If you’re new to SEO, there are a lot of tools you can use to help yourself out. It can seem daunting at first, but luckily the experts have already figured out what works best for beginners.
That said, if you’re looking for the best SEO tools for beginners, then you’ve come to the right place!
We’ll start with a brief overview of what these tools do, and then dive into how they work.
What Are The Best Tools For Beginners?
Best Seo Tools For Beginners Course
1. Free SEO Course (Reliablesoft)
If you’re looking for an SEO course to learn the basics of SEO, then this is the course to enroll in first. The material is easy to follow and the language is suitable for non-technical users.
It starts by explaining how the SEO process can influence the decision of search engine algorithms and then introduces the three major SEO sub-processes: Technical SEO, On-Page SEO, and Off-Page SEO.
Why enroll in this course?
It’s a great course for beginners. It will teach you the basics of SEO and set the foundation so that you can learn more advanced topics.
In addition to the course, with your registration, you can also download the Complete SEO Checklist which explains in detail all checks you need to perform to ensure that your website is SEO Friendly.
Learn more about this course
2. Free SEO training: SEO for beginners (Yoast)
It’s an SEO crash course for beginners to SEO. It is more suitable for students that have no prior SEO knowledge. It starts by explaining the SEO fundamentals, including how search engines work.
The course is split into three main sections: Introduction to SEO, Content SEO, and technical SEO.
Why enroll in this course?
You should enroll in the Yoast free SEO course if you know nothing about SEO, and you want to get a general understanding of how all components work together.
What is nice is that they try to explain the technical aspect of SEO by using easy-to-understand language and avoiding technical jargon as much as possible.
Learn more about this course
3. SEO Training Course by Moz (Udemy)
This is one of the most popular SEO courses on Udemy. So far, more than 200K students have enrolled, and the course has an overall rating of 4.3/5 stars.
The Moz Team created the course and it is presented by Rand Fiskin (one of the MOZ founders).
The course format is video, and the duration is 3.5 hours.
While this is a good course covering all aspects of SEO, it hasn’t been updated since its initial release, and this is an issue. Most of the information is still valid but some videos (like the one talking about featured snippets), are not entirely accurate and out of date.
Why enroll in this course?
Rank Fishkin is a great presenter. He knows what he is talking about, and he does it in a way that is enjoyable and fun.
So, if you are just getting started with SEO, spend a couple of hours watching the videos to get a general idea of what is SEO and how it works.
Learn more about this course
4. Free SEO Course (ClickMinded)
SEO veteran Tommy Griffith is the instructor of this course. Before starting ClickMinded, Tommy was managing SEO for companies like Paypal and Airbnb.
In this course, Tommy explains the SEO framework used at Paypal and Airbnb and gives general advice on how to approach the whole SEO process.
Why enroll in this course?
If you are curious about how big companies approach SEO, then this is a free course you should enroll in.
Once you enroll in the course, you will also get access to several SEO resources that are worth reading.
Learn more about this course
5. SEO Training Course: Building Sustainable Traffic for Business Growth (Hubspot)
This is a free SEO course by HubSpot that is worth considering. The course includes four lessons covering the following topics:
- Developing an SEO strategy
- Scaling your link building campaigns
- How they do SEO at HubSpot blog
- How to create and execute a guest blogging campaign
It’s not a beginner’s course. To understand the different concepts explained in the videos, you need to have a basic understanding of SEO.
Why enroll in this course?
What I like about this course is lesson 3, where Matthew Howells-Barby explains how HubSpot is using SEO and blogs to increase their organic traffic. He talks about the importance of building topical relevance and gives examples of how this process works.
Learn more about this course
6. On-Page and Technical SEO Course (SEMRUSH)
On-Page SEO and Technical SEO are two SEO processes you can control 100%. Unlike off-page SEO which has to do with website promotion methods, on-page and technical SEO is something you can improve by following some simple SEO rules.
