If you’re a Shopify ecommerce store owner, you know the importance of SEO.
That’s why we’ve compiled this list of the best free SEO tools for Shopify.
It’s important to note that we believe no one tool is the best out there, so we’ve tried to include a variety of different options that will help your ecommerce store succeed.
So without further ado, here are some fantastic free SEO tools for your Shopify store!
Best Free Seo Tools For Shopify
Ubersuggest: Generate Long Tail Keyword Ideas
Google is pretty good at making suggestions to help you complete your search query.
But while these can be useful for brainstorming other searches that might be relevant to your target keyword, Google only gives you a handful at a time.
That’s where you can use a tool like Ubersuggest, which offers you a long list of keyword ideas based on the main keyword you enter.
You can use this to generate product ideas, angles for marketing, your next blog post, and more.
MozBar: Link Metrics in Search Results
Moz offers a few different free SEO tools in the form of their MozBar (a Chrome extension you can use if you create a free Moz account). But, for the sake of this list, I’d like to highlight the Link Metrics feature in particular.
With this, you can gauge how competitive a spot is in the search engine results for a keyword based on Page Authority, Domain Authority, and the number of backlinks pointing to the page.
This can help you make decisions based on how hard it might be, and how many quality backlinks you might need to build, to get a good ranking.
MozBar also gives you other tools for conveniently analyzing on-page SEO and evaluating how useful a backlink from a certain page might be.
Soovle: Keyword Suggestions from Other Search Engines
Soovle, like Ubersuggest gives you keyword ideas via autocomplete suggestions. But what it does differently is instead of generating a lengthy list, it goes beyond Google and gets you suggestions from Bing, Yahoo, Amazon, YouTube, Answers.com, and more.
Each platform, as you’d expect, can yield different insights.
Answer.com, for example, gives you common questions that people ask about your main keyword, while YouTube’s suggestions will tell you what people want to watch regarding the topic (like unboxing videos or reviews).
These suggestions can often inspire less competitive long tail keyword ideas that you can capitalize on.
Screaming Frog: Crawl Your Site For Errors
Running a website, especially with a blog, eventually results in more pages than you can manually keep track of and maintain.
Sometimes links break or you duplicate pages by accident, all of which aren’t ideal in Google’s books (or your visitor’s). Luckily you can conduct a free site audit using Screaming Frog (up to 500 URLs on the free version).
This will tell you if there’s anything that might need to be updated or optimized and where these issues are. You can then export this information into a spreadsheet to use in a variety of ways.
Learn more: Want to Rank Your Store? Get On Page One With This SEO Checklist
Answer the Public: Find Out What the Internet Is Asking
Answer The Public is a nifty tool that uses Google’s auto-suggestions to offer a visualization mapping out long tail keywords that stem from your focus keyword.
I personally love to use this for content marketing since it suggests and organizes keyword ideas based on questions (who, what, when, where, why), comparisons (versus, and, or), and more. Creating great content that ranks well, after all, means anticipating the questions people will ask beyond your focus keyword phrase.
Answer The Public is also good way to get a sense of how people feel about a topic and what specific obstacles or choices they may face in making a purchase decision.
best seo app for shopify 2022
SEO Manager
$20/month
7-day free trial
The Shopify SEO Manager app is a great Shopify tool to increase your store rankings and is arguably the best SEO app for Shopify due to its vast variety of exclusive features. It allows you to create custom meta tags, titles, keywords, as well as descriptions of your website. On top of that, it will give you relevant feedback on how those categories are performing on a global scale.
The SEO Manager is fantastic for those who are just getting started with their SEO know-how, as it provides many pre-made templates to choose from. Additionally, there are loads of helpful suggestions in the app to take your SEO game to the next level. Before launching your tweaks, the SEO Manager allows you to test and preview how your site will perform in the ranking system. This is very useful and you can see what needs fixing on the spot.
The app has a total of 20 features -15 of which are unique and are to be found nowhere else. Apart from testing how your site does in general, the app recently added the option to perform a mobile integration test, as well as ways to fix ‘404 error’ issues. Also, you will find that it is linked with Google Trends. This allows you to see how you can improve your site rankings on the platform. This is an important conduit to get organic traffic to your page.
Amongst the best things in the Shopify SEO Manager is the fact that it gives SEO beginners a whole step by step guide to improve their site. Essentially, you can know nothing of SEO, have zero coding knowledge or marketing experience, and yet manage to create a fully search-optimized Shopify store.
- Google Trends Site Integration
- Works with Kit
- Integrated Google Search Console Analytics
- Local Business structured Data
- JSON-LD Data Support
- 404 Management and Repairs in Real-time
- Google Knowledge Graph Support
- Free Trial
- SEO control of Tag Filtered Collections
- Redirect on “Out of Stock”
- Mobile Testing
- Sitemap Management
- Product “Unavailable After” Meta
- Google Page Speed Integration
- Advanced Meta Settings
- Title Templating
- Image ALT text issues Scan
- Index/No Index
- SEO Issues Scan and Suggestions
- Edit Titles and Descriptions
- Google Result Simulator
Plug In SEO
Free Edition
Plug In SEO Plus – $20/month
7-day free trial
The Plug In SEO Shopify app has two versions that you can choose between. There is a free one, which will suffice if you are a do it yourself type person who is just launching their store and looking to get a basic SEO optimization for your site. Even though free of charge, this plan allows users to check an unlimited amount of pages for SEO issues with its integrated smart analyzer.
