SEO is a marketing tactic that helps your business rank higher in search engines.
It’s one of the best ways to build a loyal audience and retain them.
There are many SEO tools available that can help you improve your ranking, but how do you choose? The answer depends on what type of business you’re running and what goals you’re trying to achieve.
We’ve compiled a list of some of our favorite tools, which are all free or low cost.
Best Seo Tools For Beginner Premium
Ahrefs — The quickest and most effective tool available, with a simple user interface
Ahrefs is the industry leader. I use it on a daily basis without fail. There is no other alternative that compares to Ahrefs. Semrush is the only real rival of this tool. Ahrefs is a deft SEO tool that includes a cutting-edge web crawler. The company’s crawler is geared for speed, coming in second place to Google’s. Ahrefs can generate comprehensive analysis reports in a couple of minutes with this technology.
All of this information will assist you in fine-tuning your SEO approach for optimal outcomes. Additionally, this application has an extremely intuitive user interface that promotes effective productivity. With a few clicks, you can do URL ranking analysis, keyword research, backlink audits, and competition analysis.
Key features
- Backlink research – All backlinks and SEO analytics in one place.
- Competitive analysis – Identify the precise keywords for which your competitor ranks.
- Content research – Determine the most effective content to generate leads and close sales.
- Keyword research – Obtain keyword recommendations and ideas that are pertinent.
- Rank tracking – Monitor keyword ranks on both desktop and mobile devices.
- Web monitoring – Receive real-time notifications for backlinks, keywords, and mentions.
Plans and pricing
Ahrefs offers four distinct pricing plans: Lite, Standard, Advanced, and Agency. They provide two months of service for free with yearly payment.
Lite
- $99 per month.
- $82 per month: One-year plan with a single payment of $990 per year.
This plan is intended for a single user and a maximum of five projects (number of websites that the tool will allow you to set up for automatic tracking – note that if you have subdomains for a specific domain, they will not be counted as separate websites). It allows you to crawl 10,000 pages each month. There is a 7-day trial period for just $7 during which you will have full access to all the features that the plan has to offer.
Standard
- $179 per month.
- $149 per month: One-year plan with a single payment of $1,790 every year.
The Standard plan is for one user, but it includes up to ten projects (number of websites that the tool will allow you to set up for automatic tracking – note that if you have subdomains for a specific domain, they will not be counted as separate websites). It allows you to crawl 500,000 pages each month. There is a 7-day trial period for $7 during which you will have full access to all the features that the plan has to offer.
Advanced
- $399 per month.
- $332 per month: One-year plan with a single payment of $3,990 every year.
The Advanced plan includes three users and up to 25 projects, as well as additional features. It allows you to crawl 1.25 million pages each month.
Agency
- $999 per month.
- $832 per month: One-year plan with a single payment of $9,990 every year.
The Agency plan includes five users and up to 100 projects, in addition to a slew of other features. It allows you to crawl 2.5 million pages each month.
You can check out our comprehension Ahrefs Review & Guide
Semrush — The most comprehensive solution for companies
Semrush is a critical component of any SEO professional’s toolkit.
When it comes to the finest SEO tools available, Semrush is unquestionably at the top of our list. Its range of practical uses is extensive and includes anything from content analysis and keyword discovery to evaluating and comprehending competitors’ SEO strategies.
While this is a popular tool among SEO professionals, it is also utilized internally by a large number of small and medium-sized businesses. The extensive capabilities and simple-to-use interface are designed to power not just your SEO efforts, but also your PPC and advertising initiatives, as well as your content strategy.
Key features
- Advertising research – Ad campaigns and landing sites can be monitored and localized.
- Backlinks – Grasp DA and do a thorough connection analysis.
- Display advertising tool – Intelligent audience segmentation and competition analysis.
- Keyword research – Choose the most effective keywords for your pay-per-click and SEO operations.
- Organic research – Identify organic rivals and their most effective keywords.
- Traffic analytics – Analyze your traffic in comparison to that of rivals to uncover new possibilities.
Plans and pricing
Semrush provides four different subscription plans: Pro, Guru, Business, and Custom.
Pro plan
- $119.95 a month.
- $99.95 a month: One-year plan with a single payment of $1,199.40 every year.
The Pro plan is designed for independent contractors, startups, and in-house marketers on a tight budget. With their 40+ sophisticated tools, you can manage your SEO, PPC, and social media marketing campaigns. Additionally, you may crawl 100,000 pages each month.
Guru plan
- $229.95 a month
- $191.62 a month: One-year plan with a single payment of $2,299.44 every year.
The Guru plan includes all of the capabilities included in the Pro plan, plus extra features such as historical data, branded reports, and increased limitations. This plan is designed for small to medium-sized businesses and expanding marketing firms. Additionally, you may crawl 300,000 pages each month.
Business plan
- $449.95 a month.
- $374.95 a month: One-year plan with a single payment of $4,499.40 every year.
Business plan offers all of the capabilities of the Pro plan, as well as some additional features such as API access, expanded limitations, and sharing possibilities. This plan is geared for agencies, e-commerce endeavors, and companies with a large online presence. Additionally, you may crawl 1,000,000 pages each month.
Custom
- A solution that is specifically suited to your business’s requirements. Yes, you get bespoke pricing
Moz PRO — All-in-one SEO toolkit
Moz PRO is another powerful tool that we’ve included on our list. It’s an excellent tool for increasing your search engine exposure and ranking. Moz PRO is marketed as a comprehensive collection of SEO tools. We must concur that this is a true statement. Moz PRO is all about site crawling, data collection, and report generation.
