Best Keyword Rank Tracker

If you’re a blogger or brand, ranking on the first page of Google is your ultimate goal. There’s no point in having a blog if no one can see it or find it on Google. It’s like throwing a party in an empty house with no furniture.

That’s why it’s so important to track your keyword rankings. That way, you know where you stand with Google and how your posts are performing over time. Tracking your keyword rankings is also crucial for reporting back to clients and stakeholders.

Best Keyword Rank Tracker

1. SEMrush

semrush rank tracker tool

SEMrush is the best rank tracker tool for monitoring your keyword rankings. It is a complete SEO toolkit and is preferred by many digital marketing professionals.

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This is the tool that we use for WPBeginner and our other companies.

With help of SEMRush’s positioKnowledge panel.

SEMrush gives you an overall landscape of your rankings by showing you how many search terms are in the top 3, 10, 20, and 100. You can even see your ranking distributions over time.

semrush position tracking feature

Another powerful feature of SEMrush is that you can track your competitor’s keywords as well. You can add up to 10 URLs of your competitors and track their search engine performance.

Plus, you can use SEMrush to perform keyword research, find backlink opportunities, conduct a detailed competitor analysis, find paid keywords, track social media performance, and more.

Pricing: WPBeginner users get a free 30 day trial of SEMrush. Paid plans starts from $99.95 per month.

2. Ahrefs

ahref best serp tracking tool

Ahrefs is another excellent rank tracker tool. Similar to SEMRush, it is also a comprehensive SEO and digital marketing platform.

With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you want to track to your Ahrefs dashboard.

Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

For each keyword, you can see their current position, search volume, total traffic they are getting, keyword difficulty, and if the keyword is in a SERP feature like the People also ask section.

ahrefs rank tracker feature

You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them with your own website. However, if you are looking for more in-depth competitor analysis, then we suggest using its other features.

For instance, you can enter a URL in the Site Explorer feature and find the number of backlinks, organic keywords, and identify content gaps.

Similarly, you can use Ahrefs for conducting a site audit, use Keyword Explorer for researching search terms for your content, and more.

Pricing: Ahrefs prices start from $99 per month.

3. MonsterInsights

monsterinsights best analytics wordpress plugin

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily set up Google Analytics in WordPress and view the data you need right in your WordPress dashboard.

MonsterInsights helps you monitor keyword rankings inside the WordPress admin area. You can view the Search Console report to see your site’s top 50 Google search terms and where you rank for them.

It will also show the number of clicks, impressions, click-through rate (CTR), and the average position for each keyword. This helps you optimize your website and boost rankings. For instance, you can find content that ranks at 11 or 12th position, you can optimize those articles to bring them to the first page.

monsterinsights search console report

Note: You will need to connect Google Search Console with Google Analytics in order to unlock these reports in MonsterInsights.

Pricing: MonsterInsights Search Console report is available in its Plus plan, which costs $99.50 per year.

4. SERPWatcher by Mangools

SERPWatcher by Mangools

SERPWatcher by Mangools is a powerful SEO toolkit which allows you to easily track SERP for your business.

You also get access to their SERPChecker, Link Miner, Keyword finder, and Site Profiler tools, which makes Mangool a good alternative to some pricey SEO platforms.

It is a user-friendly tool and you can get started in just a few minutes. Simply add your website, selecting a location you want to track, select the platform (desktop or mobile), and then enter your keywords.

In the SERPWatcher report, you get a detailed picture of how your website is performing in SERPs. It shows you each keyword’s ranking, change in positions, average position, best position, search volume, and estimated visitors per month.

serpwatcher serp tracking report

In addition, you can also view your site’s performance index, estimated visits, keyword distribution, and position flow.

SERPWatcher allows you to get daily ranking updates through email alerts. This helps you stay on top of any changes that might occur in the SERPs and act quickly.

Pricing: SERPWatcher prices start from $29.90 per month.

5. SE Ranking

se ranking rank tracker tool

SE Ranking is another great tool to monitor SERPs for your business. It is very easy to use and helps you keep your SEO strategy on track.

Using its Keyword Rank Tracker feature, you can monitor your website’s search terms on Google, Yahoo, Bing, Yandex, and YouTube. SE Ranking also lets you track keywords based on geographic locations and devices.

To start, you can use the SE Ranking’s wizard by entering your site’s URL, add keywords you want to track, and specify the search engine and country.

You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.

When you have added your website and keywords, you can use SE Ranking’s dashboard to monitor rankings, view historical data, track competitors, and much more.

se ranking dashboard

In addition to tracking your search terms, you can use SE Ranking to analyze your traffic, measure SEO potential, create a marketing plan in real-time, conduct website audit, monitor backlinks, and more.

Pricing: SE Rankings prices start from $31 per month for tracking 250 keywords.

6. Serpstat

serpstat rank tracker tool

Serpstat is the last SERP tracking tool on our list and is an all-in-one SEO solution. You can use it to analyze your website, conduct keyword research, find backlinks, and monitor keywords.

