SEO is a term that has been floating around for years now. It’s most often used to describe the ranking of websites within search engines, often with regard to how well an individual website ranks in comparison to other sites for particular keywords and phrases.
These days, SEO is an integral part of any company’s online marketing strategy and can be crucial to a company’s success. A good SEO strategy will increase traffic to a website through relevant keywords, while also boosting brand visibility and raising brand awareness.
The best SEO tools can help you in your quest to improve your search engine rankings—but what constitutes the best? There are many elements at play, but here are some of the features you should consider when evaluating potential seo tools.
Best Seo Tools For Ecommerce
Best SEO Tools – For Free!
Google Structured Data Testing Tool
Google’s Structured Data Testing Tool helps merchants create new website pages and improve existing ones with manual optimizations. Most importantly, this tool validates structured data accuracy. Google frequently pulls structured data and schema.org into its Knowledge Graph – a key benefit that can improve search visibility.
Learn more about Google Structured Data Testing Tool.
Google Analytics
If you own or operate a website, you should be using Google Analytics. Google Analytics records, visualizes and analyzes website statistics to help your business grow.
With Google Analytics, you can attribute website traffic to different sources and implement eCommerce tracking to record purchases. Use goals to measure lead generation conversions or monitor your website with real-time reports. Regardless of your business size or vertical, we recommend Google Analytics as one of the best SEO tools to measure and improve your website’s performance.
Learn more about Google Analytics.
Google Search Console
When you’re trying to increase organic search presence, we recommend going right to the source with Google Search Console. This tool uses search analytics to help you optimize content, submit your websites and specific URLs for indexing and receive alerts about website issues. Overall, Google Search Console helps you understand how Google views and ranks your pages.
Learn more about Google Search Console.
Google My Business
Google My Business enables any business to create and maintain a highly visible online profile that displays in Google search results. This free SEO tool helps businesses engage with customers and displays photos, hours of operation, customer reviews and more.
We recommend that eCommerce businesses optimize their Google My Business accounts with visuals and content that enhances their overall brands. Additionally, businesses should demonstrate what makes their products unique and actively respond to customer reviews.
Learn more about Google My Business.
Google Tag Assistant
Tag Assistant helps you setup Google Analytics, Google Tag Manager, Google Ads and other tags correctly. Use this tool to monitor current tags on your website, identify errors and implement suggested improvements. Overall, this easy-to-use browser extension helps reduce headaches and ensures accurate data from Google tools.
Learn more about Google Tag Assistant.
Google AdWords Keyword Planner
Searching for keyword ideas? Although this tool is designed for Google AdWords campaigns, it can still provide value for organic optimization.
Use Google AdWords Keyword Planner to identify related phrases and measure associated search volumes. You can also export this information through Google AdWords to review later.
Learn more about Google AdWords Keyword Planner.
Google PageSpeed Insights
Google PageSpeed Insights API (PSI) measures page performance and provides suggestions to help you improve. This tool also provides lab and field data, which helps debug performance issues and capture a true, real-world user experience.
Page load times influence organic search rankings. As a result, we recommend businesses frequently use Google PageSpeed Insights to ensure their websites load quickly and display in organic search results.
Learn more about Google PageSpeed Insights.
SEO Site Checkup
This suite of tools offers insights for a variety of SEO issues. To start, choose specific items you want to improve, such as visitor breakdown, sitemap files, backlinks, favicons – you name it! SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.
Learn more about the SEO Site Checkup tools.
Keywords Everywhere Browser Extension
This free browser extension reveals accurate search volume, CPC and competition data to help you identify keywords that can move your business forward. The Keywords Everywhere Browser Extension also suggests related long-tail phrases, and lets you download keyword lists with Excel, CSV or PDF file formats.
Learn more about the Keywords Everywhere Browser Extension.
SEO Minion Browser Extension
This all-in-one SEO Chrome add-on analyzes on-page SEO for redirects and broken links. SEO Minion also identifies your website’s predicted rankings using a SERP preview tool. With advanced settings and multi-location SERP views, this tool helps you get a comprehensive view of your organic search potential.
Learn more about the SEO Minion Browser Extension.
Keyword Keg
Keyword Keg’s three main features can help businesses tackle keyword research. Find Keywords, Import Keywords and Merge Words tools help identify related keyword opportunities. Additionally, this browser extension provides keyword metrics and generates multiple keyword combinations to expand your future organic search footprint.
Learn more about Keyword Keg.
Best SEO Tools – Payment Required
Screaming Frog Spider Tool
The Screaming Frog SEO Spider Tool is a desktop extension with a variety of different features and functionality to measure your website’s SEO health. After you run a crawl, the export will include insights about key elements like title tags, alt tags and 301 redirects to an Excel doc for easy analysis. Although its interface is somewhat difficult to navigate, the data Screaming Frog Spider Tool provides offers significant value to help you maintain your eCommerce store.
Learn more about Screaming Frog Spider Tool.
SEMrush
SEMrush is an all-in-one marketing resource that offers SEO, paid traffic, social media and content/PR analysis tools. The SEO tool collects keyword data, anchor text, backlinks, ranking position and more to help you gain a comprehensive view of your organic footprint.
Learn more about SEMrush.
Moz Pro Keyword Explorer
Moz Pro Keyword Explorer uses a unique formula to show keyword difficulty based on page/domain rank, page/domain authority, competitors, current rankings and more. It also compares keyword difficulty and offers a refreshing alternative to other keyword suggestion tools. As a member of the Moz Pro SEO suite, Keyword Explorer is a fantastic value and helps businesses prioritize keywords to target.
Learn more about Moz Pro Keyword Explorer.
Moz Pro On-Page Grader
Moz On-Page Grader is one of the best SEO tools for optimizing content. This on-page analysis tool grades the quality and relevance of a specific URL based on your desired keyword. The report card assigns a letter grade to your URL and displays actionable recommendations to improve the quality of the page.
Learn more about Moz Pro On-Page Grader.
Moz Pro Link Explorer
Moz Pro Link Explorer’s vast link index helps you create solid strategies, track progress and uncover valuable link prospects. This tool uses a machine learning algorithm that mimics Google’s index to prioritize the links this tool crawls. Easily compare link profiles, track Spam Score and create a link tracking list to monitor links over time.
Learn more about Moz Pro Link Explorer.
Raven Tools Link Manager
If you’re managing link-building efforts on your site, this link building management tool is a must. Raven Tools Link Manager helps businesses analyze the active and inactive links, link anchor text and backlink domains. This tool is also a part of the larger Raven Tools SEO Suite, which gives access to rank tracking, keyword and competitor research tools and more.
Learn more about Raven Tools Link Manager.
Ahrefs
Marketing and SEO experts recommend Ahrefs as one of the best eCommerce SEO tools. Use Ahrefs to research competing websites by looking at “Top Pages” and exact keywords that drive visits to their sites. This data helps you learn why your competitors rank for desired keywords and determines what you need to improve overall rankings.
best seo tools for beginners
TOP 7 MUST-HAVE FREE SEO TOOLS FOR BEGINNERS
SEO
You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. For now, the free SEO tools out there will absolutely get the job done. In fact, many are surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:
- Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
- AdWords Keyword Tool. Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.
- Open Site Explorer. This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).
- SEO by Yoast. This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every webpage. This works best when you’re focusing on optimizing the content on your website.
- PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.
- Google Webmaster Tools. Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.
- Bing Webmaster Tools. You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.
Conclusion
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