Best Marketing Tools For Gyms

Gyms are a great way to improve your health and your lifestyle. They can also be an important part of a community, where people share experiences and support each other in reaching their goals.

If you’re running a gym, you can use marketing tools to help you build your community and attract new members. These tools will let you easily plan and execute campaigns that get results! In this article, we’ll go over some of the best marketing tools for gyms.

Best Marketing Tools For Gyms

#1 – Canva [Free]

Canva lets you create beautiful social media graphics, pricelists, or posters easily. No expensive design software or creative skills are needed!

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Its simple interface and drag-and-drop features allow you to design stunning graphics and create a professional brand. We often use it to create graphics for our agency clients…

Canva includes millions of images, filters, icons, and fonts, many of which are totally free. Some images cost $1 but the free ones are really high-quality (unlike the usual cheesy stock photography).

Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates
Image for Fitness Business Templates

#2 – Buffer [Free]

Save time managing your social media presence by scheduling, publishing, and analysing all your posts in one place.

Buffer shares your content at the best possible times throughout the day, so that your followers and fans see your updates more often. This helps you get the most out of each post, by maximising exposure. It also allows you to prepare your posts in weekly batches to save time and ensure consistent visibility.

You can even schedule shares, retweets, or repins as you discover them. Easily add content to your queue using their browser extensions or mobile apps. This helps you save time and get more done by working from anywhere.

Buffer works across Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Their free account lets you connect 3 profiles and schedule up to 10 posts in advance. If you need more than this, then their paid accounts start from $15.

You might also like… 25 Gym Marketing Ideas For Your Fitness Business.

#3 – MailChimp [Free]

MailChimp enables you to design and send professional-looking emails to your audience.

Simply adapt one of their pre-existing templates, adding your own logo, colours, and content. You can even create emails on your mobile, which is perfect if you’re on the go. Maximise those ten minutes between client sessions or time on your commute (assuming you’re not driving!).

You can also use their analytics reporting to understand what your audience likes and what kind of content is likely to work well in future emails.

The beauty of email marketing is that you totally own the space. Facebook might change its algorithms or Twitter might block your account, meaning you lose your audience overnight. But as long as you have an email list, you’ll always be able to communicate with them.

#4 – Wix Website Builder [Free]

A professional website is essential for any fitness business. Wix makes it easy for you to create a beautiful one, that’ll inspire would-be members and clients to get in contact.

They offer stunning wellness-themed templates, allowing you to promote your personal training services, take online bookings, and accept payments. Their easy-to-use website builder has everything you need to create a fully personalized, high-quality website. Best of all it’s free!

You can pay to upgrade ($4+ p/m) and get extra functionalities like a custom web address. But the free version is more than adequate for most fledgling businesses.

Personal Trainer Marketing Wix

#5 – Hubspot’s Blog Topic Generator [Free]

Got a website or fitness blog, but stuck for ideas to write about? Hubspot’s handy blog topic generator will come up with ideas for you!

Simply fill in the fields with keywords (like ‘kettlebells’, ‘gluten free’ or ‘protein’) and they’ll come up with a week’s worth of relevant blog post titles in a matter of seconds.

online fitness marketing strategies

8 Online Fitness Marketing Strategies

The future of the industry is uncertain. Brick and mortar gyms will find a hard time surviving 2021 if the lockdown continues for a long time. That’s why taking all of the right steps to safeguard your business is essential. You need to steer your attention to online fitness. 

Where to start building an online presence and attracting new members online? There are standard marketing tactics like email marketing, SEO, Facebook Ads, Google Ads, etc. But to attract new clients in 2021, you need some fresh fitness marketing ideas. 

You need to have a marketing plan adapted to the pandemic. Here eight online fitness marketing strategies that will work for small businesses to large gym chains.

1. Have a Welcome Back Campaign

While rules and restrictions vary from state to state, and you may very well be in lockdown for another few months, you should prepare a “Welcome Back” fitness marketing campaign for your gym members. If you’re opening the door of your gym, your message should include safety procedures that will ensure your visitors are safe at all times. As a part of the campaign, you can also develop new fitness plans for loyal customers to help them get back on track. 

2. Market to Your Digital Memberships 

With virtual fitness, the location of your customers isn’t something you should worry about. You just need a fast Internet connection, and you can have access to millions of potential clients from several different continents. That means that you need to create content that will appeal to a broad audience. An excellent way to appeal to several demographics is to hold an online seminar on fitness, where you’ll show your knowledge and experience in the field. 

3. Update Your Social Media Marketing Strategy

Social media platforms are continually evolving to appease new users. With new tools and features, you need to differentiate the real digital marketing tools from temporary fads. For example, Twitter has recently launched its version of “stories” called “Fleets,” which can become bigger than Instagram, Facebook, or WhatsApp stories. If you become an early adopter and the trend catches on, you can get a lot of attention.

4. Make Sure Your Content Caters to Gym Goers

Content marketing is simultaneously becoming more critical and complicated. When creating content, you need to make sure that it’s relevant to your target audience and optimized for their preferred platforms. Your content not only needs to be relevant and well-created; it needs to give a lot of value to customers. Speaking of content… 

5. Make Full Use of Video Marketing

A majority of consumers now use their phones to access the Internet. They use their phones mainly to watch videos. How do we know this? We have the fact that mobile consumption, on average, rises by around 100% every year. You can start offering instruction videos for free and selling pre-recorded video fitness courses. And there’s also live streaming. Use live streams to keep your members fully engaged as long as the lockdown lasts.

6. Keep Your Members Engaged Remotely

For the past few months, “remote” has been the buzzword thrown around by all major publications. There’s remote working, remote healthcare, and of course, remote fitness. Most people have fully adapted to a remote way of life, but they don’t feel engaged. 7 out of 10 people say that they aren’t engaged in any outside-the-house activities at all. Have your personal trainers reach out to members to feel like they aren’t locked in with a steady fitness routine. 

7. Optimize Your Content for Voice Search

AI assistants are becoming more sophisticated, useful, and in turn, used more by consumers. Seeing someone asking Siri for the nearest gym on the street wouldn’t be anything out of the ordinary if we weren’t quarantined. Cortana, Alexa, and Google Voice are all being widely-used as well. The same goes for people who are locked in their homes. The number of people using smart speakers is expected to rise to 55% in less than two years. To attract these potential customers to your site, you need to make sure your content is voice-search optimized. 

8. Go After People Who Cancelled Memberships

Some of your members have probably canceled their memberships. That’s perfectly reasonable, considering the situation we’re in. However, there’s no reason to think they’ll never come back to you. Yes, some people are only working part-time, but that doesn’t mean they’ll stay working like that forever. Some will get back to full time; others will change jobs, etc. There’s no reason not to target your former members. Create a completing offer that they won’t be able to refuse, and you’ll be able to attract a good number of ex-members back. 


Let us know your thoughts in the comment section below.

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