
Image Source: Ahrefs
Ahrefs is an extensive all-in-one SEO toolkit that provides one of the largest databases of competitive analysis data such as backlink and keyword research metrics, as well as site auditing and rank tracking tools.
Ahrefs All-In-One Features
One of the largest databases for discovering keywords and related metrics like ranking difficulty and website traffic estimates across Google and other search engines like YouTube, Bing, Amazon, and Baidu.
Solid rank tracker tool with helpful visuals of position history and distribution of rankings, SERP features, comparing competitor rankings side-by-side, and options for organizing keywords with tags and filtering.
Exhaustive website audit tool that checks your website for 100+ pre-defined SEO issues, provides an overall SEO health score, and gives recommended fixes.
Gain insight into off-page website data and competitor-related metrics such as referring domains and backlinks, internal and external links, link anchor text distribution, estimated organic traffic to pages, and organic search rankings.
Export data as CSV or Excel files for creating SEO reports.
Pros
Largest database of competitor domain research metrics.
Extensive backlink, keyword, and estimated organic traffic data.
Great for finding backlinks opportunities and keyword research.
See search traffic estimates for competitor pages and key phrases.
Detailed site audit to check for technical issues and opportunities.
Free account to audit your site and see its backlinks and ranking trends.
Cons
Starting cost of the SEO software might be high for some.
Additional cost to upgrade keyword tracker update frequency.
Lack of on-site content optimization features.
Lacks reporting features beyond exports and email alerts.
Ahrefs Plans & Pricing
Ahrefs Plans & Pricing
Ahrefs offers a trial for $7 that gives you access to all features of the plan for 7 days. Ahrefs monthly plans start at $99/mo or 2 months free with an annual subscription.
Ahrefs for All-In-One SEO
Ahrefs is a top SEO toolkit for competitor website analysis and backlink research. Ahrefs provides one of the largest databases for backlink and keyword data while still providing rank tracking, site audits, and deep keyword research features.
While the data is strong if you’re focused on competitor research, Ahrefs only provides spreadsheet exporting of data and rank tracking alerts so spending time creating custom reports outside of Ahrefs is required, and daily rank tracking is a paid add-on.
Recommendation
Ahrefs is recommended for deep competitor analysis and off-site SEO research alongside other SEO software, so you still have access to features related to on-page optimization, reporting, and daily rank tracking at a lower price.
Try Ahrefs
- Serpstat
Serpstat
Image Source: Serpstat
Serpstat is a cost-effective all-in-one SEO platform that includes over 30 tools for marketing, SEO, and PPC. Important SEO features include site auditing, analyzing competitors, checking backlinks, keyword research, rank tracking, and more.
Serpstat All-In-One Features
Comprehensive keyword research data including key terms and their search volume estimates, competition strength, find keywords opportunities by searching competitor pages, and check out related terms and questions in an easy-to-scan interface.
Dependable rank tracking tool that includes daily ranking updates, keyword SERP features, historical position data, insights into traffic distribution among website domains, market share fluctuations, and keyword grouping by tags.
The site audit tool detects and categorizes website issues based on low, middle, and high priority, provides a website optimization score, and tracks changes over time.
Competitor research features include robust backlink data, insight into the top sites in a niche, data on top-performing competitor pages including their keyword rankings & estimated search traffic, and monitoring of their progress over time.
Schedule automatic daily, weekly, or monthly SEO reports and create notifications about changes in projects.
Pros
Complete SEO software with many tools for the price.
Large database for researching long-tail and low-volume keywords.
Convenient side-by-side visuals for analyzing competitor websites.
Competitor analysis for finding keyword ranking opportunities.
See traffic share of tracked phrases for competitor sites.
Good price-per-keyword for tracking a high volume of words.
Cons
Can be slow to process large amounts of data.
Takes some time to understand all the options.
Serpstat Plans & Pricing
Serpstat Plans & Pricing
Serpstat offers free account creation with basic access to tools. Serpstat monthly plans start at $69/mo and longer-term subscription discounts are available.
Serpstat for All-In-One SEO
Serpstat is a reliable multi-purpose SEO software that’s relatively affordable for tracking a large number of keywords. While Serpstat doesn’t provide as large of a backlink database as Semrush or Ahrefs and offers less sophisticated features and filtering options, it’s a solid all-in-one toolset for the price.
Recommendation
Serpstat is recommended for tracking a high volume of keywords for a low price while gaining access to a large set of reliable features covering SEO, SEM, and PPC.
Try Serpstat Free
- SpyFu
SpyFu
Image Source: Spyfu
SpyFu is a suite of research-focused competitive analysis tools for SEO and PPC. Search engine optimization tools include keyword research, backlink research, competitor website analysis and rankings, keyword rank tracking, and SEO reporting.
