Best Keyword Ranking Tool

A keyword ranking tool helps you to see how your website is currently ranking for different search terms. This is important because you want to know what the best practices are for your keywords so you can improve them. In addition, you also want to know which keywords are most popular with your visitors and how often they are used in order to create more effective SEO strategies. The good news is that there are a lot of tools out there that will give you this information, but not all of them work as well as others do.

If you have never heard about a keyword ranking tool before then don’t worry because it’s very easy to learn about this topic online. There are many websites that offer tutorials on how to use these tools and even some free ones that will help give you an idea of what the process entails.

Best Keyword Ranking Tool

  1. SE Ranking
  2. Semrush
  3. AccuRanker
  4. Ahref’s
  5. Advanced Web Ranking
  6. Moz
  7. WooRank
  8. Serpstat
  9. Seobility
  10. Authority Labs
  11. SEOptimer

Comparing the Best Google Keyword Ranking Tools

NameBest ForFree TrialRatingsFees (Full Course)
SE RankingBusiness owners, SEOs, and Digital agencies.14 daysEssential Plan: $31/month,
PRO Plan: $71/month,
Business Plan: $151/month.
SemrushSmall and Medium Businesses, Guest blogging.7 days$99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.
AhrefsAll businesses$7 for 7 daysBasic Plan – $99/month,
Business Plan – $399, Agency Plan – $999.
Advanced Web RankingsDigital Agencies and In-House SEO.30 Days$49/month
MOZAll businesses30 Days$99-$599/month

Let’s see a detailed review of these ranking check software.

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#1) SE Ranking

SE Ranking – Best for business owners, SEOs, and digital agencies looking for an all-in-one SEO solution on one platform, quick report building, tracking SEO progress, and other essential tasks.

Price: 14 Day Free Trial, $31/mo Essential Plan, $71/mo PRO Plan, $151/mo Business Plan. Get 20% off for an annual subscription.

SE Ranking

SE Ranking is a well-known SEO platform for its accurate keyword rank tracking, detailed backlink research, and in-depth website audit. It has a straightforward user interface, even for the complex competitor and keyword research of paid and organic search.

SE Ranking has an easy-to-manage dashboard, intuitive report builder, page change monitoring tool, and multi-user access for even better teamwork!

More than 600k users and 25k businesses trust SE Ranking for its outstanding SEO and digital marketing solutions. It is the best tool out there to solve multiple SEO issues and get better team results instantly.


  • 100% accurate Keyword Rank Tracker
  • Google Ads/Maps/SERP features monitoring.
  • Competitor SERP results
  • Google Search Console and Google Analytics Integration.


  • Slow loading when updating big lists of data.
  • The platform is overwhelmed with hidden features that can be easily overlooked.

Verdict: Overall, SE Ranking is best for business owners, SEOs, and digital agencies because it helps analyze the market, spy on competitors, find issues preventing better business results, and create the best-performing SEO strategy.

The software is great for beginners as well as professionals since it has a comprehensive SEO toolkit maintained by a knowledge base, blog guides, and video tutorials.=> Visit SE Ranking Website

#2) Semrush

Semrush – Best for small and medium businesses, guest blogging, and analyzing strategies of competitors. Also great for technical SEO audits.

Price: 7 Day Free Trial, $99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.

#2) SEMrush

Semrush has been leading the charge on rank checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.

Semrush has proven to be a salvation to many e-commerce stores and website owners in understanding the SEO strategies of their competitors. It is the best tool out there for small and medium-sized enterprises.


  • Organic Research
  • Product Listing ADS
  • Traffic Analytics
  • Advertising Research


  • Expensive for advanced features.
  • Reporting of inaccurate data regarding backlinks and advertisements.

Verdict: Overall, Semrush is best for small and medium-sized businesses, and can effortlessly help the users in creating guest blogging strategies and competitor analysis.

It also works just fine in conducting thorough keyword research in efforts to make your content rank higher. For amateurs, this tool can prove to be a little complicated.=> Visit Semrush Website

#3) AccuRanker 

Best for Large Enterprise Businesses with money to spare for keyword tracking.
Price: 14 Days Free Trial, $49/mo for 500 keywords, $2499/mo for 100,000 keywords.


AccuRanker is a phenomenal tool that allows you to track positions for up to 100,000 keywords. Thanks to the integration of tools like google search console and google analytics, as the users can hope to receive comprehensive and insightful data for every keyword.

The icing on the cake is the fact that AccuRanker allows you to compare keyword rankings to your top 10 competitors. Your rankings are updated on a daily basis, thus the data you get is always fresh. Moreover, AccuRanker doesn’t limit the number of domains the users would like to track.


  • Daily Rank Checks
  • Google Search Console and Google Analytics Integration
  • Unlimited Domains
  • Unlimited Users
  • User-Friendly Interface


  • Limited Keyword Tracking
  • Price

Verdict: AccuRanker’s best feature is its user-friendly interface, thereby allowing data to be presented in a comprehensive and visually appealing way.

However, AccuRanker specializes in rank checking only and ends up costing the same as other more all-inclusive rank checking tools in the market. If you are looking for an all-in-one SEO solution, then AccuRanker is not a tool for you.


#4) Ahrefs

Best for All businesses and helps to create a content strategy & get a clear backlink analysis report.

