Automated SEO software allows you to control the optimization of your website without having to manually perform these practices. SEO is often time-consuming and difficult, but with automated software, you can set up the program once and let it do the work for you.
Some examples of automated SEO include:
- Scheduling social media posts
- Using plugins that automatically optimize your content
- Automatically generating XML sitemaps
Table of Contents
Best Automated Seo Software
5 SEO Automation Tools for Better Search Rankings
5 SEO Automation Tools for Better Search Rankings
Quality SEO services are usually expensive and hard to find, since they require time commitment and technical expertise. For those who are new in SEO, it’s hard to understand how much effort it takes to get real results.
This can be frustrating.
Fortunately, SEO automation tools can help you in your journey to the top of the SERP (search engine results page), and save you time and money. They also let you avoid monotonous and mentally-strenuous SEO tasks like rank tracking, backlinks analysis, and competitor monitoring.
Ready to see for yourself? Let’s dive in.
1. SE Ranking
SE Ranking is a great tool that helps automate routine SEO tasks like backlink monitoring, keyword research, rankings supervision, website analysis and more. Users get insights into their competitors’ strategies and create a blueprint on how to get to the top of search ranks with minimum investments.
Since this is an all-inclusive SEO software, you don’t need to purchase any additional tools. You’ll get all your SEO tasks done within the same user-friendly interface and on the same platform. SE Ranking provides a very deep analysis of the quantity and quality of the backlinks connected to your website and backlinks of your competitors. If you need help devising your marketing strategy, SE Ranking is the tool to go with.
2. A1QA
A1QA is a test automation software to help you measure website performance and stability. These factors relate directly to SEO: websites with performance issues get punished in search rankings. So make sure your website works well, and you’ll do yourself a massive favor.
The tool provides a huge range of test options, including keyword-driven tests, mobile tests, and cross-browser tests. This gives you comprehensive assurance that your site is up to scratch, working as it should.
3. Traffic Booster
Traffic Booster from StoreYa is a great SEO automation service for PPC ads. The tool uses a powerful proprietary algorithm to help elevate its users into the top spot. It’s specifically designed for eCommerce companies to analyze the short “application” form that business owners fill in when creating their ads. Traffic Booster defines the target audience of a brand, relevant keywords, and the most effective tactics and channels to serve ads.
Traffic Booster helps companies handle their ad activities, and its algorithm is used to optimize campaigns to reach more sales for the lowest price.
This tool ensures that only the most relevant traffic will be driven to your website, which in turn will push you up SERPs.
4. RIO SEO
RIO SEO is an innovative marketing solution that online brands rely on to win clients. RIO SEO’s website optimizer is a saving grace that helps you integrate SEO recommendations and build a search engine-friendly version of your website.
The website optimizer provides a dashboard where you can add pages and content to pages, rewrite URLs and do all necessary things for on-page search engine optimization. It’s not cheap, but a perfect tool for large e-commerce enterprises.
5. YourAmigo
YourAmigo is an awesome search engine supplement to your SEO efforts focused on long-tail searches. The tool helps find keywords to create pages based on what its systems are telling about conversion rate and search volume. So if you are searching for an automated solution, this is a good way to automate authority building. YourAmigo is not expensive, and mostly designed for smaller businesses.
best seo software for agencies
- SEOptimer
Jasween Narang, Senior SEO Executive at Indian digital development agency Elsner Technologies uses SEOptimer.
Jasween Narang
Jasween relies on SEOptimer, one of the leading SEO audit and reporting tools for digital agencies.
SEOptimer
“For technical SEO site audits there are many tools available on the market. In 2018 we were using another other tool for this but it was lacking some features so we decided to switch to SEOptimer. I used the free version initially and found it to be one of the best tools I’ve used for SEO audits.”
Jasween recommends SEOptimer because:
It provides you a list of accurate on-page & off-page issues on any website
Provides you a list of your keywords and ranking with the location along with changes in position (you don’t need to buy another tool to check keyword ranking and performance)
The audits cover other aspects of SEO such as usability, technical SEO, performance and even social media
Last but not least, this tool is very affordable and easy to use
- Ahrefs Webmaster Tools
Matt Thomson, UK-based SEO Consultant and Founder at Witney SEO Guy uses Ahrefs Webmaster Tools (AWT).
