Best Social Media Marketing Tools

Social media is a crucial part of today’s marketing. Whether you’re a small business owner or an employee of a large company, social media can be a great help in your marketing efforts. However, it’s often difficult to know where to begin when you’re tasked with managing your company’s social media presence.

This article will discuss the best social media marketing tools so you can get started on making the most of your time and resources.

The tools you’ll need will depend on what type of business you’re running, but here are some suggestions:

Best Social Media Marketing Tools

1. Social ChampSocial Champ is a social media scheduling and management tool that helps you spread your content on all social media platforms at once. The tool claims to “help users and brands to increase their audience reach by 75%.” This tool has multiple social media automation features and multiple integrations to help you.If you are a beginner or a business with automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is its responsive customer support. It also allows you to repeat your content on Facebook and Twitter. What Key Features Do They Offer?
   • Bulk Upload feature from a CSV file. – Scheduling months of content in a single click.
   • Auto-post content via RSS feed.
   • Repeat on Twitter & Facebook.
   • Recycle your content by creating collections of posts and using them in upcoming campaigns.
   • Social media content calendar lets you plan posts for weeks.
   • Content Suggestion – Find excellent quality and productive stories to share.
   • Link Shortening & Tracking – Links get auto-shortened and tracked using UTM codes.
   • Analytics – Track clicks, likes, retweets, favorites and export them in a CSV file too.
   • Team Collaboration Feature – Share your profiles with team members without sharing passwords.
   • Chrome Extension – to share content directly from any website.PricingStarting from $26/month on a professional plan with 12 social accounts.
2. BufferMany marketers have used Buffer for years. It allows you to quickly put your posts in the queue to schedule them on different platforms. Buffer has divided its product into three categories. Publish, Reply, Analyze. You can choose which plan suits you better according to your marketing needs.Buffer has recently introduced a new feature that allows you to include the first comment with your scheduled Instagram posts. Most of the advanced features that third-party tools integrate buffer offers.PricingStarting from $6/month per social channel and unlimited posts. You can add on another channel for the same amount and so on!
3. HootsuiteHootsuite allows businesses to track their clients and understand their customer’s sentiment and engagement towards their brand. It’s crucial to break down any preconceived notions that the client may have regarding their brand. Hootsuite does a good job of providing a lot of feature functionality in a clean and relatively easy-to-learn user interface.While it can get pricey if you exceed specific quotas, it’s still well worth looking for small business digital marketers.PricingStarting from $19/month on the basic plan with 1 user and 10 social profiles, and unlimited scheduling.
4. Social StatusThis SMM tool helps automate social media reporting by carrying out a detailed analysis of your profiles. Social Status provides four levels of analytics; profile, ads, competitor, and influencer, and generates customized reports for all four levels. The tool supports Facebook, Instagram, YouTube, and Twitter.PricingStarting from $29 per month for 10 social media profiles.
5. eClincherAnother tool for publishing content is eClincher. It helps you with publishing, engagement, listening, and analytics. eClincher claims to be “perfect for businesses, brands, and agencies.” eClincher supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube. The process of scheduling is simple. All you have to do is pick your accounts and enter your posts.It also gives the option to repeat the content over the selected intervals. But many advanced features are only available in premium or agency plans. The UI design needs a little improvement, though!PricingStarting from $59/month on the basic plan with 10 profiles and 1 user.
6. SocialPilotSocialPilot manages social media, schedules social media posts, improves engagement, and analyzes results. Socialpilot also supports bulk posting on different social channels. The template for bulk scheduling might sound a little problematic if you don’t have any prior experience in bulk scheduling. SocialPilot offers comprehensive analytics concerning different platforms.The only limit is the absence of social listening and not supporting video posts in bulk uploading.PricingStarting from $30/month on a professional plan with 25 social media accounts.
7. SociAlertSocialAlert is a tracking tool that helps you to track your hashtags, keywords, and social accounts. If you want to avoid all the social noise and focus on the performance of your keywords and hashtags, Social Alert is the right tool for you. Hashtag tracking can help startups to grow their digital presence and tap into more customers.You can use this tool to expand your post reach on social media by using relevant industry-related keywords. The tool generates a report with the number of posts, impressions, users, reach, and top mentions, which will help you make your next marketing campaign a success.PricingStarting from $9.95/month on a starter plan with 2 account and hashtag trackers.
8. CoScheduleCoschedule is an affordable and straightforward to use scheduling tool which will save your time and extra efforts. Instead of dedicating time to post every single day, you can schedule all your content for weeks, months, or years at once. Perfect for someone who has never used an automation tool before.Coschedule’s watermarking, bulk uploading, and collaborative features make strengthening any blog and events more manageable. It helps to minimize workload while maximizing user engagement. But Coschedule’s chrome extension and mobile app have limited access to its overall features.PricingStarting from $14.99/month on a personal plan with 1 user.
9. Sprout SocialSprout Social is a social media software used for management and helps you find solutions to your social media problems and strengthens connections with your brand’s audience. It enables you to manage and control social posts across multiple platforms, networks, and campaigns, all in one place.It is a perfect solution to drive the businesses’ strategic decision-making with your social data and analytics insights. Even though Sprout Social is an all-in-one automation tool, but it might be a little expensive if your startup is on a limited budget!PricingStarting from $99/month on the standard plan with five social profiles.
10. SendibleSendible is an SMM tool that comes with a range of useful features to manage your social media campaigns. It can help you improve communication through better collaboration when scheduling and approving content. If your startup has clients, you can use advanced reporting and more in-depth insights through their Google Analytics integration to show them.Sendible has around 20 integrations with critical social media platforms, blogs, forums, and Slack too. The user interface is easy to use. Bulk scheduling is done through a CSV file. It also has a built-in content library and access to Canva.PricingStarting from $29/month on a micro plan for solopreneurs with 12 services and 1 user.

social media tools for business

1. Unbox Social

Monitoring your businesses’ social media presence is more than just about the total number of likes and comments. Unbox Social is a social media tool that allows you to analyse your social media presence in depth. The tool has three major solutions namely, influencer marketing, social media analytics, and competition tracking. 

The tool gives you in-depth insights into how your content is performing on different social media platforms. Additionally, it also allows you to analyse your audience base. The Unbox Social tool caters to all the major social media platforms (Facebook, Twitter, Instagram, and YouTube). The tool also has a competition tracking solution that allows you to compare your business with your industry competitors. 

The data insights from the tool can help you frame effective strategies for the future. 

2. BuzzSumo

BuzzSumo is a tool to measure social reach. This tool comes with a number of features such as brand monitoring, content insights, and competitor research.

BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement. Through their reports and insights, you can gain valuable information to enhance your campaigns.

Not just that, the tool also helps you find influencers that can enhance your content strategy.

3. Buffer

Buffer is a tool that gives you solutions for publishing, analytics, and engagement. The tool helps you figure out what content is working for your brand and what is not. Moreover, it also gives you insights into audience demographics. Businesses can generate reports for post and stories performance and frame relevant content plans. Buffer provides a single dashboard for you to reply to the audience comments. This helps in prioritizing important conversations. 

4. Hootsuite

Hootsuite is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube and Pinterest.

It offers the multiple features of scheduling your content, monitoring what you’re sharing, and curating content for you. Apart from that, it comes with a feature of analytics for social media. Here, you can get reports and insights into your performance on the social media front.

5. Agorapulse

Agorapuse is a social media management tool that helps you with multiple tasks like social media publishing, social media monitoring, and social media reporting. Additionally, the tool also has a social media inbox that allows you to manage all the messages under one dashboard. The inbox feature of the tool helps you assign, label, and bookmark important conversations so that you do not miss out on any important messages. 

Conclusion

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