The top app publishers in the world include King, Zynga, and Supercell whose targeted app stores total to a combined value of more than $5 billion. Most marketers agree that Instagram is the fastest growing social media channel, with more than 300 million monthly active users. The Instagram app makes it easy for anyone to publish professional-looking photos and videos through hashtags. This article explores the best apps for Instagram influencers to make money.
Table of Contents
Best Apps For Influencers To Make Money
- Grin
Grin
Grin has been part of the influencer marketing scene since 2014, before influencer marketing even existed as a separate concept. It recognizes that the first, and therefore most important, step of influencer marketing is cultivating a trusting relationship with the influencers in your field.
The platform customizes its pricing to your company. It focuses on factors such as your organization’s size, what your current influencer program looks like, and what you want to achieve. Its customer base doesn’t trend toward any size: small, medium, or large. Its target customer is a direct-to-customer eCommerce company, regardless of the vertical.
Users consider Grin easy to use despite offering all the major features that a top-tier marketing management software should. Grin integrates with most major social media channels, including Instagram. However, it also integrates with eCommerce software like Shopify, WooCommerce, and Magento so that you can manage and ship products to your influencers, create sales tracking links to pay commissions, create exclusive discount codes, and more. You can also integrate it with email systems like Gmail and Outlook, so every message you send from Grin comes from your mail domain, not some weird one-off address that’s separate from your actual email.
Grin includes some nifty search methods, such as pulling potential influencers from your database of registered eCommerce site users, as well as some social listening capabilities. However, you can still search the “old-fashioned” way, with Grin’s searchable database including influencers from Instagram, as well as YouTube and TikTok. It even automates the outreach process, where you start with a template, and Grin emails each person individually from your mail domain. All the emails look like a personal one-to-one message.
Services Offered: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
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- Klear
Klear
Klear grew out of Twtrland, an analytics platform designed to provide detailed insights into Twitter. Twtrland offered tons of data on users’ posting habits, popularity, and followers’ demographics. Over time, the platform expanded to include Instagram, YouTube, and TikTok and rebranded to become Klear.
Klear’s comprehensive Instagram influencer tool ensures you hire influencers that align and promote your brand’s values. It incorporates comprehensive influencer insights for a complete understanding of an influencer’s impact. Klear divides the influencers in its database into 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics.
Klear is now an all-in-one influencer platform, although it still has a distinct strength in data analytics. They split their solutions into five components:
Find – Klear offers strong influencer discovery, matching brands with the most relevant creators for their audience. They claim their discovery capabilities are 2X more targeted than any other tool on the market. Advanced filters allow you to sift through profiles and focus on those who are relevant to your brand. Klear’s AI-powered FakeSpot technology detects fake followers or engagements generated by auto-bots
Analyze – Klear includes in-depth tools to perform a complete influencer analysis. The Klear Influencer Score identifies users with the highest level of influence.
Manage – manage your campaign and keep the whole team synchronized with an integrated CRM
Connect – contains a smart and easy collaboration hub
Measure – Klear campaign reports are data-driven and use industry-leading metrics to quantify campaign performance.
Klear even automatically tracks Instagram Stories and aggregates all Stories into your campaign report.
Services Offered: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, Blogs
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- CreatorIQ
CreatorIQ Influencer Marketing software
CreatorIQ describes itself as the influencer marketing cloud for the enterprise. It calls its product an Enterprise Creator Cloud, which it describes as being “built for big business because we don’t take influencer marketing lightly.” Clearly, CreatorIQ places its focus on streamlining the influencer marketing processes of the largest companies.
Possibly in recognition of the high demands of its potential customers, the developers of CreatorIQ have produced a truly end-to-end product, with an interface that’s polished and efficient. The platform includes a polished version of virtually every feature and tool that its customers could demand of it.
CreatorIQ uses tech to not only simplify the influencer marketing process but to solve some of the problems that have long plagued the industry as a whole. It sees through follower fraud, inflated reach metrics, and inauthentic/mercenary influencers, and shows the real picture.
CreatorIQ’s AI-powered algorithm analyzes over 1 billion public social accounts, checking everything against a set of criteria to see if they merit adding into the platform database. To date, they have indexed 15 million creator accounts into the system.
They use AI to analyze all types of content in minute detail – even using image recognition technology for visual content. Because CreatorIQ requires influencers to opt-in, they have access to far more data than is available via public APIs. CreatorIQ assigns each influencer an “Integrity Quotient,” which is an indication of how genuine and authentic they are.
Once a client short-lists potential influencers, they ask these influencers to register on a fully customizable portal, where they fill out tax and compliance forms, self-identify their interests, and set up their payment options. The portal acts like a private influencer marketplace and is the hub for communication between a brand and its influencers.
