Best Gym Crm And Email Marketing Software

No matter where you are in your business, managing your gym or fitness club requires a lot of time and effort.

Between marketing to new clients, maintaining relationships with existing customers, and keeping up with the day-to-day operations of your studio, it feels like there’s always something else you have to do.

That’s why we designed a gym management tool that makes it easy for you to run your business at every stage—from start-up to scaling. With [company name], you have everything you need to grow your business from one location to many, all in one place.

Best Gym Crm And Email Marketing Software

Gym owners or fitness professionals have to market their services and manage equipment installation. A CRM that allows you to integrate social media sources: provides marketing insights, and lets you send reminders for membership renewal will be the perfect match for this category. Have a look at the products below to choose the best CRM for Gym:

1. Zoho CRM

Zoho CRM is a tool quite similar to Salesforce, integrated by different tools and functionalities that you can use according to the needs of your company. It has a number of free options and paid PRO versions, which you can evaluate according to your needs. One of its great advantages is that it can be integrated with a multitude of other tools that are not necessarily complementary to its use.

Zoho CRM Features

Zoho CRM is a robust software that fulfills all your business requirements, from closing the deal and managing company data to collaborating with your colleagues. It provides CRM solutions according to the niche and size of your organization for an ideal sales experience which makes it one of the most coveted CRM tools in the market. Zoho CRM thrives in solving unique business scenarios with a quick turnout time and produces compelling results.

Here’s a wide range of features offered by Zoho CRM:

• Canvas design studio: Every business has different requirements, so it’s weird why you should not be able to personalize your software experience. Zoho CRM allows users to makeover their homepage, tabs and menu bar with Canvas design studio. You can add aesthetic background to your CRM software and work efficiently by placing the frequently accessed; tabs on your homepage.
• Journey orchestration: Zoho CRM allows users; to create flowcharts that will determine the next step in the customer journey depending upon the response. Zoho Command Centre provides a unique interactive experience to potential clients and existing customers by analyzing the customer’s intentions.
• Omnichannel: Zoho CRM integrates all of your communications sources in one platform and smoothens proceedings with incoming leads. Moreover, you can hold web conferencing, set up service portals and live chat, collaborate with colleagues, and get real-time updates within the Omnichannel.
• Sales Enablement: Zoho CRM provides surfeit options for sales tools and lets you conduct every sales-related activity with comfort. It increases visibility into the client interactions and empowers your business portal by constantly adhering to the pre-entered commands. You can prioritize specific leads, get alerts regarding opportunities and build up a document library to assist the sales rep in negotiations.
• Performance management: Zoho CRM allows you to set targets for your employees to provide added motivation and track their performance with the SPM tool. You can also classify clients according to region, budget, and services required. Moreover, it lets you deal with multiple currencies and see exchange rates that can bolster your business.
• Developer platform: Zoho CRM’s developer platform helps you make custom solutions; for your business needs without much coding. You can integrate and unify your data from various applications, create automation, and run deluge codes to configure the CRM. It’s a perfect platform to help your developers get familiar with CRM services and build exciting products.

Zoho CRM Pricing

Zoho CRM offers subscription plans for every business, whether small, medium, or large.

The ” Standard” plan is priced: at ₹1300/month/user. It offers custom dashboards, multiple pipelines, and 1 canvas design creation.

The “Professional” plan is priced: at ₹2100/month/user. It offers SalesSignals, validation rules, and inventory management.

The “Enterprise” plan is priced: at ₹3000/month/user. It offers CommandCenter, a Multi-user portal, and advanced customization.

The “Ultimate” plan is priced: at ₹3200/month/user. It offers Enhanced feature limits, Zoho Analytics, and 25 customizable canvas designs.

Small businesses can opt for “Bigin” by Zoho, priced at ₹550/month/user.

There’s also a free edition of Zoho CRM which offers essential management tools.

2. amoCRM

The specialization, and the detail that makes it peculiar, of amoCRM is the messaging. Thanks to its technology it adds a complete set of messaging applications to its arsenal, allowing it to respond quickly to potential customers and generate more sales. You can identify the progress of each potential customer, get a preview of the task status and get an overview of the overall sales status. It also has a mobile app.

amoCRM Features

amoCRM stores contact information regarding potential customers and leads, allowing businesses to increase their clientele base. It offers a plethora of options to simplify the tasks related to sales and marketing; while also providing analytical tools to keep track of every lead. 

