Email marketing is a way to reach a wider audience for your business. It is one of the best ways to promote your products or services. You can use email marketing to announce new product lines and offers, or simply to share some interesting news about your company. You might want to send newsletters to your entire customer base, or you may need to send emails only to those who have requested them.
Whichever approach you choose, it is important that you use a tool that will help you deliver the right content, in the right format, at the right time. This will ensure that you get more clicks, generate more leads and ultimately make more sales.
There are many email marketing tools available on the market today. Some are free while others are paid. If you are looking for an efficient way of sending emails, then it is worth considering a paid plan which includes tracking and advanced features like autoresponders.
The best email marketing software India should have all these features:
Best Email Marketing Tools In India
Some of the email marketing service providers in India have carved a loyal customer base by offering bulk email delivery at cheap prices. While others have focussed on refining infrastructures like artificial intelligence, email tracking, segmentation, and even SMTP routing.
So, choosing the “One” from numerous email marketing service providers will be a tough job for you. That is why I have filtered and selected the five best email marketing service providers in India.
| Service | Basic Plan | Emails | Transactional Emails | SMTP Routing |
| Pabbly Email Marketing | $29/month | Unlimited |  | |
| SendinBlue | $25/month | 40,000 | |  |
| Pepipost | $25/month | 150,000 | | |
| Mail Marketer | $27/month | 40,000 | | |
| BrainPulse | $54/month | 100,000 | | |
1. Pabbly Email Marketing – #1 Email Marketing Service In India
Pabbly Email Marketing is the unicorn you are looking for. You can send unlimited emails at a 99% delivery rate, perhaps the highest in the email marketing industry at very affordable prices. Of course, it has its own inbuilt SMTP, but you also have the flexibility to work with other SMTP providers as well.
The best part is “No Technical Expertise” is needed with Pabbly Email Marketing. Just create an account and start your email campaigns at once.
Features:
- Autoresponders – It automatically sends a welcome email when a new subscriber joins your email list.
- Import Emails – From your former email marketing services you can easily import old emails to your new list within Pabbly Email Marketing.
- MX Cleaner – You can remove bad emails and invalid/unresponsive email addresses thus ensuring a blooming email list to increase your probability of success.
- Marketing Automation – It can automatically deliver emails on a pre-set schedule to further captivate your subscribers.
- SMTP Routing – As mentioned earlier, you can connect with multiple external SMTP services like Amazon SES, MailGun and others to get higher inbox placements.
- List Management – You can easily manage all your subscribers in one place. Also, you can place your own custom logo in your emails.
- Email Tracking – You can get a report on the number of emails delivered, emails opened by subscribers bad email address and percentage clicked.
- Drag & Drop Builder – Not only it provides a plethora of stunning email templates but also provides a perceptive drag & drop email builder to compose incredible emails.
- 24×7 Support (Non-Bot) – When you land on their page, you will be welcomed by the support, who will guide you through their various functionalities and solve any of your queries.
Pricing:
It comes in four plans, each priced on the basis of subscribers. They are as follows.
- Forever Free – As the name suggests, it is totally free. You can send 12,000 emails to 1,100 subscribers per plan. Just sign up and you are ready to roll.
- Rookie – At $29, you can send unlimited emails to 5000 subscribers with this plan. Also, the added benefits include list management, SMTP routing, and email builder.
- Pro Monthly –This is their most commercially marketed plan, one can dispatch unlimited emails to 15,000 subscribers at just $49 per month.
- Advance – Send unlimited emails to 50,000 subscribers at just $99 charged monthly.
- Enterprise Plan – If you want to send bulk emails to more than 1 million subscribers, then you may have to contact their support team to get the details.
Note: As you can see, Pabbly Email Marketing does provide some incredible features for your campaigning. Also, the best part is it doesn’t matter if you have opted for the “Basic” plan or “Enterprise” plan, you can access all its features without any restrictions.
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2. SendinBlue – Email Marketing With An Edge
It provides email marketing automation at some of the most affordable rates thus ending the search for many small businesses. Also, they boast of sending more than 100 million emails per day!! Which is a truly remarkable feat.
Features:
- Email Builder – It has an intuitive email builder which can be even used on mobile phones.