The tool offers a clean dashboard where you can control all your settings and perform different actions. To track your search term rankings, go to the Rank Tracker option.

After that, create a new project, enter your website details, select your search engine options, and add the keywords you want to monitor.

Serpstat lets you view the position changes of your search terms, compare them with your competitors, group your keywords, and much more from your dashboard.

serpstat dashboard

Compared to other tools on our list, SERPStat offers more visual reports and an intuitive dashboard. You get graphs and charts that give you a birds eye view of your reports which you can further drill down.

However, the tool is not the most beginner-friendly and it can take some time getting used to its interface and navigating through its options.

Pricing: Serpstat prices start from $69 per month.

best rank tracking software

1. SE Ranking.

Best For Real-Time Keyword Rank Tracking

SE Ranking Homepage

SE Ranking is a top pick for a rank tracking software tool among business owners, digital agencies, and the SEO pros since it’s an all-in-one keyword rank tracking platform. It ensures 100% accurate real-time rankings of your website’s keywords across major search engines based on country, city level, and region.

Additionally, the software offers a range of tools to help control SEO rankings. While its in-depth website audit tool can help push a website’s ranking to the top ten search results, the backlink checking (which is important for link building) and monitoring tool provides data on key parameters and backlinks.

SE Ranking can also check the site’s performance for SERP features. You may add up to five competitors, compare ranking results, and see how your website performs on Google, Bing, Baidu, Yahoo, etc.

Even if you don’t know your competitors, the platform will give you an idea by providing insight into the top search results.


SE Ranking is a complete package offering all of the features and tools to help improve your website’s overall SEO performance. You can use it to discover ads and keywords competitors use in their paid and organic search campaigns.

Here is a list of features SE Ranking has to offer:

  • Alerts about modification on site
  • Keyword suggestion and grouping
  • White label reports
  • Backlink monitoring
  • Offers API and scripts for experts
  • SEO reporting tool
  • Social media management
  • B2B features make the SEO journey smooth and enjoyable


SE Ranking Pricing Page

SE Ranking has a custom pricing structure where the amount you pay will depend on factors, such as frequency of tool use, length of the subscription period, and the number of keywords.

You may opt for a plan of one, three, six, and nine months, or a year, and choose the required ranking check frequency. That said, here’s a breakup of SE Ranking’s pricing plans:

1. Essential plan at $24.8/month

  • Up to 15,000 keyword checks
  • Monitors performance of up to ten websites
  • Website audit for 35,000 pages

2. Pro plan $56.8/month

  • 600,000 keyword checks
  • Monitors performance of unlimited websites
  • Website audit for 200,000 pages

3. Business plan at $120/month

  • 1,500,000 keyword checks
  • Monitors performance of unlimited websites
  • Website audit for 550,000 pages

The software also offers a pricing plan calculator to help you decide which plan to choose and they offer a 14-day free trial.Try SE Ranking

2. SEMRush.

Best For Digital Marketing And SEO Professionals

SEMRush Homepage

SEMRush is a reliable digital marketing platform that serves as an accurate position or keyword tracking tool for SEO professionals. It collects data from Google and monitors the rankings of any domain, URL, or subdomain for the keywords tracked daily.

This makes it one of the most reliable rank tracking software tools on the market today.

The data helps you track your website’s position at local and national levels, on both mobile or desktop. Additionally, you may filter the data using any of its 16 SERP features to know which keywords trigger which features and if your domain ranks on the particular search engine.

SEMRush also helps you determine your real competition in organic search. Simply switch to the Competitors Discovery Tab and discover all of the domains that rank for target keywords sorted by level of visibility.


SEMRush tracks keywords to help websites rank by organizing and allocating them into meaningful segments. It then filters reports by tags to provide a more focused view of your SEO ranking.

This is a brief list of features SEMRush offers:

  • Accurate local map pack rankings
  • Helps discover essential competitors
  • Keyword segmentation
  • Reports on worldwide rankings
  • Alerts in case of crucial position changes


SEMRush Pricing Page

SEMRush offers subscription plans to meet everyone’s requirements, be it marketing newbies, SMEs, marketing consultants, or large agencies and enterprises. You may opt to pay for the following plans monthly or annually and save up to 17% of the price plan.

1. Pro Plan at $119.95/month

  • Five projects
  • Tracks 500 keywords with daily updates
  • Up to 3,000 reports per day

2. Guru Plan at $229.95/month

  • 15 projects
  • Tracks 1,500 keywords with daily updates
  • Up to 5,000 reports per day

3. Business Plan at $449.95/month

  • 40 projects
  • Tracks 5,000 keywords with daily updates
  • Up to 10,000 reports per day

You may choose to cancel, downgrade, or upgrade your subscription plan at any time. SEMRush promises to give you a full refund if done within the first seven days, no questions asked.Try SEMRush

3. SERPWatcher.

Best For Daily Rank Tracking

SERPWatcher Homepage

SERPWatcher can help keep a tab on the organic traffic potential of your website daily. After all, it allows beginners to go from initial setup to reviewing daily rankings within 30 seconds. You just have to enter the domain and start tracking.

