In the modern era, it seems like there’s an app for everything. From hailing a ride to your next meeting to choosing the best meal at your favorite restaurant, apps are everywhere. How many have you downloaded on your smartphone?
It turns out that there are a lot of apps available to network marketers as well! It can be difficult to keep up with all of them and know which ones are right for you. Generally speaking, these apps are meant to help advance the careers of network marketers, but they work in different ways.
While some are more geared toward those just starting out, others are better suited toward those who have been in the game for a while and want to take their business to the next level. In this article, we’ll go over some of our favorites from each category so you can decide which apps might be worth downloading and what makes each one special.
Best Apps For Network Marketers
Mobile apps seem to always get into our marketing conversations these days. A recent report by the analytics firm, App Annie shows the total IOS and Google Play app downloads topped more than 260 billion last year. So what’s in these apps for us? The marketer’s role has evolved dramatically over the years and is still changing. You need to be constantly forming new strategies and campaigns that will attract your audience. The problem is that you have too much competition. So, you need to make sure it’s your voice being heard, every time, no matter where you are. This is where mobile apps can give you a much-needed leg-up.
Whether you’re an Apple, Windows, or an Android fan, apps can assist you in every step of your marketing activity. With a few touches, you can have all the information you need — what’s trending, how people are responding to your messages, what are the latest best practices. The right apps are truly the marketer’s best friend.
But which apps to choose? Here’s a list of the top three apps for each of the four key marketing areas.
Related: 10 Great Social Media Tools to Boost Online Success
Content distribution
Making sure your content appears at the right place, at the right time can be a tedious process. These apps will simplify this part of your job.
- Buffer
An app that helps you share content to social media channels by letting you schedule posts to be published at ideal times. You can even let Buffer decide what time is best. - PixxFly
This outbound marketing app automates the distribution and syndication of all your content to various channels across the web with one simple click. PixxFly also provides analytics for each post. - Pagemodo
Used primarily to set up Facebook business or organization pages, Pagemodo helps you create engaging visual elements and customized features that encourage fan interaction without professional help. It allows you to schedule posts and finds the most relevant content for your Facebook, Twitter and LinkedIn pages.
Social-media management
Managing social media can be a tall order. Most marketers either spend too much time on social or fail to give it the attention it deserves. To strike the right balance, you need the right tools.
Related: How to Make Time for Social Media Marketing
- Hootsuite
Hootsuite allows you to manage multiple social media accounts, analyze traffic, track brand mentions, schedule posts, messages and tweets– all from one interface. - Sprout Social
Sprout Social allows you to schedule, publish and analyze posts across all your social platforms from a single window. - Tint
Though not strictly a social media management tool, Tint is an exciting app that can create social hubs to engage audiences. You can pull content from Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest onto your dashboard then embed them as custom feeds into websites like WordPress, Wix, or Tumblr, or on mobile apps, social pages, digital displays and video walls.
Social listening
When it comes to marketing in today’s social-media environment, it’s important to listen to what people are saying. This helps you measure your reach and keeps you informed on what’s trending. Social listening also helps you know when you need to act promptly. For example, if not acted upon immediately, a negative comment by an unsatisfied customer can spread like wildfire and damage your brand’s reputation. Here are the three top social listening apps to keep you well informed.
- Buzzsumo
Buzzsumo helps you take a deeper look at what’s popular or trending on social media and who’s sharing. - Mention
Mention helps you easily keep track in real time of what’s being said about your brand so you can react quickly. It will send you alerts showing your mentions each day.
Related: 10 Unique Marketing Ideas to Test on Every Social-Media Channel
- Cyfe
Social listening can get overwhelming with so many different areas to track. Cyfe makes it easier by allowing you to customize your dashboard to monitor your data all from one place.
Employee advocacy
One of the most powerful marketing strategies is creating brand advocates inside your own company. These apps are designed to help employees share content across their own social-media profiles. We are seeing new players in this space such as social-media giant LinkedIn. There are also up and comers like TrapIt. However, based on experience and time in the market, here are three that you should be using right now.
- Dynamic Signal
Dynamic Signal is a tool that lets you distribute either your own content or some you’ve curated from the web to employees who can then re-share it on their personal social-media profiles. - SoAmpli
SoAmpli encourages employees and co-workers to be brand advocates though social sharing. - EveryoneSocial
With its clean and simple interface, EverySocial is designed to amplify your brand presence by building a team of employee advocates to share your content on their social media accounts.
Related: 25 Signs You Need Help Marketing
Always on social? Add or follow Entrepreneur wherever you are.
Entrepreneur Editors’ Picks
3 Strategies That Helped Me Develop 13 Streams of Income
Ken Burns: ‘Mark Zuckerberg Should Be in Jail’
How to Start and Grow a Business: A Digital Guide for Young Entrepreneurs
8 Body Language Cues That Lead to Better Business Connections
There’s No Better Time to Start a Passive Income Business Than Now
All Your Burning Tax-Filing Questions, Answered
best apps for advertising on social media
The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past.
Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front porch.
Our lives are likely to continue becoming more flexible and mobile as employers face the growing reality that remote and hybridized work is now in high demand.
These 25 social media marketing apps for your smartphone will help you create beautiful content and manage your social media campaigns, no matter where you’re working.
- Buffer
25 Essential Social Media Marketing Apps for Your Smartphone
One of the most popular and well-known social scheduling apps, Buffer allows you to post and schedule updates to Twitter, Instagram, Facebook, LinkedIn, and Pinterest.
The app also has analytics to measure performance.
Choose from a free personal subscription or paid plans ranging in price and features depending on the size of your business.
