What Are The Best Free Search Engine Optimization Tools?
We all know that Search Engine Optimization is a vital part of our digital marketing strategy. Without SEO, we cannot be easily found on the internet. One of the best ways to rank your website or blog on the first page of Google is to use SEO tools.
When starting a new website or blog, most people will not have money to spend on paid SEO tools. This is where free SEO tools come in handy. There are plenty of free and paid SEO tools available that you can use to help boost your site’s rankings in Google and other search engines.
In this post, I’m going to share with you some of the best free SEO tools for beginners in Australia!
Best Seo Tools For Beginners Australia
- BirdeyeBirdeyeBirdeye is an all-in-one customer experience platform. Over 80,000 businesses use Birdeye every day to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Payments, and delight those customers with Surveys, Ticketing, and Insights – all in one place. Using the Birdeye platform – AI, messaging, automation tools – businesses are delivering great customer experiences to 100M+ people.25 ReviewsStarting Price: $250/monthView Software
- GuinRankGuinRankThe Ultimate SEO Content Optimization Tool. A professional toolkit for Content Kings Boost your Ranking in Google By just including the Recommended Keywords and Phrases. Improve your Content Score based on Google’s guidelines & LSI.3 ReviewsStarting Price: FreeView Software
- BlogelyBlogelyA full suite of content development tools that optimize every step of your content creation workflow – like never before. Craft quality original content faster and easier using systematized research and well-organized content assets’ management in one central location. Strengthen your writing with Blogely’s AI driven Paraphrasing Tool and easily perform on-page technical SEO optimization without any prior knowledge. Simplify your content marketing workflow with a tool that lets you handle it without the hassle from start to finish. Generate more leads and sales. Simple interface that is extremely well-thought to make it easy for you to build exceptional content. Organize all your assets – images, files, notes, multimedia, links, and more in one central location linked to the article. Create a full research document in a matter of minutes. Collect aggregated SERP results with questions, statistics, and keywords.2 ReviewsStarting Price: $0 – $99View Software
- ReportzReportzReportz is a white label reporting solution designed with only three things in mind: to eliminate stress from the equation, significantly speed up the reporting process, and elevate overall quality. Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they’ve ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.2 ReviewsStarting Price: $7.95 per month/annualView Software
- IgniturIgniturIgnitur is advanced project management software built for online marketing. It is equipped with a reporting engine, a task management tool, and a monitoring dashboard.Starting Price: $79.00/monthView Software
- SeoSamba Marketing Operating System (MOS)SeoSambaSeoSamba’s Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses and multi-locations enterprises alike. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google and Facebook review management tools, email marketing tools, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and WordPress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba’s CRM product SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS can be private-labeled by solution providers.Starting Price: $99.00/monthView Software
- iPlasmaCMS2InsercorpiPlasmaCMS2 is a proprietary website content management system suited for website administrators from beginners to advanced users. Developed with modern web technologies, the modular system allows for management of any type of website, web-based application, or intranet. Its scalability allows for the deployment of a single, basic website to highly complex networks of interconnected websites. iPlasmaCMS2 is the perfect solution for any type of organization, from businesses and non-profit organizations to government and educational institutions.Starting Price: $450.00/yearView Software
- PulnoPulnoPulno is a website analysis tool that crawls websites in search for potential issues and analyzes numerous parameters that are crucial for SEO, including performance, broken links, broken graphics, no alternative descriptions, link depth, and content issues. Additionally, Pulno also monitors all the changes implemented on a website and is equipped with Unique Content Analyzer which checks for duplicate content off-site and on-site. Pulno conducts thorough website audits that are accompanied by comprehensible reports that include actionable advice on how to resolve issues.17 ReviewsStarting Price: $12 per monthView Software
- SemrushSemrushSemrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.14 ReviewsView Software
- HubSpot Marketing HubHubSpotGrow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.13 ReviewsStarting Price: $50 per monthView Software
- ElementorElementorThe world’s leading WordPress page builder. Control every aspect of your web design workflow from one place. Simple. Powerful. Flexible. Experience the power of 100% visual design. Build websites that load faster, and speed up the process of building them. The only complete design platform to offer pixel perfect design, yet produces 100% clean code. Take your design vision and turn it into
best seo tools for wordpress
1. All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.
It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.
The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.
There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.
For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.
For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.
Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.
Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.
2. SEMRush
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.
3. Google Search Console
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
4. Yoast SEO
Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
5. Google Keyword Planner
Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.
No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Conclusion
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