Instagram is the fastest growing mobile photo-sharing app with over 300 million users a month. This AppSumo course will show you how to get more followers, create extra income opportunities, and save time by using Instagram’s built-in analytics and social management tools.
Table of Contents
Best Apps For Instagram Stats
- Squarelovin
squarelovin instagram analytics
Squarelovin is one of the few tools that offer Instagram analytics free of charge. You can use it to get a monthly analysis of your recent posts and growth, or a history of your content broken down by hour, day, month, or year. Additionally, the app offers insights on your audience’s preferences and interests, and which times are the best or worst for posting.
You can even figure out the best hashtags and filters to use, depending on which posts are best received by your followers.
Price: Free to use.
- Pixlee
pixlee analytics app for Instagram
This is another free Instagram analytics tool to help monitor your top-performing posts and generate ideas for new content. Pixlee also has an intuitive reporting feature that delivers performance reports on a weekly basis. Plus, you can use its data to find social media influencers, as well as connect with advocates posting about your business.
It also offers hashtag tracking and stats, an option to identify your most engaging content, and a way to track growth in Instagram followers.
Price: Free to use.
- Crowdfire
crowdfire Instagram analytics dashboard
Crowdfire’s Instagram stats offer a detailed view of how your Instagram business account has performed until a specific date. You can choose a range: yesterday, 7 days, 30 days, ir 90 days. The alternative option is to pick a custom date range for a maximum of 90 days. In addition to this, the platform allows you to choose any Instagram metrics you’d want to compare, including the posts, likes, reach, followers, comments, profile views, bio email link clicks, and text message clicks.
You can even compare your performance in the existing period with that of the previous one, just by toggling the tiny switch on the top of your Crowdfire dashboard to “ON”.
Price: Free for viewing data for the past day.
- Later
Later Instagram app
Later is another Instagram analytics tool that will help you grow your business by improving your IG marketing strategy. What makes this platform unique is its Linkin-bio feature that allows you to link your Instagram posts to specific URLs, such as product pages. You can then track website clicks, page views, and click-through rates from your Instagram profile and see how many sales a specific post generated.
Though Later offers a free plan for individuals, its paid packages will give you access to various useful IG analytics such as Instagram Story insights.
Price: From as little as $9 a month.
- Minter.io
minter Instagram insights
Another Instagram analytics tool you could use is Minter.io. It creates PDF reports that can give you insights on metrics such as the growth of your followers, post and profile engagement rates, most popular photo filters, and more. You also get an option to export your data in a beautiful format that helps you keep other stakeholders in the loop about your Instagram marketing efforts.
Minter.io also offers a 14-day free trial that can be extended on your request. This ensures that you can try it for free to make sure that it’s the right Instagram stats app for you
Price: Starts at a mere $9 per month.
- Smartmetrics
smartmetrics review
Smartmetrics gathers insights on an hourly basis to provide you with more than 30 Instagram metrics about your stories, posts, and Instagram account. You can use it to track interaction with your followers, see hashtag engagement by the day, and even monitor the replies you get on your stories. In addition, the tool offers a way to monitor activity around your brand by tracking and replying to mentions on Instagram.
You can export Smartmetrics’s reports as CSV or PDF documents and share via email with a single click.
Price: Begins at $9 per month.
- Hootsuite
hootsuite social listening
With its social listening and analytics tools, Hootsuite allows you to review your Instagram metrics more extensively. You get the option to create an unlimited number of reports and compare historical data to analyze your overall performance. In addition, the platform enables you to easily share reports with different team members straight from your Hootsuite dashboard.
Price: Starts from $19 per month.
- Iconosquare
iconosquare
This is the ideal tool for agencies or brands that have multiple accounts on social media. It provides you with advanced insights to help you optimize your overall social media strategy. A few of its unique features include Instagram Stories analytics, engagement metrics, and hashtag and competitor tracking.
Its Community Analytics tool will also assist you in understanding Instagram insights such as the age, gender, and preferred language of your followers.
Price: Begins at $29 per month.
- Union Metrics
unionmetrics
This tool offers a free monthly Instagram account checkup that will give you some insight into which hashtags you can use to increase engagement, and which posts your audience react to most. It will even tell you on which times your followers are the most active. However, if you want to access premium Instagram analytics through this platform, you’ll need to get a paid subscription.