Get On: App Store | Google Play
- Hootsuite
25 Essential Social Media Marketing Apps for Your Smartphone
Hootsuite is another popular social media management app. It gives you the ability to create, schedule, plan, publish, and monitor your posts, plus engage directly with your audience on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Currently, Hootsuite is free for up to two social network profiles. Additional features and accounts can be unlocked in the paid version.
Get On: App Store | Google Play
- Later
25 Essential Social Media Marketing Apps for Your Smartphone
The Later app (previously Latergramme) was specifically geared toward Instagram in the beginning, but it’s since expanded to include LinkedIn, Facebook, Twitter, and Pinterest.
Later allows you to schedule photos, auto-publish with an Instagram Business Profile, and preview your feed with drag-and-drop functionality.
The paid version has extra features such as scheduling your hashtags in the first comment to avoid clutter in the caption, publishing multi-photo Instagram posts, and scheduling videos.
Get On: App Store | Google Play
- Plann
25 Essential Social Media Marketing Apps for Your Smartphone
Plann is an Instagram planner where you can schedule posts, edit photos, and create stunning story templates with Canva stories. It also allows auto-posting for images and videos and lets you know the best times to post on Instagram.
Get On: App Store | Google Play
- Canva
25 Essential Social Media Marketing Apps for Your Smartphone
Canva’s latest app gives you access to prebuilt templates and editing features for professional, creative designs. Add text with over 700 font options and special effects.
For social media, Canva features an Instagram story editor, story highlights maker, Facebook posts and covers, Twitter banners, YouTube thumbnails, cards, invitations, photo collages, and just about anything else you can imagine.
Canva is especially versatile in that it can handle a variety of other design needs outside of social media. Whether you need wedding invitations, book covers, memes, brochures, or anything in between, Canva can handle it all.
Get On: App Store | Google Play
- REP
REP is a free marketplace platform where influencers can connect with brands for collaboration. Businesses can post a product to feature, and then influencers will apply for free, paid, or PPC collaborations.
REP also offers raffle prizes to influencers and analytics for engagement rate, audience interest, et cetera.
Get On: App Store | (On Android, REP can be accessed only via a browser)
- Facebook Business Suite
25 Essential Social Media Marketing Apps for Your Smartphone
Facebook has branched into an expansive network of content (Groups, Marketplace, Watch, etc.). It can be difficult to manage everything on top of your business page.
The Facebook Business Suite (formerly the Pages Manager app) helps you streamline everything in one place – posting, commenting, reacting, replying to private messages, updating page settings and images, and tracking statistics.
And the best part? This app is totally free!
Get On: App Store | Google Play
- Facebook Ads Manager
If you want to play, sometimes you need to pay. And if there’s one thing you have to sit down in an office for, it’s running ad campaigns, right? Wrong.
Every part of a Facebook ad campaign, for example, can be done from mobile through their Ads Manager apps.
Optimize copy or adjust budgets from anywhere since every minute is crucial. Or upload media from your phone to use in future campaigns.
Get On: App Store | Google Play
- Iconosquare
Iconosquare is a great tool for managing your overall Instagram strategy and presence. Content planning and scheduling on the mobile-first platform become easy whether you’re uploading original content or reposting another user.
You can manage multiple accounts, posting, optimizing, and analyzing your performance from mobile. The app lets you view analytics and save hashtags and other content.
Get On: App Store | Google Play
- BeLive.tv
Live video continues to be a top-performing type of content, helping you stand out in increasingly competitive social media algorithms.
Another key advantage of live social video is that it can be broadcast from anywhere. It’s perfect for capturing moments on the go, especially for your Facebook page.
BeLive.tv’s mobile apps let you use their freemium service to broadcast live to your brand’s Facebook followers. You can even add branded frames and split-screen interview formats to your broadcasts.
Going live through third-party apps gives both you and the viewers a nicer and more organized experience, making it easier to foster engagement with video in real time.
Get On: App Store | Google Play
- Smarp
Thanks to brand trust challenges and increasingly stingy newsfeed algorithms, peer-to-peer social shares are becoming all the more important aspects of your content distribution plans.
And if you’re going to get your whole company in on the effort, you’ll need to make it easy for team members to share brand assets on the go.
Smarp’s online employee communication and advocacy software make it easy to turn everyone at your company into a brand ambassador and share content on social media.
With Smarp’s mobile app, all team members can easily view, publish, and suggest curated content to share on social media.
Get On: App Store | Google Play
- Adobe Spark Post
One of the more difficult types of content to create outside the office is engaging designed graphics, especially if you want something animated.
Adobe Spark Post is going to be your new favorite mobile tool.
The app offers tons of templates and ideas, smart design features that simplify working on the fly (and a small screen), and it lets you add animated effects to social media graphics that you really need to grab attention.
Get On: App Store | Google Play
- Slack
Social media marketing isn’t just communicating with your audience.
You also need to stay in touch with your team. Talk with the rest of marketing to delegate and collaborate, send updates to the rest of the company, and get feedback from anywhere.
For that, there’s nothing better than Slack. Their mobile apps are kind of amazing, from smart notifications to advanced search and general ease of use.
Get On: App Store | Google Play
- Anchor.fm
Anchor.fm is an audio recording app for micro-podcasting, audio broadcasting, Q&As, and more.
You can either use it to create original content like a podcast or to create audio content to export and share natively on social media.
Features like sound clips and transcriptions make it simple to create audio for social media. Hosting is free – no trial period or monthly fees.
Get On: App Store | Google Play
- Boomerang
Boomerangs have become a content format in their own right, separate from the picture, GIF, and video that it combines.
This video flip-it-and-reverse-it content creation app, made by and for Instagram, is perfect for creating personal, original multimedia.
It’s easy, and it’s just plain fun.
Get On: App Store | Google Play
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines