You’ve probably heard of SerpRank. It’s a popular rank checking tool for Google search results. It has a handy keyword ranking tracker that allows you to see your keyword rankings in Google over time.
It also allows you to compare other keywords for the same search terms, and it has an API that lets you pull in your own data.
SerpRank is a great tool, but its interface can be a bit hard to use. It’s not very mobile friendly, either. That’s why I’m writing this post: to tell you about a better tool that I’ve just released—one that improves on SerpRank in every way.
Best Serp Keyword Rank Tracker
Let’s now compare 10 rank trackers to find the best for your project.
1. SE Ranking
This Ukrainian company offers a SERP tracking tool at affordable rates. If 250 keywords are enough and you are fine with weekly updates, you can go as low as $23.40 per month with SE Ranking. But what does it offer?
Quite a lot actually.
Alongside the rank tracker, you get a whole host of tools: website audit, backlink monitoring & checking and it also creates a marketing plan for you. A feature I like is that, as well as Google rankings (obviously), you can even track YouTube rankings, along with Bing, Yandex and Yahoo. They claim to have 300,000 customers, making them one of the biggest SEO tools out there.
SE Ranking Pricing
Essential: 250 keywords: $39 (daily updates), $31.20 (every 3 days), $23.40 (weekly)
Pro: 500 keywords: $54 (daily updates), $43.20 (every 3 days), $32.40 (weekly)
Business: 1000 keywords: $89 (daily updates), $71.20 (every 3 days), $53.40 (weekly)
Monthly plans. Discounts of up to 20% for annual plans.
Screenshots:RankingsCompetitorsMarketing Plan
What I like: The screens are well laid out and give you a nice historical overview of your rankings (including the best ranking you ever had). Pricing is pretty flexible and affordable. They also track Google SERP features such as the featured snippet. It even comes with a mobile SERP tracker option. The extra functionality, like the website audit and backlink monitoring, can also be useful if you need it. Support is usually responsive. There are folders and tags available to organize your keywords.
What they should improve: To get to your reports you often need a lot of clicks. Every now and then there are minor bugs in the system that don’t always get fixed immediately.
Who is it for? Freelancers and small businesses who need an affordable tool that does a bit more than just SERP rank tracking tool. It’s one of the best rank tracker tools out there.
Rating: 4.5/5
> Try it 14 days for free: seranking.com
2. AccuRanker
AccuRanker comes from Denmark and claims to be the world’s fastest, most accurate rank tracker. But what does fast mean? AccuRanker lets you manually request a refresh of your ranking data whenever you feel like it. And the update happens rather fast! It supports Google, Bing and now also Youtube, Yandex, and Baidu.
I’m using AccuRanker for the English ranking data of Tooltester as I tend to track my keywords (almost) daily to be able to react to important changes. I very much like the no-nonsense menus and interfaces that let me get to the data I need at the speed of light. YouTube tracking also works really well, better than with other tools I tried.
You can also define segments and filter for things like specific SERP features and also export the data. And as with all rank trackers, you’ll come across in this article, AccuRanker shows you the search volumes for each keyword. If you work with clients, it also allows you to email automatic ranking reports with your own logo.
AccuRanker Pricing:
1000 keywords: $99
1500 keywords: $144
2000 keywords: $189
3000 keywords: $279
Keyword data updated daily. Monthly plans. Save up to 10% by subscribing to a yearly plan.
AccuRanker Screenshots:DashboardKeywordsReporting
What I like: Their clean Scandinavian design is a pleasure to use. It shows you whether you rank in the featured snippet (so-called “position zero”) and includes all other important Google features (related questions, site links, whether there are ads, etc.). It lets you tag and star your most important keywords and, of course, it’s great being able to request a keyword refresh whenever I feel like. You can also add as many domains as you like.
What they should improve: It would be nice to see the ranking evolution in the main overview as offered with other SERP trackers (instead of clicking the detail view of the keyword). They should offer plans with less than 1000 keywords as this restriction makes them REALLY expensive. I would also prefer email reports where you can see the rankings directly in the email and not only after opening in an attached file (PDF, XLS etc.).