As a paid subscriber, you’ll be able to capture and archive important data about your brand. You’ll also be able to identify your top fans and receive detailed insights from their Graph API. What’s more, you can create customized reports and save your data as a PDF at any time.
Price: Starts at $49 per month.
- Keyhole
keyhole Insta analytics
Keyhole is one of the best Instagram analytics apps available for viewing the historical and real-time performance of your account. It allows you to track hashtags, mentions, keywords, URLs of your previous and existing posts. You’ll not only discover how many times a hashtag was used – the app also allows you to see trending hashtags and how your content is performing.
In addition, you can use Keyhole to track the performance of competing Instagram profiles. You can track their activity, growth, and engagement data over a certain period. You can then use these insights to inform your own KPIs (key performance indicators).
Price: Starts from $99 a month.
Instagram analytics
Key Metric: Follower Growth
Monitoring your follower growth over time, and comparing it with your content strategy, is a great way to understand what’s working for your account.
For example, if you notice a large uptick in followers after sharing an Instagram Reel, this is a valuable insight you can use to inform your future strategy.
TIP: If you’re looking to track your follower growth over a longer amount of time, Later’s Instagram Analytics track up to 12 months worth of data!
Key Metric: Top Locations
You can also use Instagram Insights to get a better understanding of your audience – so you can get a better idea of your unique best time to post.
You can discover where your audience is based, as well as when they are most active; both valuable indicators for optimizing your Instagram posting strategy.
Later analyzed over 35M feed posts (excluding Reels and IGTV) to find the best time to post (in local times) for several regions. This can be used as a great starting point when used in combination with your unique audience top location insights.
You can also use Later’s Best Time to Post feature to automatically calculate your top 7 posting times based on your previous activity — and set up Quick Schedule slots for them in just a few clicks.
Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post.
Find Your Best Time to Post
Get more engagement on Instagram posts by scheduling them for your optimal times with Later
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Part #2: Instagram Feed Post Analytics
There are 2 different ways to access feed post analytics in Instagram.
The first is through the Insights tab. Scroll down to “Content You Shared” and tap the arrow alongside your recent posts.
From here, you can sort up to 2 years of feed posts based on a whole range of metrics:
Call Button Taps
Comments
Email Button Taps
Follows
Get Directions Taps
Impressions
Likes
Post Interactions
Profile Visits
Reach
Saves
Text Button Taps
Video Views
Website Taps
NOTE: You may see even more options if you have Instagram’s Shopping features enabled (more on this later).
This is a great way to gain a holistic view of the content that has performed best over a set period of time — which can help inform your strategy.
For a more detailed performance overview, tap “View Insights” beneath a published post. From here, you’ll be able to see all the main metrics, including:
Likes
Comments
Sends (Only available outside of Europe)
Saves
Interactions (Profile visits and Website clicks)
Discovery (Accounts reached and Follows)
Impressions (from hashtags, home, profile, and other)
Each metric provides valuable insight for your account. For example:
Likes, comments, and sends metrics are a great way to learn what posts encourage engagement from your community.
Saves often show what content resonates deeply with your audience, provides inspiration, or has lasting value.
Website clicks are a strong indicator that your followers were inspired to learn more about your product or service.
Impressions show how well your post is performing with the Instagram algorithm. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting.
If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your hashtag strategy.
TIP: Get extra hashtag analytics with Later’s Detailed Hashtag Performance feature. Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per each individual hashtag you’ve used over the last 3 months.
NOTE: Later’s Detailed Hashtag Performance feature is available on Later’s Growth and Advanced plans.
Part #3: Instagram Stories Analytics
Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story.
On the Insights tab, scroll down to “Content You Shared” and tap the arrow alongside your recent stories.
From here, you can sort up to 90 days of stories based on the following metrics:
Back
Call Button Taps
Email Button Taps
Exited
Follows
Next Story
Get Directions Taps
Impressions
Link Clicks
Forward
Profile Visits
Reach
Text Buttons Taps
Website Taps
Reviewing your stories’ performance is a great way to understand what type of Instagram Stories work best for your brand.
For example, you may notice that posts with the highest impressions or reach all contain Instagram Stories stickers — a sign that this strategy resonates with your audience.
