Best Free Email Marketing Software 2018 is an important section of a marketer’s tool set. Although there are various email marketing software options, the right choice depends on the needs of the individual. Second, it’s important to ensure that the email marketing software is being used correctly and in compliance with one’s brand.
Table of Contents
Best Free Email Marketing Software 2018
| PROVIDER | WHAT’S INCLUDED FOR FREE? | COMMENTS |
|---|---|---|
MailerLite | 1,000 subscribers12,000 emails p/mAutomations, landing pages and reports | MailerLite offer a decent amount of features on its free plan. This includes autoresponders, sophisticated webforms, (limited) reporting and email support. There are only basic structural templates included, however. (Read our full review) |
Sender | 2,500 subscribers15,000 emails p/mAutoresponders + transactional emailsPush notificationsForms | This simple and easy-to-use email marketing tool includes a sizeable sending allowance and some handy extras like automations and push notifications. |
| Moosend | 1,000 subscribersUnlimited emailsAll features includedNo Moosend branding in emails | In terms of extras, this is probably one of the more generous free plans we’ve seen, with access to nearly all areas of the tool (landing pages and team accounts not included). It’s also the only tool we’ve tested that doesn’t include its own branding in your emails. (Read our full review) |
| MailChimp | 2,000 subscribers10,000 emails p/mReportingList managementMobile features | You have restricted features available on the free account (e.g. no advanced segmentation and delivery by time-zone). You’ll only have access to email or chat support for the first 30 days, and you won’t be able to schedule your newsletters, which is a real pain. But you will have a generous subscriber amount, and it’s pretty user-friendly. Note that there’s a small ad banner in each email you send. (Read our full review) |
Sendinblue | Unlimited subscribers9,000 emails p/mMarketing automationCRMBasic reporting | Sendinblue’s free plan is a little more restricted in terms of emails. You can have up to 9,000 p/m, but there is also a daily limit of 300. You also have their branding present in all emails. (Read our full review) |
| Zoho | 6,000 emails p/m2,000 contactsSocial media postingReports | With decent email and subscriber allowances, Zoho’s Forever Free plan is worth checking out. Though automation and campaign scheduling are reserved for its paying customers, it does allow you to use its CRM features and offers a wide range of modern email templates. (Read our full review) |
| Omnisend | 500 emails p/m to 250 contactsUnlimited subscribersLanding pages60 international SMSSegmentation & automationWebsite tracking | Though the sending allowance is small, Omnisend’s free plan comes with all advanced features, including landing pages, website tracking and marketing automation. (Read our full review) |
| GetResponse | 500 subscribersUnlimited emailsWebsite/landing page builder, plenty of email templates | GetResponse slightly lets itself down by only allowing for 500 subscribers, however, their offering of unlimited emails is pretty appealing. Additional features include a well-designed website builder, but no marketing automation. (Read our full review) |
| SendPulse | 500 subscribers15,000 emails p/mWeb push notificationsTransactional emailsBasic autoresponders | A large sending allowance and some unique messaging features make SendPulse’s free plan a top option for multichannel marketers. |
EmailOctopus | 2,500 subscribers10,000 emailsStats for 30 days only | A refreshingly simple newsletter software with very low prices. Doesn’t have a whole load of features but what it does, it does well. You can integrate it with numerous other tools through Zapier. |
| HubSpot | 1million subscribers2,000 emails p/mCRMWebforms | HubSpot’s free plan is slightly limited in terms of emails, as you have a monthly sending limit of just 2,000. They are, however, pretty generous with subscribers and CRM features. Their branding is present in all emails. (Read our full review) |
| AWeber | Up to 500 email subscribers3,000 email/monthLanding pagesOne listSimple automation | AWeber’s free plan includes a good range of features and a reasonable email allowance. You’ll have access to email and landing page templates, and also phone support. (Read our full review) |
| Mailjet | Unlimited subscribers6,000 emails p/mReporting | Similar to Sendinblue, Mailjet have a sending limit on their free plan, and a daily limit of only 200 emails. (Read our full review) |
Benchmark | Unlimited subscribers250 emails p/mWebformsList managementBasic A/B testing | Thought the free plan includes unlimited subscribers, with an allowance of 250 emails/month, you won’t be able to do much. (Read our full review) |
| MoonMail | 2,000 subscribers300 emails p/mBasic supportList segmentation | This Amazon-powered email service is disappointingly stingy in their free plan, with a limit of just 300 emails per month and 1 campaign per day. |
| CleverReach | 250 subscribers1,000 emails p/mReportingWebforms | CleverReach’s free allowance is pretty limited when you compare it to other newsletter services. There is also a small ad in your outgoing emails that can’t be removed. (Read our full review) |
best email marketing platforms 2021
1. Pabbly Email Marketing
Pabbly Email Marketing is an email service provider that is highly desirable for larger-sized companies. This is because all the plans Pabbly include access to workflow automation, email scheduling, and SMTP routing in addition to many other desirable features.
