With online shopping continuing to take a larger share of the retail market, new e-commerce platforms are emerging all the time. Shopify is one of the leading e-commerce platforms, and it offers powerful tools for both online and offline sales.
Table of Contents
Best Seo Tools For Shopify
SEO Manager
$20/month
7-day free trial
The Shopify SEO Manager app is a great Shopify tool to increase your store rankings and is arguably the best SEO app for Shopify due to its vast variety of exclusive features. It allows you to create custom meta tags, titles, keywords, as well as descriptions of your website. On top of that, it will give you relevant feedback on how those categories are performing on a global scale.
The SEO Manager is fantastic for those who are just getting started with their SEO know-how, as it provides many pre-made templates to choose from. Additionally, there are loads of helpful suggestions in the app to take your SEO game to the next level. Before launching your tweaks, the SEO Manager allows you to test and preview how your site will perform in the ranking system. This is very useful and you can see what needs fixing on the spot.
The app has a total of 20 features -15 of which are unique and are to be found nowhere else. Apart from testing how your site does in general, the app recently added the option to perform a mobile integration test, as well as ways to fix ‘404 error’ issues. Also, you will find that it is linked with Google Trends. This allows you to see how you can improve your site rankings on the platform. This is an important conduit to get organic traffic to your page.
Amongst the best things in the Shopify SEO Manager is the fact that it gives SEO beginners a whole step by step guide to improve their site. Essentially, you can know nothing of SEO, have zero coding knowledge or marketing experience, and yet manage to create a fully search-optimized Shopify store.
- Google Trends Site Integration
- Works with Kit
- Integrated Google Search Console Analytics
- Local Business structured Data
- JSON-LD Data Support
- 404 Management and Repairs in Real-time
- Google Knowledge Graph Support
- Free Trial
- SEO control of Tag Filtered Collections
- Redirect on “Out of Stock”
- Mobile Testing
- Sitemap Management
- Product “Unavailable After” Meta
- Google Page Speed Integration
- Advanced Meta Settings
- Title Templating
- Image ALT text issues Scan
- Index/No Index
- SEO Issues Scan and Suggestions
- Edit Titles and Descriptions
- Google Result Simulator
Plug In SEO
Free Edition
Plug In SEO Plus – $20/month
7-day free trial
The Plug In SEO Shopify app has two versions that you can choose between. There is a free one, which will suffice if you are a do it yourself type person who is just launching their store and looking to get a basic SEO optimization for your site. Even though free of charge, this plan allows users to check an unlimited amount of pages for SEO issues with its integrated smart analyzer.
The paid edition Plug In SEO Plus is aimed at advanced users who want to hone in on their store’s search engine optimization to suit the higher tier of needs. On top of a hefty feature pack and powerful optimization tools, you will be eligible for premium support from the developers. This includes the option to have custom templates created to fit your store’s needs immaculately, and at no extra charge.
For users who don’t have the time, or will, to deal with optimization, optional expert packages are available at an additional fee. This service will have an expert from the Plug In SEO team come in and take care of your website optimization for you. On top of all that, the company provides a ton of SEO training videos that feature tips and tricks on how to obtain an edge over the competition.
- Structured Data (JSON-LD Schema Markup)
- Bulk Edit SEO Data, Product Pages
- Constantly Updated As Search Engines Change
- Help With Fixing SEO Issues
- SEO Meta Title and Meta Description Templating
- Fix Headings, Image ALT Tags, Filenames
- Google Search Console (Webmaster Tools) Integration
- Free Trial
- Multilingual SEO
- SEO For Special Pages (Collection, Search, Filters, Tags)
- Blog Optimizer
- Keyword Tools
- Fix 404 Broken Links
E-stores are going to make the big bucks this year.
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SPO (SEO Product Optimizer)
Free Lite Edition
Basic Edition – $15.99/month
14-day free trial
The SPO SEO Product Optimizer has two versions, and they both pack a punch. With this Shopify app, even the free version provides a helpful array of tools. These are not limited in numbers as much as in the amount you can use them per month.
Some of the main highlights of the SPO app is that you can research niche keywords and have the app assist you on their best application. A bulk edit feature is integrated to allow for fast link preview editing – excellent for saving time in the long run. Link previews can be altered without having to get into the coding aspect, as the app lays everything out for you – a really useful and beginner-friendly function.
In the free Lite Version, users can avail of 10 suggested keyword analyses and 10 link preview edits per month. The custom link preview is limited to Facebook and Twitter. Support is active for products and the Shopify store only. The paid, Basic Version will get you 100 suggested keyword analyses per month, unlimited link preview edits, rich snippets, and bulk link preview edits for up to a thousand products.
- Custom Link Previews
- Niche Keyword Suggestions
- JSON LD, Rich Snippets
- Bulk Edit Product Pages, Link Previews
- Free Trial
- Focus Keyword Insertion
- Continuously Added Features
Reload SEO
$14.95/month
14-day free trial
Reload SEO is a keyword optimization app that is well suited for beginners and also useful for store owners who are advanced in SEO. Its main standout feature compared to other apps is that it provides you with your Shopify competitors’ content analysis. The truth is that business SEO is not a territory that rewards fair play – it is a numbers game to elevate your store above others. Any competitive edge that one can obtain over other businesses is potential traffic for your Shopify store.
