In today’s digital world, it is increasingly important to have an online presence. But with a proliferation of blogs and business websites out there, it can be tough to know where or how to begin. Luckily, we here at [company name] have compiled a list of the best SEO tools for beginners. Follow these tools and tips, and soon you’ll be on your way to becoming a professional digital marketing expert!
Table of Contents
Best Seo Tools For Beginners Content Writing
Google Search Console
The Google Search Console is Google’s own tool that helps you improve your rankings in the search engine results pages. The console includes tools that measure the performance of your website, including page load times that impact SEO. You can monitor your website’s position on Google search results, including which of your pages are ranking for specific keywords. You can also see how many impressions and how many clicks your pages have gotten in the search engine results pages.
Google Search Console is a critical tool for all webmasters. It provides much-needed transparency into how your pages are performing and can help determine which content you should optimize or what keywords you should target next.
Pricing: Free for all website owners.
Google Keyword Planner
Most digital marketers use either the Google Keyword Planner or a paid version with better features for keyword research. Still, this is one of the best free tools for doing basic keyword targeting research. The keyword planner offers two main features:
- Discover new or related keywords – You can type in any keyword to see a list of related keywords along with their search volume and other related metrics. This makes it easy to find new keywords to target for SEO.
- Get search volume and forecasts – You can monitor trends to identify search terms or keywords that are becoming more popular.
Pricing: Free for anyone with a Google Ads account. If you need a quick guide, you can check out this resource: How to Create a Google Ads Account.
WordStream
WordStream offers a stripped-down version of Google’s keyword planner that’s free and easy to use. Just type in a keyword of your choice, pick an industry and type in your location. Then click the big orange button and you’ll get a list of keywords along with their search volumes on Google and Bing, and the average CPC for each keyword on each ad network.
Pricing: WordStream’s keyword research tool is free to use.
SEMrush
SEMrush is one of the most popular and useful tools for digital marketers of all stripes. Their monthly subscription package includes 40 different tools that help with SEO, PPC and social media management. Marketers can use SEMrush to analyze backlinks, conduct keyword research, analyze the performance and traffic of their own website or those of their competitors and discover new markets, niches and opportunities. There’s also a site auditing utility that can help with some of the more technical aspects of website SEO.
Pricing: Some features available for free, paid subscriptions start at $99.95 monthly.
BuzzSumo
BuzzSumo is an analytical tool that helps marketers find out what kind of content people are sharing across many different platforms. You can enter a website to easily identify their most successful pieces of content. You can analyze trends over the past day, the past month, or the past year. You can filter by author or by platform and Buzz Sumo even supports negative keywords to help you pinpoint the data you’re looking for.
BuzzSumo helps you efficiently analyze and benchmark your content against the competition while staying on top of new trends.
Pricing: Starts at $79 per month for unlimited searches.
Answer the Public
Type any keyword into this free online tool and you’ll get an extensive visualization of questions people have asked on Google using your keyword. This tool connects with one of the biggest recent additions to the Google search pages: Snippets.
On some search results pages, Google now displays Snippets. A snippet is a tab near the top of the page that highlights a common question related to the target keyword. When a user clicks on the snippet, Google connects them to a web page that answers that question explicitly. Being featured in a Snippet is a great way to generate organic traffic because Snippets are always near the top of the page.
With Answer the Public, marketers can write highly targeted articles that directly address questions that they know are being typed into search. This makes it more likely that their articles will be featured in Google Snippets.
Pricing: Three searches per day for free, unlimited searches starting at $99 monthly.
Yoast SEO
Yoast SEO is a WordPress plug-in that gives you real-time feedback as you optimize your blog posts using WordPress. The plug-in acts like a built-in checklist tool that prompts you to complete on-page SEO tasks for each blog post that you create. Yoast SEO provides feedback on your page optimizations in real-time, makes suggestions for improvement and helps you manage all the details when doing on-page SEO with WordPress.
Image Source: https://kinsta.com/wp-content/uploads/2019/04/yoast-seo-configuration-wizard.png
Pricing: The basic version of Yoast SEO is free. Yoast SEO premium starts at $89 monthly for a single-website license, but you can save money by purchasing multiple licenses for multiple sites at the same time.
Keyword Density Checker
Keyword density is an important factor that search engines like Google use to rank web pages. Digital marketers know that the Google Search algorithm looks at the density of keywords to understand the relevance of each piece of content. For each blog post, it is important to ensure that the target keyword is mentioned a sufficient number of times within the text. At the same time, excessive mentions of the keyword (a practice known as keyword stuffing) are discouraged.