The paid edition Plug In SEO Plus is aimed at advanced users who want to hone in on their store’s search engine optimization to suit the higher tier of needs. On top of a hefty feature pack and powerful optimization tools, you will be eligible for premium support from the developers. This includes the option to have custom templates created to fit your store’s needs immaculately, and at no extra charge.
For users who don’t have the time, or will, to deal with optimization, optional expert packages are available at an additional fee. This service will have an expert from the Plug In SEO team come in and take care of your website optimization for you. On top of all that, the company provides a ton of SEO training videos that feature tips and tricks on how to obtain an edge over the competition.
- Structured Data (JSON-LD Schema Markup)
- Bulk Edit SEO Data, Product Pages
- Constantly Updated As Search Engines Change
- Help With Fixing SEO Issues
- SEO Meta Title and Meta Description Templating
- Fix Headings, Image ALT Tags, Filenames
- Google Search Console (Webmaster Tools) Integration
- Free Trial
- Multilingual SEO
- SEO For Special Pages (Collection, Search, Filters, Tags)
- Blog Optimizer
- Keyword Tools
- Fix 404 Broken Links
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SPO (SEO Product Optimizer)
Free Lite Edition
Basic Edition – $15.99/month
14-day free trial
The SPO SEO Product Optimizer has two versions, and they both pack a punch. With this Shopify app, even the free version provides a helpful array of tools. These are not limited in numbers as much as in the amount you can use them per month.
Some of the main highlights of the SPO app is that you can research niche keywords and have the app assist you on their best application. A bulk edit feature is integrated to allow for fast link preview editing – excellent for saving time in the long run. Link previews can be altered without having to get into the coding aspect, as the app lays everything out for you – a really useful and beginner-friendly function.
In the free Lite Version, users can avail of 10 suggested keyword analyses and 10 link preview edits per month. The custom link preview is limited to Facebook and Twitter. Support is active for products and the Shopify store only. The paid, Basic Version will get you 100 suggested keyword analyses per month, unlimited link preview edits, rich snippets, and bulk link preview edits for up to a thousand products.
- Custom Link Previews
- Niche Keyword Suggestions
- JSON LD, Rich Snippets
- Bulk Edit Product Pages, Link Previews
- Free Trial
- Focus Keyword Insertion
- Continuously Added Features
Reload SEO
$14.95/month
14-day free trial
Reload SEO is a keyword optimization app that is well suited for beginners and also useful for store owners who are advanced in SEO. Its main standout feature compared to other apps is that it provides you with your Shopify competitors’ content analysis. The truth is that business SEO is not a territory that rewards fair play – it is a numbers game to elevate your store above others. Any competitive edge that one can obtain over other businesses is potential traffic for your Shopify store.
Reload SEO is feisty in that regard, giving users a detailed overview of the top 10 results for any Google keyword, information on what kind of content is being created by the competition, and recommended tips to beat them for their place in the rankings. It tracks keyword rankings for desktop and mobile in more than 170 countries, making it great for stores with an international market.
Its other functions don’t necessarily reinvent the wheel or offer a wide variety of options, but they cover the basic ground well enough. Reload SEO’s main selling point is its smart spying capability, which is very useful to have in your toolkit.
- Keyword Research in Shopify
- Keyword Tracking
- SEO Performance Dashboard
- Backlink Analysis
- Free Trial
- Content Optimization
- Shopify Store Monitoring
- Competitor Content and Traffic Analysis
Tiny IMG SEO Image Optimizer
Free Edition (Additional Charges Optional)
Once you’ve got the keywords sorted, excelling at your store’s optimization means extending your efforts to the images of your site. It is one thing to have an aesthetic visual branding, but many people forget that the pictures you use for your store will also impact the efficiency of your site. High-quality pictures take a long time to load, and if they are not optimized it can significantly harm your store’s appeal. This might come as a surprise, but if your website takes more than 3 seconds to load, you may be losing as much as half of your potential customers. After putting in all that effort to entice organic traffic to your store, a trivial thing such as loading speed should not be allowed to impact on your success.
The free Tiny IMG SEO Image Optimizer is a great app to sort out the aforementioned issues with just a few clicks. Its intelligent algorithm works to compress your images by 70% without losing any quality. This number is head and shoulders above the competition. It will enhance your website’s loading speeds and keep everything snappy once you’ve caught a customer’s interest. The app lets you choose particular compression methods for your images, optimizes SEO related to your pictures, and provides a month’s worth of backup so you can restore your data should anything happen.
- Image and Template Optimization
- Improves Image-Related SEO (Alt Text, Filenames)
- Choice of Image Compression
- Best Image File Format Analysis
- 30-Day Backup
- Simple Setup
Conclusion
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