SEO is the best way to drive leads and traffic to your website. But it can be challenging to learn how to use SEO software.
We’ve created this blog to help you understand the basics of SEO software and how the best paid SEO tools compare against free ones.
Make sure that you’re familiar with our terms and conditions before you continue reading.
Best Paid Seo Software
Do you have tons of data to process? Semrush could be perfect for you as an all-in-one tool. It can track keyword rankings, organic traffic, and backlinks.
Their Keyword Magic tool, in particular, is terrific at uncovering phrases you may not have known you could even rank for.Screenshot from Keyword Magic Tool, August 2021
To figure out how to do better yourself, you can also get information on your competitors’ data –comparing data helps to see what competitors are doing well and what potential pitfalls to avoid.
Follow the right footsteps, and you’ll be on the path to success.
Additionally, there’s the ability to do SEO site audits to ensure your website is running optimally. Optimizing your website’s SEO is a magnificent way to get you closer to that front page.
Cost: Their Pro plan starts at $119.95/month – other options are available.
If you’re looking for a comprehensive SEO toolkit, Ahrefs is the way to go.
If you’re looking to improve your site’s SEO performance with backlinks, Ahrefs has a backlinks index that’s updated every 15 minutes, plus a web crawler that processes up to 8 billion pages a day.
Ahrefs also has an SEO analyzer tool to ensure your site is running optimally. The insights they give you on your domain are phenomenally detailed.Screenshot from Ahrefs.com, August 2021
Ahrefs is also useful because of the other powerful tools in its suite.
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Some of these include:
- Site Explorer: This will help analyze you and your competitor’s backlinks.
- Content Explorer: Helps to take a topic and find its most shared content.
- Keywords Explorer: Assists you in finding relevant keyword ideas and traffic estimates.
There’s even more to it. If you’re not ready to pay real money quite yet, but are still keen on learning, the company offers free educational videos online that anyone can watch.
Ahrefs also has a blog with many useful how-to’s, plus tips and tricks.
Cost: Their Lite plan costs $99/month – they also offer a seven-day trial for $7.
3. Moz Pro
Moz Pro isn’t just an SEO tool. It’s a suite of SEO tools. An excellent solution for those who require a wide range of capabilities, you could potentially save a great deal.
By only needing to purchase one all-inclusive system, you’re avoiding spending money elsewhere.
Offering keyword suggestions, links, site audits, rank tracking, and on-page optimization, Moz Pro does just about it all. Their keyword research tool can help you determine what keywords and keyword combinations to use.
As well, its backlink analysis tool combines metrics in links, including anchor text. Backlinks are necessary for SEO, so this feature is critical.
Cost: Their Standard plan is $99/month.
Need not just some, but a lot, of high-quality links? Majestic is here for you – they boast having the greatest link index database. Ever.Screenshot from Majestic, August 2021
You’ll be able to see where your links are from, as well as the anchor text other sites use to link to you. Also, you can see the total weight each backlink has.
Lastly, it’s easy to compare links. Using the tool, you can compare up to five sites at a single time.
Cost: Their Lite plan starts at $49.99/month.
5. Screaming Frog SEO Spider
Here’s another helpful way to check on your links.
Screaming Frog SEO Spider is a web crawler able to perform fast searches of URLs. It can also check your site for broken pages.
You can check for missing title tags, duplicate meta tags, and tags of the wrong length. You can also see the number of links on each page, so you can know if you’re providing enough links in your content.
Cost: Their paid version is £149.00/year (can be bought in the U.S. at the exchange rate.)
best seo tools for beginners
TOP 7 MUST-HAVE FREE SEO TOOLS FOR BEGINNERS
You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. For now, the free SEO tools out there will absolutely get the job done. In fact, many are surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:
- Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
- AdWords Keyword Tool. Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.
- Open Site Explorer. This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).
- SEO by Yoast. This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every webpage. This works best when you’re focusing on optimizing the content on your website.
- PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.
- Google Webmaster Tools. Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.
- Bing Webmaster Tools. You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.
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