Here’s a list of features that you can use inside amoCRM:

• Pipeline: It allows you to arrange leads based on how advanced the negotiations are. Whenever you create a new lead, it gets added to the “Initial Contact” section and can be moved; to further stages later on. Also, you can use the Digital pipeline to add lead sources like messaging applications, Email addresses, and Web forms, which will automatically move any inquires on the added source to the “Incoming Leads” section.
• Salesbot: It gives an automated response to all inquiries and is customizable so you can pre-enter the instructions. Salesbot is a great tool to engage with potential customers during off-hours and is accessible in every section of the Pipeline.
• Analytics: It provides a detailed assessment of all sales leads with an option to filter out the results you don’t want to see. You can check the Win-Loss record of every sales rep and generate client reports with the advanced filter options. Moreover, you can see what happens to negotiations at various stages and get a detailed analysis, which forecasts your future sales.
• Digital Pipeline: It saves you the trouble of cold-calling by automatically nurturing the client towards making a purchase and keeps you in touch with the latest advancements. You can add automated actions such as email responses or social media advertisements to every stage and set a reminder to call the client if the negotiations move swiftly. 
• WebForms: You can create web forms on amoCRM without any programming knowledge and customize every detail; as per your company’s requirements. This webform will integrate amoCRM with your website and move every submission to the “Incoming leads” section.
• Business Card Scanner: It’s a great tool to automatically add client information to the leads: from business cards. All you need to do is click an image of the card, and the system will automatically add it to the “Leads” section after recognizing it.
• Collaboration: Some of your business partners or employees may not use amoCRM, so for such instances, you can communicate through Lead cards by sending mail. The receiver will get a link that redirects to the lead card and gives access to the amoCRM.

amoCRM Pricing

amoCRM has 3 pricing options available depending on your requirements: Base Plan, Advanced Plan and Enterprise Plan. The Base plan offers intrinsic features and is priced: at $15 per month; The Advanced subscription is worth $25 per month and offers added benefits like widget creation, whereas The Enterprise Plan allows you to use amoCRM to its maximum capabilities: and is worth $45 per month. All these prices are applicable only for a subscription period of 6 months or longer.

3. SugarCRM

Another highlight is SugarCRM, with clients such as IBM, Audi or Zurich, which has a simple user interface and an intuitive personalisation platform, and has two types of CRM adapted to each user: a CRM for SMEs and a business CRM for large companies or multinationals.

SugarCRM Features

SugarCRM is a user-friendly platform built on open-source technologies like JavaScript and PHP to enable mobile computing solutions. It helps businesses build better professional relationships, work more efficiently and integrate with the complete customer lifecycle. SugarCRM has cloud portability, which allows you to switch data between public and private clouds depending on market conditions with minimal disruption.

Here are some unparalleled features offered by SugarCRM:

• Sugar Market: SugarCRM provides an all-in-one marketing automation tool that automatically prioritizes incoming leads based on client engagement. It also recognizes repetitive tasks and avoids them to ensure maximum work is done: in minimal time. 
• Revenue Generation: SugarCRM generates revenue for each marketing campaign to let you know where your funds are being used and whether they are yielding desired results.
• Google Ads integration: Users can access Google Ads management tools within the Sugar Market and create shrewd campaigns to target a new clientele base while maintaining the stronghold over existing customers.
• Ease of Use: SugarCRM is exceedingly easy to customize because of multi-API accessibility. Users can switch from their existing CRM service to SugarCRM by connecting the API’s, which leads to a high adoption rate. It allows users to personalize the menu bar and homepage for quick response to the incoming queries.
• Asset Library: SugarCRM simplifies the process of uploading, managing and storing assets to leverage within the emails, business website and other marketing documentation with the asset library. It supports various file types like images, documents, audios, gifs and CSS. Users can integrate SugarCRM with other content management systems with pre-built templates to get a more robust library.
• Sales Automation: SugarCRM’s sales tool offers accurate predictions on the possibility of closing a deal with its AI-powered tools. You can change your marketing patterns and sales process accordingly to attract more clients. Moreover, SugarCRM also provides automated operations to follow-up on potential customers during off-hours till a sales rep is assigned; to the task. You can use SugarBPM to review price quotations by comparing your services to other businesses and getting a fair evaluation of your product.
• Customer support platform: SugarCRM enables businesses to emphasize customer complaints and rectify the situation quickly. It provides a knowledge-based platform: that can be customized to help clients solve minor problems themselves. SugarCRM’s service platform automatically assigns cases to the most qualified representative by analyzing past work.

SugarCRM Pricing

SugarCRM offers 4 pricing options depending upon the products you pick.

The “Sugar Market” marketing tool is priced at $1000/month and can be accessed; by unlimited users.

The “Sugar Sell” sales automation tool is priced at $80/month/user and offers 60 GB storage along with phone support.

The “Sugar Serve” customer service tool is priced at $80/month/user and helps you smoothly assist clients.

The “Sugar Enterprise” offers a generalized subscription plan and is priced; at $85/month/user. It offers SQL-based reporting and SugarBPM.

The “Sugar Professional” plan is priced at $52/month/user and offers a CRM solution for small businesses.

4. Bitrix24

Bitrix24 is a free CRM full of customer management tools, support and marketing automation features. Available in the cloud and locally, for mobile devices and desktops. Includes all essential tools: sales funnels, channel management, sales reporting, 360 degree customer view, repeat sales support and sales automation.

In addition, it comes with dozens of available integrations, and you can also create your own applications using its REST API.

Bitrix24 Features

In the corporate world, most of the marketing-related work is done collectively, and using different software for each task can be costly as well as inefficient. Bitrix24 offers all necessary tools for businesses within a single platform and makes it easier to collaborate with your team members. Bitrix24 has its virtual ecosystem where you can tackle every task with ease on an interface.

 Here are some exclusive features of Bitrix24:

• Activity stream: It is the most happening place inside the Bitrix24 and is a perfect tool for communicating the project details with your employees. Think of it as a social media platform; where you can post project updates, create polls, follow relevant tags, and comment on posts.
• Virtual workspace: It is a great collaborative tool that helps you connect with the employees through video conferencing. Each call can have up to 48 members, and you can invite participants who don’t use Bitrix24. Moreover, you can track each employee’s work hours and progress through a Virtual workspace.
• Project Management: Bitrix24 offers the ability to create workgroups based on projects and assign tasks in several ways. You can approach each project differently, sort them according to the deadlines, and cumulate reports.
• Bitrix24.Drive: You can use the virtual drive inside the Bitrix24 to keep all your business-related files organized inside the system. Moreover, you can decide who gets access to each file and create new documents.
• CRM Space: It is your one-stop for all sales and marketing-related activities. You can customize the existing process templates or create a new one with the “Smart Process automation” without programming. CRM Space is designed: specifically to help you organize leads and lucidly automate processes.
• Sales Intelligence: Here, you can manage the traffic sources and see the ROI for each platform. It’s a perfect tool to assess your marketing strategy and see which sources generate more traffic. Users can connect their business website and get information on every lead through Sales Intelligence.
• Bitrix24.Sites: Bitrix24 has an inbuilt website creation tool that is easy to access and offers several templates to choose from. You can browse through the layouts according to your business niche or use an empty template to design a website from scratch.
• Marketing Campaigns: Bitrix24 allows you to target a specific audience through social media, Phone and E-mail. CRM marketing tool will identify genuine clients and help you connect with potential customers.

Bitrix24 Pricing

Bitrix24 currently offers 4 pricing options for users interested in getting the most out of CRM services.

The “Free” plan is best for the new users who want to get accustomed to CRM software and costs absolutely nothing.

 The “Basic” plan is priced at €49/month and offers customer support service along with some simple collaboration tools. 

The “Standard” plan offers advanced collaboration tools and an increase in user capacity. It is priced: at €99/month.

The “Professional” plan is worth €199/month and unlocks all features of Bitrix24. You can add unlimited users, which makes it suitable for established businesses.

5. Netsuite

NetSuite Customer Relationship Management software is a cloud-based CRM that offers a 360-degree view of your customers in real time. NetSuite CRM provides a continuous flow of information across the entire customer lifecycle, from leadership to opportunity, sales order, fulfillment, renewal, up-sell, cross-sell or support.

NetSuite Features

NetSuite has developed over the recent years and was one of the first cloud-based ERP+CRM systems. It is a multi-tenant SaaS solution that helps small and medium-sized organizations grow faster with customizable workflows. NetSuite provides unmatchable visibility and control over your entire business with its cloud-based applications that improve organizational productivity.