For a more detailed performance overview, swipe up on a live story and select the insights icon on the left-hand side of the screen.
Here, you can see:
Interactions (Profile visits)
Impressions
Follows
Navigation (Back, Forwards, Next story, and Exited)
Pay close attention to the Exited metric, as it can be indicative of where your audience lost interest in your content — and something to avoid in future.
TIP: Later’s Instagram Stories Analytics allow you can track and sort up to 12 months of detailed performance data in an easy-to-use dashboard.
Plus, Later automatically calculates your Instagram Stories’ completion rate, which is the percentage of viewers that watched all of your stories without exiting — a metric that isn’t available in the Instagram app.
Analyze your Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans!
Instagram Stories Analytics
Get more views on stories by tracking impressions, reach, completion rates, and more with Later’s new Instagram Analytics!
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Part #4: Instagram Reels Analytics
Instagram Reels analytics are a fairly new addition to the Insights tab.
To access them, you can open the Instagram Insights menu, or open a specific Reel and tapping the three dot icon.
Metrics include Plays, Reel interactions, Reach, Likes, Comments, and Saves.
Source: Instagram
NOTE: Views of Reels shared to Instagram Stories are included in the overall view count.
Part #5: Video Analytics
Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of video through Instagram’s Insights tab.
To access this data, scroll down to “Content You Shared” and tap the arrow alongside the Video tab.
From here, you’ll be able to filter and rank your videos based on several performance metrics:
Average Percentage Watched
Website Taps
Call Button Taps
Comments
Email Button Taps
Follows
Business address taps
Impressions
Likes
Profile visits
Reach
Saves
By assessing which videos kept your viewers hooked and engaged, you’ll get a good idea of what content you should continue to create. The more engaged your audience is, the more likely you are to carry favor with the Instagram algorithm.
To delve into the insights for an individual video, tap the three dots at the bottom of a published video and select “View Insights.”
Part #6: Instagram Shopping Analytics
If you’re tagging products in your posts with Instagram Shopping, it’s a good idea to keep a close eye on which ones are driving the most value for your business.
For an overview of how your shoppable posts are performing, head to the Insights tab, scroll down to “Content You Shared,” and tap the arrow alongside your recent posts or stories.
From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has Instagram Checkout enabled or not.
To see how an individual post is performing, tap “View Insights” to see extra shopping-specific metrics in addition to all the others.
These two data points can be really insightful:
Product page views
Product button clicks
How? If a product post has a high number of page views but very few clicks, it’s likely that your product description, imagery, or price point isn’t compelling enough to convert into click-throughs or sales.
Part #7: Instagram Live Analytics
Instagram Live analytics are available through Instagram’s Insights tab.
Source: Instagram
Users can see the number of Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.
Looking to level-up your Instagram Live strategy? Check out our Ultimate Guide to Instagram Live here.
Part #8: Instagram Guides Analytics
When it comes to Instagram Guides, there are almost no Instagram analytics available right now.
As Instagram Guides are a curation of existing posts, products, and locations — views are counted in the metrics for the original content, but not available for Guides specifically.
This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving e-commerce on the platform.
Ready to get started with Instagram Guides? Find out everything you need to know here.
How to Track and Report on Instagram Analytics
As you can see, there are hundreds of Instagram metrics you can track and report on — but trying to tackle them all might not be the best use of your time.
Having a clear view of your brand goals, and the key Instagram metrics that will help achieve them, is often a more efficient approach.
Once you’ve clarified your goals, it’s worthwhile creating a social media report to track your progress in a visually powerful and digestible way.
We’ve created free social media reporting templates available in PDF or Google Slides (Powerpoint).
Just fill out the form below to create your own analytics report and start showcasing your results:
Free Social Media Report Template
Take your social reporting to the next level.
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Tracking your Instagram analytics over time will give you a better idea of what type of content helps achieve your goals, so you can build on your success in the future.
You can also download all your key Instagram metrics in a CSV file straight from Later’s Instagram Analytics dashboard!
However you approach Instagram analytics, understanding how your content performs can be a game-changer for your content strategy.
Test out different objectives, play around with your tactics, tweak your content, and see what sticks. The results may surprise you — in a good way.
Conclusion
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