We’re here to help you with your blogging and content needs by providing you with the best SEO software for small businesses.
We’ll start off by going into what you need to know about blogging, and how and why it’s important for your business. We’ll also be talking about some of the most common content issues that small business owners have, which will help you determine if you need content writing services or if you can handle it yourself.
Let’s jump in!
Best Seo Software For Small Business
1. SE Ranking
SE Ranking is an affordable all-in-one SEO platform that provides a keyword rank tracker, website auditing, keyword research tools, backlink monitoring, competition analysis, and more.
SE Ranking is a popular Semrush alternative due to its flexible pricing plans and similar all-in-one features for tracking keywords, researching keywords and competitors, auditing websites, and creating reports.
SE Ranking Features
- Perform deep research and competitive analysis for keyword opportunities and backlink sources with the help of a large updated database.
- Helpful website auditing of on-page and off-page SEO issues and suggestions for fixes.
- The SEO tool provides unique page changes monitoring, where you can set up alerts about any modifications that happen to your business website or competitor sites.
- Create and schedule detailed SEO reports for you and/or your team.
- Check social media analytics and post to Facebook and Twitter from within the platform.
- The SEO software provides flexible plan options related to the number of keywords to track, rank check frequency, and subscription period, which is great for scaling with the growth of your business.
SE Ranking is the best SEO software for small businesses looking for a complete toolkit and an affordable alternative to Semrush. More about SE ranking pricing plans here.
Check out my SE Ranking review for an in-depth look at its features in 2022.
Pricing
SE Ranking provides 3 fixed monthly or annual plans with several options to adjust the price of each plan based on the number of keywords to track, how frequently to update ranking data, and the subscription period. Save up to 20% with annual billing.
- Essential: Starts at $23.40 per month – For new marketers and freelancers.
- Pro: Starts at $53.40 per month – For businesses and marketing teams.
- Business: Starts at $113.40 per month – For large agencies and enterprises.
SE Ranking Offer: 14-Day Free TrialTry SE Ranking Free
2. Google Analytics
Every small business owner should ensure a Google Analytics (GA) tag is applied to their website. Google Analytics is a free website traffic analytics tool.
Google Analytics is an essential free tool for better understanding your website visitors. Find out where your visitors come from, how they’re navigating your site, the most popular pages, how long an average session lasts, and more.
You can create up to 100 Analytics accounts and add 1 to 50 properties to each account. In GA, a property is a website, mobile application, or device.
Google Analytics Features
- With Google Analytics, you can see which channels visitors come from, such as organic traffic from Google and other major search engines, social media platforms, and other sites. You can also view physical location data like city and state, which can help assess traffic quality and relevance for local or service-area businesses.
- Google Analytics makes it easy to explore how visitors are using your site, including which web pages are viewed, in what order, and how long they’re on your site.
- You can connect Google Search Console (GSC) to Google Analytics, which lets you conveniently view insights for pages and keywords from GSC in Google Analytics.
- You can set up Goals in Google Analytics to track your desired conversion actions, such as website form submissions, and if a certain page or set of landing pages was viewed, a link was clicked, or a phone call occurred (call tracking software required).
Pricing
Google Analytics is a freemium service. For most businesses, a free Google Analytics account is all you need. However, Google also provides a paid version called Analytics 360 with more advanced features like unlimited data and reporting for large enterprises.Try Google Analytics
3. Google Search Console
Google Search Console (GSC) formerly Google Webmaster Tools is another free SEO tool small businesses should be using to monitor, maintain, and troubleshoot site presence in Google Search results.
Google Search Console helps you manage your website presence in Google Search and detect potential issues. To use Search Console, just sign in to your Google account, create a new website property, and verify your site with one of the provided methods.
Use GSC to submit sitemaps, submit updated pages to Google, see which of your pages are correctly indexed in Google Search, ensure pages are mobile-friendly, analyze keyword positions, clicks, and impressions identified by Google, and more.
You can add up to 1,000 properties to a Google account. Google recommends creating separate Search Console properties for each domain or folder you wish to track separately.
Google Search Console Features
- You can submit your website’s XML sitemap file (usually auto-generated by your website platform or a plugin like RankMath or Yoast if using WordPress) and new website pages to request quick indexing of your site content into Google Search.
- Use Search Console to identify pages that are indexed and visible in the Google SERPs, and which search queries or Google searches are generating search impressions for your website pages and driving clicks to your website.
- Search Console detects pages that might be blocked from being indexed in Google, and any website penalties based on issues like link spam or low-quality content stuffed with keywords.
- Google Search Console identifies if your site pages are mobile-friendly and includes features to help you detect loading or performance issues.