Here are some fascinating features that make NetSuite unique:

• Enterprise Resource Planning: NetSuite provides businesses with complete control over data and resource planning. From handling financial operations to processing order-related information, you can automate all manual workflows with NetSuite’s ERP. You can increase the productivity of an organization with ERP as it provides a clear vision of each business procedure.
• Global Business Management: NetSuite’s Global business management provides unrivaled visibility into operations in real-time. It allows multi-National businesses to manage complexities due to currency differences, tax policies, and legal conformity. Such organizations need to consolidate in regional areas while adhering to the company’s essence, and GBM makes that happen.
• Sales Force Automation: NetSuite allows users to automate administrative actions and sales operations, reducing the employees’ workload. You can identify potential issues, create financial projections and track employees’ performance to get a better outlook on your business activities.
• OpenAir: NetSuite’s OpenAir optimizes resources and employee allotment according to the skills required for a particular task. OpenAir creates various scenarios for every lead to maximize revenue and improve the chances of securing an opportunity. You can automate customer engagement and let OpenAir choose the right employee for each interaction based on past work and favorable conditions.
• SuiteCommerce: NetSuite helps e-commerce businesses automatically update online orders to the back-end to manage them centrally and reduce the processing time while increasing accuracy. SuiteCommerce allows B2B and B2C websites in unifying the front-end and back-end to remove manual operations and get higher client engagement.
• Timesheet Management: NetSuite assists Project managers to review time-based tasks and recording the working hours of employees. You can view relevant information like “Start Date”, “Work Done”, and “Estimated completion time” to get an overview of performance. Moreover, you can reassign tasks through Timesheet Management to finish projects urgently.
• Project Analysis: NetSuite offers analytical tools that provide concurrent updates for every service rendered by your organization. You can track each lead individually to get a better statistical understanding of the client’s requirements. Moreover, you can share reports with colleagues through NetSuite to ensure everyone is on board with project advancement.

NetSuite Pricing

NetSuite does not offer a general subscription plan, and users have to fill in a form mentioning their requirements, business size, and budget. Once done, you’ll be contacted: by the customer executive regarding the best customizable tools for your organizational needs.

best gym software

1. Coast
   Best program for managing your staff and gym facilities.

Coast is a great gym management option for managing your team and tracking essential operations in your fitness facility. Using Coast, you can easily stay in touch with employees, share and manage schedules, create to-do lists, and manage work orders when equipment malfunctions. Coast is available for both mobile and desktop use, and offers a free basic plan.

Key Features:
Easily send information to your team and keep everyone in the loop;
Create and track daily “to-do” checklists—ranging from opening and closing checklists to cleaning tasks;
Build schedules effortlessly, and increase employee accountability with automatic shift reminders;
Share the business calendar to keep your team up-to-date with important events, workout classes, and more;
Create, track, and assign work orders to manage maintenance in your facility.
Pros:
Mobile app ensures team access from anywhere;
“Seen by” feature improves team accountability;
Easy to use, and quick set-up process;
Recurring feature enables daily automation of checklists and tasks;
Acts as an all-in-one solution for communications, scheduling, tasks, and work orders.
Cons:
No ability to set an hourly-recurring task or checklist;
Limited emoji reactions for messages;
Limited integrations to point of sales (POS) system.
What People Think About Managing Their Gym with Coast:
Capterra – 5/5
G2 – 5/5
Google Play Store – 4.4/5
Apple App Store – 4.7/5
Pricing:
Free Plan: Yes — includes unlimited messaging, scheduling, and tasks, plus file storage up to 5 GB. Try Coast for free now to improve your gym operations!

Paid Plans: Several.

The Starter plan is available for $4 a user per month.
The Plus plan is available for $8 a user per month.
The price of the Professional plan (for larger teams) is undisclosed on the Coast website, but a demo of the software may be requested.

2. Zen Planner
   Best program for marketing + brand awareness for your gym.

Zen Planner

Zen Planner is a comprehensive software that enables easy scheduling, member self-service, generation of customized reports, and many other helpful features. The program also offers some built-in marketing features to drive traffic to your gym’s website, and ultimately through your front door.

Key Features:
Quick integration with other websites and programs;
Simplified and streamlined billing process;
Automated functionality enables gym owners/managers to waste less time;
Reporting feature allows easy analysis of income and revenue;
Built-in marketing boosts gym memberships and brand awareness.
Pros:
Members can easily check themselves in and out;
Simple and effective integration with existing systems;
Automated billing and scheduling increases efficiency;
Improves client engagement and satisfaction.
Cons:
Discrepancy between desktop and mobile app features (more limited mobile functionality);
Program offers so many features that it can be complicated to use and learn;
UI has a bland, dated look.
What People Think About Managing Their Gym with ZenPlanner:
Capterra – 4.3/5
G2 – 4.4/5
Google Play Store – 3.2/5
Apple App Store – 2/5
Pricing:
Free Plan: No

Paid Plans: Several based on the size of your active members.

