A blog is a great tool for any company, digital agency, and SEO company. The blog allows you to post content that engages your audience and produces leads. The blog is a great place to share your expertise on a particular topic and connect with your audience.
We have put together some of the best digital marketing agencies blogs for you to use as a starting point on your own campaign. These are the 10 best digital marketing agency blogs
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Best Seo Tools For My Digital Marketing Agency
1. Semrush
Use it if your top priority is keyword research, competition analysis, and site audit.
Price: Starts at $119.95/month (Click here for a free trial)
Let’s kick things off with my favorite SEO tool: Semrush. I’ve been using Semrush since the early days of my agency and it’s my go-to product for all things SEO.
Semrush is primarily known for its keyword research and competitive intelligence capabilities. If your client is relatively new in the market or operates in a space with lots of competitors, then it’s not going to be easy to rank for high volume, high competition keywords. In such cases, your best bet would be to start targeting low competition keywords with high traffic potential.
You can use Semrush’s Keyword Magic tool to identify the best keywords to focus on for your clients’ websites. You can find both head terms and long-tail keywords for your campaign, but if you’re targeting long-tail keywords with high traffic potential, look for keywords that have low-to-medium search volume, low competition, and low keyword difficulty.
The Semrush toolkit also features one of the most advanced SEO audit tools on the market. With the Semrush Site Audit tool, you’ll be able to quickly identify and fix all the critical errors on your clients’ websites.
Top Features
- Semrush’s Site Audit tool does a thorough technical SEO site audit and helps you fix all the critical SEO errors on your site.
- The Organic Research report allows you to see your competitors’ best performing keywords, discover new organic competitors, and monitor position changes of domains.
- The Keyword Magic tool lets you find the best keywords to focus on for your SEO and PPC campaigns.
- With the Domain vs Domain tool, you can conduct side-by-side domain comparisons of up to five domains and see domains’ common and unique keywords.
Click here to sign up for a 1-month free trial of SEMrush Pro
Side note: If you’ve just subscribed to SEMrush or are an existing user, then I’d urge you to download our free eBook – “The Ultimate Semrush Playbook.” The eBook is an in-depth user guide to using Semrush for SEO, competitor research, and content marketing. Click here to download the eBook.
2. Ahrefs
Use it if your top priority is backlink analysis.
Price: Starts at $99/mo
When it comes to backlink analysis, there’s no tool better than Ahrefs. It’s the preferred backlink analysis tool of leading experts in marketing and SEO because of its massive index size and the accuracy with which it presents the data.
Ahrefs boasts of having the world’s biggest index of live backlinks (16 trillion links) and its crawler processes up to 5 billion webpages a day. It also has a user-friendly interface which further bolsters its reputation as a top-notch SEO tool.
Over the last few years, Ahrefs has evolved into a complete marketing toolkit, offering separate tools for keyword research, site audit, and content. But Ahrefs continues to be known for Site Explorer — a backlink checker and organic research tool which offers an in-depth look at the organic search traffic and backlink profile of any website or URL.
With Site Explorer, you can see which websites link to your clients’ websites and their competitors’ sites and gauge the quality of their backlink profiles. You can also analyze the keywords the competitors are ranking for and see which pages bring the most search engine traffic.
Then there is Ahrefs’ Rank Tracker which is one of the most frequently used tools in SEO. With Rank Tracker, you can monitor your clients’ search rankings over time and chart their performance against that of their competitors’. You can also get scheduled reports delivered straight to your inbox.
Top Features
- The Site Explorer tool provides an in-depth look at the backlink profile and search traffic of any website or URL.
- Ahrefs’ Rank Tracker lets you monitor your Google search rankings on desktop and mobile across 170 countries and chart your performance against your competitors’.
- With Ahrefs’ Keywords Explorer 3.0, you can get thousands of relevant keyword ideas with accurate search volume, keyword difficulty score, and advanced metrics like clicks, return rate, and parent topic.
Click here to start a 7-day trial of Ahrefs for $7
Side note: For a more in-depth comparison of features between SEMrush and Ahrefs, check out Semrush vs Ahrefs: Which SEO Tool is Better?
3. HubSpot
Use it if your top priority is optimizing your clients’ conversion rates.
Price: Starts at $560/month
HubSpot provides a whole suite of SEO and content tools to build your search authority and skyrocket conversions.
HubSpot’s SEO tools are integrated with HubSpot’s content strategy tool, a tool which allows you to easily discover and rank for the topics that matter to you and your clients. This integration can be really helpful when you’re researching potential keywords in your clients’ niche to create content on.
