The real estate market is constantly changing, and it’s important to stay on top of what’s new. That’s why [company name] has created Best Apps for Realtors 2017, a roundup of the best apps for agents, brokers, and other industry professionals.
We’ve scoured the App Store and Google Play Store to find the latest apps that are helpful or fun to use. Whether you’re looking for a new way to inspect your clients’ homes or a great app that will help you keep track of all your appointments, we’ve got you covered.
A summary of each app is included in this post. You can also check out [list of specific social media platforms], where we’ll be continuously sharing updates about these and other helpful tools for realtors.
Best Apps For Realtors 2017
Chances are you’re a busy REALTOR® who relies on word of mouth or happenstance to learn about the latest and greatest apps. If so, the RPR team is here for you. Here are 14 top trending real estate apps that we believe will support your core business activities. The list might even include apps for tasks or practices that you have yet to consider or procrastinated, concerned they are too expensive or too difficult to adopt. Fear not, almost all of these apps are free or have upgrades starting at just $5 a month.
1 Charlie App
This app will put a smile on your face. With “Charlie,” you’ll enter every meeting with the who, what, when and where background of everyone in the room. The app researches your contacts, in particular, those with whom you’re about to interact with, and sends you information about their company, professional background, personal interests, and any news about them.
iOS only
Free for 30 days, then $19.99/mo
2 Cloze
If you suffer from inbox overload, and want a solution than can help keep track of it all, Cloze is worth considering. Shortly after setup, the Cloze app was integrated with my email accounts including my calendar, social accounts and Evernote (click here in case you’re not familiar with Evernote) The Cloze dashboard includes a daily agenda that aggregates your inbox, contacts, calendar and to-do list into an easy to manage list. The app even surfaces emails with mentions of follow-up activities on a specific day. Looking for related files and documents? Cloze also presents a clickable history of communication from each contact with related attachments.
iOS and Android
Free plan / Cloze Pro 13.33/mo. for annual plan
3 DocuSign
More than 200 million users can’t be wrong about this digital hero. DocuSign, the industry leader in electronic signature software, eliminates the costs, hassle, and lack of security in paper-based transactions. Use DocuSign to complete approvals and agreements in hours—not days—from anywhere and on any device. Quickly and securely access and sign documents. Easily upload and send documents for others to sign. Send reminders and check signing status any time.
For Android and iOS
NAR members exclusive rate of $20/mo
4 Microsoft OneNote
Similar to Evernote, OneNote allows you to take notes, clip images from the web, and scribble notes by hand. It’s free, and best of all, if you already have a Microsoft Office subscription, your notes will sync across all your devices and Microsoft apps. Ready to give it a try? OneNote comes with an easy to use import module that transfers your notes from Evernote right into the app.
Windows, Mac, iOS, Android and web
Microsoft Office 365 Home: $99.99/yr
5 Expensify
Any money-related app that starts with “Expense reports that don’t suck” has our vote. But what really got our attention about this highly-rated app is its simplicity. Use your phone to scan receipts and Expensify will code and report the expense for you. It also keeps tabs on your spending, making it easy to itemize deductions when tax time rolls around. One click tells the app to track business miles through the GPS technology or odometer readings, which automatically records them for any kind of deductions or reimbursements.
Free trial, then starts at $5/mo
Web, Android, iOS
6 RPR Mobile
Realtor on the go? There’s an app for that. Built exclusively for Realtors, RPR’s app offers on-the-go access to a nationwide, parcel-centric database of both residential and commercial properties. Easily search properties, create and send branded reports, and view local market activity … anytime, anyplace. Use your phone’s location to view nearby sales activity; or take a deeper dive into any property and view tax, mortgage, historical and distressed data, flood zones, dynamic mapping, and more.
iOS and Android
Free
7 Facebook Ad Manager
By now we’re sure you’ve realized that Facebook Ads are a great opportunity for real estate agents. Which is exactly why the Facebook Ad Manager made this list. Agents will appreciate the mobile command and control center for all of their Facebook ad campaigns. Easily create ads, track the results, start and stop campaigns, even edit the ad budget and schedule all from a phone. Much like the Facebook mobile app, you’ll also see ad recommendations based on your top posts.