$117 for 0-50 members.
$157 for 51-100 members.
$197 for 101-250 members.
$251 for 251+ members.

3. Mindbody
   Best program for managing member payments.

Mindbody

Mindbody is a good gym management software option that improves both onsite and offsite operations. The program enables live streaming for fitness classes without any fancy equipment—all you need is a smart phone. Users will enjoy a simple and intuitive design that makes it easy to lead a virtual workout class. Mindbody is available for desktop download, as well as for mobile and tablet use.

Key Features:
Ability to teach fitness classes online with live stream and on demand video;
Built-in marketing helps you grow your client base;
Flexible point of sale that allows your client to pay online or in person;
Works with your brand image to create a customized app interface your clients will recognize;
Allows self-serve instant check-in for members;
Intuitive integration streamlines booking & scheduling from any device.
Pros:
Easily monitor attendance and sales from anywhere;
Recurring workshops, classes, and payment set-up saves time;
Virtual functionality (live streaming, etc.) makes classes more accessible to members;
Clients get their own profile to manage their membership, payment methods, and reserve spots in class.
Cons:
Difficult to use, navigate, and onboard new employees;
User interface has an outdated and cluttered feel;
Too many updates result in having to frequently relearn the software.
What People Think About Managing Their Gym with Coast:
Capterra – 4.5/5
G2 – 3.7/5
Google Play Store – 4.5/5
Apple App Store – 4.9/5
Pricing:
Free Plan: No

Paid Plans: Several.

The Starter plan is available for $129 per month.
The Accelerate plan is available for $259 per month.
The Ultimate plan is available for $399 per month.
The Ultimate Plus plan is available for $599 per month.

4. Glofox
   Best program for taking control of your gym.

Glofox

Glofox helps gym owners and managers run things more efficiently, with administrative tools such as membership plan creation, contract and renewal storage, class scheduling, and more. The software also tailors their services to specific fitness niches, including gyms, yoga studios, cycling studios, HIIT, and martial arts centers. Glofox offers a demo version of their program, as well as discounts on certain long-term payment plans.

Key Features:
Marketing tools help generate new leads for fitness businesses;
CRM system speeds up the sales process and converts more visitors to members;
Quickly set up and manage your class schedule and memberships;
Mobile app enhances member experience as they book classes, make purchases, and engage with your gym;
Automated emails and push notifications deliver relevant messages to your members.
Pros:
Easy to use;
Sleek platform design;
Simple integration process;
Automated features reduce wasted time.
Cons:
Limited information provided from reports;
No ability to schedule clients regularly over long-term time frames;
Courses don’t appear on the staff calendar or app.
Lots of manual steps needed to make edits to memberships.
What People Think About Managing Their Gym with Coast:
Capterra – 4.6/5
G2 – 4.4/5
Google Play Store – 3.5/5
Apple App Store – 4.5/5
Pricing:
Free Plan: No

Paid Plans: Several. Pricing for the plans is not disclosed.

5. EzFacility
   Best program for overseeing administrative details.

EzFacility

EzFacility is a unique software that caters to many areas of fitness. A few of these niches are baseball, gyms and fitness centers, ice rinks, and indoor soccer. With a dedication to making administrative tasks easier through an accessible platform, EzFacility allows you to manage scheduling, payments, member profiles, and other features directly from your phone. Unlike their competitors, they also offer a free trial version of their software.

Key Features:
Color-coded schedule enables quick view of classes and capacity;
Membership profiles allow easy interaction with and tracking of member activity;
POS system is accessible from all devices to keep track of in-house coupons, inventory, and more;
Self-service client portal allows members to manage their own accounts and memberships;
Marketing tools enable business exposure and boost brand awareness.
Pros:
Extensive reporting;
Easy to stay organized;
Easy to set up and user-friendly;
Provides online access to forms, waivers, payment options, and more;
Flexible software and easy to integrate.
Cons:
Limit options in merchant card service integration;
Not user friendly to let gym clients view their accounts;
No offline capabilities;
UI is a bit clunky;
Learning curve for getting the most out of all provided features.
What People Think About Managing Their Gym with Coast:
Capterra – 4.5/5
G2 – 4.5/5
Google Play Store – N/A
Apple App Store – N/A
Pricing:
Free Plan: Free Trial.

Paid Plans: Several. Pricing for the plans is not disclosed.

Conclusion

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