Analytics and campaign reports sit on each brand’s portal. They are fully customizable. Everything is widget-based, so you can include or exclude items as you desire.
Services Offered: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
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- Creator.co
Creator.co
Creator.co focuses on influencers (and their content) for Instagram, along with YouTube and TikTok. It places as much emphasis on content creation as it does content distribution. However, it does feature a database containing details of 500 million influencers, with surprisingly in-depth data on these influencers and their audiences, more than you would expect from a platform targeting small and medium businesses.
The platform also offers a “hands-free” version, the Community-Driven (automated) Plan, where brands describe their intended campaign and ideal influencer. Here, Creator.co suggests influencers from a smaller, vetted talent pool of around 80,000. In this case, Creator.co finds suitable influencers and checks on their willingness to participate in the campaign. The brand merely needs to choose whether to activate each recommended and willing influencer.
Whether you’re working with the self-service plan or the automated one, the first thing you need to do is create and define your campaign. You will want to be as specific and detailed as possible. You can fully customize your campaigns, but Creator.co includes two prefabricated types: the ShoutOut campaign, essentially an exchange of free products for exposure, and Giveaways, where you work with influencers to drive followers to your profile by running contests for freebies.
Campaign dashboards are very cleanly laid out, easy to navigate between pending opt-ins, campaign performance metrics, and the collection of content already posted.
- Aspire (formerly AspireIQ)
AspireIQ is maturing as an influence marketing platform and is improving its feature set regularly. It has always had particular strength with its influencer management tools, which are robust enough to attract high profile clients.
It provides tools for all stages of an influencer marketing campaign. These include Campaign Creation, Campaign Lifecycle Management, Digital Term Sheets, Product Tracking, Content Collaboration, Trackable Sales Links, Creator Performance Spreadsheet, Campaign Analytics, and Payments. This has to be one of the most comprehensive management toolsets available.
infuencer marketing predictions revfluence
Over the last year, AspireIQ has worked on improving its influencer discovery search engine and processes.
Influencers can request to be included in AspireIQ’s database and are vetted before they are accepted. However, AspireIQ has created a more extensive database of influential people. They use an algorithm to add to the list of potential influencers they offer to their clients. They currently have 500,000 people in their system who they believe are authentic influencers in at least one niche.
Clients can search for influencers using an extensive range of criteria. However, they also provide the “Quickmatch” feature as an alternative way to find influencers. This is similar to a “Tinder for Influencers.” If you navigate to the Quickmatch tab, it will present you with an influencer who meets your preferences. You can either show an interest in this person or opt to Skip and take a look at another influencer.
When a campaign finishes, AspireIQ allows you to add high-performing content to a Favorites list, you can use for future reference. There are also tools that will enable you to repurpose campaign content into paid ads.
Services Offered: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
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- Upfluence
Upfluence
Upfluence is a self-service influencer discovery platform, targeting influencers on all of the main social channels, including Instagram, as well as the blogosphere. It comes at a comparatively low cost compared to many of its competitors, bringing it into the realms of small and medium-sized businesses. Despite this, Upfluence can claim numerous big-name clients, including Microsoft, PayPal, Ralph Lauren, and AXA.
Although the highlight of Upfluence’s offering is undoubtedly its search software, you can do much more than just hunt for influencers. Their software allows you to manage your preferred influencers into lists. It gives you full access to their personal contact details. You can even export their details in bulk and contact them at scale. The Upfluence database is mind-boggling. Its algorithm indexes over 500 million items of content, and analyses each piece for reach and engagement.
This means that you can search for influencers using any imaginable keyword. You can drill down your searches to very long-tail terms. Upfluence originally grew out of two tools, Façade – the search engine, and Publishr – an influencer marketplace. The marketplace is now gone, but many of its management tools remain. This means that Upfleucenr offers a range of tools to ease the complications of finding and making contact with influencers as well as keeping track of the success of campaigns.
Services Offered: Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
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- Influencity
Influencity
Influencity now offers services to brands wanting to work with influencers on Instagram, YouTube, and TikTok. This is despite the company beginning in 2014 by connecting brands with some of the most influential people on Twitter, about 100 influencers. This indicates the massive change in the relative performances of the various social platforms over the last few years. Now Instagram is the primary social channel for brands to be seen, closely followed by the two video platforms.
Discovery with Influencity relies on Instagram data now. There are currently over 70 million Instagram accounts indexed within the platform. It includes an incredible amount of data on each of these accounts.
Like many SaaS platforms, Influencity offers multiple levels of subscription that run the gamut of features. In addition to four fixed plans, customers can personalize their own plan by selecting features that suit them and creating a Custom Bundle.