SpyFu All-In-One Features
Research new keyword opportunities either by searching a query or by analyzing competitor websites, and gain insight through metrics such as ranking difficulty, monthly searches, cost per click estimates, related words, and keyword SERP analysis.
Functional rank tracking with position history, weekly ranking updates, and keyword grouping options for organizing data.
Competitor analysis features include competitor ranking history, top pages, keywords, backlinks, and monitoring competing domains for keyword ranking changes.
Create detailed custom SEO reports.
Pros
A user-friendly tool for researching SEO & PPC keyword data.
Helpful competitive intelligence tools for the price.
The free plan provides unlimited searches but limits search results.
Cons
Data estimates are sometimes off.
Lack of data for specific areas.
SpyFu Plans & Pricing
SpyFu Plans & Pricing
SpyFu monthly plans start at $39/mo with discounted annual plans also offered. SpyFu provides a 30-day money-back guarantee.
SpyFu for All-In-One SEO
While SpyFu lacks on-page site auditing features and related reporting, SpyFu is a nice choice if you’re looking for affordable competitor analysis tools for SEO & PPC with the ability to track keyword rankings and report on competitor insights.
Recommendation
SpyFu is recommended for affordable competitor research, keyword tracking, and competitor analysis reporting features.
Try SpyFu Free
- BrightLocal
BrightLocal
Image Source: BrightLocal
BrightLocal offers a suite of all-in-one local SEO tools and services including local search audits, local rank tracking, Google My Business audits, online reputation and review management, citation building services, and local business data aggregator services.
BrightLocal All-In-One Features
BrightLocal offers affordable citation building and data aggregator services to syndicate public business info, citations, and your website link across a large network of sites such as business directories to help improve your local search visibility and potentially rankings.
Reputation management tool with features to create review request campaigns through SMS, email, and shareable links, an option to upload customer details in bulk to quickly request reviews, create automated follow-up messages, and choose from over 80 sites for customers to leave reviews on.
Track local business SEO rankings on Google Maps in a bird-eye grid view and track organic keyword positions on Google and Bing in a simple ranking table interface.
BrightLocal’s SEO toolkit and services are helpful and affordable for multi-location local businesses looking for convenient management of business citations, online reviews, business listings, and local search presence across all business locations.
Pros
Very affordable for local SEO tools and services.
Easy setup for managing multiple locations or clients.
Unique visuals for racking local keyword rankings.
Great citation building service for the price.
Helpful customer support.
Free trial offered.
Cons
Lacks off-site competitor analysis features.
Lacks advanced site auditing features.
BrightLocal Plans & Pricing
BrightLocal Plans & Pricing
BrightLocal offers a 14-day free trial, monthly plans start at $29/mo, and annual billing offers 2 months free.
BrightLocal for All-In-One SEO
While BrightLocal lacks on-page site audits, keyword research, and backlink research features, the platform provides useful tools for tracking local keywords, generating online reviews, and affordable services for building local citations and managing listings across business locations.
Recommendation
BrightLocal is recommended for local businesses, especially those with multiple locations that are looking to improve local search presence at scale. I had a great experience managing local business locations in the past with their help.
BrightLocal Offer: 14-Day Free Trial
Try BrightLocal Free
- Rank Math
Rank Math
Image Source: Rank Math
Rank Math is a user-friendly WordPress SEO plugin with a large number of features for WordPress sites. The all-in-one WordPress plugin provides helpful settings and features for setting up a reliable technical SEO foundation for a WordPress site and optimizing page content for search engines.
Rank Math All-In-One Features
Add keywords to track right inside the WordPress dashboard with Rank Math’s built-in rank tracking features, connect Google Search Console (formerly Google Webmaster Tools) and Google Analytics, and get email reports or create reports for clients depending on the Rank Math plan.
Rank Math analyzes your page content for a target keyword based on 30 known factors and provides content optimization suggestions within the WordPress editor.
Preview how a page or post appears in search results such as its meta title or SEO title and meta description to ensure an optimized search appearance, preview how potential rich snippets could display, and preview page appearance when shared on social media networks.
Automatically creates and updates an XML sitemap file for your site, options to adjust RSS feed content, an advanced schema markup generator for marking up your page with structured data code to give Google more context about a page, and instantly notify search engines when pages are published.
Helpful link management features for detecting broken links (404s) and creating link redirects when necessary.
Pros
The free version is packed with features to optimize WordPress sites.
Quickly check for broken pages (404s) and links that redirect.
Automatically generate a sitemap file and schema code.
Page optimization suggestions in the WordPress page editor.
Cons
The paid version is required for tracking keywords and dashboard analytics.
