Best Email Marketing Software Open Source

Best Email Marketing Software Open Source

Email marketing software is a must-have for any business. It’s one of the most important parts of a successful marketing campaign, and it’s also one of the most important parts of your business.

So, what makes a good email marketing software? How do you find one that will serve your needs, and which ones are best to avoid? There are several factors that should be considered before you even start looking.

The first thing you need to look at is whether or not the software has an open source option. This means that the software is free for anyone to download and use for their own purposes. It also means that if someone else finds it useful, they can incorporate it into their own email marketing campaign without having to pay anything.

Best Email Marketing Software Open Source

Top 7 Free and Open Source Email Marketing Software Tools

Email is one of the most popular points of contact between businesses and customers in the modern world. Customers resort to emails and social media these days to communicate their queries or grievances regarding products and services. On the other side, businesses and enterprises use email very effectively to advertise and market their products among potential customers as well as to solve issues within the existing customer base. Email marketing software is key to achieving optimum utilization of all resources when it comes to using email as a point of contact.

Email is just the start. Social Media is a whole another dimension where customers are resorting to communicating their queries. But still, Email remains the primary contact point for businesses even today. Sending bulk emails in a jiffy, categorizing them according to target groups and keeping subscribers in the loop daily was a torrid task a few years ago, but now, email marketing software has made all these tasks simple and achievable every single day. Even if you are a small business owner, Software tools are extremely vital to maintaining your internet presence.

What is an Email Marketing Software Tool?

The Software helps you in conducting email marketing and advertising campaigns and helps you get in touch with customers and potential customers directly. Writing emails is quite tasking as time has become a very valuable resource when it comes to businesses and enterprises. The tools help integrate all email functions in one place along with automation of the mail sending process as well as responses for common replies and queries from customers and subscribers. The software also helps create and manage campaigns and events based on the mail platform which might involve advertisements, products and even direct sales of your products and services. An email is a direct form of communication with people and even organizations which makes it extremely vital for businesses to have a huge ecosystem on the mail platform. Email Marketing tools help manage this ecosystem, keeping all vital elements under constant supervision and trying to improve the output as much as it can.

Features of an Email Marketing Software Tool

• Email Automation: The software will automate and simplify the whole mail sending and receiving process. Mails can be scheduled and categorically sorted. The tool can also respond to certain queries and emails from customers. The user can set template responses to similar mails and queries using the software, and from there on, it will respond to emails of such profiles automatically.
• Analytics and Metrics: Ths software is in most cases integrated with Google Analytics or some other analytics platform. Analytics is a very important part of business metrics and statistics these days. Analytics help you to keep a check on responses and alerts and keep track of daily activity on your mail platform. Analytics will help you judge the execution and success of your advertising and marketing campaigns and also how the future campaigns should be carried out. Having statistics and figures at your disposal will always make your job easier running any business.
• Social Media Management and Integration: Email is the stepping stone to a social media connection. The email marketing tools integrate the power of mail with social media marketing. Facebook, Twitter and Instagram are very vital tools if you want to promote your brand or service in today’s world. Tools integrate the power of direct emails to social media platforms and create a proper webbed ecosystem for your product to be viewed and advertised over multiple platforms.
• WYSIWYG: WYSIWYG stands for ‘what you see is what you get. This is a very important factor when it comes to email marketing, especially in the region of direct sales. While marketing and advertising your product or service through mail servers or even social media, you need to be transparent about what you offer. Tools make this simple by providing direct access to customers with queries and suggestions regarding your products and services. Mail is a very closed and personal point of contact for the customer and they prefer contacting over email rather than social media in most cases if they have grievances and queries about products. This has changed with the younger generation a bit, but still, the mail is very important.

The Top 7 Free and Open Source Email Marketing software tools are:

• Mautic
• List Messenger
• phpList
• OpenEMM
• MailChimp
• SendBlaster
• GNU Mailman

Let us look into these software tools with further details.

Mautic

(Source: Mautic)

Features

• Automated Email Responses
• Personalized Emails
• Mobile Optimized
• Search Tracking and Optimization
• Automated Alerts and Tasks
• Budgeting
• Ad Management
• Analytics

Mautic is one of the most advanced software tools available on the Internet today. It has a wide range of features that automate almost all advanced functions and enable seamless functioning. The response system and task management systems are completely automated. All the searches can be tracked and Mautic even optimizes searches for future uses. Mautic is integrated across almost all major platforms and is even mobile friendly which makes it extremely convenient. Mautic helps you manage Ads over Google and Facebook as well. Mautic also uses Google Analytics and gives use daily and weekly reports regarding responses and alerts you about irregularities. Mautic is extremely customizable and is a complete package when it comes to email marketing. If you have a small to medium enterprise, Mautic is a great option to have at hand.