This platform also provides email alerts to notify you of any significant changes in ranking positions. Additionally, you get precise local ranking data of more than 50K locations, including states, cities, countries, and DMA regions – crucial for rank tracking.

The changes and data obtained can be further shared with clients and team members using SERPWatcher’s interactive report sharing feature. Just schedule the reports based on priority.


SERPWatcher is a simple and intuitive rank tracker for beginners and professionals alike. Alexa, Airbnb, Skyscanner, and Adidas are just a few of the big names that trust its credibility as a rank tracking platform.

Here are a few of the features SERPWatcher has to offer:

  • Daily keyword tracking
  • Mobile and desktop-friendly
  • Shareable interactive reports
  • Tracks rankings over 50K locations
  • Performance index to know about organic traffic potential of the website
  • Organizes keywords with tags


SERPWatcher Pricing Page

SERPWatcher offers a 48-hour money-back guarantee. So, even if you’re not satisfied with it, you may request a refund by canceling any of the following monthly or annual subscription plans.

1. Mangools Basic Plan at $49/month

  • Annual plan at $29.90/month
  • 100 keyword lookups/24 hours
  • 200 of 700 keyword suggestions/search
  • 25 competitor keywords/search

2. Mangools Premium Plan at $69/month (Best Value)

  • Annual plan at $39.90/month
  • 500 keyword lookups/24 hours
  • 700 of 700 keyword suggestions/search
  • Unlimited competitor keywords/search

3. Mangools Agency Plan at $129/month

  • Annual plan at $79.90/month
  • 1,200 keyword lookups/24 hours
  • 700 of 700 keyword suggestions/search
  • 1,200 SERP lookups/search

Try Mangools

4. Wincher.

Best For Affordable Keyword Tracking

Wincher Homepage

Wincher is one of the most cost-effective rank tracker tools that help online businesses follow their SEO efforts and progress. But that doesn’t mean affordability comes in the way of its functionality.

The powerful rank-checking software comes with features that let you monitor keywords efficiently. Consequently, it has helped brands gain quality traffic from organic searches, improving overall SEO performance.

Wincher also has a range of tools to help you find and focus on high-volume keywords that both you and competitors might not have known existed. You can further grow your business by outranking competitors while keeping track of their ranking positions.


From keeping track of ranking data to customizing it into automated and manual reports, Wincher can do it all. It helps make your marketing outcomes clear at affordable pricing.

Here is a list of features the software offers:

  • Boosts ranking positions on SERPs
  • Provides daily reports via emails
  • Monitors competitors
  • Automatic keyword recommendations
  • Accurate local ranking data across 180 countries
  • Complete API access
  • Multiple device accessibility


WIncher Pricing Page

Wincher has one of the most flexible and cost-effective pricing models. You can opt for any of its monthly and annual subscription plans based on your business size and keyword tracking requirements.

1. Starter Plan at 29€/month or $34/month (approx)A Message from EventigeSupercharge Email MarketingEmail Marketing Matters; Time To Boost Yours!LEARN MORE

  • Annual plan at 24€/month or $28/month (approx)
  • Tracks 500 keywords per day
  • Ten websites

2. Business Plan at 59€/month or $70/month (approx)

  • Annual plan at 49€/month or $58/month (approx)
  • Tracks 1,000 keywords per day
  • Unlimited websites
  • White-labeled reports and API access

3. Enterprise Plan at 249€/month or $295/month (approx)

  • Annual plan at 199€/month or $235/month (approx)
  • Tracks 5,000 keywords per day
  • All features of the Business plan
  • Gives project permission to external users

If you need to track over 10,000 keywords, get in touch with the team for a tailored quote.

5. Advanced Web Ranking.

Best For On-Demand Rankings

Advanced Web Ranking Homepage

Advanced Web Ranking helps tackle on-demand keyword rankings for online businesses. It gathers accurate and fresh ranking data across any device, language, and search engine within an hour.

Additionally, it helps create engaging SEO reports with customizable layouts, which can be shared with clients in minutes via links and user accounts. In turn, you can access these white-label reports from any device, be it a desktop or mobile.

Advanced Web Ranking also provides a landscape overview of competitors by monitoring the keywords they use to rank on SERPs. Marketers can use the data to determine marketing strategies and discover emerging competitors.

It also provides an aggregate list of websites you compete against across the entire keyword set.


Big brands, such as Microsoft and Amazon, use AWR to grow their business. Over the years, the platform has also managed to improve its functionality and intuitive user interface.

The following is a list of features Advanced Web Ranking has to offer:

  • Custom and engaging SEO reporting
  • Desktop and mobile-friendly
  • Competitor insights and discovery
  • Unlimited websites and users
  • Includes all of the SERP features
  • Supports multiple language tracking
  • Powerful API and data integration


Advanced Web Ranking Pricing Page


Let us know your thoughts in the comment section below.

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