Best Email Marketing Software For Bloggers

Email marketing is one of the most powerful things you can do to grow your blog. When done properly, it will help bring you more traffic, leads, and sales. At Growth Millionaire we want to make sure that you’re using the best software for your needs, so we’ve put together a list of the best email marketing tools out there for bloggers . 

Best Email Marketing Software For Bloggers

1. ConvertKit

ConvertKit is my number one recommendation for the best email marketing service for bloggers. This email marketing tool was made for bloggers by bloggers; it’s 100% committed to helping bloggers succeed.

Not only is it incredibly easy to use and navigate, even if you’re completely new to email marketing, but the company also provides weekly live trainings to help you grow.

Plus, ConvertKit comes with a supportive community of like-minded creators to help you throughout your email marketing journey. (You’ll even get a free T-shirt after you sign up and complete its new user checklist.)

With ConvertKit, you can create eye-catching pop-ups, slide in forms, and other types of forms, as well as landing pages to encourage readers to subscribe.

It’s easy to get these forms on your blog with the free ConvertKit plugin for WordPress. On the free plan, you can collect up to 1,000 emails and send broadcast emails.

If you upgrade to a paid plan, you can also create sequences of emails and automate them. In other words, you can create a series of emails to send automatically after someone subscribes to a certain form.

If you’re trying to market an affiliate product or sell one of your own, these automations will help you make sales 24/7 without having to do any extra work on your end apart from the initial set-up.

For a deeper dive, check out my full ConvertKit review here.

Pros of ConvertKit

• Ability to create email sequences and automations
• Powerful email creation tools
• Easy integration with blogging tools, such as WordPress
• Option to send free automatic downloads to your readers in exchange for their email addresses (for instance, you could offer them a checklist, cheatsheet, workbook, roadmap, or other freebie)
• Generous free plan for up to 1,000 subscribers
• Allows you to “tag” subscribers into different categories so you can separate them into different lists. For instance, you could create one list of potential customers and another of people who have already made a purchase.
• Easy-to-use interface that’s intuitive, even for those completely new to email marketing
• Attractive templates for forms (pop-up, slide in, in-line, etc.) and landing pages to boost conversions of readers into subscribers

Cons of ConvertKit

• If you have over 1,000 subscribers already, you will have to pay $29 per month (or more on the pro plan), which is higher than you’ll find on some other plans

ConvertKit pricing

Here’s a look at how much you’ll be charged every month to use ConvertKit.

Bottom line: ConvertKit is an email marketing tool that’s incredibly easy to use and has lots of useful functions. It’s my #1 recommendation for the best email marketing service for bloggers.

Try ConvertKit

2. MailerLite

MailerLite is another user-friendly email marketing service that’s great for bloggers and online business owners. It’s a little more affordable than ConvertKit, and it offers even more templates for designing your email.

However, it doesn’t have quite as many options when it comes to categorizing your subscribers, nor does it have as many advanced automation features.

To learn more, head to my in-depth MailerLite review.

Pros of MailerLite

• Offers affordable pricing, including a free plan that allows up to 1,000 subscribers
• Has lots of well-designed email templates to snazz up your emails
• Provides a variety of form templates, as well as the option to place forms in different places on your site
• Allows you to set up email automations

Cons of MailerLite

• Doesn’t offer chat support on the free plan
• Doesn’t have as robust subscriber tagging or email automation features as some other services
• Has a longer sign-up process than some other sites that requires approval before you can email more than 500 subscribers

Although MailerLite may not have as powerful features as ConvertKit, its pricing is a little easier on the wallet, making it a solid choice for new bloggers.

Sign Up for MailerLite

3. Moosend

Moosend is an all-in-one marketing platform that offers email marketing, landing pages, automation, and plenty of integrations.

It’s an excellent choice for bloggers and online business owners with its easy, drag-and-drop design tools and affordable pricing structure. While some email marketing platforms are tough to learn, Moosend has a straightforward user experience that anyone can pick up.

With this platform, you can design customized newsletters, build your email list, and automate emails. You can either build your own email automation or use one of Moosend’s “recipes,” or pre-built automation templates.

You choose the trigger that starts the email automation, specify the steps, and set the actions. For example, you can send out a series of emails when someone subscribes to a form, or even send “abandoned cart” messages to remind someone to check out.

You can learn more about Moosend in my in-depth review here. Or keep reading for a closer look at its pros and cons.

Pros of Moosend

• Intuitive drag-and-drop builder makes it easy to design beautiful newsletters, forms and landing pages without knowing any code
• Landing page builder tools allow you to design custom pages to increase sign-ups and conversions
• Automation tools and templates let you set up pre-written series of emails to send to subscribers after they take a certain action
• Opt-in forms that you can customize to increase sign-ups and grow your email list
• List segmentation options to tag and categorize your subscribers based on certain identifying features or behaviors (e.g., when they subscribed, who abandoned a cart, etc.)
• Reporting tools that give insight into all the important analytics of your email marketing efforts
• Customer support that includes phone support with each paid plan, live chat, email, informative webinars, and a large knowledge base. Plus, custom enterprise plans have their own account manager.
• Affordable pricing that beats many of the other competitors on this list, as well as a free plan for up to 1,000 subscribers
• Integrations with lots of other apps and platforms

Cons of Moosend

• Doesn’t offer phone support on the free plan
• Free plan doesn’t include landing pages
• Some Moosend reviewers have said the dashboard can load slowly at times

Moosend pricing

Moosend is one of the most affordable email marketing platforms out there. Not only does it offer a free plan for lists of fewer than 1,000 subscribers, but its paid plans start at just $8/month when paid annually.