This tool considers the most important indicators, such as Domain Authority and Page Authority. With Moz PRO, you’ll receive the closest thing possible to SEO autopilot. You may concentrate on your main business and only return to see the reports as a result of automation. The results are simple to understand, which enables you to adjust your SEO approach on the go.
However, you must understand that despite Moz PRO being a powerful tool, it is nowhere close to Ahrefs or Semrush. It has not seen any significant updates over the years and many people have actually shifted to alternative tools. But despite that, it still remains one of the most powerful SEO tools of all time.
Key features
- Custom reports – Plan and automate visually appealing reports.
- Keyword research – Identify and prioritize the appropriate keywords.
- Link research – Analyze both your own and your rivals’ link profiles to uncover the greatest possibilities for link development.
- On-page optimization – Optimize your website’s on-page content to provide the greatest possible user experience.
- Rank tracker – Determine the effectiveness of your SEO campaign.
- Site crawl – Locate and resolve problems with your website.
Plans and pricing
All Moz Pro plans include 24-hour online assistance and are available in four different configurations: Standard, Medium, Large, and Premium.
Standard
- $99 a month.
- $79 a month: One-year plan with a single payment of $950 every year.
Standard is ideal if you’re new to SEO or just need the fundamentals. Each month, it provides 400,000 pages to crawl.
Medium
- $149 a month.
- $119 a month: One-year plan with a single payment of $1,428 every year.
The Medium package includes full access to keyword research tools as well as 2 million monthly crawls. For 30 days, there is a free trial that includes full access to Moz Pro.
Large
- $249 a month.
- $199 a month: One-year plan with a single payment of $2,390 every year.
This plan is the most cost-effective option for companies and large agencies. It provides a monthly crawl of 5 million pages.
Premium
- $599 a month.
- $479 a month: One-year plan with a single payment of $5,750 every year.
The Premium package is designed for big SEO firms and in-house marketing departments. It allows you to crawl 8 million pages each month.
Majestic — The most effective tool for developing comprehensive presentations
If all you’re after is a long-term link building plan, Majestic is the SEO tool that will aid you to climb to the top. Majestic is a tool based on robot-collected Link Intelligence data. With this data, you’ll be able to find and audit backlinks to your website as well as to the websites of your rivals.
Majestic also has an excellent feature called Link Context. It will bolster your approach since you will see for each link in the report whether it is a directory link, an editorial link, a link from another site, an anticipated page position, or more.
Key features
- Compare metrics – Any two websites may be compared.
- Competitor analysis – Uncover your rivals’ backlink profile.
- Filter report – Apply various filters to see the relevant stats.
- Link context – Locate pertinent links and read their descriptions.
- Majestic campaigns – Keep an eye on websites and their analytics.
- Site explorer – Locate reputable sites for link building.
Plans and pricing
Majestic offers three distinct service levels: Lite, Pro, and API:
Lite
- $49.99 a month.
- $41.67 a month: One-year plan with a single payment of $499 every year.
The Lite plan is designed for occasional users and domain owners. It supports a maximum of one user per account and one million analysis units.
Pro
- $99.99 a month.
- $83.33 a month: One-year plan with a single payment of $999.99 every year.
The PRO package is designed for business professionals. It supports up to one user per account and up to twenty million analysis units.
API
- $399.99 a month.
- $333.33 a month: One-year plan with a single payment of $3,999.90 every year.
The API strategy was developed with developers and agencies in mind. It supports a maximum of ten users per account and one hundred million analysis units. Additionally, they provide two additional price tiers for 300 million analysis units and 1 billion analysis units.
Mangools KWFinder — Comprehensive keyword research
KWFinder, a part of Mangools’ SEO software, is a powerful keyword research tool. It’s one of the most user-friendly SEO tools available. When it comes to locating high volume and low competition keywords, comprehensive software solutions may be difficult to utilize. It’s simple to do using Mangools KWFinder.
You may do a direct search for keywords or conduct an exploration of terms used on a particular website in a couple of seconds. Additionally, this tool includes historical keyword search volume data, which enables you to quickly identify seasonal patterns and increase website traffic during peak periods.
Key features
- Discover competitor’s keywords – Keep an eye on what your rivals are concentrating their efforts on.
- Filter keywords that aren’t profitable – Eliminate non-profitable keywords.
- Find hidden long-tail keywords – Determine keyword variants.
- Google Suggest keyword source – Investigate new keyword ideas.
- Import keywords in bulk – Import all your keywords rapidly and effectively.
- Keyword planner alternative – See the precise stats associated with your keywords.
- Local keyword research – Investigate local potentials.
- Organize keywords with keyword lists – Maintain an orderly and central location for all of your keywords.
- Search volume and keyword metrics – See the complete statistics for the keywords you’ve entered.
- SERP analysis and SEO metrics – Utilize these criteria to choose the most appropriate keyword.
Plans and pricing
Mangools is available in three distinct plans: Basic, Premium, and Agency.
Mangools Basic
- $49 a month.
- $29.90 a month: One-year plan with a single payment of $358.80 every year.
This package includes 100 keyword searches per day, 20 website analyses per day, and 100,000 page crawls each month.
Mangools Premium
- $69 a month.
- $39.90 a month: One-year plan with a single payment of $478.80 every year.
This package includes 500 keyword searches per day, 70 website analyses per day, and 500,000 page crawls each month.
Mangools Agency
- $129 a month.
- $79.90 a month: One-year plan with a single payment of $958.80 every year.
This package includes 1,200 keyword searches per month, 150 website analyses per day, and 1.2 million page crawls each month.
best seo tools for wordpress
1. All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.
It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.
The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.
There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.
For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.
For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.
Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.
Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.
2. SEMRush
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.
3. Google Search Console
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
4. Yoast SEO
Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
5. Google Keyword Planner
Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.
No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Conclusion
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