Matt Thomson
AWT is Ahrefs’ free SEO monitoring tool for auditing sites, checking backlink data and highlighting top-performing keywords.
Ahrefs Webmaster Tools
Matt likes AWT because it helps put things into perspective for his clients and allows them to see key metrics such as backlinks, organic traffic and Ahrefs Domain Rating at a glance.
“I tend to start most client relationships with an SEO audit and Ahrefs Webmaster Tools is really useful for this. The only thing it isn’t so good for is competitor research tasks. But I’ve introduced Ahrefs Webmaster Tools to a number of clients and they love it. Especially the fact that it’s free!”
Ahrefs position AWT as somewhat of a competitor to Google Search Console (GSC) and compare themselves to GSC across a number of primary features:
AWT vs GSC
- Google Search Console
Umarah Hussain, PR Specialist at UK digital agency Surge Marketing Solutions uses the full suite of Google tools including Google Search Console (GSC).
Umarah Hussain
GSC is the essential search performance insight tool from Google. GSC’s 4 key metrics that should be tracked for every client include:
Total clicks from organic search
Total search impressions (on the search results page)
Average CTR (Click Through Rate) from search result page to website
Average Position (rank on the search result page)
Google Search Console
Umarah shared an example GSC summary with me from one of her client websites (shown above). As can be seen, total clicks constantly fluctuate each week.
“I use GSC at every stage of a project including setting up clients to checking their coverage issues (404’s, 301’s and everything in-between), to disavowing any toxic links they may have. I also make use of the queries users are searching for to improve on the pages they’re landing on most often.”
She optimizes web page content and keywords based on insights gained using GSC and other Google tools such as Google Analytics and PageSpeed Insights.
- Screaming Frog
Cary Haun, Technical SEO Specialist at Colorado-based digital agency Twelve Three Media uses Screaming Frog.
Cary Haun
Screaming Frog is a website crawler enables data extraction from a website for the purposes of finding SEO issues like broken links, unoptimized metadata, duplicate content and other SEO issues.
Screaming Frog
According to Cary, Screaming Frog’s main advantage is its versatility. One can either get a quick snapshot of a website’s internal linking structure, or deep dive into a specific issue as to why a certain URL could be misbehaving.
“Screaming Frog is indeed a quintessential tool for efficient SEO work. Both beginners and seasoned SEO specialists alike can find things to learn from this tool. It encourages a hands-on approach to SEO by letting the user get their hands dirty, presenting them with data in a raw yet accurate manner.”
Cary uses the tool’s Site Structure feature to visualize a site and how all the pages are (or are not) linked to each other. People understand things in many different ways and with different methods as well.
“Me personally, I am more of a visual learner despite my occupation being primarily text-based. So, being able to see the site ‘all at once,’ if you will, is very helpful with communication for both myself and the client.”
- Google Analytics
John McGhee, Managing Partner at Tennessee-based digital agency Webconsuls uses Google Analytics (GA).
John McGhee
Most websites rely on Google Analytics to track and report on their website traffic. And like most digital agencies, John and his team use Google Analytics frequently for tracking client traffic performance.
Google Analytics
“It’s free and it provides elaborate insight into your website’s performance. We use this to analyze performance and inform content decisions.”
Analytics helps identify not only how many users visited your site, but also how they interacted and behaved after visiting.
“It also has a very underrated content section called ‘Content Drilldown’ that helps identify what content users relate to and interact with the most.”
John and his team use GA’s Content Drilldown feature to inform mostly design, content, and internal linking website changes. They tie the metrics to the user journey in a logical way. For example, in the screenshot (above), the ‘web-design-portfolio’ has a lower bounce rate than the ‘web-design’ page.
“One tactic would be to make a more prominent link to the web design portfolio page from the web design page. This leads to fewer users bouncing from the web design page, sends them to a page users find interesting, and helps overall website metrics.”
Some pages won’t apply, and that’s where the logical aspect of it comes in. For example, some pages with a comparably high bounce rate have form submission actions on the page, so the bounce rate isn’t as big of a consideration as it would be on other pages.
Conclusion
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