iOS and Android
Free
8 Adobe Premiere Clip
For quick and straightforward video creation on a mobile device, Adobe Premiere Clip is a must have. Start a new video by accessing footage on your phone, tablet, lightroom, creative cloud, dropbox or take video live. Once you’ve added your videos to a new project, choose whether to have Adobe Premiere Clip automatically generate a video for you, including cuts and sound track. Or use the freeform tool to manually trim and sequence your video. It’s even possible to start using the automatic method and then switch to manual methode for final clean up and publishing.
iOS and Android
Free
9 Matterport (3d Virtual Tours)
Everyone’s talking about virtual reality in the real estate realm, so why not us? Visually stunning and so easy to use, Matterport is a all-in-one “reality capture system” that gives REALTORS® realistic, virtual reality experiences that feel as real as being there, which is why it’s perfect for those who specialize in luxury properties and/or relocations. The app brings your listings to life with 3D photography, interactive floor plans and more. The price tag for a Matterport camera may make the system prohibitive for some real estate agents. On the flip side though, if you have a strong market and looking for something to get ahead with your clients, this might be it.
Android and iOS
$19 to $149/mo
10 Magicplan
No longer do you need to whip out the tape measure to create a floor plan for your next listing. With magicplan, you can survey and build a comprehensive floor plan detailing room sizes and dimensions, all from your phone. Do your clients need help with pre-listing work and staging? Magicplan enables you to assist clients with both generating work estimates and staging their furniture. All finished with your floor plan? Download a PDF of your final layout, and you’re good to go.
iOS and Android
Free to start; with varying levels of payment and features
Business account/full access: $24.50/mo
11 Facebook Live
Okay, we know Facebook Live isn’t its own app, but if you saw “Facebook,” would you have even stopped to read more? The fact is Facebook Live will complement just about any real estate agent’s existing digital media strategy. For most agents, it’s where their sphere of influence is already visiting. Going live is as simple as opening the Facebook app and pressing the Live button in the status update area. Use the privacy settings to choose your audience. Next give the video a description. This is what others will see so your content should motivate them to watch. Now you’re ready to go live! Your audience will see a notification that you’re live and, as they join and engage, you will see their notifications. Tapping Finish ends the session by saving the video so you can easily post, share, etc.
iOS and Android
Free
12 Swype
Swype lets you text faster and more efficiently. Say goodbye to typos and autocorrect nightmares. It’s as simple as Swyping your next text message or note. Start with the first letter of the word, slide your finger from each letter to the next and Swype recognizes what you are trying to type. Word prediction, and even emoji suggestions based on the words you type, is fully supported. Pre-program gestures that correspond with preset text messages customized by you.
iOS and Android
Free / Purchase premium keyboard themes for .99 cents
13 SentriSmart
Here’s a cool scenario. You’re at the door, about to open a Sentri Lockbox and your client asks for info on the listing. Impress them with your tech savviness. SentriSmart, the app offered by SentriLock, integrates data from Homesnap, HomeSpotter, RPR. In just a few clicks, you’ll have all of the property’s information at your fingertips.
iOS and Android
Free
14 Zapier
Have you ever wished that when someone fills out a form on your website, that they would then be subscribed to your email list and immediately start receiving messages from your automated new client campaign? How about having that same person then added to your CRM, or given access to buyer and seller information, all customized from you? Then Zapier is for you.
Web
Free / Full Access with 3+ step automations starting at $20/month
real estate marketing apps
In this age that smart phones and tablets are integral to our daily productivity, we are constantly looking for mobile applications that can streamline or simplify any task at hand.
Real estate agents and realtors know for a fact that it’s essential to do their business on-the-go to keep up with the real-time transactions. Check out these trending real estate apps that should be on every agent or realtor’s phone.
30 Real Estate Marketing apps revolutionize business
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Top 30 Real Estate Agent Tools to Boost Your Business in 2020
- Refresh
Refresh mobile app can be very helpful for you to keep track on who’s who with your everyday interactions. It allows you to connect everything from your social networks, contacts, calendar to give you insights before each meeting.
How it works:
Refresh is one of the top real estate apps for agents if you want to know more about someone.
You can search their name to locate background info across multiple social media profiles.
