You’re here because you want to do SEO. Maybe you have a website, and you want it to rank higher in Google so that people can find it. Or maybe you just want to understand how Google works. Either way, we’re happy to tell you that there are some really great tools out there for beginners, like you!
Here’s a few of the things you’ll need to get started:
Table of Contents
Best Seo Tools For Beginners 90s
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
2. Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
5. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
8. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
9. Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
free seo tools
When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site.
SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.
Here’s a breakdown of 10 of the best free SEO tools and software.
Best free on-page optimization tools
Rank Math Plugin
Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data more easily. Simply download and install this plugin to your WordPress website to begin using it.
Benefits
Rank Math gives your content an SEO score for each page. When you indicate what keyword you’re targeting, this plugin suggests ways to increase your ranking for that keyword. You can also identify and fix dead links on your site and redirect URLs to new pages.
Yoast SEO Plugin
The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. If your site runs on WordPress, install and activate the Yoast plugin to begin.
Benefits
The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria. And Yoast also has excellent features to help you improve the shareability of your posts on social media.
Best free keyword research tools
Google Trends
As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.
Benefits
Google Trends gives you a clear picture of how specific trends change over time and how people’s searching patterns around it change. To use Google Trends, start by typing in a keyword. You’ll see the interest in that topic over time, which regions show the most interest, and other keywords people are searching for related to that query. This tool works best when combined with other keywords to show comparisons of trends over time.
Ahrefs Keyword Generator
Ahrefs’ Keyword Generator is a lite version of Ahrefs full tool and will show you the top 100 related keyword ideas when searching a keyword or phrase. To use this free tool, enter up to 100 keywords or phrases in the search bar. You’ll see a list of the top 100 keywords related to your search as well as their search volume from when the data for that keyword was last updated, and keyword difficulties for the first 10 keywords on the list.
Benefits
This tool gives users a taste of what Ahrefs’ full tool can do and is perfect for people who want to explore some industry keywords. In addition to the keywords, you can also see the top 50 questions related to that keyword.
Ubersuggest
Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high-level overview of the keyword you’re searching for. It’s a great tool to use when looking for new ways to fill your social media or content calendar because the tool also shows you related long-tail keywords and suggests content ideas based on the keyword.
Benefits
When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you the average number of backlinks that a site should have to rank for that keyword.
Best free SEO tools for analytics
Google Search Console
Google Search Console (GSC), previously known as Google Webmasters, helps you understand how Google crawls and indexes your site. To use the Google Search Console, create an account and add your website as a property within the account. Once you’ve added your domain, verify you’re the site owner before you can access all of its features.
Benefits
There are several features to highlight about Google Search Console, one of which is that it can help you diagnose technical errors on your website. It can also help you understand what keywords or content are ranking for your site.
Bing Webmaster Tools
An often overlooked tool, Bing Webmaster also has a full suite of analytics to help you analyze your website and search analytics. Create your free Bing Webmaster Tools account, add your website and verify your ownership of the site. Then create or upload your sitemaps. Once complete, you’re able to start optimizing your site and its content using Bing Webmaster Tools’ features and suggestions.
Benefits
Bing Webmaster Tools can provide useful keyword research, reporting, and can crawl your website to identify issues. It’s a good way to get a virtual second opinion on your site or find any new information that Google Search Console didn’t reveal.
Google Analytics
To know if your SEO efforts are working, you need to analyze your site’s findability to see where your traffic is coming from. You may notice a spike in traffic after making post optimizations, but that traffic could be coming from another source like social media. Google Analytics provides you with in-depth details about your website visitors, as well as real-time activity.
With an existing Google account, sign into Google Analytics and connect with your website. To get the most helpful SEO information, pair it with your Google Console account. When you link the two tools, you’ll be able to see the keywords people are using to find your site, identify your click-through-rates on those keywords and more.
Benefits
Google Analytics lets you see how people interact with your website. Using Google Analytics, you’ll be able to see how many people are visiting your site, where your traffic is coming from, how long people are spending on the page and so much more.
Conclusion
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