The price goes to $44 per month for up to 10,000 subscribers and $100 per month for 10,000 to 25,000 subscribers. You can also request a custom enterprise plan for your business with a dedicated account manager.

Try Moosend for Free

4. EmailOctopus

EmailOctopus is one of the best email marketing platforms when considering value vs. cost. It offers a completely free starter plan that lets you have up to 2,500 subscribers per month. Its paid plans start at just $20 per month for up to 5,000 subscribers. Plus, EmailOctopus offers a 20% discount to charities and nonprofits.

Not only is EmailOctopus easy on the wallet, but it provides an excellent user experience for new and experienced email marketers alike. With EmailOctopus, you can easily design beautiful forms and landing pages, grow your list, send out customized newsletters, and craft high-converting landing pages.

It has over 30 email templates to choose from, or you can import your own HTML designs. Plus, you can create and customize simple sign-up forms and connect them to your WordPress website.

You can also set up automations so that a pre-written series of emails sends to subscribers. And you can integrate EmailOctopus with a number of other apps and platforms to make your marketing campaigns a success.

In addition to its main email marketing platform, EmailOctopus has a secondary service called EmailOctopus Connect. This service is for advanced users who want to integrated their email marketing with Amazon Web Services Account and are familiar with Amazon SES (and it’s offered at an even lower price).

You can learn more in my in-depth EmailOctopus review.

Pros of EmailOctopus

• One of the most affordable email marketing platforms available (plus it has a free plan)
• Provides great value for the price with easy-to-design email newsletters, sign-up forms, and landing pages
• Allows you to set up automated drip campaigns to your target subscribers
• Integrates with a variety of other apps and platforms
• Lets you analyze your campaigns with detailed reports and analytics
• Offers a 20% discount to charities and nonprofits
• Provides live chat and email support, as well an extensive knowledge base and video tutorials to answer all your questions
• Offers an even more affordable secondary service for advanced users who are familiar with Amazon SES

Cons of EmailOctopus

EmailOctopus markets itself as “simple, powerful tools to grow your business. Easy to use, quick to master and all at an affordable price.”

While it’s a great option for those looking for a simple, straightforward tool, it’s lacking some of the features that you can find with a pricer, more advanced email marketing platform, such as A/B testing or customer relationship management (CRM).

If you’re looking to grow your list with forms and landing pages, send out newsletters, and set up automated email sequences, EmailOctopus will help you do that. But if you’re an advanced email marketer needing more advanced solutions, you might be better off with a different service.

EmailOctopus pricing

EmailOctopus offers a completely free plan that allows you to have up to 2,500 subscribers. For up to 5,000 subscribers (and to remove EmailOctopus branding on your emails), you can upgrade to a paid plan for $20 per month. Like most other email marketing platforms, prices increase as the number of subscribers on your list goes up.

Try EmailOctopus for Free

5. Omnisend

Omnisend is a leading email marketing software with advanced automation and SMS features. With its social media integrations and email funnel tools, Omnisend helps businesses convert subscribers into customers. It’s especially useful for e-commerce businesses with its abandoned cart reminders and transactional emails. 

You can learn more in my full Omnisend review.

Pros of Omnisend

• Premium automation features
• Centralized dashboard that lets you track multiple marketing channels
• Multiple integrations 
• Product picker feature that auto-populates product details in your emails 
• Pre-built email templates and workflows 
• SMS text message functions 
• Abandoned cart messages and transactional emails 
• Affordable pricing and a free plan 

Cons of Omnisend

• Somewhat limited email templates compared to some competitors 
• Might not be the best option if you’re not an ecommerce company 

Omnisend pricing

Omnisend offers a free plan, which lets you reach up to 250 contacts and send 500 emails per month. You can also upgrade to one of its premium plans to reach more contacts and send more emails. 

Its premium plans include the Standard plan, starting at $16/month, and the Pro plan, starting at $59/month. 

Try Omnisend

6. HubSpot

If you want to work with the company whose founder literally wrote the book on inbound marketing, check out HubSpot’s comprehensive marketing software. HubSpot’s software helps you bring all of your marketing campaigns under one roof. It helps you attract the right audience, boost conversions, and run inbound marketing campaigns from start to finish within a single platform.Deriv.com

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Depending on the plan you choose, you’ll get a full suite of email marketing features, as well as a CRM, blog, and content creation tools. 