- Zillow Premier Agent
Zillow is a lead generation app used widely by real estate professionals making it by far the largest real estate website in the USA. It is said that In order to be competitive, you NEED to be on Zillow. It’s the go-to resource for more than 70 million buyers and sellers each month.
zillow premier agent
Image from: fitsmallbusiness.com
How it works:
You can submit new rental and sales listings.
You can also “claim” listings you created that were uploaded to Zillow straight from your MLS.
When a buyer encounters your listing from Zillow or Trulia, you have a much greater chance of receiving their inquiry since your name appears exclusively on your listings.
A virtual assistant for real estate can also market your properties in Zillow, among other online listing sites like Craigslist, Backpage, Kijiji.
- QCards
This real estate software creates and mails marketing postcards right from your iPhone or iPad to help you attract more leads and local listing opportunities.
How it works:
Use photos and select contacts from your phone, or let QCards generate a nearby mailing list for you.
- RPR Mobile
rpr mobile
Image from: rprblog
RPR Mobile delivers the data and reporting found on the RPR website, directly to your phone. It is one of the best apps for realtors, as the system is 100% covered by your NAR member dues.
How it works:
Realtors can use their location to search both on and off market properties, while also knowing:
Mortgage
Historical and distressed data
Flood zones
school info and more
You can then create one of 5 different property and neighborhood reports, each branded with your photo, logo and contact details.
- Contactually
This is a Customer Relationship Management (CRM) app that helps you manage your relationships, your contacts and leads.
How it works:
Automated follow up reminders.
Advanced automation and pipeline management.
A letter grade to tell you how well you’re doing with your follow up.
- Animoto
Animoto is highly popular among real estate agents who always aim to provide superb presentation of their properties. The great thing is that you can right from your smartphone.
How it works:
Create high-quality, HD video slideshows on mobile or the web version.
Background music is provided.
This app will help your marketing stand out – be sure to hire virtual staff to make all your presentations professional and more appealing.
- Vert
This handy app makes conversions simple – basic version is free, and Pro is $2.99.
How it works:
Tap on the measurement and then swipe to convert metrics, such as size, weight, length, or currency.
- Placester
This one is an IDX Website Builder for real estate. Placester uses WordPress, and you can get a fully featured website from it for as low as $69/year.
placester
Image from: fitsmallbusiness.com
How it works:
Placester pulls listing data from your MLS, so your visitors can search for properties on your site.
If you’re looking a properly maintained website where you can customize step-by-step, a web designer real estate assistant can create one for you by following your desired specifics.
- Open Home Pro
This app is a top choice among agents for open houses and broker opens – you can manage the contact info of your walk-ins!
How it works:
Select contact options and automatically follow up with new leads in your next marketing campaign.
- Scannable
Scannable is the newest app from Evernote, and makes saving and sharing scans easy.
How it works:
This app immediately identifies business cards, receipts, and other paper items it’s pointed at. So just aim the camera and it will detect the document edges and then capture it.
- DocuSign
DocuSign is the world’s most trusted Electronic Signature/Transaction Management software. It offers the best platform for getting documents signed and deals tamed.
How it works:
Agents can keep track of all documents in a transaction from agency disclosure to contracts.
Brokers can set up advanced approval processes and workflows to be as hands off, or hands on.
- Hootsuite
Hootsuite social media publisher allows you to manage all of your social network accounts in one spot.
How it works:
Schedule status updates in advance and respond to followers.
You can choose to upgrade for analytics and other features to integrate your marketing strategies.
- Adobe Photoshop Express
How it works:
Photoshop does the basic image editing like cropping, rotating, red eye and blemish removal.
It also makes it easy to correct contrast, white balance, exposure, and also apply filter.
- Dotloop
This app is another Transaction Management Software that lets you easily create, capture and store all the paperwork required to close even the most complex deals.
Dotloop
Image from: fitsmallbusiness.com
How it works:
Create custom templates, send documents out for e-signature, and track, collaborate, and store documents for review and compliance.
Dotloop helps simplify the paperwork, faxing, and in-person signings in your deals.
- MagicPlan
Take a photo and use MagicPlan to showcase your current properties or wow your potential clients.
How it works:
Create custom 3D floor plans – this app records room dimensions and produces floor plans in multiple formats.
- Box
Box is the ideal app for realtors who are looking for more security and control.
