The best automated social media tools are the ones that allow you to create incredible, high-quality content without having to spend all of your time doing it.
We’ve compiled a list of the best automated tools to help with your social media publishing, so you can focus on other important aspects of your business or brand.
Table of Contents
Best Automated Social Media Tools
Throughout the post, we’ll take a detailed look at the 13 best social media automation tools available, but if you don’t have time to read the whole thing, here’s a brief overview of the top 3 tools we recommend for automating social media campaigns:
- SocialBee – The best social media scheduling platform that can be used to automate your campaigns.
- Agorapulse – The best all-in-one social media tool with automation features. It also includes scheduling, social inbox, social listening, reporting, and more.
- Missinglettr – An efficient platform for creating social media posts for promoting new blog posts automatically.
If these tools aren’t what you’re looking for, there are tons more to choose from. Check out the full list below.
1. SocialBee
SocialBee is a social media scheduling tool that can be used to plan and schedule content for a range of different platforms.
The tool makes it easy to manage social media campaigns at scale thanks to its intuitive category-based scheduling system.
When you schedule a post, you can assign each post a specific category to help you stay on track with your content. At any time, you can use the scheduler tool to pause posts from certain categories, make bulk edits, re-queue posts, and more.
You can use SocialBee to manage your campaigns on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. You can also use the tool to plan your hashtags, create hashtag collections, and preview the posts before they go live.
SocialBee is useful when it comes to campaign tracking as well. You can use the custom URL and tracking features to create short URLs that are optimized for social media, and generate tracking codes so you can automatically measure interactions with your social media links.
SocialBee is a great choice for larger companies and agencies as it has some useful collaboration features. You can set up different workspaces if you manage more than one brand, assign users roles, and set up automated content comment and approval workflows.
Overall, SocialBee is an extensive social media management tool that can help you to effectively schedule posts and automate aspects of your campaigns.
Pricing: Plans start from $19/month.
2. Agorapulse
Agorapulse is an all-in-one social media management tool that is perfect for managing everything from post scheduling to monitoring and reporting.
It comes with an extensive range of tools including:
- A social media inbox – manage all of your direct messages and comments from different platforms in one easy-to-use inbox
- A social media publishing tool – Schedule and plan content. Publish all your social content from the same organized dashboard.
- A social media monitoring tool – Measure brand sentiment and stay on track of what people are saying about your brand on social media
- A social media reporting tool – Easily generate in-depth reports. Analyze your metrics and optimize your campaigns.
In addition to all of the above, Agorapulse also offers some useful automation features that can make managing your social media campaigns quicker and more efficient.
When it comes to content management and scheduling, Agorapulse offers features such as a saved reply feature and keyboard shortcuts.
The social inbox also has an automated moderation assistant that assigns messages to the right team members, and auto archives spam messages and tweets.
You can also use Agorapulse to automate repeating posts for events, re-queue content, and bulk upload CSV content for posts.
Agorapulse is the perfect tool for brands running large-scale social media operations.
Pricing: Agorapulse has a free plan available. Paid plans start from €79/month.
3. Missinglettr
Missinglettr is a social media platform with advanced drip campaign features. The tool is designed to automatically detect when you’ve posted content to your chosen medium, be that a blog or even a YouTube video.
The tool will then gather the information in an intuitive dashboard which can be used to set up automated drip campaigns on social media.
This tool is the perfect choice for bloggers and website owners that are keen to push their posts on social media but don’t have the time to devote to a full-scale marketing campaign.
In addition to the drip features, MissingLettr also has a Curate feature, that can help to automate aspects of the post creation process, by pulling blogs, videos, and other media from around the web that your audience will be interested in.
You can then use this to create fresh and engaging posts for your social media accounts. You can also use this tool to connect with influencers in your niche and get your own content shared around the web.
Not only does Missinglettr offer some great automation features, but it also comes complete with a powerful content calendar. It’s an all-in-one calendar that can help you to schedule and publish posts and manage your automations, all from one dashboard.
You can also use the calendar to manage your automated drip campaigns and keep track of how your posts are split between the different social channels.
Pricing: Missinglettr has a free plan available. Paid plans start from $19/month.
4. PromoRepublic
PromoRepublic is a social media automation tool designed to help businesses manage hundreds, to thousands of social pages all at one time. They offer 3 different solutions for different-sized businesses from small businesses to mid-sized agencies and enterprises.
PromoRepublic has a range of automation features that can help reduce the load for social media marketing teams, such as:
- Auto reposting of high-performing content – If you had a post that performed particularly well, you can use PromoRepublic to automatically repost the content at a later date to increase engagement.
- Content approval workflows – If you’re working with a range of brands and different agencies, you can set up automated workflows to ensure that everyone is happy with the content before it’s published.
- Smart automated posting – Schedule posts from a curated database to be published at the perfect time for your audience.
One of the best features of PromoRepublic is the selection of ready-to-use content available for small businesses.
