As you can see, there are various ways of finding the best Amazon SEO tools. You can use one or all of them to find the right product for your needs.
Using an Amazon keyword tool is a great way to find products that people are looking for on the internet. You will be able to find out what keywords are being searched for and what type of items they want to buy. This is a great way to get ideas for new products and make money online.
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Best Amazon Seo Tools
As with Google, YouTube, and many other places on the internet, if you want your products to rank well on Amazon, you need to ensure that you follow good SEO practices. There are many Amazon SEAO tools and services that you can use to help you.
Amazon is much more than just an eCommerce store. It acts as a marketplace, and you can sell your goods via the platform. However, you often face fierce competition as a seller. And despite the potential size of an Amazon audience, nobody will buy your goods if they can’t see them.
Amazon calls its search engine A9. If you want to succeed on Amazon, you have to ensure that A9 knows of your existence and that you play by the algorithm’s rules. A9 does evolve, and luckily, most of the developers of most of the tools and services we reference here regularly update their apps to reflect A9’s changes.
14 Amazon SEO Tools and Services:
- 1. Helium 10
- 2. Seller App
- 3. Seller Labs PRO
- 4. AMZScout
- 5. Keyword Tool for Amazon
- 6. Sonar – Free Amazon Keyword Tool
- 7. MerchantWords
- 8. Keyword Inspector
- 9. Scientific Seller
- 10. Jungle Scout
1. Helium 10
Amazon Keyword ResearchInput a seed keyword or ASIN to uncover thousands of competitive and relevant search termsBy keywordsProduct ASINGet keywords
Helium 10 offers various tools related to product research, keyword research, listing optimization, operations, analytics, and marketing. The most relevant tools for Amazon SEO are their Cerebro, Magnet, and Misspellinator keyword research tools, and their Frankenstein, Scribbles, Index Checker, and Listing Analyzer listing optimization tools, along with their Portals landing page builder. In addition, Helium 10 offers a free Amazon keyword research tool.
With Helium 10’s free Amazon keyword research tool, you begin by inputting a seed keyword or ASIN. The tool will suggest thousands of competitive and relevant search terms that you can use to optimize your listing or reveal your competitors’ keyword strategy with a reverse ASIN search.
2. Seller App

Seller App includes a range of tools covering marketing, sales, and operations to supercharge your Amazon business. Some of these revolve around keyword research, keyword tracking, and PPC analysis.
You can use their Amazon keyword tracker to discover your listing’s rank for given keywords. Improve your optimization strategies by focusing on keywords that matter. It includes essential metrics like page rank, position, change in position, and search visibility. It will help you perceive the impact of any changes that you make in your Amazon SEO strategies immediately and observe the difference in your listings’ position over time.
3. Seller Labs PRO

Seller Labs PRO (Product Revenue Optimization) is a platform that allows you to manage your business with a comprehensive Amazon seller software designed to maximize profits and drive growth. With Seller Labs PRO, you can manage and monitor your sales, reviews, and profitability all in one place.
Amazon sellers can use Seller Lab PRO’s Keyword Performance Center to supercharge their business with real data and sell more. You can expand your related keyword lists, track top performers, and see the keywords with the highest ranking based on search volume, estimated sales, and CPC. You can follow as many keywords and products as you want.Related Content:
- What Is Amazon Marketing Services and How to Use It to Boost Your …
- Your A to Z Guide to Selling on Amazon
- Top Amazon Marketing Software and Tools for Your eCommerce Store
- Amazon Sales Estimator – FREE Amazon Money Calculator
4. AMZScout

AMZScout includes multiple Amazon product research tools. They claim their Full plan offers everything you need to find and launch products, create listings, track performance, and much more. You can spy on your competitors, monitoring their sales, pricing, keywords they use, and even their stock levels.
AMZScout keyword tools give you all the keywords needed to make an attractive product listing and run a PPC campaign. Use perfect listing and a PPC campaign to reach top search results on Amazon and boost sales up to 400%.
5. Keyword Tool for Amazon