Who is it for? Brands, store owners and agencies who need reliable & quick ranking data, competitor monitoring and things like historical data and API access.
Rating: 4.5/5
> Try it for 14 days for free: accuranker.com
3. Nightwatch
Back in the day, the Nightwatch movie (starring Ewan McGregor) received mixed ratings. But what about the rank tracker?
The first thing you will note is that everything on their website is black. They seem to love dark-mode, which is also activated by default in their web app. Even though I personally like it too, I switched it off pretty quickly. The reason is that the interface is relatively busy and the fonts are small. Having everything white on black doesn’t make it very readable.
What you will also note is that the Slovenian company offers very affordable plans compared to its competitors. With discounts of up to 40%, it’s particularly affordable if you sign up for a yearly plan.
In terms of features, they also offer backlink monitoring, website audits, competitor monitoring, and API access. A pretty complete product.
Nightwatch Pricing
500 keywords: $39/month
1000 keywords: $99/month
5000 keywords: $369/month
Keyword data updated daily. Monthly plans. Discounts of up to 40% for longer terms.
Nightwatch ScreenshotsDashboardRank TrackerEmail Report
What I like: Their yearly plans are very well-priced for daily updated keywords. Rank tracking comes with details like Featured Snippets, Local Packs and Knowledge Panels. Nightwatch not only offers YouTube but also DuckDuckGo tracking. You can add notes to your account and these will be plotted in the ranking graphs, similar to how notes work in Google Analytics. Their daily, weekly or monthly ranking updates via email work pretty well, too!
What they should improve: The help section doesn’t have a search function, and although they offer live chat, I didn’t always receive an immediate response. If you need more than 1000 keywords, you’ll see your costs go up significantly.
Who is it for? Agencies who need quick and accurate ranking data for their clients at affordable rates.
Rating: 4/5
Try for free: nightwatch.io
4. Wincher
Here’s another contender from Scandinavia. Wincher is made in Sweden and praises minimalism. The good news is that their prices are indeed minimalist. 500 keywords with daily updates will only cost you €29/month (around $34).
Right now they only track Google so if you are after other search engines too, you should look elsewhere. The ranking tables are well-structured and contain all the important information. Columns can also be fully customized. It also shows you what SERP features are relevant to your keyword and whether your site is shown in one.
Using the Pages tool you can identify weak spots in your content. It’s alright but doesn’t take into account synonyms the way Google does. Nevertheless it can certainly be helpful to some.
Wincher Pricing:
500 keywords: €29
1000 keywords: €59
2000 keywords: €99
Keyword data updated daily. Monthly plans. Get 2 free months by subscribing to a yearly plan.
Wincher Screenshots:
What I like: The tool is well-designed and also lets you compare your website to your competitors. Their prices are some of the lowest in the industry given the great range of features, such as tracking of all the special Google features (Featured Snippets, etc.). The keyword research tool also looks very useful as it directly considers what you’re already ranking for.
What they should improve: They should also offer prices in USD. Adding other search engines like Bing or Youtube would be useful to many users. And a few times I had smaller issues by getting ranking notifications via email that weren’t actually showing in the tool.
Rating: 4/5
> Try Wincher for free here (Use discount code WELCOME30 to get €30 off your first purchase)
5. ProRankTracker (PRT)
ProRankTracker was actually one of the first keyword trackers we were using at Tooltester. If you don’t need a huge number of keywords, the Israeli company offers a pretty good deal at $13.50 for 100 tracked terms. There’s a free plan, too, which is good for up to 20 keywords but doesn’t provide data on search volumes. It has a SERP tracker for Google, YouTube, Yahoo, Bing, Yandex and wait for it … Amazon! That’s pretty unique, as we haven’t seen any other tracking tool offering Amazon tracking. But that’s not really the scope of this article, to be fair.
The reason why we moved to other services was mainly that ProRankTracker feels a bit more complicated than the others. They’ve recently improved the interface, but there’s still a lot going on in the navigation.
ProRankTracker Pricing:
20 keywords: free (limited features)
100 keywords: $13.50
500 keywords: $49
1000 keywords: $89
2000 keywords: $129
Up to 20% discount for yearly plans available
ProRankTracker Screenshots:DashboardURL viewReports
What I like: It’s good that you can request manual ranking updates. You also get the evolution of your keywords in the main view, including the biggest winners and losers. The free plan is unique for rank trackers and could be sufficient for smaller businesses. I also had good experiences with their live chat support. Finally, PRT also features two iOS and Android apps that let you (or your clients) check rankings conveniently.
What they should improve: I find the navigation on the left-hand side overwhelming and there are many different views, of which most users will probably only use one. Also a quick way to view the current SERPs for each keyword would be nice (to achieve that now you need to completely change the view).
Who is it for? Definitely recommended for anyone who only needs to track a few keywords, as it’s free. Amazon sellers are another target group that could benefit from PRT.
Rating: 3.5/5
best free serp tool
11. SERP Surf
SERP Surf is one of the top free SERP tools that checks the search engine ranking position of your website. This SERP checker allows you to enter one domain and up to five keywords to rank check for free. You can also enter up to three domains of your competitors to see how you rank against them.
The free to use tool then allows you to choose the region and device (desktop, mobile, or tablet) to search for. Once you press “Check SERPSurf” you can expect to see your results within about 2 minutes. Additionally, SERP Surf will also show you the top ten rankings for each keyword that you enter.
One of the downsides to using the free version of this tool is that it only allows you to search up to 5 keywords at a time. Other SERP tools will usually allow 10+ keywords for their free version. The tool also only shows the top 10 results for each keyword. The biggest disadvantage of using this tool is that it doesn’t track your rank positions overtime on the website. You will have to monitor how you are performing over a period of time on your own.
Pricing:
Currently, this tool only offers a free version with no option to pay for an upgraded version of the tool.
10. SERP Robot
The next SERP tool we tested was SERP Robot which is a quick and accurate way to check your search engine ranking position. SERP Robot allows you to check up to 10 keywords at a time using their free version. You can then search your domain’s rank as well as up to 3 of your competitors.
Once you search, SERP Robot will give you the top 10 results for each keyword that you searched. 10 keywords and 10 results are about the average of the top free SERP tools that we researched. The advantage of using SERP Robot, however, is that it allows you to search an unlimited amount of times.
We calculated that the wait time for the tool to display results can take anywhere from 1 – 3 minutes if busy. One of the downsides we noticed about SERP Robot’s free version is that it only allows you to check desktop search results, not mobile or tablet. It lacks this key feature which is present in most other free to use SERP tools.
Another disadvantage we noticed is that it can’t track domain rank positions over time for each keyword. This means you would have to track your progress externally on your own. These disadvantages can be removed however by upgrading to the paid version of the software.
Pricing:
Free Version: $0/year, unlimited searches, 10 keywords, 10 results
Pro Version: $59.88/year, unlimited projects, unlimited keywords, 300 searches a day, 365-day history graphs, check different locations and languages, automatic daily checking
9. Search Engine Report’s Keyword Rank Checker
First on our list is Search Engine Report’s Keyword Rank Checker. This fast and easy to use tool will check the search engine rank position of 1 of your domains. This program will check your domain ranking for up to 10 keywords of your choice. You can easily import and export your keywords by copying and pasting directly into the tool.
Search Engine Report’s Keyword Rank Checker also gives you the option to include up to 3 of your competitor’s domains. It will then check those domains and compare their performance to your domain. The tool also gives you the ability to select which country and device you would like to search for. You can choose to search on either desktop or mobile for free.
A feature that Search Engine Report’s Keyword Rank Checker is lacking is the ability to track rank history. The program also doesn’t give you the option to export results meaning you would have to keep track of your rankings externally.
