Best Free Seo Tools WordPress

The best free SEO tools for WordPress

Search engine optimization (SEO) is a constantly evolving field that is as much an art as it is a science. In order to stay on top of the latest trends and best practices, you need to access the right tools.

Fortunately, there are many free SEO tools available online so that you can save money while you increase your knowledge and expertise. Here are some of the best free SEO tools available to help you optimize your website.

Best Free Seo Tools WordPress

Social media platforms may restrict organic growth to favor paid advertisements or even disappear altogether, but Search Engine Optimization (SEO) is one strategy you can always rely on! The free SEO tools listed in this guide will help you optimize your WordPress site in a variety of ways.

The good news is that there’s no need to heed the call of snake-oil SEO salesmen, especially when there are so many outstanding free SEO tools that can have a positive impact on your rankings – as long as you’re willing to take a little time to learn their ins and outs.

In this post, we’ve assembled a collection of seven free SEO tools for WordPress (and otherwise) to help improve your Google rankings, including our advice on how they can help you climb the ladder to the very top of search queries. Let’s get started!

Best free SEO tools for WordPress

1. Pingdom Speed Test

A screenshot of the Pingdom homepage.

Pingdom Speed Test is a simple tool that enables you to measure exactly how long your site takes to load – down to the millisecond. Just enter the URL of the site you want to test, pick one of the available server locations, then sit back for a few seconds while it produces a detailed report.

Aside from load speeds, Pingdom will also compare how your site stacks up against their database and archived tests, and provide you with a list of performance insights you can put into action to improve your metrics:

A list of performance insights to boost your Google rankings.

Now, you might not care too much about how fast your site loads as long as it’s quick enough, but search engines do. So, if you want to boost your Google rankings, even shaving a couple of milliseconds off your page speed might just be the ticket to get there.

As far as WordPress goes, there are lots of ways to help improve your page speed times, and we recently covered ten of them in a two-part series: 5 Quick Wins to Speed Up WordPress Load Times and 5 More Quick Wins to Speed Up Your WordPress.

2. KWFinder

KWFinder allows you to search for detailed information about specific keywords. All you need to do is enter a seed keyword into the search bar, click “Find Keywords”, and wait a few seconds for KWFinder to calculate your results.

KWFinder reports show you how popular the keyword you’re searching for is, how the popularity of that keyword has changed over time, and related keywords you might want to consider:

Each keyword listed is also given a “Keyword Difficulty” or “KD” rating. This is calculated from Link Profile Strength using a system created by Mangools, the creator of KWFinder. Keywords are rated on a scale of 0-100, with 0 being the least difficult and 100 being the most difficult. The KD is highlighted in red, yellow, or green, so you can see which keywords are easy to rank for at a glance.

KWFinder does offer premium plans, but visitors to the KWFinder site can search for two keywords per day without signing up. You can also register for a free plan with up to five keyword searches per day. This is more than enough to suit the needs of most small business websites.

3. Chrome DevTools

A screenshot of the Chrome Developer Tools homepage.

The Chrome DevTools is a suite of web development and debugging tools built right into the Chrome browser. They include an elements panel (which enables you to manipulate your site’s CSS and see how the changes look in real time), a console that provides you with real-time diagnostics, and a networks section with insights regarding your site’s performance, among many others.

However, our primary interest lies with the Chrome DevTools dedicated to providing page performance and loading speed insights. To gain access to these free SEO tools you must first install Google Chrome, then head to the site you’ll be testing. Right-click anywhere on the page, select the Inspect option, and once there, click on the Network tab. Finally, press the F5 key to begin your first test:

A screenshot of the Chrome Developer tools Network tab.

Once the test is complete, you’ll be presented with a list of every single request made to the site and how long it took to complete, as well as an overall loading time. This list will show you which elements need to be optimized, but the usual suspects tend to be images, CSS, and JavaScript. We covered image optimization in a previous article, and both CSS and JavaScript can be easily dealt with too, by pressing a suitable plugin into service.

4. Alexa

Free SEO Tools - Alexa homepage

When referring to Alexa, we must make a distinction between its free Site Overview service and its premium marketing stack, which only offers a short free trial period. Since we’re talking about free SEO tools, we’ll be focusing on the former and how it can help you improve your Google rankings.

Alexa keeps track of your site’s global and countrywide rank using its own algorithms alongside historical data, which enables you to see how your performance progresses over time. The Site Overview also breaks down the countries your visitors are coming from, which is useful from a geo-targeting perspective:

A screenshot of the breakdown of visitors per region.

Most importantly, you’ll be shown a rough outline of your top performing keywords in search engines. Using this data, you can decipher the content that’s performing well, then use the information to either schedule more related posts for your WordPress blog, reinforce low performers with better content, or simply retire shoddy keywords.

5. Google Keyword Planner

A screenshot of the Google Keyword Planner homepage.

The Google Keyword Planner enables you to obtain search volume data and historical trends for the keywords you choose, analyze how much competition there is for them, and dissect information on related keywords organized according to relevance:

An example of the Google Keyword Planner in action.

With this data in hand, you can quickly select highly performing keywords and build your WordPress posts around them. These keywords can also be used in conjunction with the Yoast SEO plugin to help improve your Google rankings.

6. Google Trends

A screenshot from the Google Trends homepage.

Google Trends is a powerful free SEO tool all by itself, but it shines when used alongside the Google Keyword Planner.