This is a tool that does precisely what it says. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate many relevant keywords that you can use for Amazon listing keyword optimization or other purposes. It can help buyers find your products more easily.
You can opt between a free version of the tool or a paid version, Keyword Tool Pro. The Pro version provides on average two times more Amazon keywords in comparison to the free version. It also gives you access to other useful features to make your keyword research process much easier and faster.
6. Sonar – Free Amazon Keyword Tool

Sonar is Sellics’ free Amazon keyword tool. It helps Amazon sellers, vendors, and agencies find all relevant keywords for their businesses, increase product listing visibility, and improve Amazon SEO. It selects from more than 180 million keywords generated by real Amazon shoppers in multiple languages. The tool only includes keywords for which the ASIN is ranking on the first page of Amazon search results at the time of the most recent database update.
The Sonar Amazon keyword tool can also identify and track competitors’ keywords with a reverse ASIN lookup.
7. MerchantWords

MerchantWords offers a suite of tools and services designed to grow your business on Amazon. You can select from their Silver, Gold, or Platinum plans, with the higher plans offering more tools and capabilities. MerchantWords data comes directly from the Amazon autocomplete search bar. They capture search trends as they happen, so you can see how shoppers search for products around the world.
One of MerchantWords’ reports is a Digital Shelf diagnostic report. You can use this to uncover new and unused keyword opportunities for SEO and PPC. It can help you understand your market reach, how your ASIN ranks among others in its category, as well as the top-ranking keywords you share – or might be missing. You can see the titles, images, and key performance indicators for your closest competitors.
8. Keyword Inspector

Keyword Inspector is a suite of individual tools to help Amazon Sellers gain an advantage over their competition. Each tool is separate, but you can rely on multiple tools at once to help you find/sell/optimize more products faster on Amazon.
The main tools in Keyword Inspector are:
- Reverse ASIN Keyword Tool
- KIPRT (Keyword Inspectors Product Research Tool)
- Keyword Trends Tool
- Indexation Tester
- Free Amazon Keyword Tool for Suggested Keywords
- Free Amazon Search Terms Optimizer Tool
9. Scientific Seller

Scientific Seller claims that you can see as much as a 10% bump in monthly Amazon sales by simply using smarter keyword research software. They offer a free keyword research tool.
They gather keyword ideas from various sources, including Latent Semantic Indexing (LSI), but if they do not turn out to be Amazon keywords, they filter them out.
Scientific Seller takes pride in having a slow keyword tool. They suggest you run it overnight or even longer. This is because after it finds a few hundred keywords within seconds, it then searches further and further away from the seed keyword, doing thousands of increasingly creative Amazon searches to find related keywords that you would never possibly think of on your own.
10. Jungle Scout

Jungle Scout is an all-in-one platform for selling on Amazon. They have recently expanded their offering by adding Downstream, which measures, manages, and amplifies your advertising presence on Amazon.
You can use the core Jungle Scout product to discover what products are in demand, what keywords will boost your sales, how to automate your inventory and review requests, and more. Instantly validate product ideas as you explore Amazon. Evaluate new opportunities, forecast product sales, and request reviews in one click.
11. Keyword Tool Dominator

Keyword Tool Dominator is a free keyword tool and keyword research tool for Amazon, Bing search, eBay, Etsy, Google, Walmart, and YouTube. Their Amazon Keyword Tool is used to find the most popular Amazon keywords for product listing for Amazon SEO. Generate the most up-to-date and relevant product keyword list by searching for keywords across 16 Amazon marketplaces.
The Keyword Tool Dominator emulates a real user typing search terms with slight variations repeatedly to find hundreds of keyword suggestions in a very short period. You can find hundreds of great long-tail keyword phrases from just one search term.
12. Viral Launch