Pricing:
Currently, this tool only offers a free version with no option to pay for an upgraded version of the tool.
8. Ubersuggest
Ubersuggest is a free to use SERP tool made available but well-known marketer Niel Patel. This easy to use tool allows you to insert your domain and receive a list of keywords that your domain currently ranks for. Ubersuggest will also keep track of the history of your ranking for each keyword to analyze your progress.
Another benefit of this tool is that it suggests keywords that you should try ranking for. This can help you adapt your Search Engine Optimization appropriately to the keywords that you should be targeting. A downside to this tool is that you can’t search specific keyword rankings relative to your domain.
Pricing:
Free Version: $0/year, 25 keyword suggestions, rank history tracking, 20 top pages
Pro Version: $290/year, 100,000 keyword suggestions, 10,000 content ideas, 10,000 top pages, unlimited reports per day, etc.
7. Link Assistant Rank Tracker
Another one of the top free SERP tools that we found is Link Assistant’s Rank Tracker. Unlike other SERP tools we review in this post, Link Assistant’s keyword rank tracker is a tool that you are required to download. Link Assistant’s free version is extremely useful and includes many of the features that you receive for their paid version. This SERP program allows you to track an unlimited number of domains and keywords. You can easily import and export these keywords as well which saves a lot of time.
The tool also gives you an in-depth analysis of the best keywords to use. It does this by giving you a score on the difficulty of ranking for each keyword. When using the rank tracker you can search both desktop and mobile at the same time. This is very useful as many free versions of SERP checkers only allow you to search one or the other.
Although this tool has many features that other SERP tools would charge a premium for, it still doesn’t save your ranking history or search settings. This is a major inconvenience as you would have to import your search inputs and keep track of your data externally. Another downside to this program is that it only allows you to compare rankings with one other competitor.
These features can be fixed however by upgrading to the paid version of the tool. There are currently two paid options at $124/year and $299/year.
Pricing:
6. Thruuu
Thruuu is a free SERP tool that is very useful for improving your SEO. By typing in and searching a keyword, the tool will give you an overview of the top results for that keyword. You can choose whether to scrape between 10-100 pages of search results. It will also give you an in-depth analysis of the information in the top posts for that keyword.
Thruuu will tell you about the title of the page, meta description, number of words and images, heading structure, publication date, and the latest update for each result. The tool also gives you the option to search either desktop or mobile. Another useful function of the device is that you can easily and quickly export all the info into an excel file when you’re done. This makes it easy to keep track of past search results.
Unfortunately, the tool does not currently allow you to search your specific domain which is a disadvantage from other SERP tools. It also only allows you to search one keyword at a time which can make it very timeconsuming if you need data on a lot of keywords. That being said, Thruuu is still a very useful tool that enables you to effectively research how to target the keywords that you want.
Pricing:
Currently, this tool only offers a free version with no option to pay for an upgraded version of the tool.
5. Seobility
Ranked number 5 on our list of top free SERP tools is Seobility. In order to use Seobility, you are required to sign up for a free account on their website. Once signed up, this tool allows you to import and monitor up to 10 keywords at a time. It also limits you to only 1 domain per account.
When searching, Seobility lets you include up to 3 competitors to compare keyword search rankings with. The tool also shows your keyword rank history and displays it on graphs indicating whether your ranking is improving or declining. In addition to showing your rank position, the software will also display the search volume and CPC for each keyword. Seobility has some other free features such as page response time, most used keywords, and an indication of any errors present on your website.
One of the disadvantages we noticed with using Seobility is that its free version only allows you to search desktop, not mobile or tablet. The tool also only lets you do one search per day making it very time consuming to do research on more than 10 keywords. To increase the limits that Seobility has set on this tool you are required to upgrade to one of the paid versions below.
