Social media is an important part of a business’ marketing plan. It’s a great way to engage with your audience, grow visibility, and improve customer service.
There are a lot of things to consider when creating social media posts. What’s the frequency that the content should be posted? How do you target the right audience? How do you interact with customers?
Luckily, there are a number of tools that can help you manage your social media presence. In this article, we’ll go over some of our favorite social media tools for small businesses and how they can help your business.
Best Social Media Tools For Small Business
#1 NapoleonCat
NapoleonCat is your best choice if you rely on social media for lead generation and sales. This social media management tool features a powerful suite for engaging and supporting customers on social networks, automating the moderation process, scheduling posts, analyzing results, and tracking competitors.
(Photo : NapoleonCat)
In Social Inbox, you can track and reply to messages, reviews, and comments from multiple profiles and platforms, including your Facebook and Instagram ads comments.about:blankabout:blank
The Auto-moderation feature lets you set up automatic replies to simple questions in comments, ads comments, and private messages and automatically delete spam or inappropriate comments. As a result, you will boost the effectiveness of your campaigns and sell more.
You can also schedule social media posts for automatic publication and analyze the results of your social media campaigns.
NapoleonCat supports Facebook, Instagram, Twitter, LinkedIn, Google My Business, and YouTube.
With NapoleonCat, you’re not just giving yourself room to raise the standard for brand campaigns but also to boost workplace efficiency and generate sales.
Features
- Social Inbox. You can manage all comments, messages, and reviews with one tool: a multi-user engagement tool that makes it easy to view and reply to them all from a centralized location.
- Automation. With NapoleonCat’s automation features you can scale sales in less time. The Auto-moderation feature allows you to handle high volumes of inquiries hands-free and shield your posts and ads from any kind of spam and inappropriate comments.
- Publishing. An all-in-one social media scheduler and an easy-to-use calendar make it easy for you to publish content across multiple social media profiles and networks. Thanks to multiple collaboration features, you’ll improve the approval process.
(Photo : NapoleonCat) - Analytics. It’s hard to define success, but it begins by assessing your brand’s performance. Design a data-driven social media strategy and get ahead of your competitors with an in-depth analytics section from NapoleonCat.
- Reporting. Using comprehensive reports, you can monitor and showcase your social media marketing performance. But the manual report preparation is time-consuming. With NapoleonCat, you can set up automatic reports that get sent to your boss or client every week, month, or quarter.
Pros
- Offers affordable, customizable plans starting at $21/month
- Makes it possible to automatically handle generic questions in comments, ads comments, and private messages
- Allows you to automatically delete or hide spam and inappropriate content from comments and ads comments, shielding your brand image
- Allows to analyze your social media accounts as well as your competitors’ profiles
- If you cater to an international audience, you can take advantage of in-tool translations available for incoming communications and moderator replies
NapoleonCat earned its title as one of the best social media management tools out there. Thanks to a handful of its nifty features, you can easily put up your business on the top of your niche.
Are you ready to bring your team to the fortune 500? Take this as a sign to try out NapoleonCat for 14 days, completely free, with no credit card required.
#2 Buffer
Next is Buffer, an intuitively effective social media management tool that helps businesses achieve their goals and envision outcomes on their online accounts. With this tool, small businesses and individuals can easily manage their social media in a way that fosters engagement and results.
(Photo : Screenshot from Buffer Official Website)
With its suite of products, Buffer helps social media marketers and teams work more efficiently and effectively. They provide tools for publishing, engagement, analytics, simple landing pages, and team collaboration.
The social media management tool also provides outstanding customer service to support their intuitive, friendly, and timely platform. Another valuable feature instructs you on how to get started and to connect your Facebook and Twitter accounts, generally helping you get up and start running.about:blankabout:blank
Once you commit your business account to Buffer, you’re guaranteed a boost in your social metrics. Afterward, you’ll find an influx of new followers and engagement within a short time; your account will be more active and engaged.
With a blank queue, you’re immediately prompted to write your social media posts with Buffer’s simple interface.
