Best Seo Reporting Tool

What is the best seo reporting tool for your business?

The answer to that question will depend on your needs. There are a lot of tools out there, so it’s going to be important to start with what you’re hoping to get from your seo reporting tool.

There are a few different types of programs out there, and they each have advantages and disadvantages. Let’s take a look at some of the more popular options.

Best Seo Reporting Tool

1. Siteliner

SEO Reporting Tool - Siteliner
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Siteliner is a popular SEO Reporting Tool that fulfills the key tasks of finding duplicate content on your site, pinpointing any broken links, ranking, and redirection reporting. You can access a robust XML sitemap and identify the existing issues easily. Provided by the creators of Copyscape, Siteliner offers a similar free as well as premium service that is priced as per the number of pages scanned. It can be the perfect fit for those who want to improve on target areas of SEO implementation. 

2. Rival IQ

SEO Reporting Tool - Rival IQ
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Rival IQ is an advanced social media Marketing Analytics tool that gives you a competitive edge with SEO Reporting Tools and other Content Marketing tools. It brings out information about relevant competitors to help access social insights and tune your online strategy. It is priced at $199/month,  $299/month, and $499/month to track up to 5, 10, and 30 competitors respectively. If you want to stay in the game with informed competitor insights, this service can be perfect for your social media strategy.

3. Google Analytics

SEO Reporting Tool - Google Analytics
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Google itself provides a wide range of SEO Reporting Tools and features such as Google Analytics. While advanced paid features are made available for optimal use, a majority of Google Analytics SEO Reporting features can be availed absolutely free. Reporting features include real-time activity monitoring, audience reporting, acquisition, behaviour, and other customized reporting features. To get started with SEO Report analysis without any budget, Google Analytics can be a great starter. 

4. Google Search Central

SEO Reporting Tool - Google Search Central
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Google’s Webmaster or Search Central, as it’s now known, is an official platform guide to help your content be discovered with Google Search. It provides distinct features to improve your site SEO as a developer, business Marketer, or SEO professional. With Search Console, you can monitor website performance, carry out debugging and site optimization free of cost. It is another budget-free option to start out with SEO Reporting analysis for your site performance.

5. Google Data Studio

SEO Reporting Tool - Google Data Studio
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Google Data Studio offers some pretty robust features for SEO Reporting. Another avenue for some advanced data analysis features for free. Data Studio offers a great interface specifically for reporting. You can build interactive reports and dashboards based on your website performance and SEO data to improve the performance and search engine ranking of your business website. If yours is a business that is dependent on data metrics from more than one source, Google’s Data Studio can be a good fit for your online business. 

6. SEMrush

SEO Reporting Tool - SEMrush
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SEMrush is a comprehensive SEO Reporting Tool and used for exploring some significant Marketing insights. With a variety of insights and reports on SEO, keyword research, campaign management, SMM, competitive research, and Content Marketing metrics, SEMrush is a tool that covers all SEO, site auditing, and analysis reporting as a singular toolkit. It includes pricing plans as $119.95/month – Pro plan,  $229.95/month – Guru plan, and $449.95/month – Business plan. It offers some great integration, backlinking, and analytics features and can be great for someone looking for a full SEO package. 

7. Moz

SEO Reporting Tool - Moz
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Moz is an all-in-one SEO Reporting Tool that helps monitor your site’s visibility, traffic, and ranking. You can access some basic features for SEO data along with advanced features such as site audits, backlink analysis, rank tracking, and keyword research with Moz Pro. Moz offers different plans such as $99/month – Standard plan, $149/month – Medium plan, $249/month – Large plan, and $599/month for the Premium plan. To track top-priority site issues and ranking over multiple search engines, Moz can be a good pick. 