Pabbly also has a drag-and-drop email editor that makes it extremely easy for customers to customize their emails. Scheduling emails to be sent in the future is also very easy with the Pabbly Email Marketing automation and autoresponder tools.
2. SendPulse
An integrated messaging platform, SendPulse has crafted an artificial Intelligence-based system that enables it users to communicate with all devices by email, SMS, Web push and SMTP (users enjoy a free SMTP server). Renowned for its ease-of-use, SendPulse can be relied on to carry out enterprise-level email campaigns. Offering a pretty extensive free trial period, you’ll be able to send bulk emails (i.e. 15,000 emails to 500 subscribers, SendPulse’s equivalent of HubSpot’s contacts). We recommend you check out the GIF-creation feature. Adding these to email campaigns can result in major spikes in click through rates.
3. MailChimp
MailChimp is one of the most popular email service providers in the world. In fact, this company has millions of users in over 175 countries. Large and small companies alike use MailChimp due to its simple, yet highly-effective features and tools.
One of the most important benefits of MailChimp is the fact that there are over 300 integrations on MailChimp that help you match the perfect tool to your business. MailChimp also allows you to create and implement landing pages, and other digital marketing tools. So, if you want to create more advanced strategies, you can do so with MailChimp. MailChimp also has a free email service plan.
MailChimp is also compatible with Cincopa, a video email marketing software program that makes it easy to embed videos into emails. Cincopa helps companies to see a 150% increase in click-through rates with video thumbnails. Cincopa can also be integrated with other top-tier email service providers like GetResponse and ConstantContact. Cincopa can capture lead information from people who interact with videos. It can also provide in-depth analytics which are extremely beneficial. Did we mention that you can send videos in email from within MailChimp when using Cincopa?
4. Constant Contact
Constant Contact is one of the most widely used email marketing platforms in the world. This is because it is highly user-friendly, it comes with over 100 email templates, and it is extremely easy to manage contact on the platform. Further, setting up and running drip campaigns and scheduling regular emails at certain points of the year such as holidays or birthdays is very simple with Constant Contact. In addition to these beneficial features, bounces and unsubscribes are updated automatically, give you tremendous insight into your email lists.
5. HubSpot
HubSpot offers a wide variety of email templates that users can choose from. Additionally, the ESP makes it easy for users to create custom email templates. So, whether you prefer custom or stock templates, HubSpot is ideal. With this platform, you can also run A/B testing so that you can see which email version is having the most success.
This is very beneficial for any company trying to generate leads or revenue through email. HubSpot also has a very high deliverability rate, and allows you to personalize your emails based on factors such as country, device type, and list inclusion. You can also get highly detailed analytics regarding your email campaign performance with HubSpot, and you can easily integrate with social media. As with MailChimp, integrating HubSpot with Cincopa can yield amazing conversion results.
6. AWeber
Unlike email marketing tools such as HubSpot and MailChimp, AWeber is primarily aimed at entrepreneurs and smaller sized businesses. Simplicity is the primary goal of AWeber and they accomplish this goal very well with their software. People who are just getting started with email marketing often find that the AWeber setup is ideal. AWeber also has a very high deliverability rate, which ensures that your emails actually make it to the recipients as they are intended to.
7. iContact
iContact is an email service provider that is mostly known for having excellent customer support. This makes this service ideal for customers who are not very tech savvy and who will need a lot of help getting set up and running the emails on a regular basis. iContact has been in existence since 2003 and was one of the pioneering companies in this space. All customers get matched with strategic advisors who assist with email marketing efforts and help customers to use tools effectively. This is a very nice feature.
8. GetResponse
GetResponse is another top ESP. This platform offers landing pages, a CRM, and other helpful tools such as a webinar solution in addition to offering a great email platform. One of the most important features of GetResponse and one of its key competitive advantages is that it is available in over 20 languages. This makes GetResponse a truly global ESP. It also has a lot of storage space. Additionally, GetResponse has over 500 email template and a calendar interface-based drip campaign tool. This makes it much easier to schedule email send dates.
9. ActiveCampaign
ActiveCampaign is another email marketing tool that offers live chat. So, if having good customer service is important to you, then this is a good option for you. ActiveCampaign also has a high-quality CRM, which is a beneficial tool. The CRM can help you to provide your customers with high-quality content in within your emails. Further, ActiveCampaign has a tool called “lead scoring” which rates the quality of your leads. Tools like this are extremely valuable for sales teams.
10. SendinBlue
SendinBlue has many different pre-made automation campaigns which you can browse. You can select the campaign that you feel is best for you or your company and get started on it. SendinBlue is a widely used platform and that is why over 30 million emails and texts are sent on it every single day.
Even though SendinBlue has create pre-made automation campaigns, it is also easy to create custom ones. So, if you do not find a pre-made campaign you like, then you can easily build one from scratch with your own preferences. SendinBlue also has a forms tool that you can use to collect leads with. You can categorize your leads into lists once you capture them.
Conclusion
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