Email marketing has been called one of the most effective forms of marketing in any industry, and for good reason. With a good email marketing software, you can easily and cost-effectively reach potential customers, making your customer base grow.
The problem is that most email marketing management systems just aren’t built with WordPress in mind. They don’t have many of the features that WordPress site owners need to make their email campaigns as successful as possible.
While there are a lot of email marketing software options out there, not all of them are designed to work with your WordPress site. The following is a list of some of the best email marketing software for WordPress.
Best Email Marketing Software For WordPress
1. Sendinblue Subscribe Form and WP SMTP
Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.
Key features:
- Build custom subscription forms, and embed them in posts, pages, or widget areas
- Use a drag-and-drop tool to create emails from scratch (or start from a template)
- Segment and automate your newsletters in a variety of ways
- View real-time statistics about your emails, such as clicks, opens, and so on
What you’ll need to use it:
In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.
Pricing:
The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.
Who should use it:
Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.
2. Email Subscribers & Newsletters
If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.
Key features:
- Add a subscription box to your site for collecting email addresses
- Send out email newsletters manually, or automatically based on specific triggers
- Receive notifications when new subscribers sign up and send out automated welcome emails
- View email data, such as when each was sent and viewed
What you’ll need to use it:
Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.
Pricing:
Along with the free version, there’s a premium tier starting at $9 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.
Who should use it:
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
3. Newsletter
Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.
Key features:
- Collect email addresses via a customizable widget, page, or form
- Create newsletters using a responsive drag-and-drop system
- Segment your list to target different audiences with specific messaging
- Use a central status panel to configure the plugin and keep an eye on your campaigns
What you’ll need to use it:
You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.
Pricing:
The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $76.59 for up to 3 websites or for $298.60 for unlimited number of websites.
Who should use it:
Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.
4. MailChimp for WordPress
This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.
Key features:
- Create custom sign-up forms and add them to your WordPress site
- Integrate with a wide variety of form builder and e-commerce plugins
- View detailed reports about your campaigns (premium only)
- Send automatic notifications when new subscribers sign up (premium only)
What you’ll need to use it:
To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 2,000 subscribers and 12,000 emails per month. The paid tiers start at $10 per month, and prices scale with the number of subscribers you need.
Pricing:
As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.
Who should use it:
This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly-customized campaigns.
Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.
5. HubSpot All-In-One Marketing
HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.
With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.
Key features:
- Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
- Use one of HubSpot’s goal-based email templates included in the free version
- Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
- Optimize email campaigns with A/B tests and analytics
What you’ll need to use it:
Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.
Pricing:
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Who should use it:
HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.
6. Mailster
Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
Key features:
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard
What you’ll need to use it:
You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.
Pricing:
As we mentioned, Mailster is a premium plugin. It will cost you $59 for a one-site license, updates, and six months’ worth of support.
Who should use it:
If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.
7. MailPoet
MailPoet is a freemium plugin that integrates smoothly with your WordPress dashboard. You can create, schedule, and send emails right from your site, and manage your lists as well.
Key features:
- Create a subscription form, and embed it wherever you like on your site
- Build emails either from scratch or by using a variety of starter templates
- Set up multiple subscriber lists, and manage them within WordPress
- Send automatic signup notifications and welcome emails
What you’ll need to use it:
MailPoet can be used on its own, either by sending emails via your own server or a third-party service of your choosing. You can also sign up for a MailPoet sending plan, either free or premium.
Pricing:
The base plugin is free, and there’s also a free plan that supports up to 1,000 subscribers and includes premium features for free such as all WooCommerce features and segmenting. If you want access to statistics and reporting features, you can get the premium plugin for $99. Alternately, you can pick up the premium version and MailPoet’s sending service in combination, starting at $13 per month (prices scale with subscriber count).
Who should use it:
Besides being a full-featured WordPress solution, MailPoet’s chief advantage is its scalability. You can start out with the free plugin and only pay for more features and resources as you need them.
best email marketing software 2021
Email marketing still remains one of the most effective and the most powerful digital marketing strategies in the world today. In fact, on average, for every dollar that companies spend on email marketing, they earn $38 in revenue in return. This translates to an astonishing ROI of 3,800%.
As a company grows and expands, it is crucial for it to be able to effectively use email marketing to connect and engage with its customers. This is why over 80 percent of small-to-mid sized businesses rely on email marketing as their primary customer acquisition channel. In order to use email marketing effectively, businesses must select the right email marketing platform to use.
Here is a list of the top 10 email marketing platforms that your company should consider using to do email marketing effectively:
1. Pabbly Email Marketing
Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.
Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.
2. SendPulse
An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts). We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.
3. MailChimp
MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.
One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.
MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?
4. Constant Contact
Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.
5. HubSpot
HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.
This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.
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6. AWeber
Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.
7. iContact
iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.
8. GetResponse
GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.
9. ActiveCampaign
ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.
10. SendinBlue
SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.
Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.
Conclusion
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