8. GrowthBar

SEO Reporting Tool - GrowthBar
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GrowthBar is an SEO Reporting Tool that helps analyze keywords, competitors, backlinks, and other metrics for the growth of your content in the digital space. It offers insights through intuitive and interactive dashboards with data from keyword research, Google Ads, and other sources to help you strategize your SEO plan. It offers varied pricing plans including – $29/month – Standard plan, $79/month – Pro plan, and $129/month – Agency plan. GrowthBar also allows easy data exports in CSV format which can be handy for some use cases. 

9. Ahrefs

SEO Reporting Tool - Ahrefs
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Ahrefs is another popular SEO Reporting Tool that offers powerful insights and some advanced SEO features such as a backlink checker, keyword generator, traffic, and rank analysis through a complete toolset. It also offers site auditing, analysis of common SEO issues, and keeps a constant track of your SEO health and issues. Ahrefs offers four pricing plans including – $99/month – Lite plan, $179/month – Standard plan, $399/month – Advanced plan, and $999/month for their Agency plan. 

However, it’s worth noting that, unlike some other alternatives like SEMrush and SE Ranking, Ahrefs doesn’t offer comprehensive reporting capabilities.

10. Nightwatch

SEO Reporting Tool - Nightwatch

Nightwatch is an SEO tool primarily used for rank tracking. It’s simple to use, and has great reporting features. Integrations with Google Analytics, Google Search Console, and Google Data Studio are available. White label options are available for agency reporting, too. If you just need a solid, accurate rank tracker (rather than an all-in-one platform), Nightwatch is a great cost-effective option.

Pricing plans available include Starter from $39 (500 keywords tracked), Optimize from $99 (1,000 keywords tracked), Agency from $369 (5,000 keywords tracked), and custom plans in between. A 14-day free trial is available.

11. KWFinder

SEO Reporting Tool - KWFinder
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KWFinder is an SEO Reporting Tool by Mangools. It has some exciting functionalities like Keyword Research, SERP Analysis, Rank Tracking, Backlink Analysis, and SEO Metrics and Insights. Mangools Basic plan costs $29/month, Mangools Premium plan costs $39/month, and Mangools Agency plan costs $79/month. KWFinder also has a feature where you can check out your competitors’ SEO ranking. To learn more about KWfinder click here.

12. SEO PowerSuite

SEO Reporting Tool: SEO PowerSuite
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SEO PowerSuite consists of four tools: Rank Tracker, WebSite Auditor, SEO SpyGlass for backlink checks, and LinkAssistant for link-building outreach. Each tool has an in-built Reports module where you get the results of your SEO tasks outlined in nice-looking SEO reports. The reporting templates are customizable and can be branded with your company logo.

The SEO Reporting Software from SEO PowerSuite goes in three pricing plans. In a Free edition, you will only be able to view the reports inside the tool. In the Professional edition ($299/year), you can download the reports in PDF format. Whereas the Enterprise plan ($699/year) lets you perform the whole SEO agency workflow, from running automated checkups to sending the SEO reports and alerts straight to the required e-mail.

13. NinjaSEO

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NinjaSEO is an advanced All-in-one SEO Tool that uses a Website Crawler, Keyword Ranking, On-page grading, Website auditing, Link Bots, Link Tracking, and Backlink analysis to help users improve their website’s search engine rankings. The software assigns a grade to each page of a website based on how well it has been optimized for search engines and then provides feedback on how to improve the page’s ranking. It also has an SEO chrome extension which helps with instant crawl and easy grading. It is included in 500 apps, which offers a complete business suite of 37+ apps at $14.99 and is free for 10 users.

seo reporting tools for agencies

1. Agency Analytics

My Overall Rating: 4.7/5

Agency Analytics

Agency Analytics is a quality introductory/intermediate reporting tool for agencies. Among the tools on this list, it is one of the most cost-effective and easy to use for small to mid-sized agencies.

It starts at $49 per month with unlimited staff and client logins, a white-label dashboard, and automated branded reports. You can also purchase additional campaign and keyword credits if you hit the default cap.