Reload SEO is feisty in that regard, giving users a detailed overview of the top 10 results for any Google keyword, information on what kind of content is being created by the competition, and recommended tips to beat them for their place in the rankings. It tracks keyword rankings for desktop and mobile in more than 170 countries, making it great for stores with an international market.
Its other functions don’t necessarily reinvent the wheel or offer a wide variety of options, but they cover the basic ground well enough. Reload SEO’s main selling point is its smart spying capability, which is very useful to have in your toolkit.
- Keyword Research in Shopify
- Keyword Tracking
- SEO Performance Dashboard
- Backlink Analysis
- Free Trial
- Content Optimization
- Shopify Store Monitoring
- Competitor Content and Traffic Analysis
Tiny IMG SEO Image Optimizer
Free Edition (Additional Charges Optional)
Once you’ve got the keywords sorted, excelling at your store’s optimization means extending your efforts to the images of your site. It is one thing to have an aesthetic visual branding, but many people forget that the pictures you use for your store will also impact the efficiency of your site. High-quality pictures take a long time to load, and if they are not optimized it can significantly harm your store’s appeal. This might come as a surprise, but if your website takes more than 3 seconds to load, you may be losing as much as half of your potential customers. After putting in all that effort to entice organic traffic to your store, a trivial thing such as loading speed should not be allowed to impact on your success.
The free Tiny IMG SEO Image Optimizer is a great app to sort out the aforementioned issues with just a few clicks. Its intelligent algorithm works to compress your images by 70% without losing any quality. This number is head and shoulders above the competition. It will enhance your website’s loading speeds and keep everything snappy once you’ve caught a customer’s interest. The app lets you choose particular compression methods for your images, optimizes SEO related to your pictures, and provides a month’s worth of backup so you can restore your data should anything happen.
- Image and Template Optimization
- Improves Image-Related SEO (Alt Text, Filenames)
- Choice of Image Compression
- Best Image File Format Analysis
- 30-Day Backup
- Simple Setup
best shopify apps
1. Seguno
Seguno is one great way to implement online marketing and turn your new buyers into regular customers. Seguno helps you send welcome emails to new customers.
The service also generates thank-you emails and builds trust among your customers. This is especially helpful in the long run by ensuring buyers remember your brand.
Features
- Sends quick welcome and thank-you emails using an automated system
- Helps turn new buyers into loyal customers
- Uses dynamic recommendations for helping with abandoned cart
- Generates unique discount codes
What makes it a good fit?
Online stores can build trust among visitors by something as simple as a welcome email. Seguno is a good fit for those who don’t want to annoy their buyers with long-form sales copy and just want to thank them for making a purchase.
Price
Seguno can be used for free up to 250 subscribers.
2. Plug in SEO
Plug in SEO keeps an eye on your web shop and makes sure your SEO is intact. Once installed, this app will automatically detect all the SEO aspects of your store—including keywords, speed, blog content, broken links, and other SEO problems—so you won’t need to check pages individually. It is one of the best Shopify apps for search engine optimization.
Features
- Sends email alerts whenever there is an SEO problem
- Gives free instructions, including code snippets for fixing the SEO
- Checks and improves SEO to gain organic traffic
What makes it a good fit?
Social media marketing is a great way to bring visitors to your website, but search engines can help you score more stable traffic that is easier to convert. Plug in SEO is good for those who want to manage SEO without a lot of extra work.
Price
You can conduct basic SEO scanning for free. To unlock more features, you’ll need to purchase a premium version for $20 a month from their official website.
3. Oberlo
Oberlo is my favorite among the best Shopify apps. It is a dropshipping service that allows the user to find popular products online and start selling immediately.
Features
- Find trending products to dropship from worldwide suppliers
- Ship directly from supplier to customer without any interference
- Track all orders in a few easy clicks
What makes it a good fit?
This app is perfect for those who want to set up a dropshipping model instead of an inventory model. You can easily track the shipments by integrating Oberlo.
Price
You can use Oberlo for your new eCommerce store for free. However, as your store grows, you’ll need a premium plan starting at $29.90 per month to get all the important features.
4. Smile
Another great way to generate more sales is through referral marketing. You can use Smile to motivate your audience for more purchases by spreading the word about your web store.
Features
- Design a points, referral, or VIP-based loyalty program to encourage more sales
- Check the results easily through Smile analytics
What makes it a good fit?
Smile is a good choice for online stores that want to run a loyalty program. A user-friendly backend helps Smile stand out among some of the best Shopify apps.
Price
Smile is a freemium app, meaning you can get started with a free version. Check out the premium plan for more advanced features.
5. Kit
Kit is a great social media marketing app that helps you create and manage successful campaigns.
Features
- AI helps search the targeted traffic for your store
- Run Facebook and Instagram ads via the easy Messenger interface
What makes it a good fit?
I’d recommend this as one of the best Shopify apps for social marketing. You can use it to run successful business campaigns while you are asleep.
Price
This Shopify app is available for free.
Conclusion
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