Email marketing is a great way to get your message across, whether you’re selling a product, promoting an event, or simply trying to get your brand name out there. But it can be hard to do it effectively—you don’t want to annoy anyone, but you also want to make sure that your message gets across.
That’s where these tools come in. We’ve found the best email marketing tools for 2016 and compiled them here for you so that you can have everything you need to make your email efforts as effective as possible. You’ll be able to send perfectly-crafted emails that people won’t just read, but will actually respond to. So let’s dive right in!
Table of Contents
Best Email Marketing Tools 2016
#1 MailChimp (22k+ customers): MailChimp is an email marketing service that helps businesses with their marketing newsletters, automated messages, and targeted campaigns. MailChimp is like a personal publishing platform that helps the users design email newsletters, share them on social networks, integrate with services they already use, and track results.
With a market share of 58% in the email marketing platforms market, MailChimp boasts of a client base that includes names like Disqus, Pingboard, Sendbloom, G2 Crowd, and HotelRunner.
#2 Campaign Monitor (3k+ customers): Campaign Monitor offers a solution that allows websites to attract new subscribers by sending them visually rich email newsletters and reports. The web application allows users to capture data to an online mailing list, manage it, and send HTML e-newsletters to it.
Widely used by businesses to send mass mailouts or program autoresponders — automated emails that are triggered by certain user actions, such as joining a mailing list or buying a product — and analyse the results.
Campaign Monitor has 8% market share in the email marketing platform category. Their services are used by companies like Vox Media, Y Combinator, Huffington Post, GitHub and BuzzFeed among others.
#3 Constant Contact (2k+ customers): Offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools. Constant Contact is most of the criteria a small business owner could need, including affordable plans. Constant Contact offers a template and edit the text and images to quickly create personalized branded emails and newsletters for the subscribers. Users can import files of contacts or input them individually.
Constant Contact has 6% market share and their clients include AOL, Zap2It, Cracked.com, VCCircle, and Yelp among others.
Here is a handy guide to get a quick comparison between MailChimp, Campaign Monitor, and Constant Connect.
#4 Mailjet (2k+ customers): Mailjet is a real-time cloud emailing platform that improves the deliverability of emails and allows users to track and monitor sent emails. Mailjet combines transactional email sending and template-based email marketing in one app, with a consultation service included to help online businesses make the most of their email marketing campaigns.
Designed to help users better understand their contacts, Mailjet’s intuitive tools and APIs give senders the right amount of analytics to get the most value from each recipient, campaign and inbox. Companies like Product Hunt, Canon, Michelin, HelloSign, and CloudArena among Mailjet’s clients.
#5 Business Catalyst (1k+ customers): Developed by Adobe, Business Catalyst is an all-in-one business website and online marketing solution, built for web designers. Users can tap into Business Catalyst’s built-in CRM database to extract targeted marketing lists and create targeted recipient lists and send personalized email marketing campaigns.
best email marketing platforms 2021
1. Pabbly Email Marketing
Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.
Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.
2. SendPulse
An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts). We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.
3. MailChimp
MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.
One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.
MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?
4. Constant Contact
Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.
5. HubSpot
HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.
This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.
6. AWeber
Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.
7. iContact
iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.
8. GetResponse
GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.
9. ActiveCampaign
ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.
10. SendinBlue
SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.
Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.
Conclusion
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