This is what this SEO course is all about. It includes 2 modules that cover the following topics:
- SEO Auditing your website
- Troubleshooting HTTPS Issues
- Identifying and Fixing Crawlability Issues
- Performing a Log File Analysis
- Tips on how to create SEO-friendly Content
- Tips on how to improve your on-page SEO
Why enroll in this course?
Registration for this course is free and easy. While working with the course you also get a chance to get to know how to use SEMRUSH, one of the best SEO tools in the market, and upon completing this course, you can take an exam and achieve a SEMRush SEO Certification.
Learn more about this course
7. Search Engine Optimization (SEO) Specialization (Coursera)
Coursera is a popular online training platform offering a range of digital marketing courses.
Their SEO specialization path includes six individual courses:
- Introduction to Search Engine Optimization
- Search Engine Optimization Fundamentals
- Optimizing a website for Search
- Advanced Content and Social Tactics to Optimize SEO
- Advanced Search Engine Optimization Strategies
- Website Optimization
The courses are taught by experienced SEO instructors. You can take all the courses in the SEO specialization or individual courses. The approx. time to complete all courses and lessons is four months.
Why enroll in this course?
It’s a comprehensive course covering all aspects of SEO. It starts with the very basics and covers advanced strategies and techniques.
You can enroll in this course and get a 7-Day free trial.
Learn more about this course
8. Free SEO 6-Part Video Series (Moz)
This is another SEO course by Moz, similar to the SEO course offered by Udemy (number 1 above).
The course is made up of 6 videos (1 hour each) covering the following topics:
- SEO Strategy
- Keyword Research
- Searcher Satisfaction
- On-page Optimization
- Technical SEO
- Link Building
The course instructor is Rand Fishkin, which is very good in making explaining complicated topics in a simple way.
Why enroll in this course?
From all the courses in this guide, this is the easiest to access. Users don’t have to register, just click the link below, and you will be redirected to the course page and start watching the videos.
If you don’t want to watch all the videos, I suggest you spend some time watching the third video where Rand talks about ‘searcher satisfaction,’ a concept that is very important for modern SEO.
Learn more about this course
9. SEO Training and Tutorials (LinkedIn Learning)
LinkedIn Learning is the new name of what was previously known as Lynda. All courses offered by Lynda are now under LinkedIn Learning.
When it comes to SEO training, LinkedIn learning has a lot of courses, but one that is worth considering is “SEO Foundations.”
The course starts with explaining what search engine optimization is and how it works but also covers topics like:
- Content marketing planning
- Understanding your website’s audience
- Internal linking best practices
- Measuring SEO effectiveness
- Local SEO
Why enroll in this course?
Enroll in this course if you want to get a more comprehensive understanding of how content marketing and SEO can work together.
One thing to know about LinkedIn Learning is that it offers courses for free for one month only. After that, there is a monthly charge for accessing the course material.
Learn more about this course
10. SEO Today: Strategies to Earn Trust, Rank High, and Stand Out (SkillShare)
Skillshare is another online learning platform that offers courses on various subjects. Some courses are available for Free while to access premium courses, you have to register for a paid plan (the first month is free).
One of the popular SEO courses that you can access without paying is SEO Today by Rand Fishkin. This is the third course by Rand which makes him the most popular SEO instructor on our list 🙂
This video course includes 11 lessons, and it takes about 1 hour to complete. It covers the following topics:
- Link building strategies to get higher rankings for your content
- On-Page SEO Best Practices
- Optimizing your content for rich snippets using structured data markup
- Tips for optimizing your website for mobile SEO
Why enroll in this course?
You don’t have to enroll in this course to watch the videos. You can click the button below and start viewing. This class is not for beginners, but it’s an intermediate level.
free seo training seo for beginners yoast
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps you need to take to get your SEO strategy up and running.
If you prefer video, you can also watch this compilation video on how to start with SEO. Watch the entire video or skip through to the parts that you want to know more about:
How to start with SEO?
So, you’ve just created your first site and you want it to be found, so you can share your thoughts and views with the world. What to do? Let’s go through the steps of starting with SEO!
- Install Yoast SEOProvided that your website is on WordPress, installing Yoast SEO should be the first step in your SEO strategy. Our Yoast SEO plugin will help you to make sure your website is crawlable and findable. Yoast SEO will immediately take care of some technical SEO issues, just by being installed on your website. Besides that, our plugin will help you to construct your website in such a way that Google will understand and rank it. We offer a free and a premium plugin. If you’re just starting out, you’ll probably won’t need our premium version yet, although it can already save you some valuable time.
- Get that first linkGoogle needs to know your website exists. And, in order for Google to know about your awesome new site, you need at least one external link towards your site. The reason for this: Google crawls the web. It follows links and saves all the webpages it finds in a very large database called the index. So, if you want to get into that index, you need (at least) one external link. So make sure to get that link from an external website!
- What do you want to rank for?Make sure to attract the right audience to your website. Who are your customers? For whom did you build this website? What terms do your customers use when searching on Google? And what’s their search intent, what kind of content are they looking for? Find out as much as you can about your audience.
SEOs refer to this stage as doing your keyword research. This is a hard and important phase. There are a lot of helpful tools that make doing keyword research easier. Some of these tools are free, others are rather expensive. While these tools will make the difficult phase of keyword research easier, you should remember that you can’t outsource your keyword research to a tool. You really need to think about your audience and about the search terms they are using. It’s also important to analyze what you’re seeing in the search results pages when entering your keywords. Take your time for this phase. It is crucial. If you do your keyword research correctly, you’ll come up with a long list of keywords you want to rank for. - Set realistic goalsFor a new site, it is rather hard to rank high in the beginning. Older sites already have a history, established their authority and a lot of links pointing towards them. That means that Google’s crawlers come by more often at older sites. For a new site to rank, you’ll always need to be a little patient. And remember: some search terms will be out of reach for a new site because there’s too much competition. Trying to rank for [WordPress SEO] will be rather hard for any new blog, because of some fierce competition on that term from Yoast.com.
If you’re just starting with your site, try to aim at ranking for long-tail keywords. Long-tail keywords are keywords that are longer and more specific and have far less competition than the popular head keywords. After a while, when your site starts to rank for the long-tail keywords, you could try and go after the more head keywords. - Internal linkingAs I already mentioned in step 2, Google follows links. Google also follows the links on your website, your internal linking structure. It crawls through your website following the internal linking structure of your site. That structure is like a guide to Google. Make sure your internal linking structure is flawless. That’ll help with your ranking.
If you start with a brand new website, you’ll probably don’t have much content yet. This is the perfect time to think about structure. Now it is relatively easy. It’s like having a new closet and you haven’t started buying clothes. Now is the time to think about the things you want to put on the top shelf and which items you want to hide in the back of your closet. So, decide which pages are most important to you. What are the pages you want to rank with? Make sure that these pages have the most internal links pointing towards them. - Start writingIn order to get ranked, you need to have content. A very important step in how to start with your SEO is to write amazing content for all these search terms you want to be found for. The content analysis in the Yoast SEO plugin will help you to write that content. Our analysis will help you to write a text that is both readable and SEO friendly.
While you’re writing, make sure to use the words you want to be found for. Use them in headings and in the introduction and conclusion of your text. After writing your text, you should optimize your SEO title and your meta description. The Yoast SEO plugin will help you to do all these things. - Get those links!External links are important to get your site in high positions in those search engines. But gathering those external links can be a hard process. Make sure to write content people want to share and link to. Original ideas and great, valuable content will make the chance that people would want to share that much bigger.
Of course, reaching out to people and making them aware of your awesome website and product can be a good strategy to get those external links too. Read more about a successful link building strategy or find out what link building is first.
Follow these steps and you’ll make a flying start with your SEO. What can help you keep this momentum going is our free SEO for beginners training course. This course gives you quick wins to get ranking and explains how search engine optimization works. So make sure to check it out!
Conclusion
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