Your business is thriving and you are looking to really take it to the next level. Your online presence is strong, but you know that there are ways to make it even better. You have heard about search engine optimization (SEO), but you have no idea how it works or how it could help your business. You are not alone; many people are in the same situation.
Luckily, there are a number of tools out there that can help you with your SEO efforts. While some of them cost money, others are free and just as effective. If you want to learn more about these tools and how they can help your business, keep reading!
Table of Contents
Best Online Seo Software
Industry Standard for SEO Management
4.5Outstanding
Moz Pro
Available at MozCheck PriceMoz Pro has the most complete tool set we reviewed as part of this roundup and its metrics have become an industry standard even among marketers that use other tools. Overall, an easy pick for Editors’ Choice.Read Our Moz Pro Review
Broad Keyword Management for Seasoned Users
4.5Outstanding
SpyFu
Available at SpyFuCheck PriceSpyFu is one of the best known names in the SEO game due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising. While it might be a bit complex for novices, it remains an excellent pick for Editors’ Choice.Read Our SpyFu Review
Good Search Rank Tracking With Google Algorithm Monitoring
4.0Excellent
AWR Cloud
Available at Advanced Web RankingCheck PriceAWR Cloud offers a solid all-around tool set aimed at small to midsized business (SMB) digital marketers, especially those new to the game. While it doesn’t have all the depth of our Editors’ Choices, it’s a good solution for the price.Read Our AWR Cloud Review
Good Ad Hoc Keyword Search at Low Price
4.0Excellent
KWFinder.com
Available at KWFinderCheck PriceKWFinder.com doesn’t match our Editors’ Choice winners for feature breadth. But what it does, it does very well and at a fairly good price. That’s why it’s become a go-to keyword research tool for many SEO professionals.
best seo tools for beginners
You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. For now, the free SEO tools out there will absolutely get the job done. In fact, many are surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:
- Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
- AdWords Keyword Tool. Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.
- Open Site Explorer. This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).
- SEO by Yoast. This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every webpage. This works best when you’re focusing on optimizing the content on your website.
- PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.
- Google Webmaster Tools. Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.
- Bing Webmaster Tools. You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.
Conclusion
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