List Messenger

(Source: List Messenger)

Features

• Automated Subscribing/Unsubscribing
• Message Archive System
• Integrated Subscriber History
• Spell Check
• Automated responses
• Analytics
• Database Management

List Messenger is one of the most basic tools out there. It has a simple and extremely customizable UI. But being simple does not make it devoid of an array of features. It has a completely automated subscriber management system. Along with this, it has a vast message archive system which makes it easy to manage similar responses and alerts. Subscriber history enables tracking of vital information and helps you manage messages and campaigns accordingly. It also has a very convenient spell check feature that keeps your emails precise and error-free. List Messenger is integrated with Google Analytics which helps keep track of important information regarding subscribers and important alerts and responses on a daily and weekly basis.

pHpList

(Source: pHpList)

Features

• Personalization
• Extremely Scalable
• Automated email responses
• Subscriber Management
• Analytics
• Bounce Processing
• Campaign Scheduling

pHpList is a great software tool that enables seamless integration over a range of platforms. It is very scalable and can be used from the smallest of businesses to even large enterprises. The response and alert systems are automated which makes it very time-saving. It has an excellent subscriber management system that helps sort them, and adapt and respond according to their activity. It is fully integrated with Google Analytics, keeping you in the loop with overall activity daily. Bounce processing and management is another very important feature that helps avoid delivery errors and keep a check on invalid email IDs and accounts. pHpList helps in creating and managing campaigns as well, from scheduling them to planning them. pHpList is a complete package when it comes to email marketing and can be used by small and medium enterprises.

OpenEMM

(Source: OpenEMM)

Features

• Fluid and Simple UI
• Bounce Management
• Mail and Link Tracking
• Automated data import and export
• Scripting and personalized emails
• Target Group management
• Analytics

OpenEMM is a very simple and customizable email management system. The UI is very fluid and user-friendly. It has a great bounce management system which helps avoid delivery errors. Email and link tracking help keep track of regular responses and alerts from subscribers. OpenEMM can import and export data and manage a huge database regarding users and subscribers. OpenEMM can help you script and personalize emails in context with the user’s needs. OpenEMM can also keep track of your target groups, segregate them and automate your responses regarding those target groups. It is integrated with Google Analytics which helps keep track of responses and alerts daily.  

MailChimp

(Source: MailChimp)

Features

• Personalization
• Segmentation
• Analytics
• Google and Facebook Ad Management
• Multi-Platform Integration
• Automated responses
• Campaign Management

MailChimp is one of the most advanced software out there. It is extremely customizable and the dashboard can be personalized according to the user’s needs. The response and alert system are automated, wherein MailChimp starts sending bulk responses to a similar set of subscribers. Another great feature is the Ad management feature which enables advertising over various platforms, mainly Google and Facebook. MailChimp is integrated with Google Analytics which helps track responses and subscribers daily. A major feature of MailChimp is its campaign management system which helps plan and schedule mail campaigns regarding any event or occasion. MailChimp can manage small to medium enterprises very easily, which makes it one of the most popular email marketing platforms on the market.

SendBlaster

(Source: SendBlaster)

Features

• Layout Editor
• Personalization
• Categorized Templates
• Campaign Management
• Segmentation
• Subscriber Management
• Bounce Management
• Analytics

SendBlaster is an extremely customizable software tool. The dashboard and regular activities or actions of the software can be personalized according to the user’s needs. The layout and the templates of the emails can be edited and framed to your need. SendBlaster has a huge database of templates that are categorized according to events, responses and subscribers. It has a very convenient campaign management system that helps plan and schedule email and Ad campaigns when needed. Another great feature is its bounce management system which helps avoid delivery and response failures. SendBlaster is integrated with Google analytics, keeping you in the loop with statistics regarding mails and responses daily. 