While the planner enables you to identify potential future keywords for your content, Google Trends provides you with hard data concerning keyword interest using Google’s vast database of search histories. You can even use the tool to compare interest in multiple keywords at once, and break down the regions for which they’re most relevant:

A comparison between two searches using Google Trends.

Historical trends can be an influential factor when determining the viability of keywords. For example, did you know that interest in WordPress themes usually peaks each year around January and February? A savvy WordPress blogger would heed this data and schedule a theme roundup around that time.

7. Keywords Everywhere

Keywords Everywhere is a free extension for Chrome and Firefox that integrates directly with Google Search, Google Analytics, eBay, and other major websites to show you keyword information in real time. For the purposes of this article, we’ll focus on how Keywords Everywhere integrates with Google Search.

Every time you search for something on Google, Keywords Everywhere will present you with two lists of keywords: one list of automatically-generated relevant keywords and a list of keywords also searched for by people googling the same thing. Search volumes, CPC (Cost-Per-Click), and Competition levels are also displayed.

Keywords Everywhere is particularly great for anyone who manages a WordPress blog because you can use it to generate ideas for Focus Keywords. This makes it easier for you to choose SEO-friendly article ideas at the outset, rather than trying to force an ill-fitting keyword onto an idea you’ve already written about.

Conclusion on the top free SEO tools

To boost your Google rankings, you’ll need patience and perseverance. You won’t see results overnight, even if you’re doing everything correctly. That being said, if you arm yourself with these free SEO tools – and have a willingness to see the job through and choose the right keywords – reaching that coveted first-page spot might only be a matter of time. Let’s recap the seven tools:

  1. Pingdom Speed Test: For analyzing your site’s speed.
  2. KWFinder: An easy way to assess how difficult it will be to rank for keywords you’re interested in, and what alternative keywords might be easier to rank for.
  3. Chrome DevTools: For obtaining more detailed performance data.
  4. Alexa: Great for all-round ranking and keyword information.
  5. Google Keyword Planner: A great tool for researching keywords.
  6. Google Trends: A simple tool to refine your keywords using historical trends.
  7. Keywords Everywhere: A great tool for finding keywords naturally as you surf the web.

All in one seo

All in One SEO (AIOSEO) is the original WordPress SEO plugin that helps you improve your website SEO (search engine optimization). Over 3 million smart website owners use AIOSEO to optimize their website for higher search rankings.

We acquired the AIOSEO plugin in 2020 to finally create a beginner friendly WordPress SEO plugin that’s both easy and powerful.

All in One SEO

In our opinion, All in One SEO for WordPress is a must have plugin for all websites because it helps you improve your rankings in search engines like Google, so you can increase your website traffic.

What Do You Get with All in One SEO?
With AIOSEO, you get access to all the powerful tools to boost your website’s SEO rankings. Our SEO tools help you create website content that Google and other search engines can easily understand.

AIOSEO seamlessly integrates with important webmaster tools and social media platforms:

All in One SEO easily integrates with popular tools and social media platforms
Here are the features that make AIOSEO the best WordPress SEO plugin:

Powerful On Page SEO Optimization Tools – Do you know how to set up your website’s posts and pages correctly for search engines? AIOSEO makes it easy to add things like a meta title and description to your page.
Instant Sitemap Creation – It’s crucial to have an XML sitemap for your website that search engines can use to easily find all your content. AIOSEO will create one for you instantly when you install it. You can easily customize this to your needs, too.
Automatic Search Engine Notification – Whenever you update content or add something new to your site, AIOSEO will instantly notify search engines like Google and Bing.
Easy Connection to Important Webmaster Tools – AIOSEO makes it really easy to connect your website to tools like Google Search Console, Bing Webmaster Tools, and Pinterest Site Verification.
Advanced WooCommerce SEO – With AIOSEO, you can easily optimize your product pages, product categories, and more in WooCommerce.
Image SEO – Many website owners overlook images when it comes to SEO. AIOSEO can automatically generate title text and alt text for your images, based on a specified formula (e.g. using the post title) that you can tweak however you like.
Great Tutorials – AIOSEO comes with lots of video tutorials that walk you through lots of different aspects of SEO. If you have a question, it’s easy to find an instant answer. Of course, the support team is also on hand to help you too.
Exceptional Customer Support – The amazing AIOSEO support team will help you through every step of your SEO journey. They’re committed to helping you succeed. No question is too big or too small for them.
And Much More – AIOSEO is packed with features to help you skyrocket your site to the top of search engines. You can keep things simple with the default settings, or you can tweak things as much as you want if you’re a power user.
It’s incredibly easy to install and use AIOSEO. The moment you install and activate the plugin, AIOSEO will do all the hard work for you.

For instance, your sitemap will be generated for you straight away. You can tweak this however you like. For instance, you might want to schedule updates so search engines check your site regularly, or you might want to include/exclude certain types of content from your sitemap.

All in One SEO will automatically create a sitemap for your WordPress site
The AIOSEO setup wizard will also automatically set up important features for your whole site, like canonical URLs. These mark your site’s content as the original version, so that if anyone scrapes or steals your content, their version can’t outrank yours in search engines.

You can use AIOSEO to easily set up things like a custom SEO title for your homepage or an SEO title structure for your pages and posts.

The All in One SEO dashboard
Ready to get more search engine traffic? AIOSEO does all the hard work for you, and offers powerful tools for you to go even further.

Conclusion

Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines

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