- SMS Marketing – Not many email marketing services offer this feature and also, the best part is this feature is provided even in the basic plan.
- Facebook Ads – Place Facebook ads and display them, also you can retarget them.
- CRM – Has an inbuilt Customer Relation Management system to keep a track of all your customer details in one place.
- Marketing Automation – Furthermore, you can save time and boost performance by automating your marketing messages.
- Transaction Email – Send transaction emails and even segment these emails to reach targeted audiences.
Pricing:
- Lite – At $25/month, you can dispatch 40,000 emails with no daily sending limit.
- Essential – With $39/month you increase the email sending to 60,000 emails. Also, you can do A/B testing and dabble with advance statistics.
- Premium – Double the email sending to 120000 emails at $66/month.Marketing automation,chat-based support and even insert Facebook ads.
- Enterprise – You need to contact the service provider to access the features.
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3. Pepipost – Artificial Intelligence Enabled Email Marketing
They place themselves as a highly evolving email marketing service providers. This is true as Pepipost is using artificial intelligence to ensure higher deliverability. Real-time reports and subaccount management will help you manage your emails campaigning with ease.
Features:
- Email Tracking – Every email can be tracked and the data can be kept for 90 days. Also, you can access the metadata, anytime during the email’s life cycle.
- Artificial Intelligence – Using machine learning they harness the data to set a number of parallel connections to be opened per sender, work on delivery speeds and reduce bounce rates.
- Subaccount Management – These subaccounts are actually child accounts under one master account. Each has its own login credentials, SMTP, IP addresses and statistics.
- Email API – The developer can use these APIs to get access and program several features on the emailing platform.
Pricing:
They have a slider on their website which reflects the price according to the number of emails sent per month. If you move the slider towards the right the email numbers rise and axiomatically the price. However, the plan that really will interest you is priced at $145 / month which can send 600,000 emails.
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4. Mail Marketer – Mass Email Marketing Service Provider
They are an email marketing service provider in India. You can even begin your own bulk email reseller service through them. Furthermore, the best part is, unused email credits that you had purchased won’t expire, it simply gets added to the newer ones.
Features:
- Email Tracking – It can track every email, link and provides a detailed summary of spams, dead email addresses, and bounce rates.
- Import Contact List – Bring, build and manage your old email addresses into your new list.
- Google Analytics – Easy Integration With Google Analytics.
- Email Designer – Provides advanced WYSIWYG HTML editor to build your emails.
Pricing:
In Mail Marketer, you can opt for either the monthly subscription and the “Pay as you go” option. The pricing is tailored for Indian business and can be purchased both in offline and online mode.
- M40K – At $27/month you have 40,000 email credits.
- M100K – For just a mere $42/month you can access 100,000 email credits.
- M500K – 500,000 email credits for just $141/month with a dedicated IP address.
- 1 Million – Access 1,00,000 email credit with this plan by paying $241/month.
- 2 Million – The final plan at $348/month gives you the power to get email credits worth 2,00,000.
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5. Brainpulse – An Amazing SEO Company
Brainpulse is an SEO company based in India and has been serving the digital marketing field for 17 years. Not only email campaigning, but you can also get bulk SMS marketing services by just signing up.
Features:
- Email Data Mining – It helps you to scrub away bad emails and reduce the bounce rate by validating the potential email address.
- Email Marketing Automation – Also, you can personalize, segment and deploy automatically your email campaign according to your discretion.
- Open And Click Through Tracking – Automated response summary is provided when a subscriber clicks on the link or opens the email. Moreover, it offers decent list management to remove useless emails.
- Bounce Handling – Get a deep perspective into mail bounces so that you can determine whether to delete a particular email address or give it another chance.
Pricing:
- Basic – At $54/month, you will get 1 lakh mail credits.
- Starter – A massive upgrade at 5 lakh mail credits for just $197/month.
- Medium – Get 10 lakh mail credits for $325/month.
- Silver – At $407/month, get credits worth 25 lakh mails.
- Gold – In $1000/month you will have control over 50 lakh mail credits. This pricing email marketing service providers in India.
- Platinum – Access 1 crore mail credits for $1480/month.
free email marketing tools
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
3. HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
4. Omnisend
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
5. Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
6. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
7. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Conclusion
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