GNU Mailman

(Source: GNU Mailman)

Features

• Simple UI
• Subscriber Management
• Bounce management and processing
• Archive system
• Content Filtering
• Personalization
• Analytics

GNU Mailman is a very basic software tool, very convenient as starter software. Although the UI is very basic and simple, the feature list is not. Mailman has a very good subscriber management system enabling the user to automate and schedule responses and emails to subscribers according to their needs. The bounce management feature is also a very convenient feature that helps in avoiding delivery and response issues. Mailman has a huge message archive system as well. GNU Mailman is integrated into Google Analytics which helps keep track of responses and issues daily. Mailman is perfect as a starter software for small and medium enterprises.

best bulk email software

1. Pepipost
   Our top pick in the list of the best bulk email sender is Pepipost. It is a cloud-based email delivery solution that helps you manage your email domains and users. The best part is that you can integrate and deliver emails with API in less than the desired time or use the SMTP server for sending your bulk emails.

With Pepipost, you can send transactional emails easily as it runs on Artificial intelligence thereby analyzing the minute signals from ESPs. It provides you with email security with VAPT (Vulnerability Assessment and Penetration Testing) and therefore you don’t need to worry about the security. The Webhook feature helps to notify you about the health of your application and you get a bounce forwarding feature to know about your invalid emails.

This tool offers a real-time report on email delivery and enables you to have full control over your email activities as it stores 90 days of your history logs. Isn’t that amazing?

Pepipost doesn’t stop here in the quest to provide an enriching experience to their customers, they make sure that the inbox placement is high, you get 24/7 support and all this in the most affordable price ever!

Learn more about Sendgrid

2. Mailgun
   Mailgun is an email marketing software used for bulk email sending. It provides solutions that help you in sending emails for marketing as well as transactional emails. You can also combine Mailgun’s advanced email parsing with temporary storage for up to 3 days, and can retrieve all your apps incoming email whenever it is convenient for you.

With Mailgun you get real-time tracking and advanced analytics for your emails. Not only this, but it also provides real-time Email validation API (Application Programming Interface) to help developers integrate email into their app and protect the web forms.

You can easily integrate SMTP (Simple Mail Transfer Protocol) server and can build your own service with its open-source library. Their Simple, RESTful API extracts away the intricate details of sending transactional or bulk emails.

Learn more about Mailgun

3. Sendgrid
   Sendgrid is yet another bulk email sender/provider that provides modern workflows and automation facilities. It lets you send your automated mail just by using a simple trigger. You can select email using HTML and drag and drop editing facilities. It has also got functionalities for managing recipients, scheduling, content, and testing. SendGrid provides the platform for password resets, email newsletters, shipping notifications, and promotional emails. Use the platform to add the contacts through CSV upload, Signup forms, and the contacts API. It provides actionable real-time analytics. They also have webhook to notify your application of bounces, unsubscribes, and spam reports

Learn more about Sendgrid

4. HubSpot Email Marketing
   HubSpot is a freemium CRM platform that allows you to bulk send emails to contacts in your list. With HubSpot, you can create email newsletters, autoresponders, sequences, or simple one-off emails. You can work from one of the many templates available, or design your own from scratch, and track your results with the visual analytics dashboard to see how your emails are performing. A/B testing features allow you to optimize your emails and track everything in real-time. The UI is very easy and intuitive, making HubSpot a tool anyone can easily pick up and use, without sacrificing complexity.

HubSpot’s software has a lot more to offer beyond email. It includes amazing marketing and business tools like a landing page builder, forms, popups, live chat, bots, ad tracking, and more. All of these tools use the same intuitive UI and are available for free, so you can start using them right away and grow your business.

5. Elastic Email
   Elastic Email is a full-service platform for email marketing. It enables you to schedule numerous campaigns with various settings according to send time, scheduling, etc. Using this tool you can automatically avoid duplicating the addresses, manage contact lists, create beautiful email templates. All these things you get with tracking, analytics, and reports.

Also, you can scale up to more than 100 million emails per month. It features drag and drops the editor to modify the template quickly. You can easily connect via HTTP (Hypertext Transfer Protocol) API to send your bulk emails without any hassle.

6. SMTP2GO
   Any list of email marketing is incomplete with SMTP2GO present in it. No doubt, this is because it is renowned for delivering bulk emails at fast speed. It is trusted by many users in the market place when it comes to sending the bulk emails as they deal with blacklist monitoring, reverse DNS, DKIM, ISP throttling, blocked ports, and feedback loops with major email providers.

The core purpose of SMTP2Go is to send and deliver emails, in an automatic and programmed way. They have servers in multiple locations that give you access to the fastest data networks in the world.

Conclusion

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