Viral Launch is a software suite designed to give your brand the Amazon seller tools needed to scale. It includes tools related to Amazon product research, Amazon competitor tracking, Amazon keyword research, Amazon advertising and PPC, and Amazon keyword tracking.
Viral Launch helps track your most important sales-driving keywords and sponsored ad placements daily, including sending notifications when a keyword’s rank changes. It tracks thousands of keywords for your products so that you always know exactly how shoppers are finding your products in organic and sponsored search results.
13. AMZ Tracker

AMZ Tracker features keyword tracking, so you know where your products are ranking for their keywords with one glance. Track your competitor’s products so you can see when they make a change that works. You can quickly identify what’s bringing your conversion rate down and fix it. You can also increase your rankings by bringing traffic off-Amazon to your listing using the Super URL tool.
AMZ Tracker members get access to Deepwords, a long-tail keyword search engine for Amazon sellers. Find super high converting keywords that most keyword tools miss. You can open their Unicorn Smasher Chrome extension on an Amazon search page, and see revenue, number of reviews, quality of the listing, number of sellers, and much more.
14. Keyword Keg

Keyword Keg is a suite of five keyword tools focused solely on keyword research. It allows you to enter a seed topic and get high opportunity long-tail topics in just a few seconds. The five tools are:
- Find Keywords Tool – you can enter up to 30 seed keywords at one time and get keyword suggestions from 11 APIs
- Import Keywords Tool – you can use the Import Keywords tool to quickly get metrics for keywords you already have, possibly acquired from another tool like Google Search Console, or competing websites
- Related Keywords Tool – all the related keywords Google shows at the bottom of the search results page
- People Also Ask For Keywords Tool (PASF Tool) – all the keywords shown in the “people also ask for” boxes that Google shows when you click a link
- Merge Words Tool – you enter many keywords and generate multiple combinations from those keywords along with their metrics. This is useful if you have products with different colors and for different people
keyword tool free
We’ve revamped our popular Free Keyword Tool and it’s better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns.
Keyword research can be a slog, but WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.
Want to know more about WordStream’s new and improved Free Keyword Tool? Then keep reading!
Why use WordStream’s Free Keyword Tool for keyword research?
Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC.
To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in.
WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free! It’s an awesome alternative to Google’s Keyword Planner.
How does the Free Keyword Tool work?
Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their search volume on Google and Bing.
You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.
We’ll show you the top 25 keywords right away. To get the full list of keywords, just enter your email address, and we’ll send you the full keyword list by email for free.
What are the Free Keyword Tool’s unique features?
You don’t just want keywords – you want competitive, industry-specific information and keyword analysis features that help you prioritize and make the most of your marketing budget.
Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.
Once you’ve got your keyword list, download it as a CSV file to make it super-easy to upload directly into your Google Ads or Bing Ads account. Put your keywords to work!
We think it’s one of the best keyword research tools out there for PPC marketers. But you can use it for SEO keyword research too!
Keyword Data Sources for The Free Keyword Tool
The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google and Bing keyword research API.
Filtering Free Keyword Results by Industry
With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which specifies your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry.
For example, if you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industry, you’ll see results like “cars movie,” “disney cars,” and “pixar cars.” However, if you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”
You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.
Location Based and International Keyword Data
You can filter your keyword results and volume/performance data geographically – choose between more than 23 countries including Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom or United States.
Are you a United States-based advertiser looking for location-specific keywords for a local campaign? Simply enter the name of your state and get keyword results specifically catered to your region.
More about PPC keywords
If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.
The Free Keyword Tool is fast, accurate and easy to use
Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.
You can use the free keyword finder tool to get keyword ideas including:
Google Ads keywords – find high-volume, low-competition keywords that your competitors haven’t discovered to use in your Google ad campaigns.
