We will be providing a professional and helpful blog on the best email marketing software in Zambia. We have included a comparison table with the best emailing platforms on the market today. These platforms are all slightly different, but they are all useful and make great additions to any business.
Table of Contents
Best Email Marketing Software Zambia
1. MonkeyPesa
MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
The Best Sales And Marketing Software In Africa
MonkeyPesa possesses an email marketing service in South Africa that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
- Team collaboration
- Contact management
- Pipeline management
- Data security
- Insights, analytics and reports
- Human Resource and payroll
- Inventory and stores
- Bulk SMS and emailing
- Sales Automation
- Marketing Automation
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
2. Pipedrive
The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the features of Pipedrive, here are some of them;
- Monitoring communication through calls and emails
- Scheduling meetings
- Saving time
- Activity reminders like open API and webhooks
- Security reports and insights.
- Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.
Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.
Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.
Why should you use Pipedrive?
- It puts all your contacts, emails, calls, deals in a central place, making it easy to access
- It helps teams work efficiently since it speaks to business needs
- Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to give it a try.
- Promotes efficiency via the visual representation of the entire deal process
Pipedrive features include;
- Monitoring communication through calls and emails
- Scheduling meetings
- Saving time
- Activity reminders like open API and webhooks
- Security reports and insights.
Pipedrive easily integrates with other tools, for example; salesforce, HubSpot and Zoho.
Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.
Pipedrive pricing: the software has a free trial. There is a provision for a monthly or annual subscription depending on what you want for your business. An essential package goes for $15 per month; the advanced package is for $29 monthly, the professional package goes for $59 monthly, and an enterprise package goes for $99 per month.
Why should entrepreneurs consider Pipedrive?
- It puts all your contacts, emails, calls, deals in a central place, making it easy to access
- It helps your teams work efficiently since it speaks to business needs
- Gives access to customer reporting tools. There are more advantages of using Pipedrive email marketing software; you need to give it a try.
- Promotes efficiency via the visual representation of the entire deal process
3. Insightly
The software that is meant to complement the work of small and medium businesses was born in 2009 in San Francisco. It covers almost all manufacturing, consulting, professional services, media and advertising, nonprofit, and technology companies.
Insightly has impressive features like workflow automation, 3rd party integration, reporting and project management, marketing, sales and integrations, thus helping you follow up with your customers and strengthen relationships.
There is a free trial version, but on an annual bill, the plus plan goes for $29, the professional plan is $49, and the enterprise plan is $99.
Why should you use Insightly?
- Good user ability and quality interface
- Has improved products and functions
- Caters for all needs of medium and small businesses
- Easily integrates with other platforms and software tools
- Has effective lead and pipeline management
4. Salesforce
The most popular and recognized all-in-one sales solution designed to do the best for all your business enterprises, currently it’s among the tools leading in CRM and the best in class.
Regarding product vision, revenue growth and marketing execution, the sales force takes the trophy, and the majority of the enterprises have praised it.
Salesforce cares for all kinds of businesses. It has an edition for small and medium enterprises and offers them products a robust set of CRM tools and resources at an amicable and bearable price. It is easy to use and has several features that small businesses can use; however, most are set for large companies and enterprises.
The prices are pretty bearable; for instance, the essential package goes for $25 a month for ten users and below, the professional package goes for $75, the enterprise package goes for $$150. In contrast, unlimited goes for $300, but a free trial version also lasts for a month.
Why should you choose salesforce over any other?
- You are free to have all the features unless your budget limits you
- Avails the complex sales process requirements
- Offers products for all business sizes and has the most significant implementation partner in South Africa
- Got a significant number of product enhancements
5. Zoho
An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.
Zoho has affordable features like;
- email marketing
- lead generation
- customer service and reporting, and more.
In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.
Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.
Why should you use Zoho?
- Its products and functions are easy to use
- Good for sales organizations, mainly those with complicated B2C sales cycles.
- Refunds customers who are not satisfied with their services
best email marketing software 2021
Email marketing still remains one of the most effective and the most powerful digital marketing strategies in the world today. In fact, on average, for every dollar that companies spend on email marketing, they earn $38 in revenue in return. This translates to an astonishing ROI of 3,800%.
As a company grows and expands, it is crucial for it to be able to effectively use email marketing to connect and engage with its customers. This is why over 80 percent of small-to-mid sized businesses rely on email marketing as their primary customer acquisition channel. In order to use email marketing effectively, businesses must select the right email marketing platform to use.
Here is a list of the top 10 email marketing platforms that your company should consider using to do email marketing effectively:
1. Pabbly Email Marketing
Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.
Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.
2. SendPulse
An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts). We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.
3. MailChimp
MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.
One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.
MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?
4. Constant Contact
Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.
5. HubSpot
HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.
This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.
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6. AWeber
Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.
7. iContact
iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.
8. GetResponse
GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.
9. ActiveCampaign
ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.
10. SendinBlue
SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.
Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.
Conclusion
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