The paid version is required for the custom schema builder.
Rank Math Plans & Pricing
Rank Math Plans & Pricing
Rank Math offers a free version of its multi-purpose SEO plugin with limited features. Paid plans start at $59 per year and offer a 30-day money-back guarantee.
Rank Math for All-In-One SEO
While Yoast SEO and All In One SEO plugins are good alternative WordPress SEO plugin options, Rank Math is the best WordPress plugin for foundational SEO features while keeping the plugin fast and lightweight compared to the alternatives.
Recommendation
The Rank Math WordPress plugin is recommended for its optional settings, adjustments, and suggestions for enhancing WordPress sites for SEO.
Yoast SEO was the original WordPress SEO plugin I used, but now I prefer the Rank Math Pro plan for its advanced Schema markup generator and built-in site analytics in the WordPress dashboard.
Try Rank Math Free
- Surfer SEO
Surfer SEO
Image Source: Surfer SEO
Surfer SEO is a leading SEO tool suite specializing in content planning, keyword research, page auditing, and content optimization features based on top ranking competitor page content and NLP (natural language processing) algorithms. Content optimization suggestions are based on analyzing ~50 pages and 500+ factors for a target keyword.
Surfer All-In-One Features
Enter a keyword into the content planner tool to discover relevant topic clusters made up of related phrases to write about, including estimated search traffic for each keyword.
Based on your target keyword, the content planner surfaces the most relevant topic ideas and related phrases to create well-organized website content around.
Surfer SEO will reverse-engineer search results for your target keyword and show you the elements that make up the top-ranking pages for that word. Surfer then gives you a page optimization score based on these findings. Element examples include related keywords used, questions, the total number of words, headings used, images, and more.
Follow Surfer’s on-page suggestions to optimize your content to the extreme for search engines and users alike. Similarly, use Surfer SEO’s additional site audit tool to uncover other potential SEO issues and opportunities for your site’s existing content such as prominent terms your old content might be missing and internal linking opportunities.
Surfer SEO provides a free Chrome extension for checking keyword data and estimated search volume right in Google search results, and another Chrome extension for integrating the Surfer content editor with WordPress and Google Docs.
Pros
Excellent user interface for optimizing content.
Quickly find out what topics and keywords to write about.
Leading SEO software for optimizing on-page word usage.
In-depth topic and keyword research for content planning.
Advanced auditing of website pages based on competition.
Cons
A bit expensive for beginners or small projects.
The learning curve to understand all features.
Surfer Plans & Pricing:
Surfer SEO Plans & Pricing
Surfer SEO monthly plans start at $49/mo with annual plan options up to 17% off and a 7-day money-back guarantee.
Surfer SEO for All-In-One SEO
Surfer is a state-of-the-art content optimization tool that provides features for researching, planning, and optimizing written content for search engines and users, based on analyzing over 500 factors.
Recommendation
Surfer SEO is highly recommended if you want to feel confident that you are creating top-quality content around a topic and target keyword in your niche.
Surfer gives you the data to understand if you’re content is comprehensive enough on a topic compared to your competitors and what people are searching for.
I use Surfer for optimizing every page of content on this blog, including this one!
Check out my Surfer SEO review for details on features and pricing.
Offer: 7-Day Money-Back Guarantee
Try Surfer SEO
All-In-One SEO Tool Comparison Table
All-In-One SEO Tool: Strength:
Semrush Complete All-In-One SEO Software
SE Ranking Affordable All-In-One SEO Tool Suite
SEO PowerSuite Desktop All-In-One SEO Software Suite
Mangools Simple SEO Tools with All-In-One Features
Ahrefs Extensive Competitor Analysis Tools
Serpstat Versatile All-In-One SEO Toolkit
SpyFu SEO Competitive Research Tools
BrightLocal Local SEO All-In-One Tools & Services
Rank Math WordPress All-In-One SEO Plugin
Surfer SEO Content Analysis & Optimization Software
Comparing Top All-In-One SEO Tools
Why Use All-In-One SEO Tools?
All-In-One SEO software tools make managing SEO strategy and efforts easy.
Here are 10 benefits of using all-in-one SEO tools:
Research keyword opportunities.
Analyze competitor rankings.
Monitor website link profiles.
Find keyword and link gaps.
Audit sites for technical issues.
Optimize on-page elements.
Track keyword rankings.
Save money using fewer tools.
Less team training is required.
Share complete SEO reports.
Conclusion & Recommendations
You can’t go wrong with one of the all-in-one SEO tools recommended above.
These top SEO tools are complete enough in features to manage most SEO efforts.
I recommend Semrush as the ultimate all-in-one SEO tool in terms of the number of reliable features and data provided. Otherwise, I recommend SE Ranking for low-cost all-in-one SEO software and Semrush alternative with many similar features and in-depth data.
