Finding the right social media tool for your business can feel like a daunting prospect. There are so many options out there, and the market is constantly evolving—it can be hard to keep up!
That’s why we did the work for you. We’ve compiled a list of the best new social media tools available today so you can find what you need and get back to your business.
Table of Contents
Best New Social Media Tools
1. BuzzSumo
Website: https://buzzsumo.com/
Pricing: Plans start at $79/month
Details:
BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.
Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.
This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.
Similar tools: Ahrefs, Meltwater, Mention
2. Google Trends
Website: https://trends.google.com/trends/
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
Similar tools: Ubersuggest, Ahrefs, WordStream
3. Buffer Publish
Website: https://buffer.com/
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.
For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
Similar tools: Hootsuite, Falcon.io, Sprout Social
4. Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
Details:
Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Similar tools: Crello, Buffer Stories Creator, Bannersnack
5. Unsplash
Website: https://unsplash.com/
Pricing: Free
Details:
One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.
Similar tools: Pexels, Storyblocks, Videvo
what are social media tools used for
Successfully managing every step of your social media process takes a variety of tools. You need to make sure they work together, complementing their strengths and shortcomings.
Generally, there are three kinds of social media tools. Listening platforms, publishing platforms, and competitive analysis platforms. Separately, each tool tackles social media from a different angle. Together, they can help your brand achieve all your social media and business goals.
Listening Platforms
Listening platforms include suites like Salesforce Marketing Cloud (which was previously known as Radian6). These platforms are able to monitor many different social media platforms to find out what’s being said about your brand. You will also be able to gather information on the latest industry news and trends.
This information will help you a great deal when it comes time to create content. You’ll know what’s relevant to your audience, and what they care about. You can’t rely completely on listening platforms, however. In order to get a fuller understanding of the industry, you’ll need a complete competitive analysis. These tools will be discussed shortly.
Publishing Platforms
Publishing platforms help you spread your content to the world. After you’ve created your content, the last thing you want to do is spend time posting it. Platforms like HootSuite and Percolate allow you to share content easily, posting across multiple platforms at once. You can easily set a posting schedule, making it easy to share content regularly.
Competitive Analysis Platforms
While other tools are focused on users, social analysis tools focus on brands and industries. You will be able to track metrics that matter to your business. This includes analysis on first-touch, multi-channel, content, and timing.
Most importantly, you’ll be able to analyze your competition’s content. This is what makes competitive analysis platforms like Unmetric so valuable. You’ll be able to get a strong understanding of what’s working throughout your entire industry. You can find trending topics and untapped niches with ease.
Unmetric has gives users the access to the social media performance of over 30,000 brands across 30 industries covering all the major social networks. With one of latest features called Inspire, marketers can search through millions of pieces of content just like you would use Google to search for answers to your questions.
Just key in any word like “Super Bowl” , “Christmas” or “Selfies” and posts and tweets which contain the word show up in matter of seconds which can be sorted in order of date or engagement. The feature is a boon for marketers as they can easily find content that works and draw inspiration for a campaign.
Free Tools
Free tools are also worth discussing. There are lots of social media tools available for free that provide good business value. Here’s some of the best, according to Huffington Post:
- Google Alerts.
- Hootsuite
- TweetDeck
There’s also a great deal of native tools offered by Facebook, Twitter, and more. These tools let you do a variety of things, like scan for mentions, consolidate social media accounts, and schedule posts.
The problem is that none of these tools are all-inclusive. They capture incomplete bits of data, and won’t have as many options as other tools. They’re a good place to start, but not sufficient to give you the whole picture.
It’s also worth noting that these tools are completely free for your competition as well. Using them will help you stay afloat, but it won’t give you a competitive advantage. If you want an edge, you’ll have to use more advanced tools, like Salesforce Marketing Cloud for listening and publishing and Unmetric for intelligence and benchmarking.
Conclusion
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