The life of a business owner is busy. There are many components that have to come together in order for your business to become successful. One of the most important components is marketing and advertising. Luckily, there are many tools that can help you with your social media marketing efforts.
Let’s get into the best social media management tools of 2020:
Table of Contents
Best Social Media Tools 2020
Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors.
Here is a list of social media management tools for 2020. Some of these focus on publishing content; others offer additional tools to monitor your networks.
Hootsuite
Hootsuite
Launched in 2008, Hootsuite is a leading platform for social media management with over 18 million customers. Use Hootsuite to manage all your social content in a single collaborative calendar. Keep your presence active by automatically scheduling posts to fill the gaps in your calendar. Manage your team, assign tasks, get training and certification, and more. Price: Plans start at $29 per month.
Sprout Social
Sprout Social
Sprout Social is another leading social media management platform. Plan, organize, schedule, and deliver content as a team with cross-network publishing using a visualized calendar. Automatically publish content when most likely to reach audiences and receive real-time engagement updates. Quickly access integrated publishing and engagement tools alongside analytics to put insights into action. Monitor social activity and organize all incoming messages from a single location. Publish content, analyze return on investment, and more. Price: Plans start at $99 per year.
Agorapulse
Agorapulse
Agorapulse is a social media management platform to publish content and understand your audience. Schedule, reschedule, queue, or bulk upload your posts. Preview posts for each network. Set a publishing approval workflow, keep track of who has published what, and assign levels of access to each team member. Use smart labeling to quickly identify posts that achieve the best reach, engagement, and clicks. Get advanced analytics and reporting to measure your engagement. Track clicks, conversions, and revenue. Price: Plans start at $79 per month.
Sendible
Sendible
Sendible lets you engage your followers and track results. Post, schedule, and monitor over 20 key platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Measure the effectiveness and engagement levels of your posts and social profiles. Track fan and follower growth, clicks, reach, referrers, shares, comments, and more. Price: Plans start at $19 month.
e-clincher
e-clincher
e-clincher lets you manage multiple social media accounts with one platform. Schedule posts and manage conversations with one inbox, auto-publish with smart queues, monitor keywords, get suggested content, and access advanced analytics reporting. Integrates with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Zendesk, and more. Price: Plans start at $59 per month.
ContentCal
ContentCal
Started as a social media marketing agency in London in 2014, ContentCal is a tool to plan and publish on social media. Collaborate on upcoming posts, share ideas with the team, and use approval workflows to improve your content quality and ensure the correct posts get published at the right time. Check analytics and handle inquiries. Pick top-performing content, assess individual posts against relevant metrics, and report on monthly results. Access ContentCal Boost for media experts to create your content. Price: Plans start at $17 per month.
Zoho Social
Zoho Social
Part of Zoho’s suite of online productivity apps, Zoho Social lets you schedule and manage content from a single screen. Schedule posts when your audience is most active, or create your own publishing schedule. Automate reports to your team at a time of your choice. The zShare browser plugin lets you curate articles as you discover them. Connect Facebook Lead Ads to monitor in real-time. Analyze the performance of ad campaigns, and drive leads to Zoho CRM. Price: Plans start at $10 per month.
MeetEdgar
MeetEdgar
MeetEdgar automates content for your Facebook, Twitter, Instagram, and LinkedIn accounts. Create a library of updates from almost any source, such as RSS feeds from sites or podcasts. Edgar’s auto-scheduler pulls right from your library. Edgar also automatically finds quote-worthy text from articles or blogs — just click a button and share. Price: Plans start at $19 per month.
Social Report
Social Report
Social Report lets you draft, schedule, queue, and post messages to your social networks from one calendar. Visualize and manage all your accounts across multiple profiles. Access individual post-level stats on clicks, reach, impressions, and more. Set up and track keywords, hashtags, and locations. Automate important tasks across your social media profiles, and get a complete overview of how you’re trending. Price: Plans start at $49 per month.
SmarterQueue
SmarterQueue
SmarterQueue is a social media management platform to discover, create, publish, and reuse the content. Each content category has a separate queue and posting plan. Compare engagement between content types. Recycle posts to new parts of your audience to increase likes and shares. Discover, monitor, and engage with the latest hashtags and mentions. Use smart search to find the right content to curate. Price: Plans start at $16.99 per month.
best free social media management tools 2021
1. Later
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
2. TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
3. Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
4. Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
5. Buffer
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
6. Planable
Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.
Conclusion
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