Ahrefs is another strong choice if you really want to focus down on link building and competitor analysis and not as much on on-page site auditing or daily rank tracking for the price. SEO PowerSuite also provides great tools if you don’t mind desktop SEO software.
BrightLocal is recommended alongside one of the above tools (that provide competitive analysis and site audit features) for scaling the SEO efforts of local business locations, managing local listings, local reputation management, and review generation campaigns.
best all in one seo software best
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18 BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN 2022
ARTICLE by Nicole Martins Ferreira
18 Mar, 2022
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POST CONTENTS
1
Why Use SEO Tools?
2
Best Search Engine Optimization (SEO) Tools
- Ahrefs: SEO Keyword Tool
- Google Search Console: Top SEO Tool
- SEMRush: Marketing SEO Tools
- KWFinder: SEO Keyword Tool
- Moz Pro: SEO Software
- Ubersuggest: Keyword Tracking Tool
- Answer The Public: Free SEO Tools
- SpyFu: Free SEO Tools
- Woorank: SEO Ranking Tool
- Majestic: Marketing SEO Tools
- Google Trends: SEO Checker Tool
- SEOQuake: Free SEO Tools
- Siteliner: SEO Analysis Tool
- Fat Rank: SEO Tools
- Keywords Everywhere: SEO Keyword Tool
- Screaming Frog: SEO Tools Online
- Serpstat: All-in-one SEO platform
- Bonus Tool: Incognito
3
Top SEO Experts
Eric Enge
Rand Fishkin
Barry Schwartz
Vanessa Fox
Aleyda Solis
4
Conclusion
5
Want to Learn More?
Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.
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Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.
It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.
Best Search Engine Optimization (SEO) Tools
- Ahrefs: SEO Keyword Tool
Ahref – SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
- Google Search Console: Top SEO Tool
Best seo tools
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing. - SEMRush: Marketing SEO Tools
SEMRush – Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan – SEO Experts
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
- KWFinder: SEO Keyword Tool
KWFinder – SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George PerryGeorge Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
- Moz Pro: SEO Software
Moz Pro SEO software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
- Ubersuggest: Keyword Tracking Tool
Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
- Answer The Public: Free SEO Tools
Answer The Public – Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
- SpyFu: Free SEO Tools
SpyFu – Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
- Woorank: SEO Ranking Tool
woorank seo ranking tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. - Majestic: Marketing SEO Tools
Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
- Google Trends: SEO Checker Tool
Google Trends Wireless Phone Charger
Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use. - SEOQuake: Free SEO Tools
SEOQuake – Free SEO Tools
SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.
Brin Chartier
Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”
- Siteliner: SEO Analysis Tool
Siteliner – SEO Analysis Tool
Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
Tieece Gordon
Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”
- Fat Rank: SEO Tools
Fat Rank – SEO Tools
SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.
Blake Aylott
Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”
- Keywords Everywhere: SEO Keyword Tool
keywords everywhere seo tool
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.
Eagan Heath
Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”
- Screaming Frog: SEO Tools Online
Screaming Frog – SEO Tools Online
Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.
Jon Hoffer
Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”
- Serpstat: All-in-one SEO platform
Serpstat
Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.
Dan Taylor
Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”
- Bonus Tool: Incognito
incognito tool
Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.
Top SEO Experts
SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more.
Eric Enge
top seo experts
Eric Enge is the founder and CEO of award-winning digital marketing agency Stone Temple, acquired by Perficient in July 2018. Now the general manager of Perficient Digital, he is a writer, researcher, teacher, and keynote speaker. He won the 2016 Search Personality of the Year Award and CEO of 2016 Best SEO Agency of the Year award.
Rand Fishkin
Rand Fishkin
As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different content you can use to rank better in search engines. We even mentioned his SEO tool, Moz, in our list above.
Barry Schwartz
Barry Schwartz
Barry Schwartz is the master of sharing content around anything to do with SEO. Normally the first person to write about algorithm updates (sometimes even before Google), Barry is the news editor of Search Engine Land and runs Search Engine Roundtable, both blogs around the topic of SEM. Barry also owns his own web consultancy firm called RustyBrick.
Vanessa Fox
Vanessa Fox
As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there. Vanessa is an author, keynote speaker, and created a podcast about search-related issues. Interested in how people interact online and user intent Vanessa’s impact SEO’s future is sure to be very active.
Aleyda Solis
Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.
Conclusion
The best SEO tools on this list are gold. They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you’ve got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with. Try them out. Do it. Discover what you need to improve to rank higher in SERPs. And follow the tool’s suggestions to skyrocket your growth. Your success falls on you. Take that next step.
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Conclusion
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