This simple keyword density checker makes it easy to figure out how many times each keyword is mentioned in your article. You can paste in the text of your article and you’ll receive a list of the most frequently occurring one-word, two-word and three-word keywords in your article. For most content pieces, digital marketers aim for a keyword density of 2-5% for the target keyword.
Pricing: The keyword density checker is just one of over 75 free SEO tools offered by the team at PrePostSEO. Visitors to the website can perform a total of 500 queries per month across all tools. To unlock more searches, users can purchase a premium plan starting at $50/year for 50,000 annual searches.
Read-Able
Read-able is a useful tool for ensuring that your content is accessible for your target audience. When you paste your article into Read-able, it uses a proprietary algorithm to assign your content a grade level that corresponds to how easy it is to read and understand.
The average North American reads at an around an eighth-grade level, so if that’s your target audience, Read-Able will help you write clear and concise sentences that are easier for a wide range of readers to understand. If your target audience is college-educated, it’s okay to use longer words and complex sentences to convey meaning. Read-Able is all about matching the level of your writing with the reading level of your target audience to provide the best experience for readers.
Pricing: Read-able offers a free version of its tool that checks reading level, grammar and spelling. The PRO version is available starting at $4/month and includes features like edit suggestions, error highlighting, additional reports and the ability to score emails and additional file formats.
Grammarly Premium
Google checks your website for spelling and grammar. A website whose content contains many spelling errors is less likely to rank highly on search engines. Grammarly makes it easy to create content that is grammatically correct and free of spelling errors. You can add the tool to your browser and use it when composing emails, social media updates or a blog post.
Pricing: Grammarly Premium starts at just $11.66 per month when you purchase a one-year subscription. The premium version offers more corrections and an anti-plagiarism feature to help ensure your content is truly unique.
free seo tools for content writing
1. Google Keyword Planner
One of the most important parts of SEO writing is to use keywords in your content that are related to the topic at hand. In order for your website content to appear at the top of search engines, it needs to have the search terms that people are looking for within the content.
Google Keyword Planner can help you with your keyword research. Simply put in a keyword or keyword phrase to see the popularity of that search term over time. Google Keyword Planner can also help you research and find keywords that will get your content in front of the right audience.
2. DemandJump (Free Trial)
DemandJump has taken the guesswork out of creating content that ranks. Input your topic or what you want to write about, and DemandJump provides a prioritized list of content to create.
The best part? They take it one step further and provide one-click SEO content briefs for anything you want to write. DemandJump not only shows you the content to create, it tells you how to create it with recommended H1s, H2s, and keywords to include. Get started today!
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3. Hemingway Editor
Part of ranking high in search engine listings is the readability of your content. Well-written content is rewarded by search engines, and tools like Hemingway Editor can help you with improving your writing.
The way this tool works is by analyzing the text that you input and checking for writing faux pas like passive voice, weak words, and run-on sentences. The goal is to make your writing clear and concise—characteristics that help your content rank well!
4. Plagiarism Checker
Duplicate content is treated poorly by search engines, so it’s important to check and make sure that you didn’t accidentally (or purposefully) copy any content. It’s easy to accidentally copy content when you’re writing about a well-known topic, or some content writers may think that there’s no one checking for plagiarism on the internet.
In fact, search engines check for plagiarism. Before posting your content, running it through a tool like Plagiarism Checker can help you avoid any penalizations.
5. Grammarly
Another great writing tool is Grammarly. Polished content tends to rank higher, especially if you’ve got the right keywords, and Grammarly can help you improve the quality of your writing. From tools like a grammar checker to an advanced writing assistant that analyzes your writing, Grammarly is the perfect tool to refine your content before publishing it.
6. Readable
According to Readable, the average reader’s attention span is 7 seconds. This tool will analyze the readability of your content and give you a score. This helps you to know if your writing is appropriate for your target audience or if you have missed the mark.
For example, if you’re trying to write content that uses a lot of industry-specific jargon, that may not be readable for the new customers you’re trying to reach. Readable helps you determine if your content is engaging and also monitors for keyword density.
7. One Look
Writing isn’t easy, especially if you’re having to write a lot of content about the same topic or group of topics. You can fall into a pattern of using the same words over and over again…which can be seen as keyword stuffing by search engines.
To avoid this problem, you can use tools like One Look to find alternative verbiage to use. It also includes a reverse dictionary—where you can type in a description and receive what word fits that description—that can help you in those brain blip moments.
Conclusion
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