Features & Benefits
- Schedule posts and view them on a calendar
- Online campaign organization
- Simple and intuitive landing pages
- Engagement and collaboration tools
- Analytics and reporting
- Has an Instagram special
#3 Hootsuite
With over 15 million users and over 800 Fortune 1000 companies using it, Facebook, Twitter, and Hootsuite are among the most prominent social media management tools. With this all-in-one platform, you can curate and schedule content, track your social ROI, run social media ads, and more.
(Photo : Screenshot from Hootsuite Official Website)
As a comprehensive platform, Hootsuite has several features people love, such as monitoring multiple accounts and keywords, scheduling posts across over 35 social media channels, and integrating with over 35 social networks.
Another reason why it’s one of the best social media management tools is that HootSuite provides a very simple solution to a very basic problem: It allows users to log in to each social media channel, schedule posts, and manage their reader engagement.
You can do all this without logging into or managing each of these functions with each social platform separately. Since Hootsuite is a web-based application, you won’t have the difficulties associated with a native app on a mobile phone.
However, although it gives you the power to browse posts, it doesn’t have a specific tool to let you connect with your potential business partners.
But once you find that in other software, you can oversee the activity generated by the collaboration across platforms all at once.
Features & Benefits
- Easy login and social media management
- Simple and quick interface
- Reviews all your social media account in one place
- Provides simple analysis and plain reports
#4 Sendible
Now, if your business relies on clients, Sendible has it all stored just for you. With this social media management tool, you can build a dashboard according to your branding to attract new clients using all the features of social media management tools.
(Photo : Screenshot from Sendible Official Website)
On top of the features that traditional social media management tools provide, Sendible lets you create your dashboard tailored to your branding to attract new clients.about:blankabout:blank
Additionally, it provides nifty integrations to make your workload more manageable. Currently, it integrates with Canva, royalty-free image search, and YouTube for content curation and creation.
Sendible also has automation tools if you want to get things done quickly. All major networks are covered by Sendible, such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, and even Google My Business.
If you’re a business owner looking for a social media dashboard that meets your specific needs and offers brand-friendly features, you can add and remove services with ease using a handy menu button. Plus, Sendible is easy to set up and has a few neat features.
Features & Benefits
- All-in-one dashboard for your social media accounts
- Has a social inbox and engagement tools
- Monitors the social activity of your business
- Schedules and publishes posts
- Team features with external integrations
#5 Social Pilot
With many social media management tools, Social Pilot comes with a simple dashboard and offers them in a few clicks. Its features are a great addition for your business to work with many clients and provide the best social media management tools for better teamwork.
(Photo : Screenshot from Social Pilot Official Website)
Social Pilot is designed for startups, small businesses, and marketing agencies that require access to several social networks to manage marketing campaigns more effectively without spending a large amount of money on high-end tools like competitor analysis.
A valuable feature of Social Pilot is its white label reports, which are especially useful for agencies. It also curates and suggests content from multiple industries, letting you find relevant content quickly.
Moreover, using the navigation bar present on the platform makes jumping across different features effortless, and the minimalist design leaves users focused on their social media tasks.
Although it lacks advanced features, teams that need to create new content daily can benefit from its simple offerings that will automate every process you plan for better productivity.
Features & Benefits
- Scheduled and automated social media posting
- Recommends content for your business accounts
- Analyzes and reports social media performance
- Active customer support
- Connects with newer social media sites
best free social media management tools 2021
1. Later
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
2. TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
3. Canva
Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.
4. Hootsuite
Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.
5. Buffer
Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.
6. Planable
Planable is a social media collaboration tool helping marketers work together better & faster. So, if you care for efficiency, this is the tool to consider. It’s one of the most visual platforms allowing marketers to create, plan, collaborate, review, and schedule social media content. It supports the most popular social media networks: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business. Planable is 100% focused on collaboration and approval so it allows you to get feedback on each post, have conversations, request & get approval, and schedule automatically. They’ve got a free plan to get you started — so you can test all the features for the first 50 posts.
Conclusion
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