Price: No free trial, $7 For a 7-day trial, Basic Plan – $ 99/Month, Business Plan – $399, Agency Plan – $999.


Ahrefs has quickly cemented itself as a personal favorite of many SEO professionals and entrepreneurs, and rightfully so. It is the second-fastest web crawler, behind Google, and also possesses one of the best interfaces when it comes to rank checking tools.

Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. This tool can crawl across the web and amidst tons of data to boost your search engine rankings.


  • Content Explorer
  • Ranking History
  • Helps to Generate Numerous Keywords
  • Monitor Outbound Links


  • Slow loading time for tools
  • Expensive Monthly pricing

Verdict: As per the reviews, the tool possesses one of the best user interfaces in the industry. It helps in getting website improvement tips, getting a clear backlink report, and knowing what URL rating is. This tool is great for SEO strategies, content marketing, and rank tracking.

Website: Ahrefs

#5) Advanced Web Ranking

Best for Digital Agencies and In-House SEO, work for rank tracking across multiple devices.
Price: Trial Period of 30 Days, $ 49/mo – $499/mo.

#4) Advanced Web Ranking

Advanced Rank Checking is a powerful rank checking tool that contains an array of useful features. It displays accurate rankings in around 130 countries and 22 search engines. The tool is also known for allowing the tracking of location-specific rankings attached to zip code.

The tool also allows users to compare their ranking performance with that of their competitors. It can also record SERP Features. The tool updates rankings daily, thereby ensuring that the data remains fresh.


  • Google Search Console and Google Analytics integration.
  • Daily rank checks
  • Customer support
  • Comprehensive keyword data


  • Limited Keyword Tracking
  • Not suitable for amateur users.

Verdict: Advanced Rank Checking is a very useful tool when it comes to rank checking and can fetch an exhaustive amount of data from Google Search Console and Google Analytics. It does, however, limit the number of keywords that you can track as 35000.

keyword ranking in seo

There are so many facets to SEO that it feels to many people that there is no end to what they can learn. 

Even if you know a moderate amount about it, you may not have a clear idea about keyword ranking and how it works.

If you aren’t sure what keyword ranking is in SEO, you don’t know whether you need to improve that ranking, and that can be bad for business. 

But don’t worry. In this blog post, we’ll explain what exactly is a ranking and what does SEO has to do with it.

  • What is Keyword Ranking in SEO?
  • How Can You Check Your Keyword Ranking?
  • How Can You Improve Your Keyword Ranking?
  • Wrap Up: Keeping an Eye on Your Keyword Ranking

What is Keyword Ranking in SEO?

Search engines rank a lot of things, and keywords — words and phrases that SEO practices require you to put into your content — are one of the most important. 

In SEO, keyword ranking is your page’s place in search results pages for specific search words.

When a user types search terms into Google that relate to your page’s subject matter, the spot your URL appears is your keyword ranking.

How Can You Check Your Keyword Ranking?

Google offers a tool called Search Console that can help you monitor your rankings for specific keywords.

It’s also helpful for seeing the keywords that people are using to get to your site. 

You can use it to measure your traffic coming in from Google and see the queries people use and the new keywords that would be best to use on your site. 

Search Console also provides a report called Performance that allows you to see the exact URLs that are bringing people into your site. 

The average position of your site in search results is offered along with:

  • Your click-through rate.
  • Your raw numbers of clicks.
  • How many impressions you had.

All of these figures can show you how effective your site is. If the numbers are bad, it’s time to make some changes.

Here’s extra clarification: 

Click-through rate

This rate is the number of clicks that were made to your site divided by the number of impressions that you got. 

The CTR shows you how likely people are to click on your site when they see it. This metric can tell you whether your site is making a good or bad impression on users.

Number of clicks

This is the number of times someone clicks from your search result through to your site. 

This often goes hand-in-hand with keyword rankings. If you have high rankings, people are exponentially more likely to see your website and click on it.

Number of impressions

This metric is tied to how people are perceiving your website when they see a link to it. 

It captures how many times your link was seen by Google users in the search results, but this doesn’t mean that the user necessary actually laid eyes on it. 

It’s just an idea of how many times your link popped up in the results.

Average position

This is an average of the highest result your site has gotten for a specific keyword. 

It is averaged because this number tends to fluctuate quickly. 

To see your keyword positions, go to the Coverage report and look at the positions that are under the Queries tab. 

How Can You Improve Your Keyword Ranking?

There are a number of ways that you can improve your ranking for various keywords. 

1. Find out what your rankings are

You can’t tell if you’ve improved if you don’t have some baseline numbers. 

Keep a record of what the rankings were for your top keywords so that you can tell when your efforts have improved that ranking.

2. Look for the keywords that people are using to find you

And make sure to check out the keywords that are currently on your website. 

Maybe you can get better results only by optimizing the existing keywords on your content. 

3. Focus on the actual experience that the user has

Things like a quickly-loading page and a clean design can help people to enjoy their experience more.

Make sure the content gives them value and the site is easy to use. The more time people spend on your page, the more likely they are to take an action that might be profitable for you.

4. Make sure your titles and your title tags are optimized

Optimized for both search engines and readers, ok?

You want them to communicate well with search engines, but you also want them to be eye-catching and tempting for humans. 


Let us know your thoughts in the comment section below.

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