How it works:
View, download, edit and annotate files, and then securely send those files to anyone, anywhere.
You can also mark a folder for offline viewing.
- Showing Suite
Showing Suite Software lets you finally toss the pile of notes—showings, email addresses, phone numbers and lockbox codes—in the recycling bin where they belong.
How it works:
The app integrates and automates showing schedules, buyer agent feedback, and any notes that you want to store along with your listing.
It also syncs with your Supra EKey or Sentrilock lockbox software.
- BizKinetic Real Estate
How it works:
Manage your sales and marketing efforts by coordinating leads, follow-ups, contacts and client requests.
You can also sync your tasks and calendar, and set up mail templates
- IFTTT
IFTTT stands for “If This Then That” which aims to automate tasks between Internet-connected services. The app has more than 160 channels for you to create connections between.
How it works:
Set up configurations such as:
If you want new comments on your blog to send you a text message.
You want to backup each new contact you add to your phone in a Google spreadsheet.
Or maybe even log how much time you spend at home or the office.
- Real Scout
Another Lead Nurturing app is the Real Scout.
How it works:
This app scours your MLS for new listings that match any of up to 400 criteria your leads select such as the following and automatically sends them the listings in an email:
waterfront location
high ceilings
number of bedrooms etc..
It will also make the generated emails look like they came directly from you.
- Todoist
This real estate tool can save you time hunting email through your inbox.
How it works:
When you are logged in your email account, you can add any email as a follow up task.
When you select a particular task, the app brings up the email originally referenced in the task.
- Home Value Leads
home value leads
Image from: fitsmallbusiness.com
How it works:
This lead generation system offers agents a customizable home value estimator that you can use on your IDX website or Facebook ads.
It also provides lead follow up via built in drip campaigns and instant lead notification
- Deductr 2
When it comes to tax time, Deductr 2 is an app that will aid you in tracking tax deductions.
How it works:
Use the app to add business income and expenses, log receipts, even track mileage using your phone’s GPS.
When tax time comes, use the Deductr website to create a profit and loss report, tax summary, mileage summary, etc.
- Citymaps
This Custom Mapping App answers the never-ending client question “Where are the best ________in this neighborhood?”
How it works:
With Citymaps, you can send your clients custom maps of a neighborhood tailored to their interests.
This real estate software also helps plan locations for retail stores and other commercial listings.
- Videolicious
How it works:
First record yourself talking into the camera.
Then, add any photos or videos over the top as b-roll.
Next, add background music and cinematic filters to your photos and video footage.
The completed videos can be saved, emailed and shared via social media channels like Twitter, Facebook and YouTube.
- Matterport
If you have read our previous article Real Estate Marketing Trends, we mentioned Matterport as one of the most trending apps for real estate agents that create 3D Virtual Tours.
materport
Image from: fitsmallbusiness.com
How it works:
Create 3D tours for high-end properties.
Ask your photographer about Matterport or look for a 3D tour company in your area.
- Buffer
The Buffer app provides a great interface for managing multiple social media accounts like Facebook, Twitter, Google+, and LinkedIn.
How it works:
Schedule what you want to share and when you want the posts to be shared.
Don’t forget to engage with any replies or comments that come in.
- Mojo Dialer
This auto dialer app is intended for all For Sale By Owner (FSBO) cold callers to build up momentum and get appointments.
How it works:
Mojo Dialer integrates with your FSBO lists and dials numbers automatically while pulling up pertinent information on your screen.
- Lastpass
Secure your different passwords hassle-free. Lastpass is a powerful cross platform password manager that enables you to access and manage passwords wherever you are, and syncs those passwords between your devices.
How it works:
For iOS 8 users, Lastpass integrates directly into Safari as an extension.
If you access password-protected sites regularly, you might choose their premium service ($12 annual fee).
- BombBomb
“Video Email” BombBomb app lets you record and send video for delivering a personal message. It also gives you metrics to track who is viewing your content.
Interested in real estate marketing but not sure where to start? Check out our real estate virtual assistant services and see how our highly qualified and trained VAs can assist in your everyday tasks and objectives. CALL 1-866-596-9041.
We would love to hear if these tips worked for you! If you have questions or any Real Estate related success stories, please leave a comment below.
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