Pricing:
4. Small SEO Tools’ Keyword Rank Checker
Small SEO Tool’s Keyword Rank Checker is a great SERP tool that you can use for free. This software allows you to import and track up to 10 keywords across either desktop, mobile, or tablet. You can also choose whether to search by specific keywords or to see what keywords your URL ranks for. This is a feature that is harder to find in most free to use SERP tools.
In addition to being able to search across different devices, this rank tracker displays your keyword position, the search volume of the keyword, and the total number of search results. You can also track your keyword position overtime and download an excel report from it. Furthermore, the software allows you to see an unlimited number of top URLs for each keyword that you search for.
Although this tool has a lot of great features that other sites would charge a premium for, we still ranked it below some of the other SERP tools we reviewed. The reason for this is because it doesn’t let you track results in comparison to your competitors’ websites. This is a function that almost all the tools on this list have for free.
Pricing:
Currently, this tool only offers a free version with no option to pay for an upgraded version of the tool.
3. What’s My SERP
What’s My SERP is another free to use SERP keyword tracking tool with great features. This tool allows you to search up to 25 keywords per domain. It allows you to search 10 times per day without having to make an account. Signing up for a free account will allow you to search an unlimited amount of times as well.
Once you make a free account you can also import and export keywords that you would like to search and track. When searching, this tool enables you to use a different domain each time with no limits. These elements make this tool more effective and time-saving than some of the other free tools we’ve reviewed.
One of the downsides to using this tool is that it only allows you to search desktop for free. In order to search mobile you are required to upgrade to the premium version of What’s My SERP. You are also required to upgrade your account if you wish to track your rank history on the website. If you do decide to upgrade your account What’s My SERP has some of the best prices of the top free SERP tools on the internet.
Pricing:
2. Rank Console
One of the top free SERP tools that we found is Rank Console. This free to use software offers features that many SERP tools charge a premium for. Rank Console allows you to search using an unlimited amount of domains. This is extremely useful and timesaving, letting you check keyword rankings for multiple pages on your website.
In addition to allowing you to use unlimited domains, Rank Console also allows you to use an unlimited number of keywords. This is a huge advantage over other top free SERP tools that only allow you around 10 – 20 keywords. Furthermore, this tool allows you to track an unlimited number of competitors for free. In comparison most free tools only allow you to track a maximum of 3 competitors.
Rank Console also has a feature built into the tool that tracks your rank history and will display your rank change on a graph. The tool will even use Google Trends to show you the rise and fall in interest for each keyword, as well as the subregions the interest is coming from. Once you sign up for a free account on their website you can gain full access to all of these amazing features.
Although the tool has some tremendous features included for free, we did notice a few downsides to using Rank Console. Unfortunately, when searching keywords you can only search desktop, not mobile or tablet. The tool also has no specific location searching such as by city or state. Lastly, although the tool allows you to use unlimited keywords, it has no way of importing or exporting them.
Pricing:
Currently, this tool only offers a free version with no option to pay for an upgraded version of the tool.
1. Rank Tank
After doing extensive research, we decided that Rank Tank was the best of the free tools that we found. Unlike other top free SERP tools that we reviewed, Rank Tank is a downloadable program that uses Google Sheets. This extremely powerful and useful tool allows you to search up to 100 keywords for free. With Rank Tank being on Google Sheets you can easily import and export your keywords by copy and pasting.
The program allows you to search across either desktop or mobile for free. Once your search is finished, you can save your results to a new tab. You can do as many searches as you want and track your rank history by looking back at past tabs.
It will also compute an overall score for you based on how you rank for all the keywords that you searched for. In order to get this program, all you have to do is sign up for a free account on Rank Tank’s website and download the software to Google Sheets.
Another useful feature included in the free to use tool is that it lists the top result, who’s above you, and whose below you for each keyword. Unfortunately, the tool doesn’t currently list the top 10 results for each keyword. The features Rank Tank includes for free more than make-up for this though.
Pricing:
Free Version: $0/month, 100 keywords, unlimited searches
Elite Version: $149/month, 100,000 keywords, unlimited searches
SERP Tool Comparison:
Conclusion
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