Email marketing software can be a powerful tool to help you reach new customers and keep them coming back. But how do you choose the right one? Here are the top 10 email marketing software platforms on the market, so you can make an informed decision and help your business grow.
Table of Contents
Best Email Marketing Software Yahoo
HubSpot Email Marketing
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses — for free. You can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. With the drag-and-drop email builder, you don’t need to wait on IT or designers for help. On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. HubSpot Email is automatically connected with the HubSpot CRM, so you can tailor relevant emails based on any details you have — such as form submissions and website activity. Using the CRM, you can include personalized content in your emails, like first name and company name, to ensure your contacts feel like they are being personally addressed, all while tracking
email activity in the CRM.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.
Pricing:
FREE
MailGenius
MailGenius is a free tool that inspects your emails and finds possible triggers that might get your message sent to the spam folder. You can run a deliverability test to ensure your email actually reaches your recipient’s inbox. Otherwise, it won’t be opened.
The tool lays out all the things you can do to avoid landing in the spam folder along with actionable advice and explanations on how to fix any issues you may have.
Even the best email copy and subject line can only go so far if your message lands in spam. Deliverability problems can severely impact your email marketing campaigns, so it’s important to be proactive and run a test to ensure you’re following best practices.
Pricing:
FREE
Litmus
Litmus is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple and Windows.
Use Litmus for render testing and make sure your creative is optimized for any given device. You can test more than 40 clients and devices and with a mere click, Litmus can generate a test email to an address so you can send it to your ESP. Within minutes you’re going to see desired browsers, ISPs and devices.
Want your link testing stream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was opened, how much time the user spent time reading it, and if it was organically forwarded or printed.
Pricing:
Litmus comes with a free 7-day trial, while the premium version can be had for $399 a month, $149 for the Plus version, and $79 for the basic version.
Mail Chimp
Don’t let Mail Chimp’s links to funny YouTube clips or humorous messages throw you off. It’s all business when it comes to collecting statistics, sending emails and improving performance.
You can even send out surveys. This is a great opportunity for subscribers to vote on the best icon for your app.
The dashboard lays it all out clearly: import lists, create and send campaigns, and proceed to build your audience.
As the import happens in the background, you can work on building your campaign. You have the option to choose if everyone in your list gets the email or a specific segment only – the process is very customizable.
Creating a segment is simple, use filters to build contacts subsets, use previously created segments or cut/paste from a recipient email address list. The tracking options let you know who has opened the email messages and which campaign links receives the most clicks.
The enhanced tracking option links to your website through Salesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.
Pricing:
MailChimp offers free subscription for 2000 subscribers or 12,000 emails per month. For unlimited account, the pricing starts from $10.
Reach Mail
Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many as five individual email campaigns. This feature also takes into account different subject lines or content within each email, so you can optimize the subject line wording or determine how any given email performs in contrast to others.
Through this feature, you can also decide on the percentage of your subscriber list that should be used to test the message. Once the ‘test campaign’ has finished, the system will generate a snapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails.
Reach Mail also gives you the option to choose from several hundred email templates or let one of their designers custom-design it for you.
Advanced tracking lets you see who clicked on your links, how many users forwarded your message or who opted out. From there on, you can send a follow-up email campaign to the users how clicked on specific links.
Pricing:
Reach Mail starts from $10 per month to $70/month.
best free email marketing tools
Here are the top solutions that we’re going to cover:
- Sendinblue (www.sendinblue.com)
- Mailchimp (mailchimp.com)
- MailerLite (www.mailerlite.com)
- Benchmark (www.benchmarkemail.com)
- Omnisend (www.omnisend.com)
- Sender (www.sender.net)
Before we dig in, here’s a quick summary of the free email marketing tools that we’ll cover, along with the various limits on each service’s free plan:
| SERVICE | SUBSCRIBER LIMIT | MONTHLY EMAIL SENDS | DAILY EMAIL SENDS |
|---|---|---|---|
| Sendinblue | Unlimited | 9,000 | 300 |
| Mailchimp | 2,000 | 10,000 | 2,000 |
| MailerLite | 1,000 | 12,000 | – |
| Benchmark | Unlimited | 250 | – |
| Omnisend | Unlimited | 500 | – |
| Sender | 2,500 | 15,000 | – |
Conclusion
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