- Use Search Console to check external links (backlinks) pointing to your site that Google has detected, as well as internal links between your pages.
Pricing
Google Search Console is a free service.Try Google Search Console
4. Google My Business
For local businesses with a physical location and service-area businesses, creating a free Google My Business (GMB) profile is recommended to increase your visibility on Google Search and Maps for the locations you serve.
Create a Google Business Profile to ensure more people find your business when using Google Search and Google Maps. This could be when people search your company name or search locally for products or services you offer.
Google My Business Features
- Having a GMB profile lets customers leave reviews of your business on Google, which can help improve your local search presence versus competitors, build trust and reputation, and gain new leads and sales.
- A GMB profile is an effective way to display public business info for local searchers and potential customers, including a business description, business hours, photos, a link back to your website, and other useful features depending on your type of business.
- GMB provides insights such as how often your business listing is shown in local search and Google Maps results and for which search queries, as well as business direction requests, phone calls (when the profile call button is clicked), photo views, and other visitor actions.
Pricing
Creating a Business Profile on Google is free.Try Google My Business
5. Google PageSpeed Insights
PageSpeed Insights provides a quick way to check the page load speed of individual website pages and any performance issues.
Since page speed affects user experience and is a direct ranking factor for both Google Search and Ads, it’s important to check how Google views your page performance.
Google PageSpeed Insights Features
- Get suggestions for ways to help your website pages load faster, such as resizing or compressing images found on the page, page caching recommendations and other suggestions for optimizing CSS or Javascript code.
- See any third-party code that’s processed as your page loads, such as WordPress plugins, which can slow down site speed.
Pricing
Google PageSpeed Insights is free to use.
best seo software for agencies
SEMrush
With 800+ reviews on Capterra, there’s no question that SEMrush is one of the most widely used platforms by SEO agencies. SEMrush includes a comprehensive suite of tools for SEO, market research, content and PR, paid traffic, and social media.
A few of the main tools that SEO agencies use from SEMrush include:
- Competitive Research: The Competitive Research Toolkit is designed to help you analyze your competition to make informed decisions. Ranked by SEO professionals as the top competitive analysis tool, this toolkit includes features like Traffic Analytics, Market Explorer, Organic Research, Backlink Analytics, and more.
- Keyword Research: SEMrush has several keyword research tools including the Keyword Difficulty feature, which helps you find keywords with less competition and instantly estimate the difficulty to rank for it.
- Analytics Reports: The Analytics Reports feature of SEMrush provides insights into paid traffic, organic search, and link building.
Pricing for SEMrush starts at $99.95 per month per user and there is a free trial available.
Ahrefs
Ranked at 4.8/5 stars on Capterra, Ahrefs is a close second when it comes to the popularity of all-in-one SEO solutions. Similar to SEMrush and Moz, Ahrefs offers tools that can handle pretty much all of your SEO-related tasks.
A few of their most widely used tools include:
- Site Explorer: The Site Explorer tool combines three SEO tools into one interface for organic traffic research, backlink research, and paid traffic research for any website of your choosing.
- Keywords Explorer: The Keywords Explorer tool lets you discover keyword ideas, analyze their difficulty, and calculate their traffic potential.
- Site Audit: The Site Audit tool lets you analyze your website’s on-page SEO in order to identify any issues that may be holding back the site from ranking.
A few other notable tools from Ahrefs include their Rank Tracker, Content Explorer, and the SEO Toolbar.
Pricing for Ahrefs starts at $99 per user and there’s a 7-day trial available for $7.
Moz
Another widely used all-in-one SEO platform is Moz, which is split into two main products:
- Moz Pro: Moz Pro is their core all-in-one website SEO product that has all the typical tools including keyword research, SERP rank tracking, site audits, and more.
- Moz Local: We’ll cover local search tools in more detail later, but the Moz Local product includes features for location data management, review management, and more.
Pricing for Moz Pro starts at $99 per month with a free trial available and pricing for Moz Local starts at $129 per year.
Keyword Research
As you probably know, keyword research is one of the first steps in SEO. From search volume to keyword difficulty, these tools will help you start your next SEO campaign the right way.
Google Keyword Planner
As part of the Google Ads PPC platform, Google Keyword Planner is an incredibly valuable tool for both paid and organic keyword research. One of the main benefits of Google Keyword Planner is the accuracy of the data since it’s pulling information from their own servers.
While the tool doesn’t provide insight into things like traffic analysis or backlinks, a few of the core features of Google Keyword Planner include:
- Average monthly searches
- Keyword competition
- Bid estimates for both top & bottom of page one
Similar to other Google tools, Keyword Planner is free to use.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines