For many new SEOs, figuring out how to use SEO tools can be a challenge. While there are several free tools that you can use, the ones you need to succeed in the long run will cost you.
We’ve put together a list of the best SEO tools for beginners. These are the tools we feel will help you start your career quickly and easily and help you succeed in the long run.
Table of Contents
Best Seo Tools For Beginners Enterprise
1. Ahrefs
Ahrefs—one of the most powerful SEO platforms—offers enterprises all of the tools they need to excel in search engines, including:
- Keyword rank tracking
- Site audits and analysis
- Keyword research
- Content exploration
- Daily alerts
- Brand monitoring
- Domain comparisons
The “Agency” plan priced at $999/month offers five users and 100 projects. However, you contact their sales team to create a custom plan based on individual data and reporting needs.
2. Moz
Moz is used by companies like Zillow, 99designs, and Trivago to research profitable keywords, build quality links, audit technical SEO aspects, and more.
Enterprises will also want to take advantage of the Mozscape API that they’ve been building for years to gain deeper insights, as well.
It offers intelligent metrics and endless data that is used to build internal tools and unlock the full potential of Moz.
Recently they’ve made the addition of deep SERP technology called STAT which is extremely useful for enterprises. This is because it’s built for large-scale rank tracking and search analysis.
3. SEMrush
SEMrush is a comprehensive SEO suite that enterprises use to gain insights into marketing trends, industries, lucrative keywords, search data, and more.
Furthermore, they offer the largest keyword database in the world consisting of a jaw-dropping 8.3 billion search terms! If your organization finds keyword research a sticking point, keep this in mind.
Outside of SEO, you’ll also gain access to PPC reports, lead generation tools, and listing management. That means while the heart of its use is search optimization, it will improve other marketing campaigns, as well.
4. Conductor
The tools I’ve mentioned so far are flexible. They please everyone from the freelancer to Fortune companies.
However, Conductor is different. They are SEO software made specifically for enterprises.
They offer a customer intelligence platform that conducts (no pun intended) deep analysis of customer behaviour, digital channels, and revenue sources.
For illustration, Conductor delivers insights into what customers are searching organically, competitor’s strategies, new markets to enter, and real-time content recommendations.
5. ScreamingFrog
ScreamingFrog is the best technical analysis tool on the market. It does one job and it does it really damn well.
The free version crawls up to 500 URLs but I advise purchasing an annual license to remove the crawl limit and gain access to unlimited features. These include analysis of:
- Broken links
- Redirects
- Page titles and metadata
- Duplicate content
- Extract data
- Robots and directives
- XML sitemaps
- Javascript
- Error codes
- Site structure
Use this to optimize every nook and cranny of a website to quickly outrank competitors and offer a better user experience.
6. BrightEdge
BrightEdge’s platform focuses on enhancing five main SEO pillars: search, content, social, local, and mobile.
It firstly helps enterprises determine what customers are searching for to provide contextual offers. This can increase conversions and engagement as a result.
Next, BrightEdge aids in creating a content strategy that delivers a clear return and trusting relationships with readers.
Boost your social campaigns with the platform’s social tools to continue reaching audiences and remarketing to those who haven’t taken action yet.
7. SearchMetrics
The Searchmetrics suite offers data-driven insights to maximize search and content performance.
There are four main elements of the platform beginning with Research Cloud. This is an on-demand market research feature that will help you find profitable audiences, topics, and markets.
Next, Content Experience aids enterprises in developing a content strategy, relevant subjects, and optimizing each article for search engines.
You are then able to track competitors and audit web properties to gain an edge on other sites in the SERPs.
8. Buzzstream
Outreach is a critical part of a successful SEO strategy. Building relationships and engaging with influencers aids in having content shared with a larger audience.
That’s where Buzzstream steps in.
Their platform helps you build a list of quality contacts that can be tapped when you want to share content, acquire links, or receive feedback.
The Buzzstream database contains an extensive array of influencers and contact information to continue building lead lists, as well.
9. Google Search Console
While you’ll have to dish out a decent amount of budget for most of the tools I’ve covered today, there’s one that’s completely free: Google Search Console.
This free platform from our good ‘ole friend Google allows webmasters to track a website’s performance in the SERPs.
You will gain access to performance data like impressions, average rank, and click-through rates.
Submit your sitemap and be instantly alerted of any crawling or indexing issues to address before they impact your enterprise’s SEO.
best seo tools for wordpress
1. All in One SEO for WordPress (AIOSEO)
All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.
It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.
The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and descriptions. This means you don’t need to update a post just to change SEO titles.
AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.
There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.
AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This include features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.
For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.
For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.
Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities and help you bulk-add internal links with just a few clicks.
Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It eliminates the need to install multiple plugins to do things on your website and works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.
2. SEMRush
SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of tools to grow your traffic.
You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.
SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO friendly content.
To learn more, see our complete guide on how to do keyword research for your website.
We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.
3. Google Search Console
Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.
For more details, see our comprehensive Google Search Console guide for beginners.
Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data.
MonsterInsights, another tool we’ll mention later, helps you bring the Search Console reports right inside your WordPress dashboard for easy access.
4. Yoast SEO
Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.
It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.
Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.
For more details, see our complete guide on how to install and setup Yoast SEO plugin in WordPress.
5. Google Keyword Planner
Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.
No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.
It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.
As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.
Conclusion
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