Agency Analytics comes with 30+ third-party data integration, from the basics like keyword rankings and Google Search Console to integrations with call tracking software, email marketing software, and more.

However, this reliance on third-party data means if there is an interruption in the transmission, you may have incomplete reports.

Though new integrations are always being added, they can be glitchy at first which makes them unreliable to share with clients until stabilized.

With the ability for clients to log in and view daily data updates, it provides real-time transparency.

Automated reports can be customized, and the drag-and-drop customized dashboard makes it easy to emphasize priority KPIs.

2. SE Ranking

My Overall Rating: 4.5/5

SE Ranking

The most cost-effective of the tools on this list, SE Ranking has plans starting at just $7 per month – though the minimum of $39 per month plan is necessary for agencies monitoring multiple websites.

Setup is a breeze, as the on-screen tutorial guides you through the process.

SE Ranking features a strong collection of SEO-related tools, including current and historical position tracking, competitor SEO research, keyword suggestion tool, backlink explorer, and more.

SE Ranking is hooked up with Zapier, which allows users to integrate more than 1,000 apps and provide a high level of automation between apps like Klipfolio, Salesforce, HubSpot, and Google Apps.

At a beginner to intermediate level, SE Ranking is an effective SEO reporting tool.

You may want to look in a different direction if your agency requires more technical implementations or advanced customization.

3. SEMrush

My Overall Rating: 4.4/5


SEMrush is one of the most SEO-focused reporting tools on the list, which is reflected in their features. Starting at $99 per month per user, SEMrush provides a full suite of tools that can be learned at an intermediate level.

A major downside of SEMrush, especially for cost-conscious agencies, is that an account comes with only one user login.

Having to purchase individual licenses for each SEO analyst or account manager adds up quickly and everything but the business license caps out at three users per account. This makes scalability an issue.

SEMrush has both branded and white label reports, depending on your subscription level. It uses a proprietary data stream, tracking more than 800 million keywords.

The ever-expanding “projects” feature covers everything from position tracking to backlink monitoring and social media analysis.

Though it doesn’t fall specifically under the scope of SEO reporting, SEMrush’s innovation makes it a one-stop shop for many agencies.

Project features include Ad Builder, which helps craft compelling ad text for Google Ads, to Social Media Poster which allows agencies to schedule client social posts.

Combining such diverse features under the SEMrush umbrella offsets its relatively high cost, especially if you can cancel other redundant software.

4. Google Data Studio

My Overall Rating: 3.6/5

Google Data Studio

Currently in beta, Google Data Studio is one of the newest offerings from the Mountain View megacorp.

Though it is much more technical and requires more time investment to set up than most other tools on this list, it should be intuitive for staff who are familiar with Google Analytics.

If you’re on the fence, GDS is completely free.

A major upside to GDS is superior integration with other Google properties like Analytics, Search Console, Ads, and YouTube.

Like other reporting tools, it also allows third-party data integration, but the ability to query data from databases included MySQL, PostgreSQL, and Google’s Cloud SQL sets it apart.

With proper setup, you can customize reports with important KPIs, pulling from lead information and customer information. For ecommerce clients, you can even integrate sales data.

Though initial setup will be much more technical, the ability to import templates saves time and effort.

You can also create your templates, which better reflect your processes and can be shared across clients. Google also has introductory video walk-throughs to help you get started.

5. Authority Labs

My Overall Rating: 3.2/5

Authority Labs

If you’re looking for a straightforward position tracking tool, Authority Labs gets the job done.

Authority Labs is $49 per month for unlimited users, though for white label reporting you will need to upgrade to the $99 per month plan.

You can track regional ranking data, get insights into “(not provided)” keywords, track competitor keywords, and scheduled automated reporting.

However, the lack of other essential features like backlink monitoring or analytic data means you will have to supplement this tool to provide a full SEO reporting picture for clients.


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