Running through your search filters, you’ll see an abundance of options, from basic demographics like gender, age, and location, through to psychographics like interests and brand affinities. There are over 100,000 ways to combine filters. You can also do a lookalike search. Once you can identify one perfect influencer, you can let the platform do the rest for you.
You can also see in-depth data relating to your campaigns. Influencity gives you a clear picture of the kinds of audiences that your influencers reached and how well that audience received the posts your influencers made on your behalf. This helps future-proof your next wave of promotions.
- Cohley
Cohley
Cohley sees content as being equally important to the influencers, recognizing they are mutually exclusive assets in a marketer’s toolbox. Not every talented content creator has influence, and not every influencer makes great content.
Cohley connects brands with professionals, photographers, and videographers, both those talented but only starting to gain attention and those who people consider full-on influencers. In all cases, content is the key to success.
Brands retain licensed rights to content, and they can use and re-use their greatest hits across all their marketing channels, refining their use along the way to be more and more effective.
Cohley doesn’t make its pricing public as they assess each potential customer’s needs, devising a customized solution to help them achieve specific goals. Their team helps orient you on the platform and onboards you into your first campaign.
You can look for up-and-coming influencers to create authentic User Generated Content, ideal for social campaigns or visual assets you can use for websites. You collect this content in a content library, organized like a familiar file manager, with each campaign’s content in its own folder.
Cohley integrates with Shopify and BigCommerce to streamline the shipping and fulfillment process when sending products to an influencer. If you require influencers to write a product review as you’d see on Amazon, you can get them to submit them to Cohley, which then propagates them out to the associated product page on Yotpo or PowerReviews.
- ThoughtLeaders.io
ThoughtLeaders.io
Thoughtleaders refers to what they do as “Sponsorship Intelligence.” They help brands find all the influencers they like, and creators gain a holistic understanding of what a brand is looking for.
Although they don’t support sponsorships directly on Instagram, their sponsorship intelligence tool tracks brand sponsorship in newsletters, as well as YouTube and Podcasts, and many Instagrammers share images and other content with newsletters (and indeed video highlights from their YouTube channels.)
The site consistently calls its influencers “thought leaders.” However, thought leaders are not just influential people. They can also be publications or other entities that behave like a thought leader.
You can search for content with any combination of things like keywords, categories, publish date, brands, and influencers, to name a few. You can filter your search down to only “likely sponsored” posts, and the platform shows very clearly why a particular piece of content ended up in that list. Thoughtleaders provides data on any brands it finds sponsoring content. This includes data on their social presence and how many influencers they’ve worked with.
If you’re the brand in question, you’ll get a fresh view of your marketing. If you’re a competitor, you can see what you’re up against. If you’re an influencer, you can find information you can leverage for future collaborations.
- NeoReach
CEO Jesse Leimgruber and CMO Misha Talavera first pitched the idea of NeoReach while studying at Stanford University. They proposed NeoReach as a way to connect brands with social media influencers. The idea proved popular, encouraging Leimgruber and Talavera to develop their vision. They were able to generate $1.5 million of seed funding by 2014, turning NeoReach into a reality.
Brands who wish to use NeoReach pay an annual fee, which is customized to each firm’s needs. NeoReach targets large companies with sizeable marketing departments.
NeoReach finds its influencers by using a sophisticated algorithm that mines the social web for relevant data. As a result, influencers do not sign up for the service. But anybody who is a genuinely influential will most likely find they have been included in the 3 million people in NeoReach’s database.
One of NeoReach’s main focuses is on providing an extensive array of data. You can search for posts relating to a selected keyword, and NeoReach will find you the influencers who often have online conversations about that keyword. You can refine your research on a wide range of factors, including demographic and psychographic features.
NeoReach uses AI to determine what will be the best results for you. It learns from your searches, so the more you use the platform, the better you will find its suggestions.
Once you have found suitable influencers, you can use NeoReach’s campaign management tools to assist you to manage your campaigns.
NeoReach has developed their own method of calculating your ROI. They call it Influencer Media Value (IMV), and it aims to show the real value of your influencer marketing campaigns.
Best apps for influencers to make money 2022
AWIN
influencer marketing platforms
AWIN is a global affiliate marketing network that connects brands with influencers who want to make money through affiliate marketing.
It’s one of the biggest affiliate marketing networks around, with over 15,000 brands and 211,000 influencers signed up.
You will need to pay a $5 deposit when you sign up. The deposit will be reimbursed to you through your publisher account once you reach the payment threshold.
Once you are signed up you can add your websites, and you can have multiple websites on the same AWIN account.