Pros of HubSpot

• Custom landing pages and emails 
• Marketing automations 
• Ability to track ROI of your campaign’s with revenue attribution reporting 
• Contact management (with collection of customer data to personalize your emails at scale) 
• Live chat feature
• Traffic and conversion analytics
• Additional features on its premium plans, including SEO, blog, and content creation tools 

Cons of HubSpot

• Depending on your business, HubSpot’s software might be more comprehensive than you need 
• Pricing is higher than some other tools 

HubSpot pricing

HubSpot offers free tools so you can start building your list with forms, email marketing, and other useful features. To access additional features, you can opt for its Starter plan, Professional plan, or Enterprise plan, starting at $45/month (with the price increasing depending on your number of contacts). 

Try HubSpot

7. Mailchimp

Founded in 2001, Mailchimp is one of the most popular email marketing tools on the market. Here’s why:

Pros of Mailchimp

• Comes with a free plan where users can send up to 10,000 emails a month to up to 2,000 subscribers
• Easy to use interface which is ideal for beginner bloggers
• Comes with additional features such as geo-tracking, social media, and Google Analytics integration
• Has hundreds of design tools and flexible templates to choose from
• Has automation features to help you reach out to your readers at the right moment
• Trusted by industry-leading brands such as TED and Vimeo

Cons of MailChimp

• Once your audience grows and you need to reach out to more subscribers, you may have to subscribe to the premium plan, which is relatively expensive

MailChimp pricing

Here’s a preview of MailChimp’s pricing for both its free and premium plans.

Sign Up for MailChimp

8. Drip

This email marketing platform is relatively new in the industry, but is becoming increasingly popular. Drip mostly focuses on e-commerce businesses, particularly those that sell products online.

Pros of Drip

• Offers detailed email analytics for its users
• Has a huge library of integrations to choose from
• Provides behavior and event tracking to increase sales
• Comes with multichannel automations
• Features an online learning hub for new users
• Has a huge collection of customizable forms

Cons of Drip

Even though it offers a free plan, Drip is not the cheapest email marketing tool out there. The exact pricing depends on the number of subscribers in your mailing list.

For example, if you have 100 subscribers, you’ll get access to all of Drip’s core features, and you will be able to send unlimited emails after the trial period. During the trial period, you can send up to 20,000 emails.

Drip pricing

Here’s an example of how much you’ll pay per month for Drip if you have 1,500 subscribers.

Sign Up for Drip

9. GetResponse

GetResponse is an email marketing tool that’s easy to use despite offering a variety of robust features. Let’s take a look at the reasons to use GetResponse for your email marketing campaigns.

You can also head to my comprehensive GetResponse review here.

Pros of GetResponse

• Comes with a drag-and-drop builder, among other tools that don’t need technical experience to use
• Has unsubscribe tracking to help you plan your content based on your subscribers’ behavior
• Can integrate third party software, such as Google Docs
• Sends any number of emails for specific groups
• Comes with a comprehensive guide to help new users get the most out of their email marketing campaigns
• Offers a 30-day free trial
• Has lots of free email templates to choose from
• You can try any of their plans for free for 30 days without providing your credit card information

Cons of GetResponse

• GetResponse doesn’t offer phone support unless you’re on the Max plan

GetResponse pricing

Here’s how much you’ll pay each month if you choose GetResponse as your email marketing platform:

Sign Up for GetResponse

10. AWeber

AWeber is a powerful email marketing tool that’s designed with small businesses in mind. If you’re a beginner blogger, this tool offers a great way to launch your email marketing campaigns. Here’s why.

(Want a deeper dive? Check out my AWeber review here.)

Pros of AWeber

• Has a powerful design assistant that helps you build emails in seconds
• Comes with a drag-and-drop email and landing page designer
• Has a huge library of pre-built email templates
• Offers automated email campaigns
• Guarantees end-to-end deliverability
• Pre-built reports and analytics

Cons of AWeber

• Pricing seems a little bit high
• Their monthly quota is lower than some other email marketing platforms
• Unsubscribed email addresses count towards your monthly quota (you’ll have to remove these from your list so you don’t end up paying for them)

AWeber pricing

Here’s AWeber’s pricing. As you can see, the free plan only allows up to 500 subscribers.

Sign Up for AWeber

best email marketing platform 2021

Email marketing still remains one of the most effective and the most powerful digital marketing strategies in the world today. In fact, on average, for every dollar that companies spend on email marketing, they earn $38 in revenue in return. This translates to an astonishing ROI of 3,800%.

As a company grows and expands, it is crucial for it to be able to effectively use email marketing to connect and engage with its customers. This is why over 80 percent of small-to-mid sized businesses rely on email marketing as their primary customer acquisition channel. In order to use email marketing effectively, businesses must select the right email marketing platform to use.

Here is a list of the top 10 email marketing platforms that your company should consider using to do email marketing effectively:

1. Pabbly Email Marketing

Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.

Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.

2. SendPulse

An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts).  We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.

3. MailChimp

MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.

One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.

MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?

4. Constant Contact

Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.

5. HubSpot

HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.

This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.

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6. AWeber

Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.

7. iContact

iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.

8. GetResponse

GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.

9. ActiveCampaign

ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.

10. SendinBlue

SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.

Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.

Conclusion

Let us know your thoughts in the comment section below.

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