If you want to populate your social profiles, but you don’t have time to dedicate to creating social media content, you can choose from a selection of PromoRepublic’s wide selection of industry-relevant content to keep your followers engaged and improve your reputation.
Overall, it’s a great choice for small businesses or larger enterprises that want to streamline their processes.
On the Pro plan and above, you’ll find advanced analytics and a social inbox as well. Making PromoRepublic ideal for those who need more of an “all-in-one” social media tool.
Pricing: Plans start from $9/month.
5. Sendible
Sendible is a social media tool that provides an extensive unified dashboard for managing and automating all of your social media accounts. It’s an all-in-one tool that will help you to manage everything from posting and scheduling to brand monitoring, tracking, and analytics.
When it comes to automation, Sendible has a range of great features that can help your team to work more efficiently and productively when it comes to social media.
Sendible allows you to set up automated approval processes for social media posts, so nothing ever gets posted before it’s been checked by the right people. Sendible also includes a bulk scheduling feature, making it easy to plan batches of content and reduce the workload for social media managers.
In addition to automation, Sendible also offers a range of tools that can help you to optimize your social media campaigns.
Sendible includes extensive monitoring features that will allow you to track every aspect of your campaigns, as well as a powerful social media listening tool that will ensure that no comment about your businesses is ever missed, and you can stay up to date with what people are saying about your brands across all platforms. You can also create in-depth reports for your team and clients in just a few clicks.
Pricing: Plans start from $29/month.
6. Pallyy
Pallyy is a social media platform that is perfect for managing visual content campaigns. Although Pallyy can be used to schedule for a range of social media platforms, it’s best suited to Instagram marketers and has some extensive automation features that can help streamline your Instagram workflows.
You can use the client features to automatically send content to your clients before its posted for them to provide feedback. You can also use the Pallyy content planning tools to search for user-generated content to repost in order to save time on content production.
Unlike many of the options on this list, Pallyy is available on mobile devices, meaning you can stay on top of your Instagram marketing and social media scheduling on the go, making it perfect for busy people.
Also, if you’re working with a range of clients, and you have a lot of content to upload, Pallyy offers a bulk uploading feature that can make scheduling large campaigns much easier, and faster.
Overall, Pallyy is a great tool to use for Instagram marketing, and its visual editor and client features make it a great choice for freelance social media managers, and small agencies.
Pricing: Pallyy has a free plan available. Paid plans start from $15/month.
7. Audiense Connect
Audiense Connect is the best dedicated Twitter marketing platform on the market. Their Connect tool is designed to make marketing using Twitter easier and more efficient.
With Audiense Connect you can stay organized with the help of automated direct messaging chatbots and advanced monitoring and listening features. In just a few clicks, you can design and deploy your own Twitter messaging chatbot that can handle repetitive tasks such as responding to common queries and managing opt-ins, and more.
You can also use Audiense Connect to analyze and optimize your Twitter campaigns. With the help of automation features like filtering, following and unfollowing, feed organization lists, and more, it’s easier than ever to manage large-scale Twitter marketing campaigns.
You can also use the reporting, analytics, and competitor comparison features to make sure that your campaigns are the best they can possibly be.
When it comes to social media marketing, most platforms focus on providing solutions that target all the major social media outlets. However, Audiense Connect focuses solely on Twitter, meaning you can use this tool to create more advanced and effective campaigns.
Pricing: Audiense Connect offers a limited free plan. Paid plans that include all the Twitter marketing features start from $49/month.
8. NapoleonCat
NapoleonCat is a social media tool that offers an extensive range of automation features.
If you’re keen to set up highly automated cross-platform campaigns, this is the tool for you. Some of the main automation features that NapoleonCat include:
- Social customer service – Filter and automatically respond to generic messages and comments on paid and organic content on Facebook and Instagram. You can also set up automatic redirection so that messages reach the right team members for the job.
- Social sales – Automated ad moderation features as well as setting up auto-responses for pre and post-purchase questions
- Teamwork – Set up automatic workflows and notification systems to help your whole team stay in the loop of what’s happening on your social media channels
- Analytics and reporting – Set up automated report generation and delivery for specific recipients
In addition to all this, NapoleonCat is complete with a powerful scheduling tool that allows you to schedule and auto-post social media content from your Mac or PC. So, if you need a reliable scheduler that allows you to manage all of your social media content in one place, this is just the ticket.
Overall, this is the perfect solution for busy teams that often run paid or organic ad campaigns on social networks like Facebook and Instagram.
Pricing: Plans start from $21/month.
9. Sprout Social
Sprout Social is an extensive social media marketing platform that comes packed full of automation features.
The platform includes everything you’d expect from a social media marketing solution, such as scheduling and publishing features, analytics, and more. However, when it comes to automation it really stands out from the crowd. Some of the most useful automation features it includes are:
- Bot builder – Design and deploy chatbots to automate customer interactions on platforms like Twitter and Facebook
- Automated scheduling – Schedule your post to be automatically published at times when engagement rates are highest
- Message prioritization – Automatically categorize and organize every message that hits your inbox to stay on top of your social media communications.