Keywords for websites – find popular and niche keywords for your website at scale.
Keyword phrases – learn what real phrases users type into search engines to address their needs.
Long-tail keywords – get long-tail keyword queries that are less costly to bid on and easier to rank for.
Negative keywords – save thousands of dollars by discovering what keywords you should exclude from your AdWords campaigns.
Meta keywords – help search engines understand your website with meta keywords.
PPC keywords – research keywords to use in your PPC campaigns.
SEO keywords – export SEO keywords to help your site rank on more organic searches.
Popular keywords – find high-volume keywords in your industry or niche.
The Top Alternative to Keyword Planner for Keyword Searches
WordStream’s free keyword research tool is intended as a complementary tool to Google’s keyword planner. Both tools allow you to search for keywords to add directly to your account. One advantage WordStream’s keyword search tool has over Keyword Planner is the inclusion of concrete search volumes, rather than search volume ranges. Our hope is that this feature makes it easier for users to identify the exact keyword searches that matter to them.
As a Google partner, our keyword finder benefits from a direct line to Google’s API, so you can ensure that the data you receive is verified and credible. At the same time, our keyword finder expands on Keyword Planner’s offering by bringing Bring data directly into the fold. So while you’re mining for Google keywords, don’t neglect the augmentative impact Microsoft keyword searches can have on overall performance.
Your Multi-Purpose Keyword Analysis Tool
Want to analyze keywords? WordStream’s Free Keyword Tool is an ideal choice. The Free Keyword Tool is a multi-purpose keyword analysis tool that allows you to analyze the keywords that matter most to you.
Whether that means analyzing keywords with the highest intent to your products and services, analyzing keywords with tenable levels of competition so you can rank near the top of the page, or simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account.
A Website Keyword Analysis Tool For Any Business
One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content.
So if you don’t have a pre-filled list of keywords to pull from, simply enter your website or landing page and we’ll analyze the keywords therein for you. WordStream’s Free Keyword Tool is a robust, efficient website keyword analysis tool for any business.
Using WordStream for SEO Keyword Research
The Free Keyword Tool is primarily a tool used for finding and analyzing PPC keywords. That said, many of our customers and readers use the Free Keyword Tool for SEO keyword research as well.
The search volumes you’ll find in the search volume column of our tool are accurate whether you’re bidding on a keyword, or writing organic content for it. Search volume is so pivotal to search marketing, as it gives you the ability to understand which keywords prospects are searching for the most in your industry. Find a good mix of search volume, competition level, and intent to your products and services, and you’ll be in a good spot.
You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to surface keywords that would be better for blog posts than online ads.
Want to use WordStream as a free keyword spy tool? Try typing your competitors’ homepage URLs into the URL bar. Doing so will allow you to identify the keywords that they could realistically profit from bidding on or writing about. If you then write about those keywords, or bid on them, you stand to gain some of your competitors’ traffic.
Identifying Related Keywords and Popular Keywords
We should discuss the art and importance of identifying both related keywords and popular keywords. If you don’t want to start with a URL, try starting with a keyword you think is related to your products and services.
WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volume, it will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.
Using WordStream for Keyword Tracking and Keyword Checking
WordStream is not a traditional keyword tracking tool: it’s not going to tell you how your domain ranks for a given keyword. That said, you can (and our customers do) use WordStream to track how search volumes and competition levels change over time for the keywords that matter to them.
Maybe you passed over a keyword originally because it had only a 100 search volume. But what is its search volume today? Perhaps it has been impacted by seasonality, or a change in buying activity related to your business or industry. Consistently use our tool to check and track the keywords that matter to you, and you’ll be able to stay on top of search volume changes that can make a real difference.
Learn more about WordStream
Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:
The Google Ads Performance Grader – A fast, free, and easy way to audit your Google Ads account. Find out how your paid search campaigns stack up against competitors, and get actionable tips for improvement.
Smart Ads Creator – Create designer-quality display ads, for free and in minutes.
The Facebook Ads Grader – Get an instant, free report on the performance of your Facebook advertising campaigns, plus tips on how to save money and get better results.
Conclusion
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