Since HubSpot’s SEO tools are also paired with other Conversion Rate Optimization (CRO) tools such as landing pages, A/B testing, conversational bots, and calls-to-action, you can really focus on maximizing the conversion rates for your clients, both macro conversions (visitors buying their product/service) and micro conversions (visitors signing up for their newsletter, watching a promotional video, etc.)
Now let’s talk about the main drawback with HubSpot’s SEO suite: the cost. In order to access HubSpot’s SEO tools, you’ll need to upgrade to HubSpot Marketing Hub’s Professional plan which is $560/month. That’s a steep price to pay for a marketing software. As such, I’d suggest you consider this option only if you’d like to use premium CRO tools and to access your entire marketing software suite in one place. In other words, if conversions are your main goal, then you should probably go for HubSpot.
Side note: HubSpot also boasts of an extensive SEO resource library and their free SEO courses are remarkable for marketers and business owners who’d like to hone their SEO stills. You can sign up for the following free courses below:
- HubSpot’s Google SEO Tutorial
- HubSpot’s Link Building Tutorial For Beginners
Top Features
- HubSpot provides topic suggestions based on relevance, competition, and popularity, as well as access to monthly search data so you can estimate how ranking for specific topics will translate to organic traffic gains.
- You can get actionable on-page SEO advice in the same place you’re creating blog posts, landing pages, and site pages.
- You can easily monitor the performance of your content to identify the topics that are working the hardest for you — and the ones that aren’t.
- You’ll also get access to HubSpot’s Marketing Hub tools such as landing pages, chatbots, live chat, A/B testing, email marketing, and more.
Click here to learn more about HubSpot’s SEO tools
4. Serpstat
Use it if you have a smaller budget, but would still like a reliable SEO tool.
Price: Starts at $69/mo
The problem with most SEO tools is that they cost almost $100 per month. That’s the standard pricing practice in this industry. Popular SEO tools like SEMrush, Ahrefs, and Moz are all similarly priced, which is not ideal if you’re just starting out.
Serpstat breaks away from this standard pricing practice with its basic plan costing just $69/month, making it a great alternative to SEMrush and Ahrefs for small agencies.
Launched in 2013 as simply a keyword research tool, Serpstat has gradually evolved into a full-fledged SEO and PPC analysis platform.
With Serpstat, you can do keyword research, competitive analysis, technical site audits, backlink analysis, and much more. The data generated via this tool may not be as accurate or comprehensive as other tools like SEMrush or Ahrefs, but it’s still a reliable SEO tool. And considering the fact that Serpstat’s plans start at a modest $19/month, it’s well worth the investment.
Top Features
- Serpstat’s advanced site audit tool allows you to uncover and eliminate all the critical SEO errors on your website.
- With the incredibly useful “Search Questions” function, you can research niche questions and find ideas for creating traffic-driving content.
- With the “Related Keywords” report, you can generate all the search queries that are semantically associated with your seed keyword.
Click here to sign up for Serpstat
Side note: If you’ve just started using Serpstat, then I’d recommend downloading our free eBook – “The Ultimate Serpstat Playbook.” This in-depth guide will help you get the best results out of your Serpstat subscription. Click here to download the eBook.
5. Mangools
Use it for its phenomenal keyword research capabilities.
Price: Starts at $49
Last but not least, we have the Mangools suite of SEO tools. Launched in 2014, Mangools includes five SEO tools — KWFinder for keyword research, SERPChecker for SERP analysis, LinkMiner for backlink analysis, SERPWatcher for rank tracking, and SiteProfiler for website analysis.
Mangools is perhaps best known for its flagship tool KWFinder — a cloud-based keyword research tool that helps you generate the perfect keyword ideas that you can use on everything from blog posts, website content, landing pages, and copy on PPC ads. But the other SEO tools in the suite are just as useful and available at a fairly affordable price.
So if you’re operating on a shoestring budget, but would still like to invest in a tool that helps you with day-to-day SEO, Mangools is your best bet. It’s the most economical SEO tool on this list.
Top Features
- KWFinder — Mangools’ keyword research tool — allows you to find keyword ideas with exact search volumes and it has one of the most accurate keyword difficulty metrics on the market.
- With LinkMiner, you can find and replicate the most powerful backlinks of your competitors.
- SiteProfiler — the website analysis tool — allows you to analyze your competitors’ traffic, most valuable content, and backlink profile.
best seo tools for beginners
TOP 7 MUST-HAVE FREE SEO TOOLS FOR BEGINNERS
SEO
You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. For now, the free SEO tools out there will absolutely get the job done. In fact, many are surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:
- Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
- AdWords Keyword Tool. Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.
- Open Site Explorer. This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).
- SEO by Yoast. This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every webpage. This works best when you’re focusing on optimizing the content on your website.
- PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.
- Google Webmaster Tools. Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.
- Bing Webmaster Tools. You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.
Conclusion
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