To make things really easy, AWIN has a free Chrome extension that allows you to join affiliate programs, create shortened tracking links, and create one-click ‘share links’ for Facebook and Twitter, from an AWIN advertiser site.
Affiliate marketing is one of the best monetization strategies for niche influencers. There are a huge variety of affiliate programs to choose from, so there’s something for everyone.
SWAY GROUP
influencer networks
Sway Group is an agency that specializes in influencer marketing.
They work with micro-influencers as well as influencers with millions of followers, so anyone can join and work with brands on the platform.
If you join as an influencer, you will receive a weekly email with the current opportunities on offer.
Sway group works with all kinds of influencers, but at the moment there’s a lot of opportunities open to Instagram influencers in particular.
THE BLOGGER PROGRAMME
best influencer marketing platform
The Blogger Programme is an influencer marketing agency that connects influencers with brands.
It has a marketplace of over 46,000 influencers that brands can search and connect with to collaborate for campaigns.
TBP works with big brands such as Coca-Cola, Uniqlo, Samsung, Deliveroo, and more.
It’s completely free to use and gives influencers access to the Opportunity Marketplace.
The marketplace allows you to browse and find opportunities that match your profile. Brands can also search through the database and message a relevant influencer directly.
SHE MEDIA
influencer platform
She Media helps content creators build sustainable businesses by connecting with entrepreneurs and big brands.
As you can probably tell by the name, She Media is primarily aimed at females, so your blog will have to have a target audience that consists primarily of women.
They offer a full-service ad management service, enabling you to monetize your blog with display ads. She Media also offers partners access to sponsored content opportunities, and online learning resources to help you grow.
PAID
influencer network
paid is an influencer network that connects content creators with brands.
This influencer platform has a focus on only creating authentic collaborations, so as a content creator you will only ever take on collaborations that your audience will love.
paid pride themselves on paying influencers fairly for their work and work on quick and consistent payment cycles. It’s easy to sign up as an influencer, and it takes all the stress out of working with brands!
OPEN INFLUENCE
social media influencer platform
Open Influence is a global influencer network that helps brands and influencers connect and create great content.
It’s quick and easy to sign up. You will need to fill in some basic personal information, as well as connect your social media accounts if you’re a social media influencer.
Once you’re connected, you don’t need to do anything else. Someone from Open Influence will reach out to you if a project comes along for which you’re a good fit.
KLEAR
best influencer marketing platforms
Klear is an influencer network and influencer marketing platform that helps creators connect with leading brands.
When you sign up with Klear, you will create a media kit that will showcase your social influence and demographics, as well as a portfolio of your best work.
Once you have been approved you will gain access to personal offers from top brands.
BRANDBACKER
social influencer network
BrandBacker is an influencer marketing platform that helps influencers develop relationships with brands, and vice-versa.
It will enable you to monetize your blog or social media following by promoting great brands.
The great thing about BrandBacker is that you can set your own rates, and get paid for each post, rather than per click.
Once you are signed up as an influencer with BrandBacker, you will have access to a feed of opportunities in your user dashboard.
You can apply to work on any influencer campaign you are interested in, and from there the brand running the campaign will select the bloggers they want to work with.
THE ROOM
best influencer networks
The Room is an influencer network that connects brands with influencers enabling them to create mutually beneficial partnerships.
Joining The Room gives influencers instant access to a wide network of brands offering a range of experiences, campaigns, and gifted products.
As well as working with bloggers and social media influencers, The Room also works with ‘offline’ influencers, such as public speakers, TV and radio influencers, event hosts, print media, and more.
The platform has its own app, which allows influencers and brands to chat in real-time and builds lasting relationships. This has given The Room a ‘membership club’ feel, setting it apart from other platforms.
GRAPEVINE LOGIC
influencer marketing network
Grapevine is an influencer network that helps creators connect with brands safely and easily.
They work almost exclusively with YouTube and Instagram influencers, giving them access to brand sponsorships and advertising deals.
Anyone can join, and it just takes a couple of minutes to sign up and create your profile. The only requirements are that you must have over 2,000 subscribers on YouTube or more than 25 followers on Instagram.
Once you have been accepted you will have access to the Grapevine marketplace where you can browse through hundreds of brand sponsorship opportunities.
You can easily filter the opportunities to find the ones that fit you best, and you can apply for campaigns and manage your relationship with brands through the Grapevine message center.
FIND YOUR INFLUENCE
influencer websites
Find Your Influence is an all-in-one influencer marketing solution that connects brands with influencers.
FYI has worked on over 10,000 campaigns with over 500 brands. Their USP is the technology they offer as a service to brands.
They have a marketplace, analytics, payment, and support services which enable brands to create successful and profitable influencer marketing campaigns.
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