In addition to the automation features above, Sprout Social also offers a powerful social media listening tool that can help you keep your finger on the pulse when it comes to brand sentiment. All in all, it’s a great solution for optimizing and automating your social media marketing efforts.
Pricing: Plans start from $89/month/user for 5 social profiles.
10. StoryChief
StoryChief is a full-featured multi-channel marketing platform with some powerful social media management and automation features.
The tool can help you to manage everything from social media campaigns to SEO copywriting and more. In terms of automation, StoryChief offers a range of useful features such as automatic publishing to all your social channels and CRMs and content approval workflows.
StoryChief also gives you access to a useful content calendar that you can use to plan social media content, blog posts, and more, all from one unified dashboard.
Overall, StoryChief is a great solution for businesses that are planning to include a range of channels including social media in their content marketing strategy.
Pricing: Plans start from $100/month.
social media automatic posting free
We’ve rounded up our favorite online tools to help automate your social media profiles to keep them up to date and engaging, without having to spend all of your free time on your phone!
- Crowdfire
Cost: Free
Crowdfire began as a simple automation tool to help track how many people were following and unfollowing you each day, but it has since grown into personalized mini-marketer for all of your social platforms. Link everything from your Instagram to your Etsy shop, and each day Crowdfire will suggest new ways they they can help grow your audience organically (and automatically!).
- Post Planner
Cost: $3/month
Finding great, relevant content to share every day can be completely exhausting. What are people talking about? What stories are people engaging with? For just $3 a month, you can have Post Planner dashboard, which answers all of those questions. Let them know what websites you align yourself with, and they’ll collect all of the best content from around the web in real time. To save you even more time, Post Planner also rates each piece of content based on engagement and can automatically post the best to any of your accounts at a future time.
- Later
Cost: Free
If you want to increase your reach on Instagram or Facebook (and really, who doesn’t?), Later is an amazing tool to help you post the right images at the right times. After logging in with your username, the app allows you to upload future posts, perfect your hashtags, and schedule a future time for the photo to be published to your followers. Schedule a couple of weeks of content and then unplug for vacation or hustle through a busy work week — your followers will still get new content all week long.
- Boardbooster
Cost: Free
Boardbooster is an automation tool exclusively for Pinterest, and it works within Pinterest itself so you don’t need any additional apps or outside websites. The free version allows users to schedule up to 100 pins while the software then posts at the best times of day based on their analytics. Having an active and beautifully curated profile is a great way to attract new readers and customers — or impress a potential employer.
- IFTTT
Cost: Free
IFTTT (short for “if this then that”) is a free service that allows all of your most-used tools, apps, and platforms talk to each other automatically. Once all of your services are linked, IFTTT allows you to create “recipes” to create a chain reaction once one action is taken. For example, add a particular hashtag to a Google Calendar event and it will automatically post to Facebook. Or set up a rule so that any post you save on Feedly also gets saved to Buffer as a future social post.
- Planoly
Cost: Free
In the beginning, we all posted any image on Instagram that we liked — without any attention paid to the subject matter, color palette, or a standard filter. These days, a curated Instagram profile is often touted as a must-have (rather than a nice-to-have) to gain followers. Planoly is a free tool that allows users to plan out future Instagram photos to ensure that their profiles are always a perfect collection of images. By taking the guesswork out of your next post, you’ll have more time and energy to create new content.
- Tailwind
Cost: $9.99/month
Similar to Later, Tailwind allows users to schedule Instagram and Pinterest, but you’ll also have access to advanced analytics to measure what content resonates the best with your audience. With the data that Tailwind collects, you’ll have quick visibility into your account growth trends based on engagement, type of content, and even the time of day. For Pinterest, you can even see which of your boards best convert browsers into followers.
- Mailchimp
Cost: Free
Mailchimp is a favorite tool for small and large businesses to set up email marketing campaigns and manage email lists. For personal use, Mailchimp’s features are really easy to combine with a free Squarespace website (read our how-to guide here!) to turn your personal page into a lead-generator without any additional work. From a simple coming soon page to a weekly newsletter, Mailchimp empowers you to create and run email campaigns with a minimal time commitment.
- Buffer
Cost: Free
Twitter is a great platform to build your credibility on a certain topic. By sharing content from your industry and interacting with others in the same field, you’ll quickly position yourself as an insider. Buffer is an amazing tool that allows you to queue future tweets as you come across articles that you’d like to share. With one click of Buffer’s Google Chrome extension icon, any webpage that you’re on instantly becomes a tweet-ready summary and is saved in your account for scheduling.
- Workflow
Cost: Free
Apple’s answer to the popularity of IFTTT, Workflow supports similar “recipes,” but it also gives users the ability to link across all iOS apps and tools. With a few clicks in the Workflow app, you can automatically have new iPhoto pictures posted to WordPress or uploaded to Dropbox. There is even a workflow to turn your live photos into shareable boomerangs automatically — perfect for your Instagram story.
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