Best Free Website Audit Tools

Sometimes the hardest part of starting a new blog is figuring out where to begin. You have an idea, and you’re excited to start making it happen—but how?

Luckily, there’s a tool page for that!

There are a number of different free website audit tools that can help you clear a path toward your finished website. These tools will help you see what’s working about your site and what needs work. And the best part: most of them are free! Here’s how to use them.

Best Free Website Audit Tools

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier. After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best.

1. MySiteAuditor

MySiteAuditor is by far my favorite website audit tool for a combination of reasons. The main reason is that we can embed it on our agency site and generate way more leads than our contact form. So it’s great for agencies. What’s also very impressive is that if I can get a page to score over 85%, there’s a good chance it will be ranked on page #1 of Google for the key phrase I’m targeting. So the audit really works well and is in direct alignment with Google’s ranking algorithm.

Another reason I love this tool so much is that it audits specific web pages or landing pages for any targeted key phrase. Many SEO audit tools make the mistake of trying to audit the entire site only, and Google ranks web pages, not websites. Here are a few other reason why I love MySiteAuditor.

• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? Yes
• Amount of data: Very good!
• Key phrase analysis: Yes
• Comparison audits: Yes
• Export to PDF option: Yes
• Email audit option: Yes
• Download your audits: Yes
• Design of Audit: Very Nice
• Screenshots: Yes

2. Screaming Frog

Screaming Frog is fantastic for getting the most informative data from an entire site at once. In fact, it’s not really an audit, it’s more of a crawl. It crawls your entire site and and outputs data from an SEO perspective, giving you lots of valuable insight into any SEO problems your site could have. Unlike the other tools, you can download this one to your computer. This is a huge plus because it allows the crawl to happen so much faster. It’s definitely worth any agency to download. I highly recommend it.

• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (up to 500 URL’s)
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Basic
• Screenshots: No

Free Audit Tool3. SEO Report Card

SEO Report Card by UpCity is a awesome audit tool for a quick analysis on your site. It’s very visual and happens pretty fast. The great thing is that UpCity is a very reputable company doing great things for small businesses. So if you are a small business try this out. They evern have great options for agencies to resell their services.

• Embed Options (for agencies to generate leads): No
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: Yes
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: No

4. WooRank

WooRank is is an excellent tool for auditing your website. The free version gives you a ton of data that you can use to improve the optimization of your website. However, even though agencies would find the audit tool very valuable, the audit tool is more aimed at website owners and in-house SEO teams. If you’re a small business looking for a website audit tool, this tool is awesome.

• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes

seo5. Marketing Grader

Marketing Grader has been around for a while and is owned by the very reputable company, HubSpot, Inc. The tool was formally known as “Website Grader”, but includes much more data than just what’s found on your website. It looks at your blog, social media channels, SEO, lead generation ability. and your mobile site. To me this all still has very much to do with your website’s performance, but I do understand why they went more general with their name.

• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes

website audit checklist

  1. Remove Low-Quality Content from Google’s Index
  2. Improve Page Load Times
  3. Ensure Your Website is Mobile Optimized
  4. Resolve Broken Links (404s)
  5. Find and Fix Indexing Issues
  6. Ensure Only One Version of Your Site is Indexed
  7. Review Your Organic Traffic
  8. Improve Click-through Rates
  9. Focus on improving On-Page SEO
  10. Research Content Gap Opportunities
  11. Create The BEST Content Out There
  12. Review Structured Data & Rich Snippets
  13. Analyze Your Backlinks

Remove Low-Quality Content from Google’s Index

You’d probably be surprised to learn that Google prefers when your website has fewer pages indexed.

What exactly do we mean by that?

Let’s start by running a simple search query in Google to answer that question:

site: yourdomain.com

This query is going to return all of the pages of your website that are indexed in Google.

What you’re going to want to pay attention to is listed underneath of the categories shown below:

You might surprised to find out after running this query how many pages of your website are indexed in Google, and probably without you even previously knowing.

Many websites have a lot MORE pages indexed in Google that than they know, and this isn’t necessarily a good thing.

This phenomenon is what’s called index bloat, better know as when a website has a large number of low-value pages indexed in search. Often times, these pages are auto-generated by platforms such as WordPress and they contain little or no unique content.

A lot of these pages are often times going to be low-value pages that offer no value to Google or searches, and therefore we’re going to want to de-index these or remove them from being found by Google and listed in the search results.

So you know what to look for, these pages can be categorized into the following areas:

  • Pages with thin content (less than 100 words)
  • Archive pages
  • Page filters from faceted navigation
  • Category or tag pages (created by WordPress)
  • Pages with only an image file (old issue created by the Yoast plugin on WordPress)
  • Broken links (404 pages) which we will cover later how to handle
  • Old content no longer relevant such as news articles and press releases
  • User profiles that were auto-generated
  • Paginated pages
  • Mishandled http to https
  • Inconsistent www vs. non-www.

This is the first item in our checklist for good reason:

  1. Removing these extra low-value pages can result in HUGE traffic gains
  2. Removing these pages gives us less pages to work with as we make our way through the checklist, meaning less work for you.

When we are starting to look at potential client’s websites, this is the first query we run normally to find a lot of room for improvement, and to understand that different pages that exist in Google.

Below is a client example of de-indexing over 10k+ low-value pages from search, resulting in a 17%+ increase in website traffic in just a few weeks:

If your website has a lot of pages indexed in search, you won’t want to neglect this step, as this is a great opportunity to see some big traffic gains.

Improve Page Load Times

The loading time of your website is both an important ranking factor and can have a big (negative) impact on your conversion rates.

And it makes sense.

Would you stay on a website that takes 10 seconds for each page to load?

You’re probably nodding your head right now.

It’s important to provide an excellent experience to your users, and site speed is just one of the ways you can do that.

There’s two key ways you can improve your site’s load times:

  1. Analyze page load times and optimize your website to load quicker (probably the most obvious)
  2. Choose great hosting (there’s a big difference between $5 p/m hosting and $100 p/m hosting)

To get started, head on over to Google’s PageSpeed Insights Tool.

This tool is going to tell you exactly what you need to clean-up on-site in order to improve your page load times.

After you run the test, you’ll receive a rating between 1-100 for both the mobile and desktop version of your website.

Scroll down until you find a section labeled Opportunities which will list out the different line items for improving your site’s loading times.

Conclusion

Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines

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